In the final quarter of this challenging year, marketers can be reassured that the tools to withstand the additional pressure of delivering both efficiency and performance from media investments are readily available in programmatic media.
LiveRamp just completed a survey on cookies preparedness in LATAM in partnership with ComScore. An initial look at the results show that in the region, there is some confusion as to whether online marketers and publishers in the digital marketing space are in fact, using cookies.
New roles will support the rapid growth of the streaming television network’s distribution and new advertising offerings
Today, adopting a deep learning solution is frictionless and flexible. There’s no need to retrain your team or reinvent your marketing pipeline.
Contextual targeting is the core of the future of advertising. Both Google Topics and programmatic DOOH can bring this next phase into reality, and will allow advertisers to step confidently into this brave new world.
Consumers have shifted towards TV streaming, and quality, in-demand content is following. Here’s how marketers can stand out in the streaming decade.
As we look ahead, it is important that we understand the significance of the shift that is happening and take the opportunity to influence it
Now is the time for advertisers and publishers to start figuring out the role of CTV in their plans and work together with trusted ad tech partners to help them ‘test and learn’ their way to success.
Each of today’s convergent entertainment players has its unique ability to leverage data on behalf of advertisers.
The advancement of AI provides tools at our disposal, not machines competing for our jobs: so AI is more of a companion than a rival.
Using predictions-based marketing allows you to automatically engage your audience by requesting their input, which allows people to showcase their knowledge – a thing most enjoy.
As both sides of the advertising ecosystem become progressively more aware of how closer collaboration can unlock these many benefits, innovative partnerships are cropping up throughout the ad tech space.
Deep Learning algorithms analyse offers and how attractive they are from a user’s perspective. This approach makes it possible to implement a strategy where there is otherwise no clear pattern for a particular group of users.
Streaming platforms are now in warfare on multiple levels, advertising dollars and subscribers, which will continue to rumble on.
Besides the client-side benefits inherent with constant API parity, your team—no matter what its size—can use its mental and physical bandwidth on business drivers, customer relations, and other high-value, high-satisfaction efforts.
While many of the benefits of the metaverse will help improve education and training for future physicians, the opportunities stretch far beyond
Restaurant apps coupled with customization, which hopefully your business can learn to curate and find a sweet spot for success, translate into increased customer engagement and ultimately, enhanced sales. What better way to weather the perfect storm?!