We shouldn’t be dismissive of where AI will go. Time savings, manual labor – it’s great that AI will help us with these things.
Marketers need to take steps today to ensure that the solutions they are offering are high-quality and not reinforcing bias or inequity.
AI holds the key to the future of privacy-first, advertising on the open web and will completely transform all aspects of marketing.
Advertisers and agencies’ rising confidence in Advanced TV channels is grounded in their ability to deliver against marketing priorities.
To rise to the challenge of a post-Covid era, retailers need to build a reciprocal framework around their assets.
Here are three innovations that could reshape next year’s Super Bowl ads
In more ways than one, the industry is reeling, yes CTV is to 2023 what mobile was to 2008 because entertainment is recession resistant.
A creative losing their job to an AI may be easy to envision and worry about, it’s not the likely outcome of these tools.
By Stephanie Bunnell (Klimaszewski), SVP of Marketing at Aki Technologies, an Inmar Intelligence Company You…
A Conversation with Michael Rivera, Executive Creative Director at Upshot Agency
Meta’s new ASC tool is worth exploring its evolving Advantage product suite to gauge how they might help enhance your campaigns, whether it be to more efficiently reach a specific group of people looking to get in on the next clothing trend or expand brand activity into new markets.
IP address intelligence data won’t stop criminal cyber activity, but it can provide an additional, valuable layer of protection for in-house teams or MSSPs
Whether you’re new to advertising or have experience creating audio ads, one way to create a memorable experience for consumers is to add an interactive element to your audio ads.
Explore more ways Amazon Ads can help you reach and engage your audiences in the places they love to be.
By Sharat Potharaju, Co-founder and CEO, Beaconstac Total marketing budgets amount to between between 6%…
There’s little risk in experimenting with this corner of the emerging Web 3 world. And it’s a great way to be prepared for the tremendous change that lies ahead.
In this AW360 interview, we speak with Stephen Magli, Founder and CEO of AI Digital to get his thoughts on the state of programmatic and what lies ahead for the industry in 2023.
70% of Your Consumers Are Now ‘Invisible’ to Your Adtech Stack – How Did This Happen, and What Can You Do About It?
To continue to reach consumers, advertisers must work with publishers via a privacy-safe tech infrastructure to find, scale and activate their consented consumer data, including the opt-out consumers.
Programmatic advertising offers small-to-medium retailers the opportunity to maximise advertising budgets, boost campaign performance, putting them on a level playing field with larger players.
A recent study, using eye-tracking technology, shows that fully on-screen ad formats outperform typical mobile outstream formats by 2.5x and mobile display formats by 5x.
We have a long-held tradition of using photos, letters, and videos to keep the memories of deceased loved ones alive. AI tech is just the evolution of that – making these precious moments interactive and more tangible.
Whichever way things go in the future, right now, brands have an opportunity to build out capabilities that can help their data perform better.
Using an API to reference data in-place reduces complexity, data duplication, and streamlines business process flow.