The Renaissance of Targeted Advertising

Rapid technology evolutions in targeted advertising are empowering video service providers to redefine viewer engagement and boost their revenue. Let’s take a deeper look.

The Real Risk Is Not Trying

It feels like our industry is losing its optimism and succumbing to a postmodern form of cynicism. We are allowing our distrust in tech and other companies that have misused it to drive our vision for how it could be used creatively.

Unlocking the Metaverse: A Programmatic Guide

According to a 2022 report, 87% of U.S. consumers believe the metaverse will play a significant role in the way they interact with brands and 69% of marketers stated they were looking to build more experiences in metaverse-like environments in 2023.

Double Trouble: How to Avoid PPC Pitfalls

As well as Google’s own algorithm changes, there are also developments in third-party cookie regulations that marketers need to be aware of, and the developing capabilities of AI.

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