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Why Contextual is Not the Answer

Everyone is talking about the end of the cookie and what kinds of targeting will survive in the aftermath. Many continually debate that context is or isn’t the answer to this loss of signal.

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5 UX Best Practices for Online Checkout Design

The checkout flow is easily the most crucial phase of any online business. But, with customer expectations for an easy purchase journey at its peak, the process is not always smooth-sailing.

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How To Build A Data Quality Playbook For 2022 And Beyond

The digital advertising industry is a space of constant evolution. From the emergence of smartphones to the adoption of Connected TV, to the laser-focus on data privacy, ongoing developments continue to transform online advertising.

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A Year of Lessons: The Future of OOH

The Out of Home industry took some big blows from the pandemic, but it is recovering fast. Along the way, we have learned some interesting things over the last year.

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Securing C-Suite Buy-In for Search Campaigns

While digital ad spend may be rising, overall marketing budgets are still contracting, albeit at a slower rate than last year, meaning marketers need to account for every penny spent and prove they are delivering real value.

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B2B, Hold the Cookie

B2B marketers need to think ahead in order find their direction and navigate tomorrow’s privacy-compliant cookieless world.

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6 KPIs to Monitor the Success of Your Business

You will never know whether or not your business is thriving or heading in the right direction unless you measure the effectiveness of the strategies you implement. Key performance indicators or KPIs are essential in measuring your organization’s efforts in achieving its goals.

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Apple’s SKAdNetwork vs. Google’s Privacy Sandbox

The ad tech industry has spent the past year closely monitoring and digesting updates around Apple’s SKAdNetwork and Google Chrome’s Privacy Sandbox, knowing that both carry dramatic implications for how our industry will gather consumer data.

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Driving Client Growth in 2021

Here are 5 significant commerce media opportunities that you can try with your clients – all with multiple important benefits.

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Scenario Planning: The Gateway to the Future

As consumers emerge from lockdown – some blinking and tentative and others in a mad dash – marketers need to remember it won’t be like it was BC (Before Covid).

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No Consent Doesn’t Mean No Conversion

Marketers and publishers are burning the midnight oil to figure out how to keep their revenue from pancaking as we move into the post-cookie/IDFA reality, especially after Google’s recent unsurprising “bombshell.”

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