For adtech companies, it’s a question of who can adjust soonest to be the pioneer who powers the shift from the open market to direct.

Applying test and iterate methodologies, and empowering marketers to make adjustments with pace, will become the centerpiece of the work.

While cookie based audiences are easy—simply select the audience you want to target in your DSP of choice—business data integration requires APIs and manipulating the bidder through different integration points. 

Although the GDPR was introduced with the aim of protecting personal data, its effectiveness has been undermined by several key factors.

These privacy-by-design solutions will allow companies to build their audiences ethically and effectively.

Best practices for collecting, controlling and capitalizing on first-party data assets

Many companies with highly secure data processes are going to be resistant to major sudden changes.

How your data teams can serve as a catalyst to regaining momentum against the industry’s most vexing challenges of 2023.

How data can be used to refine targeted campaigns, acquire new customers, and launch new services.

In this article, we’ll explore the role of data analytics in the future of customer experience and the best practices. 

In funnel speak, marketing should start near the narrow end, with contextually relevant information served to consumers when they’re ready.

Thousands of companies rely on these technologies and disciplines because each of them brings something valuable to the table.

SPO solutions are becoming an increasingly vital tool for brands looking to reach audiences in a more efficient and thoughtful way.

With the disappearance of cookie-based advertising on the imminent horizon, brands should embrace personified advertising.

During times of uncertainty, there’s a critical balance to maintaining the stability of our brand voice while also adapting in a rapidly changing environment.

Currently, to receive privacy-compliant campaign insights, most marketers are relying on Google and Apple to build a picture of attribution.

The winners from yesterday may not be winners tomorrow; success may depend on their ability to look at opportunities with fresh eyes.

Markters doing due diligence upfront is essential to preventing wasted spend and having headaches down the road.

March Madness and other tentpole sporting events are rightly seen as key opportunities for every marketer out there.

Media measurement as a field is experiencing massive disruption right now. From its outset, it never gave a holistic audience understanding.

Get comfortable with “walled garden world” scenarios and prioritize investments in media, technology and data capabilities accordingly.