Brands that use data to create connections with consumers, and tell authentic stories, will be successful in the internet of the future.
If we’re looking to move the needle forward on VR’s effectiveness, we need to start with clear objectives on what it can do to make a better experience for consumers…not just a flashier one.
Sellers of digital media must continue to demand a more efficient, transparent and sustainable supply chain that delivers on the true promise of programmatic.
While many people associate blockchain with cryptocurrencies and NFTs, its applications go far beyond digital currencies.
SSPs that embrace technology to deliver quality over quantity will forge a more efficient supply chain
While 5G technology had the potential to revolutionize telecommunications, it has not yet lived up to the promises made by marketers.
We will experience a historic renaissance for the TV industry, creating a boon for content producers and publishers and more and better content choices.
While the SSP industry is facing critical challenges, there is still significant potential for innovation and growth.
In the midst of all the uncertainty brands and their partners are bracing for in the digital ad ecosystem, one sure thing is that navigating the space will only become more complex.
Skepticism as to the usefulness of the metaverse to consumers and marketers is not only warranted, it’s essential.
A whole new marketing genre has emerged, which has helped brands and businesses reach more people more accurately, and arguably less intrusively.
AI-generated images are customizable, cost-effective, and hyper-targeted, making them a must-have tool in your marketing arsenal.
AI has transformed our industry, enabling us to create more targeted campaigns, automate routine tasks, and gain deeper insights.
Both Google and Apple will only be able to satisfy their obligations to their customers by adopting a zero-tolerance stance on fake reviews.
With digital becoming central to success for many businesses, CTOs are becoming an increasingly important hire.
If we look back at the evolution of streaming we can expect a frenetic flurry of activity and some major shake-ups in 2023.
We shouldn’t be dismissive of where AI will go. Time savings, manual labor – it’s great that AI will help us with these things.
Marketers need to take steps today to ensure that the solutions they are offering are high-quality and not reinforcing bias or inequity.
AI holds the key to the future of privacy-first, advertising on the open web and will completely transform all aspects of marketing.
Advertisers and agencies’ rising confidence in Advanced TV channels is grounded in their ability to deliver against marketing priorities.
To rise to the challenge of a post-Covid era, retailers need to build a reciprocal framework around their assets.
Here are three innovations that could reshape next year’s Super Bowl ads
In more ways than one, the industry is reeling, yes CTV is to 2023 what mobile was to 2008 because entertainment is recession resistant.
A creative losing their job to an AI may be easy to envision and worry about, it’s not the likely outcome of these tools.