Hear from James Rothwell, Managing Director, Brand Marketing for MileagePlus and Kinective Media on the mission to create the world’s first and largest traveler media network, standing up a business in 9 months, examples of successes so far, and now scaling through innovation and partnerships.
Videos
Learn how to adjust your creative strategy with “intimacy” and “immediacy” levers through AI and data- driven insights that help drive sales and long term brand equity.
Learn about the latest AI tools for marketers and how brands are investing in AI to increase campaign effectiveness, reimagine resource constraints and garner real marketing results.
Learn how to navigate the constraints of quality, speed, and cost while staying ahead of technological advancements and evolving auction dynamics that help drive better results for your business.
Learn more about Eden’s story and see how Nyssa is helping create solutions and conversation around women’s health.
PlayersTV has 50+ athlete owners and investors across the NFL, NBA, WNBA, and MLB including Chris Paul, Damian Lillard, Travis Kelce, Dwyane Wade, Carmelo Anthony, Vernon Davis, Kyrie Irving, AJ Andrews, Angel McCoughtry, Deandre Jordan, Natasha Cloud and many more
Leveraging MMM can help marketers understand “hybrid” shopper journeys and the synergies between retail media and other channels, which has the potential to drive efficiency and unlock incremental ROI.
Join us for a full-throttle workshop dedicated to building high-performance Reels. Learn how Reels ads…
Your creative is the key to unlocking performance in Reels – one of Meta’s fastest-growing…
If you see the same messages over and over again, you’ll get bored and eventually…
Predictive AI has been powering innovation in digital advertising over the past several years, and…
Alvin Bowles, VP, Global Business Group at Meta, alongside guest speakers Jay Pattisall of Forrester,…
As an advertiser, you don’t actually know what works and what doesn’t until you can…
As audiences have grown more fragmented across channels, brands are looking for more efficient and effective ways to connect and engage with them.
According to the 2023 Higher Impact report from Amazon Ads, 81% of consumers are more likely to purchase from brands whose views align with their own.
Seeing young-adult audiences gravitate toward more personalized and colorful products ranging from the clothes they wear to the phone cases they carry, Logitech realized there was an opportunity to create products that connect with these consumers.
It is no secret that traditionally, the Cannes Lions Festival of Creativity has exhibited a lack of diversity. So, in 2022, Group Black set out on a mission to change that. And 2023, they returned to the festival on a mission to bring even more inclusivity to the beach than ever before.
Advertising week recently sat down with Tony to discuss with him his approach towards skateboarding, facing his fears on and off the board.
Pegged as the ultimate metric to understand the relationship between format, placement, creative and ad effectiveness, how does the attention economy work in practice?
To appease the mind of the CFO and the brand marketer looking at their marketing investments, our research only solidifies our choices.
Getty Images collaborated with Citi to develop global Diversity, Equity & Inclusion Imagery Toolkits, setting a standard for authentic representation, celebrating identity, and improving our understanding of different cultures, including cultural nuances in Mexico.
With industry changes unfolding that will impact how advertisers reach consumers, the strategic use of content can help brands continue to deliver ad experiences customers actively want to engage with.
Visuals are as powerful as language, and they have the power to move the world forward. They impact the way we see ourselves—and the world around us.
Learn how Chase, Marriott, and Purdue University balance driving business outcomes today with building sustainable strategies for tomorrow.
Highlights of the Google & YouTube presence at Advertising Week New York
Tune in to Advertising Week New York to find out about how Google and YouTube are helping to get your business ready to drive results today and build resilience for tomorrow.
Navigating Uncertainty will focus on the importance of brand in this moment, and include a deep dive into the power of creatives and a discussion with State Farm.
Go on an adventure through the animal kingdom with Highdive and Jeep, from the wild pitch to the out-of-this-world campaign, packed with lessons on harnessing the power of stock footage and unlocking the creativity within captions.
As consumer behavior shifts, end-to-end measurement for brands is critical. This episode will showcase a new measurement solution which quantifies how Search tactics drive offline sales.
Healthline Media and brand leaders will discuss this seismic shift, and how they’re identifying market gaps, changing their narrative, and making decisions that create more equitable well-being for all.
Healthline Media, the #1 digital health and wellness property, shares insights from its new Future of Wellness report that calls attention to four seismic shifts driving consumer demand for democratized wellness.
Join Faye McCray alongside influential brand advocates to explore the active role brands play in shaping the minds and well-being of our future leaders.
The industry is changing, from greater access to more diverse information to the rise of culturally competent dietitians.
How are brands evolving to meet consumer needs, and how can our industry take this whole-person, intersectional approach further to build trust, engagement and loyalty with audiences?
Today, consumers look for solutions that speak to their holistic wellness goals. As they strive to make progress on their journey of well-being, many people recognize that small lifestyle changes give them the best chance of success.
Learn how Carvana, Grainger, and Summersalt drive business growth by continuously meeting customers’ needs and delivering relevant experiences.
Google is here to help retailers turn curiosity into customers this holiday–whenever, wherever, and however they choose to shop.
Brad Moranchek, head of global media at Kimberly-Clark, joins Amy Margolies, head of business at YouTube BrandConnect, to share how the brand collaborates with YouTube Creators to tell authentic, compelling stories about its products.
Episode 3 will share the most important factors that drive purchases for B2B buyers – and how you can set your team up for success with “must-win” marketing activities.
How Mondelēz International Took Global Initiatives Local by Making Customers the Heart of Everything
Hear from global and local leaders across Mondelēz International, and its brands Cadbury and Oreo
Our second episode will cover key buyer satisfaction drivers, pain points, and ways to maintain top-of-mind brand presence. Join us to learn more about how to meet evolving B2B buyer expectations.
This Route to Ready video focuses on digital transformation in creating new customer experiences.
Jaylen Baca, a privacy global product lead at Google, explains how to think about the privacy landscape changing to first-party data, and why creating a fair value exchange with people can help you build relationships based on value and trust.
Episode 9 will focus on customer-centric trends fueling the future of automotive including earned loyalty, personalized experiences, and frictionless purchases.
Join us for new higher education and employment research conducted with Ipsos, as well as a fireside chat with Jessica Jensen, Chief Marketing Officer of Indeed
To continue driving recovery and capturing demand in 2022, we’re launching a new Travel On Air series.
Sandeep Seth, CMO of COACH, shares how the brand embraced video experimentation to understand how to make effective YouTube ad creative.
Learn how Rothy’s were able to use automation to increase impressions, conversions, and revenue.
From feeling inspired from a cooking recipe or trying to figure out how to tire out your dog, these days inspiration can strike anytime, anywhere–presenting unique opportunities for retailers.
Join Etsy’s VP of Analytics and Strategic Finance, Gerald van den Berg, and Tinuiti’s Chief Solutions Officer, Obele Brown-West, as they discuss their unique approach to planning and budgeting.
Google is launching a quarterly Finance webinar series that will highlight how financial services marketers are fueling digital transformation.
Shannon Everley, Head of Acquisitions at Grammarly, shares how the brand uses a YouTube full-funnel strategy to get the most out of YouTube Ads.
This session explores how to overcome the challenge of connecting with audiences across different geographies and provides actionable insights that you can implement in your visual strategy.
In 2021, WHISKAS® worked with MediaCom and Amazon Ads to better connect with tech-savvy pet owners.
Sanjay Nazerali of dentsu X dives into how companies can connect with consumers in more meaningful ways through purpose, messaging, and action.
Making Waves: How Coca-Cola Wows Customers Every Christmas by Leaning Into Creativity and Innovation
Coca-Cola has become synonymous with the magic of Christmas and every year they find new ways to delight and engage their audiences.
Jennifer Pelino, EVP Global Media, IRI, sits down with Amazon Ads to share how her company is using audience and brand insights to help build meaningful connections between brands and their customers.
This interactive workshop will give you the tools you need to effect change in your visual communications to be inclusive and representative of the world around you.
Hear from those who bring these communities together and create these never-to-be-repeated experiences in conversation with Adam Harris, Global Head of the Twitch Brand Partnership Studio.
Mars Wrigley teamed up with Amazon Ads and Prime Video to bring the joy of streaming their latest hit with M&M’s in-hand to shelves and screens across the UK.
End your day by empowering yourself with a musical session featuring an incredible choir.
In this session we will discuss the evolving marketing model and the key changes CMOs are leading for to put customer at the heart.
Reflection of the key themes of the day and a look towards the future of people, wellbeing and performance.
While retail has had its share of challenges in the past two years, the pandemic has also yielded the chance for a long-overdue great retail reset that may help move many retailers into a more stable – and profitable – position.
The pair will discuss how a business environment of resilience, ambition and agility is only possible with a culture of psychological safety and unity.
Take a break from your day by empowering yourself with a musical session featuring an incredible choir.
The question ‘How are you?’ has the power to be so much more than a pleasantry if used correctly.
What can a neuroscientist, entrepreneur, and a former gang leader teach you about how to not just survive, but thrive creatively in uncertain times?
Hear from Steve Parish and Mark Bright as they discuss the development of Crystal Palace Football Club (CPFC) U23 Academy, and how wellbeing is at the heart of it.
These Seven Needs are what we all need to meet to improve our wellbeing and thrive at work.
Start your day by empowering yourself with a musical session featuring an incredible choir.
“Avoid falling into the trap of looking and sounding like everyone else.” – GT Dave, Founder and CEO at GT’s Living Foods. Dave shares advice for brands and how Amazon Ads can help your business stand out.
This presentation offers guidelines for visual storytelling about Asian people and culture across various aspects of their identities, passions, and lived experiences.
Prexa Graves, Senior Director of Marketing, Nestle USA works to connect with consumers by engaging audiences at every touchpoint. Learn how Amazon Ads can help you navigate an ecosystem of fragmented channels.
To connect with consumers in a meaningful way, marketers must ensure their branded message is presented in fully on-screen formats to attract attention and solicit engagement.
Meet John Denny, VP of Ecommerce and Digital Marketing at CAVU Ventures. Watch as he talks about the opportunities and challenges in the CPG and Grocery space, and how Amazon Ads can help grow your business.
To demonstrate the outsized impact of data-driven creativity to drive real change, Global Citizen partnered with Google to pose a challenge to world-class creative & performance media agencies.
The celebrations keep swimming upstream for StarKist’s Charlie the Tuna! Join us a new video premiering at #AWNewYork 2021 celebrating the iconic brand mascot.
Join Tara Walpert Levy, Google’s VP of Agency and Brand Solutions, as we explore how marketers can be ready for today’s opportunities, and what’s coming next, in streaming and shopping.
Join Kate Stanford, Google’s VP for Ads Marketing, to explore a real story of what it means to be ready. Tune in to hear directly from senior leadership at Mondelēz International on how they pivoted their teams that were traditionally built for mass marketing to deliver “empathy at scale.”
Join us as we explore how the LGBTQ+, Black and Latinx communities are represented by adland, as well as women and non-binary people all over the world.
In this chat, David Denny from OpenX will discuss some of the changes we’ve seen in recent years, what’s important to brands and agencies in programmatic today, and what’s coming next in programmatic.
Digital advertising is more complex and fragmented than ever, and brands are turning to their agencies to help them understand how they can still deliver business outcomes in this environment.
In this report, you will discover the six main themes that emerged from this summit, explaining how marketers should approach the fast-growing mobile space.
Everything You Need To Know About Customer Engagement in 2021, all in one report. Download The Participation Economy presented by Braze.
While the increased difficulty in tracking consumers across the internet will pose challenges, these changes will also open new opportunities and ways to create a better user experience.
Apolo Ohno, America’s most decorated winter Olympian, chats with world champion Olympic wrestler J’den Cox and 23-time Paralympic medalist swimmer Jessica Long about how mental health and social injustice are paramount to elite athletes.
For the August, 2020 AWMoms Table Talk, Heidi Levyn, Industry Manager, E-Commerce at Facebook speaks with Eve Rodsky, Author of Fair Play: A Game-Changing Solution For When You Have Too Much To Do (And More Life To Live)
Featuring Allan Thygesen (President , Americas, Google) Jim Farley (President & CEO, Ford Motor Company)…
Mary Hines, Chief Marketing Officer, U.S. Consumer Bank at Citi, will share her perspective on…
Lauren Weinberg, Square’s Head of Global Marketing, will share how a digital-first approach continues to…
The past year has significantly accelerated the shift to digital and cemented new consumer behaviors.…
Since COVID, the automotive industry has completely transformed. Trends that were once emerging, like buying…
Ford’s vision, to accelerate change by focusing on the data created outside the four doors…
As digital acceleration continues, auto shoppers are shifting what they buy, how they buy, and…
Hear directly from Chandreyi Davis, VP of Global Brand for Expedia Group, who will share…
Here’s a quick look into Google’s newest travel products and how we’re helping partners drive…
Hear from Julia Vander Ploeg, the SVP, Global Head of Digital & Technology at Hyatt…
The future of travel will be flexible, intentional and “up for grabs.” How can travel…
Hear from Sajal Kohli, Senior Partner and Head of Retail & CPG practices at McKinsey…
Hear from William White, SVP and CMO of Walmart U.S., about how the world’s leading…
As B2B buying evolves to become more digitally-driven and more decision-making becomes more democratized across…
Hear from Fara Howard, the Chief Marketing Officer of GoDaddy, on how GoDaddy is accelerating…
The past year has significantly accelerated the shift to ecommerce and created new consumer behaviors.…
The shift to digital cemented new buyer behaviors, particularly as the workforce became remote and…
To celebrate Mother’s Day 2020, Advertising Week and Facebook joined forces for AWMoms Table Talk, featuring casual discussions between working mothers in the industry.
