In a world where everything is optimized, automated, and increasingly controlled, the advantage doesn’t go to the brands with the best tools.
The industry has done something genuinely impressive within media innovation.
Marketing leaders do not need another year of chasing disconnected innovation.
The physical benefits of yoga are powerful.
Understanding where GenAI Search fits in the funnel, keeping governance at the forefront, and having SEO and SEM strategies designed to reach consumers at both the top and bottom of the funnel, will support success in the AI era.
On today’s episode, we’re joined by Steve Biddle, Chief Commercial Officer at Zitcha. With a career spanning Walmart, Meta, and now one of retail media’s leading orchestration platforms.
On this episode of AI: Machine-Made Marketing, we sit down with Nick Valenti, CEO of Mādin, to unpack why AI isn’t replacing creativity — it’s raising the bar for what actually matters.
This is the final call for airlines that want to differentiate themselves in the modern travel landscape.
In the end, my take on Kellogg’s strategy is that it is a great idea for this moment in marketing, authentic to the brands, and offers a great creative canvas, but Kellogg’s should start planning what’s next because these strategies have a shorter shelf life than the products they are helping sell.
The founders I’ve seen complete a sale process successfully are well prepared from the outset.
Durable media businesses own the customer relationship, shape the advertiser relationship, and maintain control over the environments where monetization happens.
Search marketers must also become experts in the evolving effect of AI on search.
In this episode of Modern Marketing and Measurement, I’m joined by Laura Forester, Head of U.S. Brand Strategy at Gravity Global, for a conversation that brings marketing back to what actually matters—people.
The audience is guaranteed. The revenue is not.
We’re joined by Talia Arnold, Managing Partner at Exverus by Brainlabs, to unpack how the agency has navigated growth without losing the culture that made it successful in the first place.
As categories continue to slide into a homogenous and undistinguished middle, a mindset shift is required.
Do you remember when a typical bag of plain M&M’s didn’t have blue candies inside it?
By Julia Pascual, Social & Influencer Strategist, AntiSocial To say that culture is demanding is an understatement. Social has provided us with more content than we even have the time for, and…
The brands still treating privacy and performance as a trade-off aren’t just leaving money on the table.
By Karim Rayes, Chief Product Officer, Nexxen Brands and advertisers have spent the past several years investing heavily in first-party data, and for good reason – privacy regulation, signal loss and media…
By Elissa Brown, North America E-Commerce Industry Lead As agency holding companies fuse and expand their control over campaign planning, activation, data, and measurement, brands are asked to trust a more centralized…
Dr. Shania Bhopa, health expert and creator, discusses how health information now moves through culture, community and technology as much as through formal healthcare systems.
We sit down with Lauren Palmer, VP of Global Agency Partnerships at Interlink, for a candid, energizing conversation about what it really takes to thrive—and lead—in sales today.
The conversation explores the balance between machine efficiency and human judgment, and what it really takes to produce work that resonates and stands out.
By Chengcheng LI, Account Hero at SuperHeroes For years, the fashion industry operated on an unspoken rulebook. Paris, Milan and New York set the pace. The rest of the world followed. Today,…
By Tomas Forsbäck, CEO and Founder, Readpeak In November 2025, the Interactive Advertising Bureau and the Media Rating Council published the first standardized framework for measuring attention in digital advertising. The guidelines…
In this episode, Matt breaks down how he thinks about the full events spectrum, strategic sponsorships to Edge, Lightspeed’s owned flagship experience how to decide when to build your own stage versus showing up on someone else’s,and what separates events that generate attention from those that generate trust.
Melody Lee didn’t grow up knowing a role like CMO of Mercedes-Benz USA was available to her.
By Brock Berry, Founder and CEO of AdCellerant The advertising industry loves to talk about innovation – new AI tools, identity solutions, channels, dashboards, and new ways to optimize every impression. To…
By Jenn Scilabro, Chief Growth Officer at Ribeye It’s no secret that local media is under pressure. Over the past two decades, the number of local journalists in the United States has…
On this episode we sit down with Natasha Wallace Chief Solutions Officer & Managing director at Jellyfish to talk about what happens when AI starts to “mediate parts of the journey” and reshape how decisions get made.
As agency networks rethink how—and where—they operate, the traditional “London-first” model is starting to show its cracks.
By Paul Sobel, CEO, Dataline The April 20 edition of Marketecture is perfect. It’s the Data, Stupid! is beyond reproach, especially since it was authored by a guy who admits that the…
By Megan Gall, VP of Strategy, Innovid There was a time when digital strategy meant mastering two or three platforms. Google, Meta, and, later, Amazon defined the rules of engagement—each a walled…
By Sarah Potemkin, Canvas Worldwide, SVP- Managing Director-Performance Media In the mid-1970s, Kodak invented the first digital camera. Decades later, it had already invested in the future—acquiring Ofoto and launching products like…
Retailers should have a goal enabling brands to reach high-intent shoppers at the precise moment of purchase decision, with measurable, closed-loop attribution tied directly to POS sales data, something few digital channels can replicate.
When the data is clean, wastage drops, performance improves, and user experience is better.
Martech buying needs to get back to the fundamentals of what a market is supposed to do: connect serious buyers with qualified vendors.
The next phase of advertising will not be defined simply by who automates the bid best.
On this episode of AI: Machine Made Marketing, I’m joined by Justine Frostad, CMO of Cognitiv, and Sam Choi, Founder & CEO of Manual Labor, to talk about why it’s time to move past static personas and rethink how we understand audiences.
We’re joined by Steve Rowbotham, CEO & Founder of Navigator, to unpack fragmentation, arguably one of the biggest challenges in modern marketing.
In 2026, the businesses that win aren’t the ones launching the loudest campaigns. They’re the ones showing up consistently.
Kimberle Lau didn’t set out to become a food founder, but a health crisis changed everything.
Consumers move seamlessly across environments throughout the day. Media plans should work the same way.
What do you know about the Dole Food Company mascot, Bobby Banana?
If there is one lesson I’ve learned running multiple ad campaigns in FIFA World Cups and UEFA European Championships is that it’s important to advertise early.
Much of the fragmentation that defines digital advertising today exists because humans are stitching together dozens of tools, intermediaries and data layers.
Awareness months provide an opportunity to reflect on how the industry is evolving and where it can improve.
Fergus McCallum, Chief Executive Officer at TBWA\MCR, joins us to talk about the comeback of humor in advertising.
Fallon CEO Nikki Baker discusses making the leap from CCO to CEO and what it means to lead with curiosity, humanity, and conviction.
We’re joined by Tom Evans, Founder & Creative Lead at BigSmall, to talk about why the most powerful creative work doesn’t start with campaigns—it starts with clarity.
We get into how AI is speeding up decisions without replacing human judgment, why measurement still isn’t perfect, and how brands can balance short-term performance with long-term growth.
Programmatic has become more powerful, but also harder to manage. For many teams, the challenge isn’t access to tools. It’s understanding what’s working, where spend is going, and how to act on it quickly.
In this episode of Agency Alchemy, we sit down with Justin Barnes, Executive Creative Director at VERSUS, to explore the fast-evolving intersection of brand storytelling and entertainment.
The organisations that will thrive in the next phase of data-driven marketing are not necessarily those with the biggest datasets, but those with the most collaborative and privacy-focused approach to using and connecting them.
The brands that win in this environment will not be the ones producing the most content. They will be the ones producing the most distinct, credible, and contextually relevant content.
If AI is only as good as the signal it’s fed, this episode is a wake-up call: fix the signal, or risk scaling flawed insights at machine speed.
AI isn’t rewarding whoever publishes the most content. Instead, it’s rewarding whoever is the most believable and credible.
The brands that win aren’t the ones with the boldest ambitions. They’re the ones honest enough to name their actual constraints—and ruthless enough to exploit them.
An uneven focus on owned inventory means retailers are failing to maximise opportunities or accommodate the true nature of multi-media buying.
A new campaign from Heineken® 0.0 has revealed Serena Williams as its new global ambassador in a multi-year partnership, seeing her step back on court to surprise unexpecting padel players.
As marketing strategies are constantly changing, brands should be focused on talking to their customers in a more personalized and meaningful way after their order.
The next phase of marketing will be defined by who removes the most friction from decision-making.
The question isn’t whether your brand is ready for AI. It’s whether your operating model is ready for anything at all.
Modern marketing is all about who has the most agile talent. By the time a performance gap is visible in your data, the opportunity to lead the market has already passed.
Join Katie as she explores the realities of AI with Tessa Burg, CTO of Mod Op, including the biggest misconceptions.
The audience isn’t going anywhere. The targeting, measurement and self-serve tools will get built because OpenAI can’t scale a real ads business without them.
In the end, the goal isn’t a satisfied client who got the marketing equivalent of a pair of khakis. It’s a client who gets promoted because the work surpassingly worked.
Dr. Megan Ranney, Dean of Yale School of Public Health, joins Justin Blake, Executive Director of the Edelman Trust Institute, to explore how trust shapes the way people navigate health information, advice and care.
As fandoms continue to mature into cultural ecosystems, physical environments will carry greater emotional weight. Guests want places that validate their passions, reflect their identities, and create moments worth revisiting in memory.
Hybrid campaigns that blend in-person moments with digital amplification turn a single sensory trial into cross-platform engagement and real retail impact.
One of the biggest reasons brands struggle with gaming is deceptively simple: they don’t know what it is.
As the creative force behind Canva World Tour and Canva Create, global celebrations of creativity bringing together users and creators across cities worldwide, Jimmy knows what it takes to build brand experiences that move people.
We can build a web where creating genuine value for users is the most direct path to sustainable revenue. We know what that looks like.
This is retail media’s own MACH moment, and this shift into open and transformative technologies is essential for those who are serious about making retail media work to its full potential by cutting costs and speeding up innovation.
By Ben Bloch, Founder & CEO, VenturePR For decades, the world operated within a very comfortable, predictable fence. Brands advertised, journalists published, and audiences consumed. Trust was bottlenecked through a small number…
By pairing a flexible mindset with thoughtful, incremental adoption of technology, marketers can move beyond rigid strategies and truly ride the waves of modern consumer behavior.
The most effective marketers don’t see OOH as an awareness medium that needs to be backed up by social, display and digital video, but as a starting point that signals intent and creates a buzz for omnichannel campaigns.
By moving away from black-box buying and using intelligent, transparent AI to embed Relevance into every impression, advertisers can finally escape the race to the bottom.
On this episode, I sit down with Jeff Matisoff, North America CEO & Managing Partner at The Brandtech Group, to talk about how AI is reshaping everything from MMM to creative and media.
Josh Lane (COO) and Matt Ferebee (CCO) of FerebeeLane unpack how they’ve built their agency by flipping the traditional model on its head.
The “AI vs. Human” debate is a distraction. The real competition is between brands that are stuck in the rigid workflows of the past and those that have built a flexible foundation for the future.
It seems nostalgia is everywhere these days – even in digital media and advertising.
On Raising Wealth, Allison Ellsworth breaks down the journey of building Poppi into a $2B PepsiCo acquisition.
Darren Thompson, Vice President of Sales at Adlook, joins us to talk about why the open web is becoming a powerful alternative to walled gardens in an AI-driven landscape.
It’s tempting for large, established brands to believe they’re insulated. History suggests otherwise.
In this episode, Sean Betts, Chief AI & Innovation Officer at Omnicom Media UK, joins us to explore how AI is fundamentally changing how consumers discover brands.
By now we should all be able to agree that design is not disposable—so why are we allowing brands to treat it as such?
Last-click attribution was meant to be a shortcut. But somewhere along the way, it became a strategy for the unimaginative.
Don’t try to please everyone. Know your audience, stay true to your DNA, and update with intent, not panic.
Helenor Gilmour, Head of Beano Brain, joins us to share insights on Gen Alpha, the youngest and savviest consumers today. We explore what makes brands “cool” with kids.
The $1 trillion question isn’t how to make more. It’s how to finally know what works.
In this environment, success will come down to making smarter decisions: where to invest, where to show up, and how to find real users in a fragmented landscape.
Building authentic, human connections with consumers requires marketers to lead with empathy, build community, invite participation, and champion new possibilities.
In this episode of Retail Media Unboxed, we sit down with Intersection CEO Chris Grosso to explore how digital out-of-home (DOOH) is redefining the path to purchase.
Whether knowingly or not, these brands are tapping into the power that shared beliefs have in drawing people closer together in the name of something bigger than themselves.
Understanding the present, systematically, professionally, and deeply catching its trends will become increasingly vital for any company or entrepreneur.
Our host Ren Akinci is joined by BEJOU founder Carolina Lopez for a candid conversation on leadership, brand building, and resilience.
The Smart TV Home Screen isn’t just another ad slot. It’s the entry point to the entire CTV experience, guiding attention, shaping engagement and influencing what viewers do next.
We’ve engineered all the danger out of the work. And in doing so, we’ve engineered out everything that matters.
On this episode, we sit down with Jessica McGorgan, VP of Growth at The Trade Desk, to talk about how channels like CTV and retail media are changing.
2026 is not a year for sitting on the sidelines. Despite economic challenges, the overwhelming strategy is investing strategically instead of pulling back.
If your AI strategy is not designed to deepen what your organisation uniquely knows, it is not a strategy. It is an efficiency programme looking for a narrative.
Small businesses that invest in structured content, social-search synergy, technical consistency, short-form optimization, and measurable trust signals won’t just rank better — they’ll convert better.
In this episode of Tell Me Everything, Katy Hornaday talks with Highdive CEO and co-owner Megan Lally about what it takes to build an agency that puts creativity first.
The future belongs to franchises that treat fandom not as a moment, but as a continuously evolving relationship—powered by intelligence, scaled by technology, and grounded in human emotion.
Today I sit down with Steve Filler, UK Country Manager at ShowHeroes, to unpack one of the most talked-about shifts in advertising right now—attention as a metric, and where it falls short.
Stephen Jenkins, Founder and Managing Director at Too Many Dreams, joins us to talk about why product alone is no longer enough for B2B tech companies to stand out.
Publishers may be getting the legal framework, but what they still lack is the measurement layer that tracks what actually happens to their content once it enters an AI system.
What’s it like to be the face of the “World’s Most Famous Building?” It’s the kind of question only Emma Pire, the Empire State Building’s mascot and beloved social media sensation, can answer.
The AI era feels like the dot-com era of the late 1990s. There was a huge surge of interest and investment, and when that investment got a little bit ahead of the market, there was a crash.
Supply path optimization is talked about like a major initiative, but many brands don’t respond accordingly.
Authenticity comes at a premium, and in a media landscape dominated by personal devices and algorithm-driven content, appearing visibly in the real world carries a different kind of impact.
Weak signals produce weak outcomes. Strong, intentional signals—even imperfect ones—give automation something real to learn from.
With the right strategy, Mother’s Day becomes more than a seasonal promotion — it becomes a moment to deepen engagement, increase conversions, and position your brand as part of your customers’ most meaningful celebrations.
The question isn’t “what should our new brand look like?” It’s “what is the old brand preventing us from becoming?”
Industry leaders share their takeaways from this year’s Advertising Week Europe.
Without modernizing the enrichment layer, agentic programmatic risks becoming a faster orchestration engine optimizing on yesterday’s data.
veryone has tools and scale, today’s advantage comes from combining multiple validated data sources, understanding where that data originates, and using it to tell a more authentic story to your audience than your competitors can.
In an era where every dollar is scrutinized, confidence in measurement may be one of the most valuable signals of all.
Join Katie for an insightful conversation with Fern Potter, SVP, Chief Strategy & Revenue Officer, Multilocal Media.
Creating a world-class client experience isn’t a methodology or a set of processes. It’s about showing a genuine interest in your clients every step of the way.
Apple didn’t succeed in OOH despite constraints. It succeeded because it embraced them.
Lisa Gibbs, CEO of the Pulitzer Center, joins Justin Blake, Executive Director of the Edelman Trust Institute, to discuss how journalism can earn back trust in a fractured information environment.
Colonel Sanders pitches the KFC Box Feast meals to a group of shareholders. They’re outraged about being encouraged to sell value meals to consumers and demand to know who the Colonel thinks he is.
Amazon’s Jennyfer Goune shares how events power today’s most effective content strategies, acting as the launchpad for storytelling that carries forward well beyond the live experience.
Attention is now giving way to transaction-level signals. Each step has brought marketers closer to the bottom line, and each step has also narrowed the definition of success.
The brands that adapt will invest in credible partnerships, understand how AI systems surface information, and design strategies that connect influence to outcomes – not just impressions.
YouTube leaving BARB isn’t a failure of the system, but confirmation that independent measurement still matters. Walled gardens will always struggle with shared accountability because it dilutes control.
James Cornish, senior VP of international sales and partnerships at Vevo, began this session with a presentation on how brands can leverage global moments across music, sport, and tech.
MB Gambke, SVP of Partnerships and Marketing at Barstool Sports, shares her unconventional path from engineering student to one of the architects behind Barstool’s explosive brand partnerships.
There is no excerpt because this is a protected post.
The way people discover and buy is shifting quickly, and AI is right at the center of it.
Although we are not leaving optimisation behind, brands must make a more conscious effort to identify the messages that travel across content.
Experiential success will no longer be measured by weekend footfall alone. It will be measured by the connections and culture that flourish within a space.
A lot of advertisers are talking about using AI to build new creative from scratch but that misses the point.
On this episode, we’re joined by Todd K. Harris, General Manager, Transportation & Hospitality at Gradial, to explore how AI is reshaping the way brands get discovered.
Music isn’t just an accessory to content – it’s a launchpad for discovery.
This generation isn’t rejecting digital media; they’re rejecting anything that feels passive or disconnected from the world around them.
Only one cookie company is known for having Scottish terrier-shaped treats and that’s Walker’s Shortbread.
On this episode, we sit down with Richard Exon, Co-Founder at Joint, to talk about why independent agencies are having a moment.
Ryan Gavin, CMO of Slack at Salesforce, unpacks the shift from Slack as a collaboration platform to something far more ambitious: a conversational operating system where humans, data, and AI agents work side by side.
Richard Reeves, CEO at the Association of Online Publishers, joins us to talk about the evolving role of premium publishers in a fragmented, AI-driven media landscape.
The future of marketing isn’t something that will arrive—it’s being built right now, and it requires partnership.
Sarah Robertson, Chief Product Officer at Experian UK, joins us to unpack what’s really changing in AI-driven marketing—and what’s just hype.
The sound-off era is over. Jenny Haggard, the Global Head of Thought Leadership at Spotify, gave an introduction into how audio innovations are altering the media landscape.
By Helen Myers, Advertising Week Correspondent Milka Privodanova, VP Large Customers International at LinkedIn, led a talk show-style panel to tackle the toughest questions the market faces when it comes to ROI.…
On this episode, we sit down with Barry Frey, President and CEO of DPAA Global, to talk about how digital out-of-home has evolved far beyond its traditional role.
Announcing The Future is Female Award Winners! The moment has officially arrived! After celebrating the brilliant shortlist, we’re thrilled to reveal the winners of The Future Is Female 2026. What began as a…
Fiorenza Lipparini, Director General of Milano & Partners, which led the transformation of Milan for the 2026 Olympic Winter Games explores what it takes to build trust while hosting a global event.
Every new targeting signal follows the same curve. Early movers get premium performance at low competition. Then the market catches up.
AI audiences are at the beginning of that curve. The publishers who build the muscle now — who learn which segments perform, which formats convert, which AI sources deliver the best ROI — will have a structural advantage when this becomes the default.
On this episode I sit down with Jessica Shapiro, CMO at LiveRamp, to talk about what she coins a Brand Renaissance.
Meet The Shortlist The wait is finally over. We are incredibly proud to reveal the official shortlist for The Future is Female 2026. This isn't just a list—it's a celebration of the…
Ultimately, the job of a brand in 2026 is to make space for stories to unfold: stories sparked by real experiences and carried forward by the people who lived them.
By combining insights into community influence with precise mail targeting, brands can convert human trust into commercial outcomes, proving that traditional channels still have a role to play in a modern, data-driven marketing strategy.
Communities do not exist for the benefit of brands. They exist because people want to spend time developing the interests they care about with others who share them.
Until the industry starts talking seriously about share, what drives it, what limits it, and how to grow it, OOH’s future will be defined more by comfort than conviction.
AI may industrialise advertising, but it will not automate taste.
The industry will need new frameworks and better technology to help clarify what “real” engagement actually means, and it needs them today, not tomorrow.
In a media landscape defined by fragmentation and algorithms, formats that generate both real-time engagement and sustained distribution are poised to hold the advantage—and livestreaming, amplified by clipping, is quickly becoming one of them.
From the moment someone decides where they want to go, they expect the journey, both digital and physical, to feel smooth, personal and well considered.
The brands that performed best on Oscar night were not the ones with the biggest budgets. They were the ones that understood their audience and showed up with intention.
For rights holders seeking to future-proof their sponsorship strategy, the AI Experience Room may represent the next generation of monetizable sponsorship assets.
Join Katie as she talks with Louisa O’Connor, Managing Director of Seen Presents about the value of in person experiences, the unexpected challenges and rewards of being a founder, finding great talent and making the intangible, tangible.
In “A Story Inspired by True Memorable Moments,” we see the travel experience told through Pilot Parker’s eyes. Let’s watch.
Social media is a fickle and fluid beast. Avoiding these mistakes is your best chance to master the small business social media marketing space for the long haul.
The World Cup offers a global stage. It should not become a case study in how advertising changes the game. It should be an example of how advertising evolves to support it.
Agents, with buyers and sellers as their masters, provide an opportunity to reshape all facets of the digital advertising market in the interests of its participants, not its gatekeepers.
Just because the ecosystem continues to become more complex, advertisers should not abandon hope for a simplified path to performance.
In the debut episode of Tell Me Everything, BarkleyOKRP CEO Katy Hornaday sits down with legendary advertising leader Kristen Cavallo.
Today I’m joined by Laura Grover, SVP and Head of Client Solutions at EDO. We talk about how TV measurement is evolving beyond reach and frequency to real consumer action—like search and site visits—and what that means for marketers navigating today’s mix of linear, streaming, and live sports.
Everyone has an AI agent now. Very few have one that actually knows what it’s looking at. That distinction is the whole game.
The value proposition of social commerce is clear. Audiences are fracturing, and it’s getting harder to reach Gen Z with conventional advertising.
A smart, timely billboard speaks volumes. It can react, adapt, and connect in a way no 15-second skipable video ever will.
In 2026, production isn’t a scarce resource, but perspective can be.
AI-built models are designed specifically to take advantage of correlations between a brand’s audience and behaviors exhibited within a database, no matter how counterintuitive those correlations may seem on the surface.
2026 Future is Female Judges Revealed! Say hello to the Advertising Week Future is Female Award Judges. This year’s panel brings together an exceptional group of leaders from across the Advertising Week community…
Sean Tindale, Head of Brand at LEGO Education, joins to explore how LEGO Education is approaching AI through a filmed social experiment with kids.
There’s an irony buried in the AI revolution that nobody wants to talk about.
Some luxury marketers do stand out for the way they apply these sort of principles to position aged products, historical places and various heritage and legacy brands.
Marketers are stuck in Plato’s cave. Attribution, experiments, and MMM each cast different shadows. None reveals true incrementality. The truth remains unknowable.
Commerce media is a growth engine. But it is system intelligence, not isolated optimization, that determines how powerful that engine becomes.
For marketers and brands, the takeaway is clear: nostalgia doesn’t just tell us what people like — it tells us why they buy.
The next era of brand experience won’t be defined by prediction, but by stewardship.
In this episode, I’m joined by Rick Miller, Partner of Marketing Effectiveness at Big Chalk Analytics. We talk about a tough reality in modern media: billions in ad spend produce little to no measurable return.
What comes to mind if you’re tasked to come up with a mascot for a weed killer brand? Your brainstorm session might be more likely to include a live-action spokesperson or an animated ornery weed — and less likely to consider a dog.
Thomas’ Breads made headlines in 2024 when the breakfast breads purveyor announced the debut of Thom, their first-ever character.
To explore how brands can build sustained cultural impact, leaders have shared their perspectives on what brands still misunderstand about IWD.
In an industry where loyalty often depends on understanding as much as visibility, giving consumers a space to ask questions, explore ideas, and discover products in their own way may prove to be one of the most meaningful innovations of all.
Automotive media isn’t becoming more effective by adding more channels. It’s becoming more effective by becoming more aligned and eliminating silos.
Integration should simplify the stack, not add to it. The goal is fewer systems, fewer dashboards, and fewer reconciliations—without sacrificing visibility or control.
Better questions allow systems to produce better answers, and better answers lead to better decisions.
Global campaigns should be the most powerful work a brand produces. Yet somehow, they’re often the most forgettable.
Across the industry, CMOs are confronting an uncomfortable truth: the dashboards they’ve relied on for years often provide a distorted picture of what drives growth.
When measurement frameworks help answer questions about revenue growth, profitability, and long-term brand equity, marketing becomes easier to defend—and easier to expand.
Marketing will remain data-driven, but insights will come from aggregated patterns and trusted collaboration rather than ubiquitous tracking.
If you’re doing these tasks manually or not at all, now’s the perfect time to let AI share the workload.
Overreach can feel opportunistic very quickly, particularly when emotion is involved. Brands that navigate these situations successfully tend to share three characteristics.
The future of advertising will not be won by whoever finds the cleverest place to stick an ad in a chatbot.
Before we prematurely write the obituary for creativity, let’s focus on the opportunity to make meaning.
We sit down with Johann Wrede, Chief Marketing Officer at UserTesting, to explore what happens when AI summaries become the new brand front door.
The lesson for marketers is simple: protect what makes you distinctive, but express it in a way that feels current.
If machines outperform us at ads, that may simply mean we have treated ads as the primary battleground for too long.
By Mark Bradbury, VP, Research & Insights AARP Media Advertising Network (AMAN) Marketers have made progress in recognizing the 50+ shopper as a key consumer segment, but too many still overlook this…
That is where the next era of enterprise software is going. Not the end of SaaS. The end of SaaS that never earned the right to exist in the new world.
Let’s stop asking what AI might take away, and start designing for what it can help people become.
The next era of marketing won’t be defined by automation alone, but by the intelligence that comes from understanding what to automate, what to measure, and what to humanize.
The question for every brand right now isn’t “how do we buy more attention?” It’s “why would anyone choose to participate?”
For marketers watching the AI race, the takeaway is which company is structurally positioned to monetize AI at scale.
For advertisers, the smartest media bets are on partners that know exactly who they are, who they serve and how your message fits naturally into that story.
On this episode of Modern Marketing and Measurement, I’m joined by Henry Innis, Co-Founder and CEO of Mutinex.
Every scene is a potential brand moment. The question is whether you’re in them.
For marketers facing personalization fatigue, the solution isn’t more precise targeting. It’s more meaningful presence.
The agencies that move decisively in 2026 will look back on this moment as the inflection point. The ones that don’t will wonder why they missed it.
By embedding these questions into your content process, you make every page more likely to surface in AI answers, without sacrificing human readability.
What does it take to build a nationally competitive agency from Portland, Maine — and keep it independent for 33 years?
Audio already has the audience and the cultural relevance. Now it’s time for it to earn its performance credentials.
The brands that win will be those that show up early, align with passions, and use trusted environments, combined with smart first-party data targeting, to influence decisions before a booking is made.
Commerce media spent its first decade inside walled gardens. The next decade will be defined by what happens now that it’s free.
Netflix isn’t betting on any single show to secure its future. It’s betting that habit, built from moments that bring people in and libraries that keep them there, is the most defensible advantage in modern media.
Luxury will always be defined by craftsmanship and creativity. But in the modern era, digital experience is becoming just as important as physical expression.
Jeff MacDonald, Director of Innovation and Technology at Movers+Shakers, joins us to unpack what separates AI gimmicks from true creative acceleration.
Advertising has yet to determine how brand mascots can successfully retire, if they should retire at all.
The agentic era is here. The question is, will we shape it with intention, or will we let it shape us?
Pam Kaufman’s hire marks the end of pretending this was optional, at least for brands that want to stay culturally present.
Sandra Sucher, Professor of Management Practice at Harvard Business School, and David Bersoff, Head of Research at the Edelman Trust Institute, join Justin Blake, Executive Director of the Edelman Trust Institute, to discuss their recent article from HBR.org
February campaigns should be a ramp up that starts off slow before building to Valentine’s Day.
The future belongs to those who control and take ownership over their data. For agencies who embrace this in 2026, the future is bright.
Today on Modern Marketing and Measurement, I’m joined by Karen Kaufman, Global Chief Strategy and Growth Officer at Gain Theory.
The future of brand influence is not about the loudest single moment. It is about the longest presence.
The forces reshaping agencies are not simply cost-cutting measures, they are a response to how brands market and how consumers behave.
The AI search reckoning isn’t a temporary disruption. It’s a permanent restructuring of how audiences discover and consume content.
Ultimately, the reason everyone has their own “flavor” of SPO is because SPO is not one-size-fits-all.
Antonia Faulkner, Head of Corporate Communications and Ads Marketing, Analytics and Insights EMEA, Samsung Ads explores how the home screen is evolving from a passive starting point into one of the most compelling marketing environments.
Marketing has always been about creativity, connection, and impact. Today, thanks to AI, it is also about precision.
Join Katie as she talks with Sophie Ozoux, co-founder of Kin, about the power of community, the evolution of purpose driven work, the value of independence and lessons learned on founding and growing an agency.
From the Innovation Stage to the Spotlight Stage, we have curated a programme showcasing the industry’s greatest minds.
The future of performance marketing isn’t about choosing the right channel. It’s about understanding contribution and rewarding it accordingly.
This isn’t just an AriZona story. It’s a warning for every brand navigating inflation, loyalty, and cultural relevance. When trust is part of your equity, protecting it isn’t optional—it’s the work.
From AI to ROI, the path is clear. Brands that focus on trust today will be in a strong position, regardless of how technology evolves.
PopIcon spoke to Allison Feldman, Vice President Fabric Softener and Personal Care Brands at Snuggle, to learn more about the Bear’s rebranding.
Every platform requires its own strategy. Instagram, TikTok, and YouTube are not interchangeable.
It’s time for agencies to get beyond the Mad Men thinking. Their job isn’t to ask how to get the right message across a particular channel to maximise efficiencies, it’s how to get the most useful message out to drive growth where it’s most needed.
Metrics like view-through conversions, watch time, video completion rate and thumb-stop rate offer a far more accurate view of effectiveness.
Bear with me here—Bad Bunny delivered the best ad of the Super Bowl. Not the best halftime show (who cares about that ranking?), but the best ad.
Today I’m joined by Sean Corcoran, President of MissionOne Media, a new arm of BarkleyOKRP. We talk about what happens when creative, media, and analytics stop operating in silos, and the benefits of an agency fully engaging & collaborating with your brand’s team.
AI shows advertisers how well an ad is understood and which components within the creative are going to appeal to the needs and tastes of the target audience.
If your measurement only exists inside the platforms, your strategy isn’t owned, it’s rented.
Retail media’s next chapter will be shaped by whoever succeeds in making the broader retail landscape work as a system rather than a collection of silos.
With the FIFA World Cup less than six months away, are your advertising and marketing plans set?
Private equity has reshaped agency land—but the story is more nuanced than headlines about roll-ups and margin pressure.
Is it possible to build your dream man? The answer is yes, according to Pringles Big Game ad (and their mascot Mr. P.
Engineering Brand Love explores how modern brands build trust, affinity, and emotional connection in an AI and tech-driven, performance-obsessed world.
Thomas Ives of RAAS Lab explains how AI-driven contextual intelligence is moving beyond keyword traps and brand-safety false positives to interpret content with human-like nuance
AI promises to redefine MMM entirely, ushering in an era of live, organic intelligence systems that fundamentally alter the human role in strategic marketing.
Publishers have split into two camps: those who license, and those who sue.
Live sports are having a generational identity crisis—and Barrick Prince is building the solution in real time.
On this episode of Modern Marketing and Measurement, I sit down with James Leaver, the CEO & Co-Founder of Multilocal Media, to talk about why curation has gone from buzzword to business driver.
In an AI-obsessed world, the brands that stand out will be the ones that truly know when technology enhances the human experience and when it gets in the way.
The collective turn-away from traditional media combined with the fragmentation and saturation of social media makes it harder for brands to cut through. But there is one channel that is largely underused, despite high engagement: live entertainment.
With all eyes on the TV and let’s be honest, TikTok. Super Bowl commercials have always been the main event.
Agencies that emerge stronger will be the ones that treat flexibility (organizationally and technologically) as a core business strategy, not a contingency plan.
In a crowded and competitive media environment, incrementality is becoming a practical way to understand performance — and for marketers prove CTV’s value.
For agencies, this work serves as a wake-up call for 2026. Generative tools are accelerating, but the creative standard is not.
We asked industry leaders if they are expanding their thinking, or shifting it away from craft and judgement towards systems, speed and scale.
The real shift isn’t that machines replace humans. It’s that the way performance decisions are made changes. AdTech taught the industry how to automate buying and selling.
Speaking your truth, brand architecture, sonic branding, the pressure and promise of being named “the next big thing” in social media, taking chances and building a career you genuinely love.
This episode of AW360 Live features Zach Miller, President of Bucketsquad, the creator-led sports entertainment brand built around YouTube megastar Jesser.
Justin shares how he’s thinking about agility, technology, and measurable signals of progress as he builds the organization’s next chapter.
Jason Hemingway, CMO at Phrase, explores how AI-powered language technology is reshaping the way brands create, localize, and personalize content at scale.
AI does not need to be expensive to be transformative, allowing for processes that were previously out of reach to become a reality.
If Valentine’s Day hasn’t been a high priority in the past, now is the time to explore how you can create meaningful consumer connections in February that will last year-round.
The future of the open web depends on the ability to prove that an audience is paying attention, not scrolling through content mechanically.
In this episode of Retail Media Unboxed, we sit down with Colin Grieves, Managing Director at Experian Marketing Services UK and Ireland, to unpack what’s actually changing beneath the surface of retail media in 2026.
Systems scale assumptions quickly, whether they are sound or flawed. Reexamining how audiences are defined and managed is not a technical exercise. It is a strategic one.
Effective media buying doesn’t start with activation. It starts with the right planning elements combined with up to the minute knowledge of pricing and opportunities in the media marketplace.
At what point does buyer insecurity harm conversions? It could be argued that it reduces purchase intent even before web visitors have taken their first action.
On this episode of Modern Marketing and Measurement, I’m joined by Tim Sovey from CreatorIQ.
Football’s biggest night, Super Bowl LX, is shaping up to be a little lighter than usual when it comes to brand mascot appearances.
This is what it would look like for pharma marketing to truly catch up to the rest of digital, not in theory, but in practice.
These brands don’t just grow faster—they’re also more resilient. During economic downturns, Go-to Brands lose only half as much market value as their peers.
The tech startup playbook has been straightforward for decades: Raise capital, hire aggressively, scale fast. The correlation between funding and headcount was nearly linear.
Creators with meaningful audience relationships demonstrate that influence isn’t about size, it’s about impact
The green economy isn’t just a movement. It’s a structural shift in the market. The first wave of sustainability may have faded, but a second is already emerging.
The Olympics no longer signal the future of programmatic. They reinforce its role at the center of premium media.
In this episode of AI: Machine-Made Marketing, Tomas Forsbäck, Group CEO of Readpeak, explains why the next era of programmatic advertising will be built AI-first, content-first, and privacy-first — or not at all.
Raj Kumar joins Justin Blake for a recap of their time at the World Economic Forum Annual Meeting in Davos.
The bottom line? 2026 looks like a year of maturation. The shiny-object syndrome is fading, replaced by a focus on what actually works.
Retailers and media buyers want to influence the same moments, but still operate on different datasets, measurement models and incentives. The technology already exists to unify them.
Advertising’s introduction to the Jet-Puffed marshmallow mascots occurred five years ago in August 2020.
Today on Modern Marketing and Measurement, I’m joined by Sarah Harms from Roku to talk about how streaming TV has evolved from a reach extension into a true full-funnel marketing engine.
Brand leaders, you’re in the care business now, whether or not “health” is on your label. That means you need to play a more supportive role in people’s lives.
With game day just around the corner, now’s the time to pressure-test whether your measurement setup reflects how marketing actually works: in spikes of attention, shifts in timing, and campaign effects that ripple across channels.
Ellis Verdi, co-founder of DeVito/Verdi, unpacks nearly 40 years of independent agency leadership, creative conviction, and cultural impact.
Continuous, in-context research keeps advertisers close to audiences as viewing habits change, helping them stay a step ahead of what people will watch, share, and buy next.
Max Klymenko, Creator of “Career Ladder,” joins Edelman Trust Institute Executive Director Justin Blake at the World Economic Forum in Davos to discuss how trust is formed in the creator economy.
Brands that build assets with these models in mind, and supply them with consistent, well-defined signals, are more likely to appear accurately and consistently as AI-first experiences expand.
In 2026, we’ll separate the marketers chasing efficiency from the ones building effectiveness. The difference will come down to who can prove it.
Layana Aguilar discusses her incredible life journey, her time on Project Runway, designing a ball gown for a Disney Latina princess, travel, fashion and staying inspired.
CES 2026 reinforced a simple truth: the future of experiential marketing belongs to brands that combine intelligent technology with deeply human design.
In the here and now, the challenges and opportunities around interoperability will continue to shape open web advertising’s supply chain and the priorities of those who operate within it.
Stephen Kehoe, EVP and Chief Corporate Affairs Officer, PepsiCo, joins from the World Economic Forum in Davos for a conversation on trust, leadership, and global responsibility.
In this episode, Ren Akinci sits down with Carissa Romero, Ph.D., co-founder of Paradigm, for a conversation about what actually changes behavior at work and what quietly undermines it.
AI search isn’t killing marketing fundamentals. It’s exposing how fragile our assumptions about measurement have become.
In this episode, we’re joined by Anna Forbes, RVP for Northern Europe at DoubleVerify, to unpack how AI is transforming digital advertising from the inside out.
Athlete – and fan-owned media distribution and entertainment network adds media veteran Ghee (CNN, BET, EBONY, ESSENCE) through the acquisition of her experiential, content, and distribution agency. DALLAS – January 20, 2026…
In 2026, the luxury sector is poised to regain its sparkle, but only for the brands willing to rethink the fundamentals.
The future belongs to businesses that combine data intelligence with brand-led creativity. When used well, data amplifies both trust and targeting, without bogging teams down in shallow click metrics.
Misha shares how GWI is helping teams move faster with AI—without losing trust, transparency, or the human truth behind the data.
Agentic buying won’t change agency economics because it’s innovative. It will change them because, built on better data and tighter publisher connections, it delivers outcomes the old stack simply can’t.
Q5 offers an opportunity to move beyond one-size-fits-all discounting. Instead of rewarding everyone simultaneously, brands can reward those who truly deserve it, for the work they do to better our communities.
In this episode of Agency Alchemy, we sit down with Lisa Nichols and Gary Fawcett, joint ECDs at TBWA\MCR, to unpack nearly three decades of working side-by-side as a creative team.
Dos Equis announced on January 16, 2026, their iconic spokescharacter known as “The Most Interesting Man in the World” is back to encourage and inspire the next generation to “Stay Thirsty.”
Jack Goldburg breaks down how food, sports, and culture are converging to redefine live experiences and brand engagement.
In a world where attention is ever scarcer and AI is reshaping discovery, trust is the key.
2026 won’t reward businesses that simply do more—it will reward those that focus on what matters most.
Mike Brooks, a veteran of connected television and digital advertising, explores how television is evolving into a measurable, performance-driven platform.
The most critical step in prepping for an AI bubble is recognizing what the bubble is: neither a certainty nor a fantasy, but a nontrivial risk.
Playable ads will enrich the user experience, spurred on by no-code tools that incorporate more marketing expertise into the creation process. Automated media buying and targeting will expedite decision-making and redefine media roles.
The infrastructure for performance-driven programmatic is already here. The question for 2026 isn’t whether performance partnerships will redefine the ecosystem; it’s who will lead the shift and who will be left behind.
We want to hear about the people making a real impact inside their organisations and beyond!
The consolidation theme is about finding trusted vendors with the expertise to build lasting, cost-efficient solutions that withstand scrutiny and deliver results in the current media outlook.
The best experiences don’t need to explain the technology behind them. They’ll reflect confidence, clarity and care in how they were made.
Audio is everywhere, yet too many advertisers are still treating it as background noise. That’s a missed opportunity.
The question is not whether privacy controls will drift in a dynamic, AI-accelerated environment. They will.
In this episode of AI: Machine-Made Marketing, we’re joined by Domenic Venuto, EVP and Chief Data & Product Officer at Horizon Media, the world’s largest independent media agency.
The successful CMO of 2026 treats culture as a field study. They understand customers as people navigating identity, community, and meaning.
Brands that show up authentically during this full window—supporting all of the active behaviors just listed out—can earn something more durable than seasonal sales from Latine consumers: trust, loyalty, and long-term relevance.
Sean Adams, chief marketing officer, Brand Metrics, believes we can predict future ad outcomes using the unprecedented power of consistent measurement data
Festival season isn’t a date in the diary. It’s a mindset. And it starts long before the fields fill up.
We sit down with Bita Jedo, Future is Female Award winner and Forbes 30 Under 30 honoree, to unpack a career that’s moved at breakneck speed across PR, influencer marketing, tech platforms, and cultural brand partnerships—all before 30.
We’re back! To kick things off, our Early Bird Sale is now live. Secure your spot before prices increase. Offer ends 9 February.
Live events are emotional by nature—but how do you actually measure their impact? Today on Modern Marketing and Measurement, I’m talking with Ollie Blake, VP of Strategy at AEG Global Partnerships International about the data behind live entertainment partnerships.
What comes to mind when you think of nature’s greatest mascots? Odds are pretty good you’ll refer to animals like Smokey Bear and Woodsy Owl.
Steve Stretton, Executive Creative Director for global marketing activation partner, HH Global, explores shifting attitudes towards AI and a new opportunity for brands that need to promote AI capabilities
Pinterest saw these forces clearly. Others will follow. The main question now: Who will adapt quickly enough to lead in the Outcomes Era?
If 2025 was a year of change in the marketing world, 2026 will be even more transformative. We can anticipate significant leaps in AI, which will extend to creative decision-making, media targeting, and influencer marketing.
To explore where AI enhances branding and where it risks homogenising it, leaders have shared their perspectives on why brand identity still needs a human core.
In this collection of perspectives from agency and consultancy leaders, a clear throughline emerges: the businesses that win in 2026 will be those that use technology to amplify — not replace — human insight, creativity and leadership.
Join Katie as she talks with Gina Grillo, President & CEO, Advertising Club of New York about the rapidly changing ad industry.
Emmy Award–winning storyteller, corporate CMO and The Longest Table movement co-founder Maryam Banikarim joins Edelman’s Jackie Cooper to discuss why trust is increasingly built at the hyperlocal level.
Ren Akinci sits down with Kim Lawton, founder & CEO of Enthuse Marketing, to break down the non-negotiables behind sustainable creativity and what agency leaders need to unlearn heading into 2026.
In an era where AI-generated content, bots, and coordinated campaigns are blurring the line between real customer feedback and manufactured noise, simply “listening” is no longer enough.
Andrew Ng, founder of Coursera and Deeplearning.AI, joins Edelman CEO Richard Edelman to discuss what it will take to build trust in artificial intelligence at scale.
As editing becomes more embedded in how people learn, work, and connect, CapCut will continue to focus on intuitive tools that support creativity without friction.
What comes next is bigger than a new tactic; it’s a shift in how we plan, activate, optimize, and collaborate across the open web.
The next wave of innovation in CTV won’t come from more data. It will come from making the data simple enough for everyone to use.
Leif Welch, CEO of JamLoop, joins the show to share his 25-year journey through ad tech and entrepreneurship.
This fusion of data, cognitive science, and personalization gives political campaigns the power to transform passive audiences into active participants.
AI will shape the future of creativity, advertising, and media. But only if it’s built on a foundation that respects the people whose work makes it possible.
Your relationship goes beyond simply selling them a product. You want them to buy from you multiple times.
Christa Pitts and Chanda Bell, Co-Founders and Co-CEO’s, The Lumistella Company, talk about the creation of The Elf on the Shelf.
We were lucky enough to chat with John Ludeke, SVP of Global Marketing at Dr. Squatch, who explains the surprising reason why their mascot is a sasquatch, the one question fans can’t stop asking him, and where we might see the mascot land next in 2026.
SEO has historically been often underfunded and overlooked. But today, both SEO and GEO are business critical.
As marketers shift more budget into connected TV (CTV), identity continues to be the biggest success hurdle for the channel.
David Nelson, co-founder and CEO at Limelight Inc. praises the multifaceted expertise of ad networks in managing the omni-chaos of today’s programmatic space, and offers one critical piece of advice
As pressure mounts for marketers to prove what truly moves the needle, a new frontier is emerging inside Marketing Mix Models: creative effectiveness.
The future of retail media hinges on a single question: Who wins the user?
Agentic AI is eating the world because it tells systems and processes what to do — across your entire stack.
Digital creator Stewart Reynolds – aka “Brittlestar” – joins Edelman’s Jackie Cooper to explore how creators build trust in an era of constant reinvention.
The year 2025 has brought back onto the agenda the legacy systems of measurement and decreasing usefulness under the weight of accelerating signal loss.
Here’s the uncomfortable truth: Every product search that starts inside an AI assistant is one less opportunity for a publisher or creator to influence the shopper.
We’ve just launched our first-ever Holiday Sweepstakes, with ten grand prizes for ten small businesses in ten cities: $10,000 in IRL ad media, each.
CTV advertising is one of the fastest-growing areas of marketing worldwide, and voice commands are the new frontier. It’s not a chocolate bar coming through your TV, but it’s getting pretty close.
A well-designed martech stack leads to better personalization, drives more sales at velocity, and gives clear oversight into the specific actions that move the business.
In this episode of The Sonic Truth, host Scott Simonelli sits down with Nicole Parlapiano, Chief Marketing Officer of Tubi, for a deep dive into the rapidly shifting world of connected television (CTV).
In this episode of Modern Marketing and Measurement, Phil Acton, Country Manager UK at Adform, joins the show to explore how Europe’s independent ad tech is reshaping modern marketing through greater transparency, stronger identity foundations, and a more privacy-first approach.
As AI accelerates and marketing budgets tighten, creativity is thriving in chaos, but only when guided by clarity. The boldest ideas are coming from brands that turn evidence into conviction and use data to bring creative freedom.
Marketers cannot overlook top- and mid-funnel tactics if they want to make a real impact in peak shopping season.
Attribution can tell a story. Incrementality tells the truth. And in a world defined by shrinking signals and rising expectations, the truth is what will win the battle for ROI.
The next phase of local ad sales won’t involve chasing the newest channel or adopting the latest acronym.
In a conversation that is equal parts deeply personal and fiercely inspiring, Taylor traces her unconventional career path from Pentagon intern to agency president.
The brands that learn fastest from their failures will be the ones leading the pack by year-end. Start building that capability now, while you have the space to get it right.
Going viral is a sugar rush. Belonging builds enduring brand equity—the kind that keeps you relevant long after the spotlight fades.
The age of the “10 blue links” is ending. Here is how to measure your brand’s health when consumers stop searching and start asking.
This time, the new year is less about what will happen with cookies and more about what happens right now
In this Episode Ren Akinci sits down with Claude Silver to discuss her new book Be Yourself at Work.
Brands that invest in communities, foster dialogue across lines of difference, and tell honest stories don’t just earn attention—they earn loyalty.
The 2025 Go-to Brands List is a reminder that, even in a world obsessed with tech, trends, and transformation, the brands that win are the ones that make people feel seen, supported, and empowered.
The Cheez-It Citrus Bowl will be more than a football game this year. It’s a homecoming celebration for Cheez-It’s beloved, and previously retired, mascot Prince Cheddward.
At its best, this Americana goes global moment isn’t about one side winning. It’s about consumers on both sides of the Atlantic looking for the same thing.
Sustainability needs to taste simple, actionable, guilt-free, and unlock value pools that would be impossible to activate in a world pre-AI and pre-efficiency fever.
Organizations that adapt early will gain an edge. Those that continue to optimize only for traditional search will find themselves increasingly invisible to the intelligent intermediaries shaping tomorrow’s information ecosystem.
As vehicles and mobility become more complex and shopper expectations rise, a new form of intelligent, conversational digital engagement is reshaping how consumers explore, understand, and choose their next vehicle.
In this episode of Modern Marketing and Measurement, Snowflake’s Global Head of Media, Entertainment, and Adtech, Dennis Buchheim, breaks down how a unified data foundation, composable technology, and emerging AI capabilities are reshaping the way brands plan, activate, and measure media.
As human beings we tend to romanticize the past. A harkening back to times when the world was less complicated.
Once everyone has AI, the real advantage for marketers will come from the data no one else has — both their own and their partners’
The future of influencer marketing isn’t transactional. It’s relational. And it starts with recognising that influencers are brand partners, not adverts.
Jaysen unpacks the evolving “cookie-reduced ecosystem,” the difference between machine learning and true AI, and why the marketers who win will be the ones who embrace curiosity.
With 2025 poised to be the first quarter trillion-dollar holiday season, it’s a time of opportunity for brands ready to embrace the challenge and deliver meaningful, memorable experiences.
Alex Collmer, founder and CEO of VidMob, discusses the intersection of AI and creative measurement in marketing.
Economic cycles aren’t new and many brands have successfully navigated a path through. Those that do have asked and answered the following questions.
Privacy by Design as a Competitive Edge: Embedding privacy safeguards from the ground up—such as differential privacy mechanisms and zero-knowledge proofs—builds user loyalty.
The 2026 World Cup will be the largest yet, with matches spanning stadiums in the US, Canada, and Mexico. Its scale means both the potential rewards and the risks will be greater.
By Peter Wilmot, chief product officer at Shopsense AI For years, holiday shopping has been shaped by familiar habits: Google search, retailer websites, gift guides, email blasts, and the occasional TV spot…
We have spent years teaching AI to sound human. The next step is teaching it something far more valuable: humility.
Join Katie as she talks with Katherine Naylor Pullman, Co-Founder and CEO of Our Third Place about building her career.
Brands are voting with their feet. CPM fees on first-party data are on their way out. And once they’re gone, they’ll be gone forever.
As we enter 2026, one thing is clear. AI may be the engine of modern marketing, but data is the driver’s seat. Those who own it, protect it, and understand its value will lead the way.
World Economic Forum’s Daniel Dobrygowski joins Edelman’s Sat Dayal to discuss the global trust gaps highlighted in the new Edelman Trust Barometer Flash Poll on AI.
What the industry needs to do is to create brand governance measurement so that we have a similar language and framework for this idea.
It’s 27 years since The Experience Economy was written, but it’s only now thanks to innovations like TVOOH that the concept is coming to full fruition.
The future of creativity is neurodiverse. Agencies and brands that embrace that truth won’t just build stronger, more inclusive cultures – they’ll deliver better, more resonant work.
If the deal sounds too good to be true, it’s probably because you’re paying for it somewhere you can’t see.
The future of growth belongs to the leaders, and the CMOs, who understand that visibility isn’t just exposure. It’s equity.
They said I do! Kevin the Carrot has officially wed his longtime sweetheart, Katie, close to 10 years after they first met.
The franchises that find success won’t just be fielding a team to compete; they’ll become a publisher and media platform in their own right. The blueprint for success is already out there. Now is the time for the leagues and franchises to take the ball and run.
SMEs must be prepared to learn and experiment, but they don’t need to sit on the sidelines of programmatic. With the right guidance, they can claim their seat at the table – and challenge the dominance of legacy players with smarter, leaner campaigns.
The AI industry will be stronger if more women are visible making claims, predictions, and statements as freely as men do.
Start saying no, to vanity, to product-first thinking and briefs with no heart. Tell your product team you’ll take it from here.
I’m joined today by the Senior Vice President of Digital Media at Hawthorne Advertising, Paul Her-Sturm. We discuss blending linear and connected TV with smart measurement and localized targeting. Paul breaks down how his team approaches multi-market complexity, why CTV has become a true performance driver, and how layered attribution, smart geo-targeting, and the strategic use of AI are reshaping how marketers plan and optimize.
We sit down with Simon Levitt, Global Creative Technology Director at Imagination, to explore how AI is fundamentally transforming experiential marketing.
Gaming isn’t just a category to consider, it’s a cultural phenomenon that intersects with fashion, music, film, and more. The good news is it’s not too late – brands can show up authentically with custom in game experiences.
Black Friday isn’t just a day for customers to grab the best deals – for businesses, it’s an exercise in testing their systems and proving that they can handle anything that comes their way.
The media lift effect offers a way forward by connecting performance, creative excellence, and media precision into one finely tuned engine.
Retailers have a chance to turn the pet aisle into something immersive, blending data-led understanding with creativity.
Signals, not segments, will define how we buy media, optimize creative, and measure media going forward.
The label ‘influencer’ no longer captures this reality. It reduces a diverse ecosystem into a single, superficial category.
As large language models evolve from summarizing content to performing actions, publishers’ monetization models must evolve too.
Before selecting or evaluating an AI partner, ensure they understand retail’s unique physics by asking these critical questions.
Remember how groundbreaking it was for the 2024 Pop-Tarts Bowl to have not one, not two, but three edible mascots? Game day will reach next-level intensity at the 2025 Pop-Tarts Bowl.
Thanks to the streaming revolution, viewers are turning away from linear TV in droves. Even sports are seeing seismic shifts in how fans engage with content.
The bigger task is strategic: Atlas ushers in the cognitive internet, where brand visibility depends on how clearly you can be read, reasoned with and recommended. The only question is, who will be ready first?
In this episode of Modern Marketing and Measurement, we sit down with Marie Binet from Fuse, Omnicom’s global sports and entertainment agency, to explore why sponsorship has evolved far beyond logos on a pitch.
In this episode, Scott Porretti, president of Katz Digital, discusses the evolution of media and advertising, focusing on the convergence of audio and CTV.
We sit down with Jacob King, Senior Vice President of Amex Offers & Digital Media at American Express, for an inside look at how Amex Ads is redefining the commerce media landscape.
We all know markets and media spaces are fiercely competitive and budgets are under the cosh. So, we don’t believe in only instinct to land unfair ideas.
Dennis breaks down why AI-generated content is exploding at unprecedented scale across major platforms, creating volatile new risks around brand safety, misinformation, and transparency.
The world of digital luxury is underserved right now; but it’s also full of potential. Research shows that luxury retailers who can nail customer experience will reap the highest levels of revenue.
Even the most conscientious, emotionally intelligent leaders have blind spots when it comes to truly understanding everyone on their team.
The next phase of AI-driven marketing will be defined by who has the best data.
Erin Fabio joins Ren Akinci for a candid conversation on what it takes to build and scale a marketing agency as a woman in an industry still catching up.
True brand power comes from people talking about you because they want to – not because they were paid to.
While brands are unwilling to relinquish hard-won cohesion, there’s some movement toward pushing against monolithic rigidity, in favor of a more flexible, realist’s approach.
There’s still plenty of creative voices in the industry who think embracing AI is like joining the dark side.
Technology analyst Benedict Evans joins Edelman’s Sat Dayal to discuss the findings from the new Edelman Trust Barometer Flash Poll on AI.
What do we really pay when we buy cheap data? Often, far more than the price tag suggests.
By Romulus Stoian, Regional Director Strategic Partnerships at VIOOH Picture this: it’s Black Friday, 9:32 a.m., and you’re elbow-deep in a crowd of bargain hunters moving with the aggression of a football…
When you start with the business challenge—not the technology—you make better investments, unlock faster value, and build solutions that actually scale.
Magnite’s VP of Strategic Partnerships International, David Snocken, joins us to explore how CTV and premium video are evolving from brand channels to measurable performance engines.
For years, the narrative has been that malls are relics of the past, casualties of e-commerce and shifting consumer habits. But Gen Z is rewriting that story.
Aldi UK’s spunky mascot has been a fixture in Christmas adverts for the last 10 years, dabbling in a bit of everything.
Most healthcare marketers are chasing visibility, and it’s costing them patients.
In a world optimised for clicks, the real opportunity lies in connection. And connection, when it’s done well, is still the most human story we can tell.
With a clear strategy, streamlined process, and creative bravery, brands can be both trend-savvy and authentic.
Display once evolved from fixed placements to programmatic targeting. CTV is evolving in the same way — from static ad pods to dynamic, creative-driven experiences.
The message is clear: contextual is no longer a fallback. It is becoming one of the most sophisticated tools in digital advertising – privacy-first, brand-safe, scalable, and now, emotionally intelligent.
In a noisy, metrics-driven world, brands that master storytelling will do more than convert – they’ll connect. And connection is what drives sales, repeat purchase, and long-term growth.
Brand marketers should explore how real-world influence networks and word-of-mouth hotspots enable more effective omnichannel strategies. Understanding group behaviour is the skeleton key to unlocking full-funnel growth.
Brand lift is an important and under-valued campaign metric. It measures the change in attitudes towards a brand as a result of an advertising campaign.
CMOs may have one of the largest technology budgets in the company, but they are not focused on technology. They are focused on transformative growth.
Dr. Cheryl Robinson discusses definitions of success, the common thread among successful women, medical gaslighting and her remarkable health journey, and how she never lets “no” stand in her way.
The 99th Macy’s Thanksgiving Day Parade will be full of larger-than-life balloons, floats and balloonicles, but one float is making a splash for its extra small size.
While the industry debates Transaction IDs, another transparency signal demonstrates how we can serve both buyer and seller interests: Mediation Auction IDs.
We spoke with Michael Pavone, the CEO and Founder of Philadelphia-based food and beverage marketing agency quench, about what he’s seeing in 2025 so far and what that might portend for 2026.
Every major shift in ad tech triggers a race for control. The rise of artificial intelligence is no different. This time, the prize is data.
Music tourism isn’t just a cultural trend – it’s an economic force. It’s reshaping travel and changing the ways consumers are choosing to spend their money.
When the brand promise and employee experience don’t align, you lose talent, creativity and growth. That’s why the CPO + CMO Power Partnership matters, says Carol-Ann White, Group Chief People Officer at Landor.
The Q3 2025 IPA Bellwether Report arrives at a delicate time, as the market slowly regains its footing after a period of hesitance.
Today on Modern Marketing and Measurement, we sit down with Michael Kaminsky, co-CEO of Recast, to learn how incrementality, experimentation, and media mix modeling combined can finally bring marketing and finance onto the same page.
OOH doesn’t just accompany the journey, it moves it. The channel’s strength is simple: physical context that prompts real action, right now.
The 2025 Macy’s Thanksgiving Day Parade is already shaping up to be quite different than previous years when it comes to which brand mascots will and won’t be featured as balloons and floats.
Innovative collaboration creates personalized experiences reaching over 50 million monthly travelers
The return of the Heathrow Bears is being celebrated in an extra special way in their fourth advert.
In this episode, we talk with Alexia Nakad, VP of Brand and Commerce Media at LiveRamp, about how data collaboration and clean room technology are transforming marketing measurement.
In a year where politics dominate the headlines, your brand doesn’t need to compete with the noise. It needs to be something people can trust. And trust is built through presence, purpose, and proof.
Jamie Maw, Business Director at Advertising Week, led a round table discussion on transparency and authenticity in digital advertising presented by SonicOrigin.
In this interview, Ivan Doruda, CEO of MGID, explains why the industry’s protective systems have backfired, how this has weakened the media ecosystem, and what advertisers can do to reverse the trend.
As commerce and retail initiatives take centre stage, PrOOH is uniquely placed to drive measurable outcomes – whether that’s influencing purchase intent, reinforcing key messages close to point of sale, or boosting ROI when paired with other channels.
Janina Lundy, EVP of Marketing & Brand Partnerships at Kevin Hart’s global entertainment company, Heartbeat, explores how humor and culture are redefining branded storytelling.
If we use our new skills and tools, combined with great strategy, surprising ideas and expert craft, maybe we can get better and faster at making…you know, things people are actually interested in.
Teams that survive won’t be the ones with the most experience or fanciest portfolios. Original thinking, quick adaptation, and creative edge will matter more than tools. AI won’t replace creative talent.
Reach may open the door, but resonance is what closes the deal. In today’s creator economy, performance is the premium, and it’s time our contracts caught up.
The future of B2B marketing isn’t about brand versus performance. It’s about accountability to revenue outcomes.
With markets populated by near-identical products and differentiation becoming increasingly difficult, it’s not hard to see why brands are turning to mascots en masse.
Drawing from his new book, “The Seven Rules of Trust,” Jimmy shares lessons on transparency, neutrality, and purpose.
Innovative ad formats are an opportunity for advertisers to get their message across in new ways, and to avoid disrupting programming as a typical ad break might.
Thanks in part to recent data collecting enhancements by Media Monitors, radio now possesses additional leverage in market level discussions.
The future of programmatic video is not just more automation or more inventory. It’s smarter, more intentional media buying.
As AI continues to transform this industry, companies need to prepare their teams to thrive in an AI advertising era not just from the top down, but from the bottom up as well.
The hospitality industry’s century-old expertise in relationship-building is translating into media strategies that retail networks would be wise to consider.
How Mindie Kaplan Applied Innovation Principles to Build a Viral Purpose Campaign, and What it Teaches the Industry About Authentic Advocacy
In this episode of AW360 Live, we sit down with Andrew Kyrejko, Vice President and Group Director of Strategy at Momentum Worldwide, to explore how the agency is redefining experiential marketing through a business-to-human (B2H) lens.
By strategically leveraging their e-commerce platforms, big box retailers can win the holiday season – and power growth throughout the year.
For UK marketers, success in uncertain times comes down to clarity: know your audience, measure what matters, and align every action to revenue.
We sat down with Chris Hogg, Chief Revenue Officer at Lotame, to talk about what’s new and what isn’t with AI, why a consistent identity strategy is essential for leveraging the technology, and what marketers should be putting in their data portfolio.
The challenge for marketers is to ride the wave, using personalized, shoppable CTV to capture attention within a high-growth vertical.
From Microsoft to MediaMint, Mindie Kaplan shares her journey through innovation, resilience, and the creation of Million Mammograms, a global movement for women’s health.
It’s important we remember the store isn’t just the finish line. It’s still a touchpoint where influence is still up for grabs. Gen Z won’t be won over by clutter or noise, but with unified, consistent experiences.
The companies that thrive in the coming years will be those that master the balance: creating AI experiences that feel magical in their relevance without triggering privacy concerns. They will be the ones that choose to be helpful, not creepy.
In this episode of Modern Marketing and Measurement, Lindsay Rapacchi, Director of Research and Insight at Bauer Media Outdoor UK, joins us to explore what makes Out of Home such a timeless and effective channel in today’s marketing mix.
Unless the industry embraces open collaboration and consistent standards, the default solution will always be centralized intermediary control.
In this episode of AW360, Sara Badler, Chief Advertising Officer of The Guardian, joins us to talk about the global publisher’s bold new chapter in the U.S. — from its just-launched “The Whole Picture” brand campaign to its growing programmatic footprint and new revenue streams.
In this episode of AI: Machine-Made Marketing, we’re joined by Asha Shivaji, CEO and Co-Founder of SeeMe Index, to explore how responsible AI is changing the way brands understand and measure inclusivity.
In a country increasingly divided along political lines, the media we consume should strive to maintain balance and fairness.
If AI is a new engine of creative output, the (human) creative must become the emotional alchemist whose role it is to transform raw data into gold.
ontextual continuity isn’t a trend. It’s AdTech 3.0. It applies to both established and emerging brands, and the ones that master it now will own the next decade.
Recorded live at Advertising Week New York 2025 and Powered by ART19, AW360 Live features interviews with today’s changemakers across marketing, media, tech, and culture.
Recorded live at Advertising Week New York 2025 and Powered by ART19, AW360 Live features interviews with today’s changemakers across marketing, media, tech, and culture.
