Doesn’t it feel as though it was just yesterday when we were wishing Smokey Bear a happy 75th birthday? Smokey Bear’s 80th birthday officially falls on August 9, 2024, marking eight decades of the mascot having the longest running public service initiative in United States history.
Google’s recent decision to maintain its use of third-party cookies on Chrome, rather than phasing them out as previously announced, has sent ripples through the industry. This U-turn — like many of the tech giant’s decisions — has highlighted the complexities and dependencies within the digital ecosystem.
Times of change can be turbulent, especially given the history and frequency of CMO-level turnover. Whenever that moment hits, agency leaders need to prioritize communication over remuneration.
There’s a reason why most people aren’t taking these risks. Risks are scary. You’re more likely than not to lose money by following this list. However, as long as you’re careful, approach it strategically, and invest only the money that you can live without, there’s a potential for a huge profit. Some people are fine with these odds.
It’s time to define your brand’s approach to doing B2B with a B2H mindset. If you focus, prioritize, and then test new approaches, you can create experiences that drive new impact and deliver more of the value needed to grow.
To maintain and grow revenue into the future, publishers need a fundamental understanding of today’s addressable advertising solutions and how they’re evolving.
Understanding the trends driving this marketing trend will help big brands and small businesses maximize their influencer relationships.
By engaging consumers mid-funnel and aligning with their values, brands can build stronger relationships, drive relevance, and ultimately improve conversion rates.
As a longtime runner and Nike devotee, I recently found myself with an unexpected dilemma. While shopping for new running shoes prior to a business trip, I was drawn to a pair made by On Running instead of my usual Nikes.
Just like the Olympians and Paralympians, this needs time, training and precision to win gold.
There are no shortage of ways in which brands can authentically engage with this complex generation. Those that make the effort to really understand Gen Z and speak to them on their own terms will, of course, be best placed to benefit from their fast-growing spending power.
So, take the time to bring your employees along on the journey. Show them that you understand how valuable they are. And make sure your new brand is one that reflects your business as it truly is.
Boomers remain the agents of social change and consumer superstars that they’ve always been. Celebrate them, help them pursue their dreams, facilitate their desire to give back, and take advantage of their tech-savvy ways to reach them in environments they trust and prefer.
Adapting your digital marketing strategy to market trends and consumer behaviors is crucial for staying competitive. Thankfully there are many tools at your disposal to not only keep up with trends, but also leverage them to your competitive advantage.
For the first time in its five-year history, The National Mascot Hall of Fame has created a special display honoring an a-peeling corporate brand mascot.
With the Paris 2024 Olympics underway, we have seen brands both big and small gear up to seize a unique and coveted opportunity to engage with global audiences. And there’s no surprise as to why.
Marketers are used to constantly moving goalposts, but the big tech age has upped the ante significantly. Thriving in the AI-fuelled normal is going to require a seemingly contradictory mix of going with — and against — the crowd.
When it comes to Gen Z, Millennials and Gen X, the suggestions and trends served up on social media play a big role in their spending decisions.
By leveraging transparent and accountable TVOOH offerings that are underpinned by robust reporting and measurement, advertisers can reach their ideal audiences in new and exciting ways, and at the scale required.
Companies that successfully capitalize on this opportunity will deliver more personalized customer experiences, enhance their reach and scale, understand the effectiveness of their campaigns, and forge new and innovative partnerships.
The imperative for broadcasters monetizing content on CTV and OTT is clear – mirror and exceed UGC’s transparency benchmarks.
It’s important to recognize the real harm high employee turnover is having on your client relationships. The sooner you invest in programs employees want and need, the sooner you can retain the talent your clients deserve.
Women’s sports have secured a significant place in today’s world and will continue to do so in the future. Advertisers who recognize and capitalize on this opportunity will join a dynamic and influential movement.
Here are four ways HR leaders can take a more personalized approach to wellbeing strategies.
In a world where every moment counts, contextual targeting offers a path forward that is both effective and ethical, paving the way for a more meaningful and sustainable marketing ecosystem.
Q&A with Jason Warner, Director UK & EMEA at SBS
Whether you watch just the opening ceremony, fanatically follow synchronized swimming, or keep the Olympic Games on a screen at all times, this year, keep your ears tuned in a little more carefully. You might feel a deeper connection to the athletes, the host city and the larger phenomenon of the Olympic Games.
A strong brand has understood what it stands for as well as what it stands against. But that doesn’t mean being brave and remaining true to a belief system is easy for a brand to do.
The learning? Get a feel for where you can and where you can’t trust AI tools to help with your job. The more you use the tools, the easier you’ll find it.
No matter the brand experience there is one truth that will never go out of fashion. Fans seek out authentic experiences over fleeting trends. They want to feel like experiences extend and complement who they are, not fight and take away from their identity.
If you peel back enough layers, you’ll discover there’s more humanity in string cheese than you’d think.
Understanding consumer behavior and addressing key reasons for cancellations are vital for subscription-based businesses to thrive.
The power of AR Advergames therefore lies in their ability to captivate audiences, sustain attention, and forge memorable experiences; boosting customer satisfaction and lifetime value.
The reality is that while genuine scaled alternatives can deliver equal or often better campaign performance, we still have to fight harder to convince brands to diversify their investment – this is another reason why creativity is thriving, as we look to go the extra mile to deliver value and impact for our customers.
Ultimately, the decision to remain on X should be guided by a thorough evaluation of the platform’s alignment with a brand’s goals and target demographics, ensuring that the benefits outweigh the risks in an increasingly unpredictable social media landscape.
The future of advertising is bright, driven by the collaborative potential of AI and human creativity. As the industry evolves, those who embrace AI will lead the way, setting new standards and having the best shot at achieving remarkable success.
Everyone is talking about Gen Z, but most Gen Zers are still teenagers, whereas the entire millennial generation is at or near the peak of their purchasing power.
Jewel Zimmer and Taylor Lamb, the co-founders of Juna, are on a mission to improve daily health challenges that many women face: poor digestion, detoxification, mood, and sleep. The small, California-based wellness brand, which launched in September 2019, formulates supplements using plant-based ingredients to help one’s body reset, rebalance and become more resilient to its unique stressors.
AI can look at everything a consumer has ever done, said, and read online and use that data to make them feel closer to the AI to earn trust. This level of insight can be incredibly helpful for consumers who enjoy receiving personalized recommendations for products and services. But it’s not all sunshine and rainbows.
To really connect with Gen Z, you’ve got to let go of the myths and see us for who we actually are. When you start to see us clearly, you’ll also see success, because messaging that truly resonates will build engagement and win our loyalty.
Standing out in the e-commerce sector is always tough, but it’s even harder amid mega deal pushes. Rising above the noise means ensuring campaigns keep up with variable shopper needs by deploying slicker data-driven strategies and maximising tailored creative flexibility.
The battle for an open, fair internet – one that’s led by privacy-first technology, editorial excellence and world-class standards of transparency – can only be won with a thriving independent adtech sector.
If that authenticity isn’t there, collaborations can look try-hard and superficial and can end up doing more harm than good.
Retailers have a bright future ahead of them and are well-positioned to be advertising powerhouses. But to truly win, they need to work with the right identity resolution partners to ensure that first-party data matches up with publisher data.
Suddenly, more of the world wants to laugh. Or so it may seem. After many fallow years, when humour in advertising felt scarce, misplaced, or just absent – it’s slowly, tentatively making a comeback.
The challenge of deepfakes is multifaceted, therefore requiring a proactive and similarly multifaceted response from brands.
Have you ever wondered why you remember or recognize a brand, even when you may not be using their products? It’s because these brands have strong brand awareness – familiarity among consumers…
By focusing on quality content your brand can emerge as an industry leader. Strategic Anti-PR initiatives play a crucial role here, propelling brands into industry-specific media and forums and challenging the status-quo.
By developing a connected system that stores all their data and facilitates continuous learning, companies can generate more informed and creative ideas, driving innovation and staying ahead of the curve.
Advertising on premium news sites not only aligns with the activity of target consumers, provides better engagement, and provides better brand safety, but it also gives brands the opportunity to support journalism at a very trying time.
The key to success is that telcos retain control of the solution and develop a true, service-layer proposition that’s easy to integrate and deploy.
Ultimately, ensure you’re providing a sense of thrill and urgency by tapping into the universal desire to feel seen and heard. Start with in-depth social listening to mine for opportunities. It’s not just what consumers are saying but how they’re emoting and expressing, context matters.
The flanker brand has been a go-to in the incumbent brand competitive playbook for years. When it works, it adds a powerful competitor that can scaffold off the main brand to build new markets and grow revenue.
Every business struggles at times; you need the courage to learn from your experiences and keep going. And remember, if you get it right, on the rollercoaster that is running your own business, the downs are right before the ups.
Generative AI plays a distinct role in leveraging first-party data compared to regular AI by not only analyzing and predicting based on data but also creating new, unique content and experiences tailored to individual users.
There’s no sign that the experiential marketing industry is slowing down, so the future looks bright. Marketers would be wise to get their ducks in a row now to reap the rewards.
Why Lifetime Value (LTV) Should Drive Your Online Ad Strategy
What will the future look like? Ask AI, but ask the right questions, and check the answers, if you have a vision of what the world could know, share and dream.
Many experts and business owners see AI as the future, and chatbots are just one of the technological resources many people are using to expand their digital reach, increase accessibility, and boost profits.
Overall, Cannes Lions 2024 highlighted a dynamic interplay between sustainability, AI, media evolution, and creative excellence. The festival served as a platform for industry leaders to discuss and showcase how innovation and responsible practices can drive meaningful change and positive impact in the industry.
Poised to become one of the fastest-growing sectors in advertising, U.S. political ad spending is expected to reach more than $12 billion in 2024. For publishers, that’s too large of an opportunity to miss.
Cannes Lions 2024 reflected an industry that has progressed from talk to action when it comes to AI, cookies and commerce media. Elsewhere, chat on the French Riviera turned to the rise of CTV and the need to work harder than ever to gain consumer trust.
During this year’s Cannes Lions, Advertising Week and Kindred joined forces to host Converge, a series of conversations about the future of mindful innovation in communications and creativity.
The concept of a channel multiplier effect in itself, isn’t a new one. Both client and agency side, we know that different channels can support and enhance the performance of each other.
If we’ve learned anything about ‘Clarkonomics’ or ‘The Clark Effect’, it’s how Gen Z audiences don’t need traditional ‘attracting’ methods, and modern athletes are carving out big business by themselves.
As we near the second half of 2024, a few key takeaways come into sharp focus. Economic conditions and consumer preferences are constantly in flux, and marketing strategies must be agile enough to respond.
In this dynamic era of the Experience Economy, where empathy, immersion, and memorable interactions reign supreme, businesses have a unique opportunity to create lasting connections with their customers.
In February 2024, NERDS made headlines when they debuted their first commercial during Super Bowl LVIII.
With ever-greater audiences watching live sports and even more ways for advertisers to engage with them, the foundations are in place for advertisers and publishers to create truly world-class experiences that consumers will find every bit as compelling as the sporting action itself.
THIS ARTICLE HAS BEEN REMOVED AT THE REQUEST OF THE AUTHOR.
Many organizations are working towards this already, but significant opportunity remains for many others to understand the benefits of prioritizing sustainability.
This isn’t an article bashing AI; the technology undeniably offers remarkable marketing and customer experience capabilities.
A crack tech team and experimental culture are also must-haves to win over consumers where it matters most – at the screenface.
Through new attribution studies, the companies prove how effective bus advertising is up and down the funnel.
For marketers, the implications are clear: leveraging graphic design in experiential events can significantly enhance audience engagement, encourage content creation, and amplify the brand’s presence in the digital realm.
Yes, it may be scary to try something new, especially with large uncertainties in the world of digital advertising. Will that ever stop, likely not, so advertisers better buckle up, and try to be a first or second mover as it does not cost a lot to prove that you can still reach your goals in the future, a future without cookies and – who knows – with or without the Sandbox.
For PR and marketing professionals, understanding cultural shifts is an opportunity to create content your audience will resonate with. That’s a trend we can all get on board with.
The New York Mets might just have a big, purple, good luck charm on their side for the 2024 season.
The future of CTV advertising is rich with opportunity. With AI and blockchain at the helm, advertisers can expect more sophisticated targeting, enhanced fraud prevention, and greater contextual relevance.
Fortunately for the NFL and its broadcast partners, the sport has tons of viewers. Any Swift bonus is just that, and not something to bank a strategy on (yet).
The desire for personalization isn’t going to take a vacation anytime soon. But consumers will. When they do, make sure you’re giving them exceptional customized interactions so they feel happy to come back to your brand time and time again.
Through collaboration in innovation, connection in planning and standardisation in measurement, as a collective we will continue to provide our shoppers with the most inclusive and efficient path to purchase.
It’s not an easy balance to strike, but with restrictive financial regulations now in place, it’s a vital one for ambitious football clubs to get right. And the clubs that do, will likely be the clubs that see future success on the pitch.
It’s universally accepted that winning a LION is akin to winning an Oscar in our industry. We love ‘em. We want ‘em. And yes, mine got me a better job.
Navigating the evolving sports media landscape requires brands and agencies to adopt strategic approaches that align with changing consumer behaviors and preferences.
By Tom Christmann, Executive Creative Director, Catch+Release “I’m a creative in advertising.” What a strange sentence. Advertising is the only industry that refers to a subset of its practitioners as “creatives”. That’s…
There’s a reason that “passion projects” are often met with skepticism inside creative companies.
To better understand consumers and the barriers ahead for EV brands, you need to focus on the entire journey from purchase to ownership to renewal and create better experiences during the moments that matter most.
How does a crocodile, stylish as he may be, become the ubiquitous icon of a luxury brand? The answer is a bit different than what we’re used to seeing in the advertising industry.
By embracing these solutions, we can redefine media strategy and execution standards, ensuring relevance and success in the modern media landscape.
Let’s look at why strategic churn is emerging as a powerful tactic for subscription companies to optimize customer lifetime value (CLTV), drive net revenue retention (NRR), and achieve positive cash flow, all while fostering deeper relationships with their most valuable customers.
The influence of Gen-Z will only grow, both in economic terms and cultural impact. For marketers, the challenge is to adapt and innovate continuously to meet the expectations of this digitally forward generation.
Brands can use many techniques, including adding product schema and ensuring the site is mobile-friendly.
Google’s cookie deprecation might continue to edge further into the future, but publishers and advertisers should take advantage of the delay to test and optimise the fast-evolving power of contextual data, readying themselves to hit the ground running as cookies fast approach their use-by date.
The promise of contextual targeting as an easy-to-integrate cookieless solution may be appealing to advertisers, but under scrutiny, it remains limited and not sustainable in a world without identifiers.
With Google once again announcing a delay in the demise of cookies, now until 2025, it’s tempting to think the cookie-less future will never come.
Despite having the resources to reach large consumer bases, even the largest brands are underperforming in reaching the mobile gaming-first audience.
With today’s voter spending more than 70% of their time away from home and increasingly blocking ads online, political marketers simply cannot afford to skip out on DOOH this election season.
From long term strategy to showing up in the right place, here’s how to truly connect with the most important audience for your brand.
Marketing as an industry has been guilty of keeping performance and branding in silos, but creative teams shouldn’t think that way. As I said before, a good designer – even one fresh out of school – knows how to create with a goal in mind.
With the threat of a potential ban getting closer, marketers are necessarily seeking guidance in these uncertain times.
Establishing a method to connect your best data with identity-based solutions across partners and channels will pay off now and into the future.
The biggest lessons any marketer could learn from BTS’s cutting edge marketing is follow your fans, learn from them and grow with them.
Ultimately, marketers should embrace the change; GenAI technology is opening more doors than it is closing.
If travel brands want to enjoy a high-flying, medal-winning summer, Deep Learning will deliver the success their businesses are striving for.
Along with new developments from other foundational models such as Claude3 and Llama 3, the recent “updates” from OpenAi and Google show that AI transformation is accelerating.
In the world of outdoor advertising, where attention is the ultimate currency, the advancement of attention measurement is vital, turning conjecture into concrete data.
Before we welcome you to ClimaTech 2024 in Boston, please take a look at this cheat sheet for the ideal event experience.
There’s a reason why companies like Blockboard are taking so much share from the programmatic players utilizing that $9 billion in long tail video. That reason is transparency for buyers.
Marketing to a global audience isn’t easy. However, you can streamline the process by embracing diversity while forging key partnerships in your target market.
Howie Cohen cites blowing up the Jack in the Box clown as one of his biggest career milestones.
We don’t know for sure, but is it possible that a sea change of sorts is happening, such that we’re shifting away from the rampant cancel culture which has notably marked the last several years?
These principles will make you more technological, sustainable, cooperative, and open minded. CEO Confidential is not a secret anymore. And we couldn’t be happier.
Being a part of that change is good for your budget, your company’s reputation, and your overall chances of remaining competitive in the future.
As the misapplication of AI and other tools threaten to undermine the shared understanding of reality that we rely on to make decisions, combining transparent AI models with the strongest available data will give agencies the edge they need to turn lukewarm responses into RFPs, and RFPs into wins.
Booker’s distinctive archetypes are still alive and well, forming the backbone of stories that, as humans, we love to tell. And that means in B2B, they’re the perfect framework to build campaigns that get seriously good results.
While the current retail media landscape is fairly fragmented, we can anticipate rapid progress over the next couple of years.
By aligning the consumer media market with the advertising market on the imperative of a better UX, AI will drive a flight to quality — not the much-decried diminution of it.
If your brand has never considered audio branding, now is a good time to start. The power of sound is undeniable.
Storytelling is a crucial part of any content marketing strategy in any medium. While some logic factors into decision making, consumers can be hooked by a great story.
Marketers don’t need to close their doors. They need to prepare for another strategic pivot to deliver the best results for their customers.
As traditional feature or benefit differentiators fade, marketers must imagine novel ways to captivate consumers in order to stand out, and to maintain their relevance.
Contextual targeting is resurgent. But that doesn’t mean it’s the same contextual advertising that hit the web two decades ago.
Fail to pay due diligence, and when June comes around you’re left slapping a rainbow logo on your standard products and hoping for the best.
Exness, the world’s largest retail market-maker, recently unveiled a significant rebranding initiative, reflecting and reinforcing its position as the market leader.
There’s so much talk about generative AI. How it is transforming every aspect of our lives, the industries we work in, the jobs we do. In some cases, this is an over-exaggeration.
Here are #AWEurope24’s Future is Female Award Winners! It’s beauty; it’s grace, it’s badass women. Let us introduce to you Advertising Week Europe’s Future is Female Award winners. Alongside LinkedIn, we are…
Did Frankenstein’s Monster really reach a dead end in the new “Monster” spot from The Martin Agency? And is he even a monster? Let’s watch and learn.
The journey has changed, along with the channels and buyers themselves. B2B marketers must be prepared to meet them in their new reality.
It’s time to look beyond the surface and uncover the true value of digital advertising campaigns by prioritizing value-rich CPMs and outcome metrics.
The move towards ID-free advertising is not just a compliance necessity but a strategic simplification.
Small businesses are increasingly emphasizing the importance of successful marketing and advertising efforts to attract, engage with, and retain new and returning customers during and beyond celebrations and events such as Father’s Day, Mothers’s Day, and July 4th.
The AI revolution brings with it a significant concern – will the technology’s pursuit of data-driven automation come at the cost of the authentic human connections that are so vital to exceptional retail service?
By following these tips, brands do more than just improve their digital advertising efforts—they enable a stronger, more transparent and healthier dynamic with media agencies.
Join us in celebrating the 20th Anniversary of Advertising Week New York! We’re thrilled to welcome you to the vibrant heart of THE PENN DISTRICT. Prepare for an event designed to ignite…
European small and medium enterprise businesses (SMEs) sold more than 1.2 billion products to Amazon customers worldwide in 2022. With more customers shopping online than ever before, now could be the right time to focus on reaching shoppers around the world.
By tailoring your compensation strategies to align with the needs of today’s workforce, you can enjoy digital marketing success and do the right thing for your employees in the process.
Can you chase profits and thrive, while having the planet benefit from your offer in terms of products and services? Can a CEO be sustainable at all?
From AWEurope 2024
Building a brand in the digital age is a multifaceted endeavor that intertwines purpose, customer experience, consistency, and personalization.
The future of brand marketing lies in immersive experiences, where sight, sound, and touch converge to create lasting impressions.
A reductive view of the modern CMO’s ‘To Do’ list will identify two particular areas of focus.
Overall, a no-holds-barred Q&A allows you to show your humanity while also showing your commitment to authentic leadership.
Buyers need to be able to lean on their SSP partners for their close relationships to publishers, so trust is key.
The Wait is Over — Meet the Shortlist! You’ve asked and here it is. Our most awaited list — AWEurope 2024’s Future is Female Awards Shortlist is here! It’s time to meet…
2024’s Red Carpet season has demonstrated that the right celebrity partnerships have an extraordinary power to amplify brand affinity and share of voice.
While it may be tempting, this is not the time for brands and agencies to rush their adoption of AI tools for the purposes of creative personalization.
In an unjust and heartbreaking world where so many of us are screaming into our own echo chambers, this is a tangible way to actually do something.
Ever wonder what it might be like to work alongside brand mascots like Lucky the Leprechaun, the Pillsbury Doughboy, Count Chocula, and Boo Berry at General Mills?
Empowering your creative team with clear communication and continuous learning opportunities can enhance accountability and boost productivity at your firm.
brands are adapting by expanding their offerings to cater directly to this young, influential consumer group rather than relying on dedicated tween-focused brands and retail spaces.
Is the delay of cookie deprecation a bad thing? Probably not, but it’s likely to maintain uncertainty within the advertising industry while just prolonging the inevitable.
As the industry embraces AI to support a more effective in-store experience for retailers and consumers, adopting identity-blind technology will be critical.
A commercial intelligence framework helps achieve goals and adapt to market shifts. It’s a living, breathing piece of work that businesses can return to and revisit as the assumptions influencing scenarios shift.
Consumers need to believe that a brand is being honest rather than greenwashing, especially as it becomes more common to call brands out for inauthenticity.
No process alone builds a great brand or tells a great story. These companies may seem more essential than inspirational right now, but no brands touch humanity more.
By asking yourself probing questions when you write, you can deliver true thought leadership, rise to the top of a social feed or cluttered inbox, and capture the attention of your recipients in a meaningful and impactful way.
By embracing QR Codes and other tech-driven strategies, brands can deepen their commitment to sustainability while working towards a more eco-conscious future.
Bradbury shares his 30-year perspective on the measurement industry, why he joined VideoAmp at the beginning of this year and how VideoAmp will carry its reputation as the advanced currency provider into Upfronts and the rest of 2024.
The journey to creating an effective supplement label is a balancing act, requiring a careful blend of compliance, creativity, and brand identity.
If brands choose to play, the Super Bowl is a chance to start a conversation which can last a lifetime—not just thirty seconds.
Replacing a key team member could cost up to four times their annual salary! Plus, the loss can demotivate your remaining staff, increasing turnover even more.
Did you know that integrating more women into leadership roles isn’t just about equity—it’s also smart business?
To survive these stormy seas, we need to break down the walls both within and between the many component players in the digital advertising ecosystem, embracing a “rising tide lifts all boats” mindset.
Buckle up, 2024 is in full swing and we’re already seeing a year defined by extreme volatility across every aspect of the economy, politics, the environment, and society.
Exciting News: Future is Female Judges Revealed! Each year, we celebrate the women who work hard to create the Future is Female shortlist. Our judges are made up of past winners, Future…
In this piece we delve into expert insights surrounding the latest results, uncovering invaluable perspectives that shed light on the current state of the industry.
The death of third-party cookies isn’t a return to early digital marketing, rather it will lead to solutions that will balance the needs of consumers privacy and digital marketing.
Navigating the complexity of workforce data can often feel daunting, but it’s a gold mine of insights waiting to be unearthed.
The true measure of AI maturity lies not in achieving a universal standard but in how effectively AI is integrated to solve real-world problems and create value in your specific context.
Understanding the changing dynamics within Gen Z presents an opportunity for advertisers to innovate and differentiate their approaches.
Team: Washington Wizards
Used ethically, AI has the potential to actually enhance the authenticity of marketing campaigns by helping marketers identify HI in the wild.
Embracing diversity can have transformative power in the workplace, allowing people to be more seen, more supported, and more heard.
As the space – and the technology that supports it – continues to emerge and evolve, marketers must keep in mind one thing before deciding whether to embrace any change: their customers.
Instead of following the crowd, it would be refreshing if a retailer dedicated that valuable seasonal aisle shelf space to support independent brands, startups, and local businesses.
It’s imperative for advertisers still looking for a post-cookie solution in 2024 to proactively adapt their strategies to feature contextual more centrally.
If the world is to preserve its wonderful natural heritage, driving diversity in the outdoors is non-negotiable for all of our wellbeings.
Team: Utah Jazz
Measuring the impact of Generative AI is crucial. It’s not enough to produce content en masse; we need to understand how this content influences consumer perceptions.
Harnessing data strategy in fundraising is a key way for charities to navigate the prolonged financial pinch.
By Angie Vaughn, Director of Marketing for Wripple Recently Wripple conducted our third Team Up Research study aimed at understanding how freelancers and the companies that hire them come together to get…
By demonstrating how brand strategy contributes to business success, CMOs can align their goals with those of the CEO, becoming indispensable allies in driving market relevance and resilience.
Scheduled for launch later this year exclusively on ReachTV, “Dollar Bill” will be hosted by Rancic, who will draw from his extensive experience as a restaurateur and real estate mogul to offer insights into running a successful business portfolio.
Team: Toronto Raptors
Successfully bridging the gap between traditional and modern search advertising strategies requires an understanding of the unchanged core principles while embracing new technologies and consumer behavior trends.
In their latest book, uber-famous Prof. Philip Kotler, the father of modern marketing, and Dr. Giuseppe Stigliano, Global CEO at Spring Studios, give us their view on the future of retail.
Duct tape or duck tape? While the correct spelling for this adhesive is duct, its common mispronunciation has been trademarked under Duck Tape for Duck Brand’s line of branded duct tape.
Broadly, OOH advertising has proven effectiveness across the marketing funnel. In a 2023 Morning Consult survey, 85% of adults said they have seen an OOH ad in the last 30 days.
Taking the helm of the marketing department has never been for the faint of heart, but the opportunity to drive change and deliver growth is a unique position to be in. Not everyone in the C-suite can say as much.
The “always-on mindset” fosters a proactive approach to content creation, keeping brands in a perpetual state of readiness to connect with their audience.
Team: San Antonio Spurs
In health, medical education, med comms and access teams are unsung heroes that underpin our drive to promote access to healthcare. When we marry those skillsets with creativity, our ability to maximize science and improve health outcomes increases.
Team: Sacramento Kings
Until these systems start leveraging other bidstream signals for targeting, frequency capping and attributing performance, ongoing abuse of that first-class identifier will likely persist.
Just when you think you’ve won them over, something new pops up to divert those wandering eyes. However, one medium has emerged as a powerful tool to cut through the noise and captivate audiences: video advertising.
Team: Portland Trail Blazers
Knowing that performance ads try converting you on the spot, when was the last time reading ‘click here now’ made you feel something, or admire the brand?
By Ainsley Lawrence Advertising is a dynamic field, and your clients reflect that. When building long-standing relationships with advertising clients, you must work on fostering communication styles that are strong and adaptive.…
Thinking creatively about how your business intersects with or shares the spirit of another is part of what makes joining forces such an intriguing opportunity.
Team: Phoenix Suns
The quest to achieve greater governance, efficiency and transparency is prompting advertisers to bring media operations in-house, and the good news is that now they have the tools to do so thanks to cloud technologies.
It’s important to remember that digital marketing isn’t a sprint; it’s a marathon. Your first steps are an exciting time, so take it slow and don’t get too far out over your skis.
Like everyone, the founders and owners of Telly have a price. Will the potential acquirer be willing to offer a price that everyone will accept?
Team: Philadelphia 76ers
The formula for driving incremental revenue is not a one size fits all approach. Different brands, products and services will ultimately have different methodologies and leading indicators.
Charlie is the new, first-ever mascot for The Habit Burger Grill, but don’t expect him to start cracking wise with customers. For burgers at The Habit to keep being delicious, this little charcoal briquette must fulfill his date with destiny.
Many brands think they know how their agency partners work, and often equate more team members recruited for their account as an advantage to their business. However, this isn’t always the case.
Our mission is to champion responsible AI innovation. Combining technology with human creativity can create genuinely transformative and authentic advertising experiences.
AI – a machine, so to speak – will change the way we hire, manage, nurture, lead and probably fire or retire our employees, even though that may sound a bit paradoxical.
The rise of TikTok represents a seismic shift in the way consumers engage with content, challenging traditional media outlets to adapt or risk becoming obsolete.
With their commitment to authenticity and diversity, PlayersTV continues to redefine the landscape of sports media, offering an experience unlike anything else available today.
You’re not going to change the world so just entertain people. Because if you get your celebrity endorsement wrong, then boy you have wasted a lot of money.
Ultimately, the key to successfully leveraging URC lies in a balanced, strategic approach. For many, it may mean fully excluding URC.
Generative AI technology has the potential to amplify brand awareness and reach a wider audience of consumers.
Speaking to industry experts, we have gathered insights on retail innovation and have explored why brands must embrace an omnichannel approach to not only survive but thrive in an increasingly competitive marketplace.
With 87% of marketers worried about technology replacing their jobs, nowhere is the AI impact on digital marketing more apparent than in the recruitment industry.
To succeed with a Retail Everywhere approach, brands need to bake the always-on ethos into their strategies.
The ad tech industry can and should guide publishers in optimizing their content categorization and metadata to improve the accuracy and effectiveness of contextual targeting.
Rather than viewing AI as a replacement for human marketers, it should be seen as a complementary tool that enhances their abilities and amplifies their impact.
Do you think you could guess the which insurance mascot, or spokescharacter, is universally beloved by one and all? The answer might surprise you!
Getting sonic branding right really matters, especially on Hollywood’s biggest night. In the world of compressed attention there’s never been more at stake.
Team: Orlando Magic
Wherever they go, women are an asset to the companies they help build. They naturally bring a fresh, innovative perspective, and have a deeper and more empathetic understanding of diverse audiences.
ReachTV has announced the addition of two key executives to its leadership team, in a move signaling continued growth
The AI tools of ad platforms won’t become worthless; they give marketers an understanding of what the individual ad channel can see—but they certainly don’t give the full picture.
Team: New Orleans Pelicans
While no metric gives a perfect or complete picture, tracking rankings, traffic, engagement, indexation and links over longer periods for priority keywords and pages offers a robust framework for monitoring SEO success.
The output of everything that we do, as companies and as brands, depends exactly on the design of the experience itself, especially when it is predominantly digital.
Team: Miami Heat
Determining the right event and timing involves understanding your audience’s position in the buying cycle.
A recent survey of UK CMOs found that 84% said they believed using neuroscience research was valuable for planning campaigns. Drilling down into the details, however, there’s a clear gap between the potential use of this technique and how it’s currently being used.
Team: Memphis Grizzlies
Team: Los Angeles Clippers
As of 2024, the startling reality that women earn merely 84 cents for every dollar earned by men continues to challenge our progress toward a truly equitable workplace.
Team: Indiana Pacers
Success lies in the willingness of advertisers to experiment and iterate across the four critical dimensions: optimization signals, targeting, creative content, and channel selection.
In this AW360 interview, we speak with Keith Kazerman, President of Streaming at Locality to get his thoughts on the state of local advertising and streaming, Upfronts and what lies ahead for Locality in 2024.
Team: Detroit Pistons
The world of Artificial Intelligence (AI) is full of unexpected developments that often defy our initial intuition. The interesting part of what may transpire over the coming years are the trends that are counterintuitive.
Understanding consumers is the foundation of effective marketing, not just a strategy. It is crucial for every team to collaborate and grasp the significance of research to enhance the impact of their work.
Even with the most progressive tactics of renumeration, base calculations tend to come down to anticipated number of hours worked.
Team: Denver Nuggets
Winning over individuals is hard enough, let alone groups, who don’t want to engage or be influenced.
As digital platforms continue to innovate, the shift towards alternative verification methods reflects a broader trend of balancing security with user convenience.
Team: Dallas Mavericks
Team: Cleveland Cavaliers
Team: Chicago Bulls
Consumers don’t just respond to marketing materials in fully conscious ways. The design and use of your content can also have a psychological impact that helps to influence behavior.
With so much amazing content being created every single day online, there are lots of opportunities for creativity and innovation. But this new world also poses significant ethical challenges.
As the landscape continues to shift, DPO will give publishers the insights needed to take greater control of their advertising operations, optimise revenue and deliver better advertising experiences.
As many services have begun introducing ad-supported subscription tiers, more opportunities are cropping up daily to connect with audiences in this medium.
Social media is much broader (and much more crucial to a marketing strategy) than we think. In order to capitalize, companies need to dive in and understand what makes each channel unique.
Team: Charlotte Hornets
Team: Boston Celtics
One thing the introduction of AI takes out of the equation is the one-size-fits-all all approach. Considering that everyone uses the internet differently, it was only a matter of time before customized and customizable solutions joined the fray, and it is increasingly possible to manage with AI.
Team: Atlanta Hawks
This International Women’s Day, I wanted to reflect on my story. It’s the story of how I overcame a car accident, a divorce, nine surgeries and a lot of pain and heartache.
The tsunami of rebrands includes refreshes, reboots, and resets as well as complete overhauls. And it’s not just a trend; it’s a tidal wave.
As discussions around climate reporting, net-zero targets, and industry-wide media measurement initiatives gain momentum, the importance of including media delivery measurements across a complex supply chain within Scope 3 emissions is becoming increasingly evident.
Promotional products remain a potent tool in the marketing mix, thanks to their unmatched reach and cost-effectiveness. However, as consumer expectations evolve, so too must the strategies surrounding these products.
The dynamics of cultural influence have undergone a notable shift, with the era of mainstream gradually fading into the background as subcultures rise to prominence.
One of the last times we heard about Lefty was when Eagle Foods acquired Helper from General Mills in 2022. Lefty has been laying low since then, but it sounds like 2024 will be a big year for the icon’s triumphant comeback.
Let’s examine what an independent survey, conducted by Censuswide on behalf of Phrase, revealed about U.S. leaders’ global hesitancies and explore strategies for overcoming them.
Emotion metrics are a development that’s leading a new wave of display advertising, merging with organisations’ existing data stacks to form a holistic data strategy and drive meaningful customer experiences.
2023 was the year of Artificial Intelligence (AI). From redefining consumer engagement to enhancing campaign precision, AI’s impact on Out-of-Home (OOH) cannot be overstated.
The reach crisis facing advertisers is evident, but it doesn’t need to be a problem, providing advertisers and publishers explore technologies that will enable them to work closer together.
Problem-solving could be the soul of the story. Or it could simply be a complex tale that involves a variety of angles meant to show the ways a brand can deliver what its audience wants and needs.
Technologies, like QR Codes, have become powerful tools for brands to help bridge the gap between the physical and digital worlds, creating new opportunities to engage with their audiences.
The 97th Macy’s Thanksgiving Day Parade in November 2023 featured a series of new and returning balloons on the Parade route. One returning balloon was the Pillsbury Doughboy.
What is required to succeed in this era is not a passive investment in story, or media, production. What’s required to succeed is a total transformation of your business into an agile, storytelling-first operation.
Gaming and the metaverse aren’t a temporary trend, but a tectonic shift in consumer behavior.
Let’s step back in time to 1898, the year the Michelin Man — AKA Bibendum — made his debut and look at some of his greatest design evolution hits.
La pasada noche del 31 de enero se vistió de emoción y nervios en los TikTok Ad Awards 2024. La plataforma de entretenimiento fue host de una velada única para honrar y…
Regardless of Google’s moves or those of any other walled garden in the post-cookie world, one thing is certain: the walled gardens have no motivation to support or better ads on the open web.
The importance of social media engagement is all about building genuine relationships with your audience, understanding their needs, and delivering value that resonates on a personal level.
Dear CEO, here is your homework. Use that innovative and hyper-flexible human capital that the post-Covid 19 world has given you, across all generations. This is your lucky strike. Don’t fight it, and just work it.
The cookieless future needs AI to maintain ad effectiveness. But have no fear, that future is here (and will only get better month-after-month).
For now at least, quality, utility and value are the foundations of B2B brands that business buyers trust to support the pillars of their organisation. But they must be articulated, easily understood, and allow consumers to differentiate them from competitors.
Right now, the streaming TV industry stands at the crossroads of innovation and protection, and IP address analytics emerges as a guiding path forward.
Without a sonic strategy you risk either being consistently wrong or being inconsistent with your music choices – both of which could damage your brand and marketing effectiveness.
In this article, we share 2024 trends that you should have on your radar to innovate, transform your audience connections, and lead the charge in molding advertising’s future.
For political advertisers, the path to connecting with voters is clear – connected TV is key as voters have migrated and are engaged. The share of political spend on CTV/OTT is significant and is expected to grow.
Corporate social responsibility is a wide-encompassing term describing how a company holds itself accountable for its impact on the community — on a local, national, and sometimes even global scale.
Media owners need technologies that enable them to address these demands, keep audiences engaged, and attract more budget from ad buyers. So, how can SSPs make this task easier for them?
Critics have been saying SEO is going to die for the past ten years, but it’s evolved and matured to become a conductor of digital strategy – not just an add on.
Almost instantly upon Tiger Woods’ and Nike’s announcement of their decision to part ways, the world demanded to know: what’s next?
Market researchers and marketers have always maintained that understanding customer attitudes, behaviors, and unmet needs are critical for business success.
As AI rises, it makes sense that people might assume that influencer marketing will be a casualty. Afterall, part of the appeal of following influencers on social media is that you start to feel like you know them.
In this piece, we speak to industry experts who delve into key tactics and innovative approaches that brands can adopt to optimize their advertising efforts at this event, ensuring a compelling return on investment and leaving a lasting impact on customers.
As we roll into 2024, the advertising industry must focus its full attention on the imminent transition to a post-cookie world.
We spoke to five industry experts to get their take on the key trends that are expected to shape the retail industry this year.
The Super Bowl is not only one of the biggest sporting events in the world, it is a marquis event for the advertising world. But is the $7+ million price tag (the cost of a :30 spot this year) justified?
2024 marks a crucial turning point for businesses, presenting both opportunities and challenges that will redefine traditional marketing approaches. Previous marketing tactics must evolve to remain effective and impactful, particularly in a time of heightened customer expectations and economic uncertainty.
Whilst an individual SMB share of this massive return figure, might be small, it can represent a significant cause of lost profitability.
2024 is set to be a pivotal year for the digital advertising industry, with the deprecation of third-party cookies, the proliferation of AI and made-for-advertising (MFA) sites, and the continued fragmentation of the media landscape leaving advertisers seemingly fighting against the rising tide.
Loyalty is fundamental to any brand’s performance, if done right. Here are some rules or tricks, which may help you step up your game.
No business wants to face a crisis, but something will inevitably go wrong. In these situations, it is better to be prepared than caught off-guard, hence the importance of establishing a crisis response plan.
In this post, I’ll talk about what I see as the real drivers behind LinkedIn advertising growth and what the platform can do to keep making inroads into B2B marketing budgets.
Many celebrities bring unique business acumen and a willingness to roll up their sleeves and partner beyond the terms of their contracts, making them value-add business partners beyond their household names.
Today’s marketers have to choose how they will employ AI in their efforts, and time is short.
Where Google still leads, based on data from Rise at Seven, is on searches for activities nearby, including events and entertainment, ahead of both TikTok and YouTube.
The biggest sports event of the year – the NFL’s Super Bowl – isn’t just for die-hard football fans. It’s also a coveted, celebrated event for the advertising and creative community around the world.
Right now, every fitness provider and personal trainer is claiming they can get you the New Year results you want. While going it alone can be daunting, it can be equally hard to find someone who truly understands your needs.
The brands that break through during or surrounding this year’s big game will be the ones with their fingers on the pulse of the latest trends in engagement, VR, viewer demographics and shoppable experiences.
The CTV boom is a natural next step for digital advertising. But let’s not let it evolve exactly the way that desktop and mobile did.
As with all technological revolutions, it’s the early adopters – those prepared to embrace generative AI and LLMs to supercharge their products and services – who will benefit most.
Amid the loss of third-party cookies and rising consumer concern about online data usage, the industry faces an urgent need to evolve long-entrenched processes. But what does that look like, and where should they focus first?
There has been much discussion in our industry about the collapse of the funnel. What we should be examining is the mindset of an emerging class of customer—one who rarely travels up and down a path from awareness to purchase but is always ready to make a decision about a brand.
It doesn’t matter whether your company is established or just starting—the tools at your disposal are powerful enough to get the results you want. So why wait?
Research has recently shown that the presence of a sonic logo can create a positive brand experience, even in the face of “uncertain and anxiety-inducing decision context or negative information about the target brand.”
We are, definitively, in the first moment in which the way we search for information across the internet is drastically changing. Google and Bing aren’t the sole options for finding what you’re looking for any longer.
It is past time for national advertisers to reevaluate OOH, not as a secondary option but as a core component of their marketing strategies.
In an increasingly crowded and fast-paced social media landscape, leveraging pop culture in your social media content can be a powerful tool to help you and your brand stand out from the competition.
There are times where we should let brands do what they do best and there are other times where it’s incredibly rewarding to push forward. The challenge in branding is recognizing when these moments are, and seizing them.
As we usher in a new year, this wave of companies and how they reinvent themselves is not just rebranding their products, identities, slogans and narratives.
A new chapter of user-centred innovation is here, and it’s all about going beyond the average and expected.
The future of content isn’t a binary battle between robots and humans; it’s an intricate tango where both partners bring their unique talents to the floor.
In times of uncertainty, it’s easy to focus on the things outside of our control. Instead, we’d be better off focusing on the things we can control, such as enacting real change within our organisations by making culture a focus for the year ahead.
Consumers will come to expect more individualized attention and curation from brands, whether digitally or IRL, in 2024. The companies that anticipate these trends and take bold action to eclipse consumers’ expectations will thrive.
The recent King’s Speech is now the bellwether for anti-climate prevarication, and for advertisers, it hammers home the need to push in the opposite direction; and aim even higher in creating the reductions we need.
Though it was previously believed that celebrity endorsements had a limited impact on cannabis sales, the reverse appears to be true. Celebrity marijuana brands seemingly outsell brands with less star power,
Unless you spent 2023 hibernating under a rock you’ll know that it was a big year for AI – entering the mainstream and hitting the headlines. And 2024 is set to be even bigger.
As marketers, truly knowing our audiences sets us up for success. But to make an emotional connection, we must move beyond superficial traits and demos. We need to uncover the inner drives shaping behaviors and decisions.
The tools to create a more transparent, ethical, and trustworthy industry are here – and they are actionable and easy to use.
Multiple systems means multiple points of failure, and often a heavy investment in staff to get individual programs to talk to each other, share data and so forth.
Taking place at 180 Studios, registration for the event is now open. Advertising Week Europe, the premier gathering of the brightest minds in the advertising, marketing, tech and media industries, has announced…
The PR power behind the “Barbie” film is epic. Visibly noticeable as it turned the tide of fashion, the Barbie craze is truly a revolution!
Great people don’t grow on trees, so it’s crucial to try and find people who are a good fit. And that’s the same whether they are coming in at a junior level or as team leaders.
This year will also see the endgame for cookies, leaving many marketers scrambling for alternatives. Meanwhile, consumers are clearly shifting to omnichannel viewing and CTV is showing significant growth.
As we lurch from one crisis to another, it’s very tempting for fashion brands to put the issue of sustainability on the back burner. But the uncertain outlook makes environmental action more critical than ever.
Once you find the influencers who have a natural connection with your brand, the real challenge begins: recruiting them.
The increasing number of online retailers, the growing adoption of early smartphones and internet connectivity, and the changing preferences of younger generations more inclined to shop online all pointed toward an e-commerce boom.
As a marketer, you have two choices: Get aboard the most relevant trends or get run over by socially savvy competitors.
Americans want to spend during the holiday season. The businesses who can tap into this strong demand are much more likely to achieve their revenue goals and set the table for a strong start to the new year.
This is the cutting edge of experiential marketing in 2024, and there’s no reason your business can’t get in on the action.
Here’s how to break free of channel-specific marketing measurement and realign with core business goals.
We are in the era of AI link building. It’s like giving your link building strategy a high-tech makeover. It’s smarter, sharper, and a heck of a lot more sophisticated. It goes beyond just finding links and focuses on finding the perfect links.
As sonic branding has become more recognized for its strengths, we no longer need to start with defining what sonic branding is and its potential to flex across a brand’s entire ecosystem.
Should your company embark on a path to Net-Zero? My answer is an emphatic yes.
While the emergence of AI as an integral part of marketing comes with many positives, this has also led to a significant growth in so-called “junk sites,” with the technology making it easier for fraudsters to make money through illegitimate titles.
In experiential marketing, the ‘brand’ retains significant importance, possibly more than ever. But, our perception of what constitutes a brand is changing.
The time has come for advertisers to shed the shackles of outdated metrics and embrace a future where every advertising dollar spent can be directly linked to tangible outcomes.
2024 is a year where these innovations in video will deliver the initial seed of growth that could overtake search in the next 5 years. If your brand is looking to prepare for the future, you should be gathering insights and testing these new formats now.
Plenty of brands are producing best-in-class activations that are strategically robust, authentic, bring fans together and serve a purpose.
It’s quickly becoming a strategic necessity to incorporate AI and LLMs into localization efforts to meet the dynamic demands of global markets and individual customer needs.
The world of marketing is radically different from the days when television, print ads and direct mail ruled the world. But one thing has not changed: The quest to maximize return on investment (ROI).
As the youth sports industry continues to increase in popularity and value, it’s time for brands to leverage the untapped spending power of parents
Remember, in the end, people don’t just buy products; they invest in experiences. Make your brand an unforgettable part of their story.
As post-strike talent promotion ramps up alongside awards season, marketers are primed to implement these key lessons in a jam-packed 2024.
In my years managing talent, there were a few simple principles that I learned that have been valuable to my work in the social impact space. And it becomes even more critical in the social impact space where we’re asking influencers, creators and celebrities to give their time for free.
After a turgid start to the year, the M&A market is picking up speed – with more than half of European players expecting to pursue game-changing deals into 2024.
With tensions in culture rising, “purpose” is again being questioned as an unwelcome hindrance to profit-making.
As we prepare to enter a new year, what unique challenges does this present for CMOs?
Effectively communicating with your target audience is the key to cutting through the clutter, and this is where a precision marketing strategy comes into play.
In my more than thirty years of working in Public Relations, it’s become common to work with clients who, despite the fact that they are hiring me, really do not know what I do.
Marketers are constantly seeking new ways to leverage insights to inform their strategies. The ever-evolving data driven marketing landscape is the latest frontier for marketers, presenting challenges and opportunities alike.
Data collaboration, when executed effectively, unlocks revenue growth through partnerships and data interoperability across various departments within the business.
Our recent research report, Connecting the Dots, highlights the key behaviours, preferences, and values that, as an advertiser, you need to know ahead of 2024.
Reports of the death of linear TV have been grossly exaggerated but there is a reality to the numbers: according to Ofcom there were 2,490 TV programmes watched by 4m or more people in 2014 compared to only 1,184 in 2022.
If nostalgia makes sense for your audience, brand, and campaign, the final step is to be conscious of what wasn’t great about the era or moment you’re tapping into, as well as what was.
Learn more about Eden’s story and see how Nyssa is helping create solutions and conversation around women’s health.
Efficiency is crucial in the current economic climate. With plummeting consumer confidence and rising inflation, aiming for higher levels of efficiency is on many businesses’ minds.
Evolving from user-centricity to humanity-centricity in our design processes is imperative for a sustainable future.
This panel discussion will uncover the keys to creating a checkout process that not only meets but anticipates the needs of today’s discerning consumers.
Top talent is always crucial in driving business growth. Companies need the brightest and the best as part of a diverse and committed workforce.
Premium video providers should continually test and refine ad load for all screens and forms of content. This unlocks a data-driven approach to ad load optimisation and enables providers to uphold premium video’s quality viewer experience for audiences.
While consumers continue to seek cutting-edge technology across channels, prioritizing experiences exclusive to the physical realm gives retailers a significant advantage in drawing more customers to their brick-and-mortar establishments.
Our journey has been one of humility, learning, and adaptation, and we look forward to what the future holds as we continue to innovate and embrace the transformative potential of AI.
Resale democratises luxury, offering accessibility to a broader audience where otherwise it would have been unattainable.
The algorithms and AI tools being used today to generate content, optimize for engagement, and drive the attention economy are often at the cost of truth and nuanced dialogue, and one can even draw a parallel to the damages caused by the fossil fuel industry itself.
At its very simplest form advertising is targeting the right people with the right content at the right time and solutions which combine many different marketing mediums together allow us to do this.
Forward-thinking agency leaders have seen the future of work — and it isn’t the factory work model of the Industrial Revolution.
AI offers marketers an extensive suite of capabilities that can complement one another to boost marketing performance. When fuelled by quality data and controlled by human oversight and expertise, AI can be customised to unique business needs.
Campaigns for office and ballot initiatives have fairly black and white success metrics. Either a candidate is elected and a ballot measure passes, or they don’t. Simple.
Bid shading is a feature that enables buyers to leverage historical and predictive data to influence the bid price in a programmatic ad auction.
Clearly, people can and will spot when brands overreach with their purpose campaigns and initiatives.
PlayersTV has 50+ athlete owners and investors across the NFL, NBA, WNBA, and MLB including Chris Paul, Damian Lillard, Travis Kelce, Dwyane Wade, Carmelo Anthony, Vernon Davis, Kyrie Irving, AJ Andrews, Angel McCoughtry, Deandre Jordan, Natasha Cloud and many more
Given its sustainability and lower risk, 3D printing is an essential tool for brands and agencies looking to personalize and elevate the consumer experience.
The demise of the third-party cookie heralds a new era for marketing and how it measures its success.
Exclusive advertiser insights on the challenges, opportunities and future of Connected TV advertising as a performance channel.
Sit in the brand’s real strengths and maybe more importantly, weaknesses. Don’t just do a SWOT analysis, but have the hard conversations.
While that’s a tectonic shift, not all is plain sailing. September is typically a banner month for new car sales in the UK, as the DVLA issues new number plates, but BEV sales to private buyers in September 2023 actually fell by 14% compared to September 2022.
The adtech, advertising, and media industries have the power to meaningfully reduce their environmental footprint and massively influence brands and businesses to follow suit, so new requirements for companies to publicly report…
AI should function as a tool, not a replacement for individual thought, individual workers. Think of how the internet transformed the workplace, phasing out the inherent necessity for fax machines, printers, and more.
Success ultimately comes back to understanding who your customers are. It comes back to combining the functional and emotional sides and working out which parts of the customer’s relationship with your brand actually matter to them.
Multiple funding sources reduce reliance on any one lender – specifically during a time of more intense risk. Making these moves now will help make the business more resilient in the near and long term and provide peace of mind, knowing there is easy access to a safety net.
The industry is moving fast, and in order to keep up you have to keep your skills sharp. You have to practice all 4 of these areas; Synergy, Manage, Think and Do. You have to stay crisp, or your tenure is likely to slide even more.
Investing in identity-powered marketing is important – but it’s only part of the equation for creating great customer experiences.
As AI continues to dominate and concerns over safety ramp up, we spoke to four advertising and marketing experts on what’s next for AI – is it hindering or helping innovation and how it can be incorporated into advertising, marketing and business strategies in 2024?
As AI and other emerging technologies revolutionise the marketing landscape, businesses must adapt and evolve to stay ahead of the curve.
To win this holiday season with both Spenders and Savers, brands need to fuel their holiday campaigns with comprehensive and continuously updated data.
With 80 percent of customers saying they are likely to switch brands after a single bad experience, identifying and delivering on customer expectations is more important than ever before.
While AI as a practical construct will be disruptive, the integration of it should be done with the least amount of disruption possible to create the best outcomes for clients and agencies.
Meta had their annual B2B Summit this week and covered some of their new tools/capabilities for B2B advertisers on their platforms. Here are a few of the big highlights.
In the ever-evolving realm of marketing, small and medium-sized businesses (SMBs) are making remarkable strides, redefining the landscape with innovative strategies and groundbreaking ideas. Advertising Week and Amazon Ads have joined forces…
It’s a misconception that only big brands advertise on Amazon. Amazon Ads products are designed for everyone, including small businesses, and have helped these businesses grow their sales.
There are shoppers around the world—right this second—looking for products just like yours. So why not help get your brand in front of them?
Today, we sit at a new inflection point for digital. If our industry nails this, we are positioned to reach our incredible potential.
Enter the last major frontier yet to be claimed and tamed: Gaming.
Gen Alpha will inevitably dismantle the building blocks that built TikTok in the same way that Gen Z relegated GIFs to Slack and family group chats.
By Mark Wieczorek, Chief Insights Officer at Front Row Navigating the complex landscape of modern business isn’t for the faint of heart. Whether it’s a massive corporation or a nimble startup, the hurdles…
We wanted to give you a little glimpse of the highlights through a recap of our last in person event, Advertising Week.
Increased B2B spend is a positive development, but it isn’t enough to drive brand to the bottom line. To do that and to fully realize a marketing mandate, money needs to be well spent, not merely spent.
Cheetos and Amazon Ads seamlessly integrated their strengths, leveraging the extensive consumer touchpoints across Amazon channels and the inventive storytelling of Cheetos.
It’s the formula of context+attention+creative that forms the most compelling model for the future of advertising in the cookieless world, seamlessly tapping into the nuances of user mindset in a way that antiquated profile-based models will never achieve.
Nailing the right TV strategy can feel overwhelming. By leaning in and starting with one audience you can help shape TV advertising’s data revolution.
Advertisers need to embrace the reality that the digital ad landscape is evolving rapidly, and past methods may not be applicable.
As we celebrate World Television Day, the medium itself is at a crossroads, navigating a landscape in which viewers increasingly have the power to choose what, when, and how they consume content.
In today’s rapidly evolving influencer marketing landscape, the ability to stand out requires a blend of innovation, community engagement, psychological insight, and the timeless power of storytelling.
If you believe that AI cannot be stopped, and you buy into the Pandora’s box analogy, then you should really advocate for more AI.
Advertisers will need to take a moment of bravery and recognize that they need to break from the past and shift what they measure and value. The result will be a better Internet and better business results.
Brands that demonstrate how they’re keeping audiences rooted in what’s real – whatever that means to them – and supporting them from being overwhelmed amid an algorithmic apocalypse will resonate.
An influencer-first ad strategy isn’t just a shift in marketing tactics; it’s a shift back to good, old-fashioned storytelling and relationship-building.
Ultimately, it’ll be up to marketers and brand leaders to determine what to look for in a clean room, and when the right time is to implement one.
PlayersTV and Prisoner Wine Brands Uncorks Exciting New Original Series ‘Vino Talk’ Hosted by NBA Champion Deandre Jordan and Softball Star AJ Andrews
As technology advances, it’s becoming easier to measure CTV ads, allowing advertisers to more accurately understand the true impact of their campaigns – also known as the “halo effect.”
With evolving technology, marketers are learning how creative personalization can drive better outcomes, from brand engagement to sales revenue.
We can solve the challenges of campaign quality, data breaches and violations of privacy through rigorous processes and certification. Yes, it’s expensive, but it’s worth the protection against the risk of a billion-dollar problem that can affect tens of millions of people worldwide.
Black Friday, like Christmas, isn’t only one day of the year. It’s one of the biggest yearly opportunities for brands and it’s time for advertising around the event to begin reflecting that.
As the technology evolves to become more frictionless and cost efficient, more brands are finding meaningful, ROI-driven ways to enter the space, and future-proof themselves.
The number of leadership roles being filled by BIPOC talent is actually decreasing and all the words in the world won’t help. Here are ten actions that our agency has found effective in keeping our EDI efforts moving forward.
By Kristal Walton, SVP, CPG & Retail Industry If you work in marketing, especially tactical planning, you know that budgets have become stretched thinner than ever. Omnichannel or multitouch planning has become…
Savvy audiences know meaningless puff content when they see it, and more than ever, are demanding authenticity.
Guided by Agencias Argentinas, this project aims to create a hub of Argentine talent, enabling firms to provide marketing, content, and advertising services to other markets in a unified and collective approach. The objective is to stimulate the communication industry and achieve a 5x growth in the coming decade.
Mental health and well-being are truly the next frontier in the ever-present battle for great talent, reclaiming the relevancy of advertising agencies as sought-after workplaces once again –– and an important new way for agencies to create more welcoming and inclusive cultures.
Rather than replacing human-led creativity, AI promises to unlock it. This should finally allow for breakthrough, highly memorable – even beloved – creative executions.
¡Felicitaciones a las ganadoras de los AWLATAM Future is Female Awards! La tan esperada edición de este año de Advertising Week LATAM 2023 comenzó el lunes 30 de octubre con la primera…
Once marketers and advertisers understand their audience’s activities across various digital domains, including things like social media, streaming, gaming and shopping apps (and TikTok of course!), they can use this intelligence to capture waning attention in the most effective way possible.
To make the most of this as yet unrealized opportunity, brands and advertisers will need to navigate the thorny issue of privacy by adding genuine value for their audiences.
Knowing your enemy is one thing, having the courage to fight them is very definitely another. Courage manifests in different ways.
Becoming customer-centric and data-driven requires dedication, but the long-term rewards for your business are significant. Embracing a coherent, first-party data plan will help you to truly understand and serve your customers better.
Leveraging MMM can help marketers understand “hybrid” shopper journeys and the synergies between retail media and other channels, which has the potential to drive efficiency and unlock incremental ROI.
Using AI, we can quickly grow our communication and empathy muscles to build connections and strengthen culture.
Advertising Week New York delegates already know how special the PENN DISTRICT venue is as it played host to the biggest Advertising Week event ever. We sat down with Stephanie Blake, CEO of Skylight, the company behind the PENN DISTRICT.
But what were the major discussions? Which topics will likely shape the industry in 2024? Here are my four key takeaways from the most important topics discussed at the event.
In the evolving marketing landscape, OOH is a channel that is often overlooked and misunderstood. It is an iconic means to build brand awareness, but marketers should not be scared of adding OOH to their performance marketing strategies as well.
Cable News Network and CW Sports Programming to air on ReachTV’s network reaching 50M+ monthly viewers in hotels and airports nationwide
A Q&A with Lynwood Bibbens, CEO of ReachTV
The rapid growth of the e-commerce sector offers both opportunities and challenges for brands and platforms.
By Megan Allinson, Integrated Marketing Director at BKM Marketing While the age of digital media is advancing, there are still those who prefer tangible books over Kindles, film photography over digital, and…
The days of mass-produced retail experiences that rely on consumers to do the hard work, such as combing through a brand’s inventory, are at an end.
We have spoken to industry experts about how brands can advertise authentically during Black History Month and how they can carry these principles of diversity and inclusion into their hiring practices, branding strategies and storytelling throughout the year.
Consumers would prefer to browse social feeds, swipe through reels, or watch videos without interruption. Downtime is precious, and watching ads isn’t as entertaining as those other activities!
Clean rooms, in summary, represent another tool in the marketers tool box, and are only as useful as the data that goes into them.
There’s still time for marketers to embrace a new privacy-first paradigm whose scalability matches the ID-based practices the industry has relied on thus far. However, the clock is ticking.
It’s time for the TV ad industry to scrap the confusing acronyms and start thinking like those outside of the industry.
Ryan Healey is VP of Brand & Marketing at Momofuku. He oversees marketing, communications, and design for both divisions of Momofuku: Momofuku restaurants and Momofuku Goods, the CPG arm of Momofuku.
While challenges are a part of any type of marketing trends or technological advancements – AI also comes with increased levels of risk for marketers.
Consumers who feel valued are more inclined to join meaningful, viable communities and become brand champions among their personal connections.
Right now, AI is only as good as the questions asked of it. But that won’t be the case forever.
The DOJ’s legal action against Google could take years. But while they are in trial, those who take this as a call to action and start planning ahead of the court’s decree will find long-term success.
Bianca Gates is the Co-Founder and CEO of Birdies, the company that created a new category of footwear with the stylish flats that are secretly slippers.
A passionate, dogged entrepreneur- I cut my teeth and launched my first retail line as Partner with James Beard winning The Violet Hour and am currently CEO of emerging women’s wellbeing brand, Nyssa Care.
Combining years of experience in marketing, design, project management and research to create meaningful and impactful strategies.
20+ years of experience in the brand overhaul and digital build space, with the last decade spent as a change agent in founder-led, purpose-driven organizations.
As a co-founder and CMO of Peace Out Skincare. Helped create and launch a lifestyle skin-tech skincare brand that was recognized as one of the most innovative companies in the world by Fast Company in 2023.
Passionate about building extraordinary brands that consumers love. Experienced Marketing Manager with a demonstrated history of working in the food & beverages industry.
Co-founder of Instant Biologics and Revolution Landscape. Through these businesses I help to create sustainable solutions for environmental problems, improve community health, and contribute to an economy focused on making positive change.
Lindsay McClelland has been working as a Vice President, Marketing at Little Sleepies for 3 years. Little Sleepies is part of the Apparel & Accessories Retail industry, and located in California, United States.
Sara Plotkin has a diverse work experience in brand marketing and account management. Sara worked at Thinx Inc. from 2021 to the present, initially as a Senior Director, Brand & Content, and then as the VP, Brand & Creative starting in August 2022.
Amanda Harris has a diverse work experience in the field of growth marketing and brand management. Amanda is currently serving as the Director of Growth at Fishwife, a role they started in October 2022.
Rapid technology evolutions in targeted advertising are empowering video service providers to redefine viewer engagement and boost their revenue. Let’s take a deeper look.
Meet The 2023 Future is Female Winners The exceptional number of entries we received made it incredibly difficult for our esteemed judges to make their decisions. We want to express our utmost…
Those looking to expand should undertake the initiative as much more than a side project; it will require extensive regional research, strategic prioritization of the partnerships and geos that will help you get traction, and an understanding of the privacy landscape to carve a piece of the growing global affiliate revenue pie.
Group Black has built the infrastructure, measurement capabilities, and operational teams for over 250 Black-owned media companies, enabling them to compete with anyone in the industry.
Businesses are being forced – by their customers, by their governments, by their shareholders – to invest in sustainability, to reduce emissions and inequalities. This system change is only going in one direction, with pressure groups and punchy start-ups pointing the way that individual consumer and employment choices will follow.
Understanding how retail data can benefit strategy and define the marketing mix will be unique to each brand, but those that adopt early and build a knowledge base have the opportunity to succeed.
Don’t rely on AI for everything. It’s a tool—an asset, even—not a substitution. After all, prompts need to come from somewhere—someone’s creative ingenuity or their strategic mind.
To demonstrate the power of optimizing in-campaign, we studied several campaigns that underperformed and estimated the approximate amount of increase in brand lift if the campaign prioritized the best-possible optimization.
As more companies offer green products, the uptick in false advertising lawsuits will continue through 2024 and beyond.
Data is a fundamental requirement for advertising to continue succeeding as much as it is growing.
Research commissioned by Advertising Week and conducted via Cint reveals 55% of workers think their organization should have an AI policy, while only 19% have one already in place, and only 21% of organizations are encouraging the use of AI
As technology continues to advance and the digital ecosystem evolves, embracing contextual audience targeting will be crucial for brands to thrive in a privacy-first environment.
By knowing more about the consumer, email marketers are able to segment them into various groups that have similar traits and characteristics, which really allows personalization to take off and enables brands to target emails more accurately.
Creators are playing the role of virtual sales-floor associates, not only promoting products, but reviewing and testing them, and letting customers know about discounts through entertaining, relatable content that viewers engage with and share, further extending reach.
Becoming a parent marks a monumental shift in a woman’s life. Stepping into motherhood is not just about new experiences and responsibilities, it’s also the onset of a transformative consumer journey.
Brands have an opportunity to do more than just be at the mercy of the events of the day.
Before we welcome you to The PENN District, we wanted to create a cheat sheet for the perfect Advertising Week experience, and this post contains everything you’ll need to know. If you…
Creative is most effective when audiences see themselves reflected in it, so being cognizant of these key concerns when planning creative will drive impact by building relevance.
While AI has revolutionized the world of paid marketing, offering unparalleled speed and efficiency in automating and optimizing advertising campaigns, it isn’t in a position to usurp us humans just yet.
Business professionals dedicate years — often decades — of their lives to becoming thought leaders. Why on earth are so many willing to throw away their credibility by allowing generative AI software to write content for them?
It’s not the first time the ad industry has been under pressure though and disruption is often necessary to drive evolution. It remains to be seen what the next few years for ad-based freemium hold but one thing’s for certain, it won’t look the same as it does today.
Announcing the Shortlist for the AWNewYork 2023 Future is Female Awards! The wait is over! Meet the extraordinary women who make up this year’s Advertising Week New York Future is Female shortlist,…
How to position yourself to reference it this Q4, how it should inform your Q4 offerings, and insights you can take from Q4 and turn them into 2024 advantages.
While the road ahead may be long, AI Orchestration holds the potential to unlock the true value of data, making it a transformative force in the business world.
Here are four ways the ad industry can recapture and sustain its sizzle as a destination for the best and brightest
Exclusive advertiser insights on the challenges, opportunities and future of Connected TV advertising as a performance channel.
From retail to tech, customer obsession is a foundational mantra that helps businesses excel. Let’s explore why this is the case and how customer obsession can benefit your business.
As data collaboration becomes increasingly pivotal for business success, companies must stay aware of the nuances necessary to keep private data useful and useful data private.
Advertising Week gathered insights from the advertising, media, and technology experts who attended.
With the eyes of the world finally turning to these issues, and many rights holders and organisations still slow to act, now is the perfect window for brands to step forward and seize the moment.
Critically thinking about cultural exploration is a pursuit worth pouring effort into. Not only does it make us more effective marketers, it makes us more open-minded people.
By investing in iCommerce, brands are interacting in a more engaging and collaborative way. This drives deeper customer engagement, which then fuels higher conversions, new revenue streams and improved ROI within this new set of behaviors for GenZ.
Common ground between Gen Z and Baby Boomers may seem worlds apart, but as advertisers we can use our craft to bring them closer together and achieve powerful, effective campaigns simultaneously – just by relying on the Heart, Art and Science.
Key industry organizations like the IAB and MRC will be critical in moving the needle here; encouraging higher standards and accreditations so that content-level analysis and intra-video tagging becomes more widely embraced.
When it comes to paid media, creative has to be built to live on everything, everywhere, all at once.
There is no better time for a change like this to come along at the DSP level. With many B2B companies trying to do more with less right now, anything that adds efficiency and potentially boosts performance is welcome.
Federal government shutdowns cast a long shadow of uncertainty over the advertising industry. These shutdowns are not merely inconveniences; they have severe financial repercussions.
Avoid ageist stereotypes and biases and meet 50+ consumers where they are with a holistic approach that taps into 50+ adults’ wide-ranging information needs, engaged lifestyles, and willingness to invest in themselves, and you’ll enhance your brand’s connections with this dominant demographic in business-building ways.
