Digital marketing is powered by fossil fuels. It’s time we started counting the clicks that cost the planet.
_Editorial
AI will give us speed and knowledge. Brands need to decide how to use these super-powers. And that’s a profoundly human decision.
It’s time to step out of Google’s shadow, be proactive and start delivering truly game-changing omnichannel advertising.
IF we care about accuracy, transparency and effectiveness, we must adopt a model that gives credit where credit is due. One that reflects the real contributions of each channel, including those without IDs.
By focusing solely on the spectacle of top creators, marketers are missing out on the true engine of influence within gaming: the vast, peer-to-peer networks and digital communities that quietly dominate the creator economy.
The question is, where might Amazon further grow those ad dollars? Some have speculated that Amazon’s recent decision to launch an AI-driven Alexa+ service may pave the way for an ad-tiered Alexa experience.
Connected TV is revolutionising the media landscape, driving digital transformation and shifting viewer behaviour. As a look at the recent TV Upfronts shows, its impact is set to reshape advertising in its own image.
Where do you start when designing event formats that resonate across different markets while honouring different countries’ cultures?
As Newsweek continues to evolve, its vision remains steadfast: to set the benchmark for trusted journalism in the digital age.
As AI will help us do our current job better and better, my wish for all of us, humans, is to be knowledge seekers, social capitalists and challengers. Always.
Consumers are looking for brands to help them reduce negative consumption behaviours and guide experiences to make sustainable living easier.
Snapchat lets brands connect with audiences in a way that feels personal, interactive, and natural, like chatting with a friend. In an age of polished perfection, that kind of authenticity is what truly converts.
Planning around propensity, not persona, means the messaging is more relevant and consistent from the very top of the funnel to the bottom. Not brand or performance – just marketing, executed with purpose.
The tired consumer isn’t unreachable. Reach them with a tangible shift towards respect and understanding. If you can be that kind of brand, you’ll matter—now and long after the headlines shift.
Though AI will never replace creativity, there are plenty of areas where it does excel over humans—like identifying patterns, predictive modeling, or processing massive amounts of data.
Keebler has announced the return of the Hollow Tree via a new activation starting May 7 and coinciding with the launch of the new E.L. Fudge Choco Vanilla cookies.
There are a number of factors advertisers can change, and they all add up to a dramatic improvement in CTV ad relevance.
Push forward, stay aggressive but flexible and always know the sun will rise tomorrow, even if ROAS doesn’t.
We sat down with Rob Rakowitz, Head of Marketing at Vidmob, to talk about how CMOs can find a path through current economic challenges, and why creative data is so important to brand growth and competitive leadership.
Brian Newman, Founder of Sub-Genre, shares the latest in purpose-driven content.
Automation has opened up incredible possibilities for marketing teams. But with great power comes great risk of sounding like every other brand in the feed.
Brand safety isn’t just about protecting your reputation—it’s about empowering your brand to thrive, innovate, and lead with confidence.
By creating connective tissue between message, medium, and moment, we unlock the kind of storytelling that earns attention and action.
The real question isn’t whether brands should embrace unhinged marketing. It’s how far they’re willing to go.
In an era dominated by endless short-form content streams, algorithm-driven feeds and AI-generated matter, people aren’t just tired – they’re tuning out.
Smart automation choices amplify human capabilities, turning good content strategies into great ones through consistent execution and data-driven refinement.
We sat down with the Maestro, for a few questions about him and an industry in desperate need of change, if it wants to survive and serve global fans, the broader community and the planet.
We spoke with industry experts to explore how sensory marketing can breathe new life into customer interactions.
Whether at spring time or at any time throughout the year, it is important for marketers and their legal and compliance colleagues to plan regular check-ins to review and refresh their mobile marketing program compliance, ensuring this powerful marketing tool is set up for success.
An always-on content strategy—which reflects a brand’s values—is key toward ensuring you stay connected with audiences so they feel top-of-mind.
Google’s latest announcement on the future of third-party cookies has sparked a mixture of frustration and renewed urgency across the ad tech sector. We asked leading technology and media experts for their responses to Google’s decision.
Here, steps you can take to shift from generalized, siloed effort towards specific, shared impact.
Playable ads are a game-changer, offering an interactive, memorable experience that not only captures attention but also drives real ROI for advertisers.
AI is rewriting how marketing work gets done. But unless we think critically about who benefits, we risk reinforcing old inequalities with new technology.
We are no longer at the beginning of the AI journey. We are in the development phase. AI is being integrated into the foundation of every modern business, improving how work gets done and value gets created.
Tried-and-true tactics like upfronts still have a place, but more nimble buying can help brands sustain the kind of performance they need to thrive.
Choosing the right MMM tool requires balancing cost, usability, and analytical depth. By carefully evaluating these factors, you can select an MMM partner that aligns with your business objectives and enhances marketing effectiveness through data-driven decision-making.
By deepening their understanding of youth passions and fandoms, marketers can foster engagement that is not only meaningful in the present but also lays the groundwork for future brand affinity.
Shifting from traditional lead generation to genuinely influencing revenue isn’t just beneficial; it’s essential for marketers today.
Confidence isn’t just a nice-to-have right now—it’s essential. And brands and their marketers are at the heart of rebuilding it. It’s more than just putting out the right messaging.
AI must be more than a value proposition or marketing message–it should drive true business growth. CMNs ready to lead in this space must go beyond theory and take clear, measurable action.
There is no denying that digital publishers will face disruption in the coming years, and not all will be positive. However, the publishing industry has weathered intense technological changes time and time again and survived.
By Heather Taylor, Editor-in-Chief, PopIcon If any one brand mascot should be blown up, it’s…
America’s isolationist policies are also prompting a growth of patriotic consumerism elsewhere, which is bad news for Brand America, and for American brands.
Whether it is a marketing campaign that shifts paradigms or a digital strategy that redefines customer engagement, the fusion of AI efficiency and human originality promises a future of boundless creativity.
As experiential marketing evolves, the brands that will stand out are those that treat taste not as an extra, but as a foundational element of storytelling.
As the industry evolves, the most effective platforms won’t choose between generative and predictive models — they’ll find the right role for each.
Five years ago, the world was reeling from the COVID-19 pandemic. With billions of people forced to make drastic changes to their lives, few industries were subjected to greater upheaval than retail and ecommerce.
Partnerships have often been misunderstood and seen primarily as a badging exercise, but they offer so much more than that. The more brands embrace and embed themselves into festival environments, the more they see what they have been missing.
With the pressure on new CEO Fernandez to improve performance, I wonder if increasing creator/influencer marketing is the right tactic for the company today.
For agencies, the challenge isn’t simply to adopt AI tools, but to redefine how we think about creative work in a world where these tools are part of every brief, brainstorm, and brand system.
or brands that plan smart and stay agile, the field is wide open. It is time to be bold, take risks and leave lasting impressions that drive brand loyalty, sales and long-term consumer relationships.
As AI-powered contextual advertising continues to evolve, one key question remains: Are your partners embedding their full adtech universe, or just scratching the surface?
For many brands, the real challenge is balancing the desire to disrupt with the need to be relevant. Disruption for its own sake rarely leads to long-term success.
In a time when many are retreating, choose to stand firm, not because you have to, but because it makes you better. And for any business navigating these choices, my advice is simple: find what you truly believe in and build from there.
As the industry continues to innovate, one thing is clear: The golden age of travel isn’t behind us—it’s being reinvented, one luxury partnership at a time.
To effectively reach social-light consumers, brands need to take a data-driven approach to refine their media strategies.
Google might still be the king for now. But TikTok and Instagram are coming for it among users desperate for answers.
The wave of innovation currently reshaping emotional response measurement replaces such crude techniques with highly sophisticated technologies and processes that enable emotion to enrich demographic data and provide a fuller understanding of how people react to creative output.
As AI continues to evolve, the importance of clean, ethical, and well-managed data will only grow. The time to act is now—because if your data is dirty, your strategy is already broken.
We recently caught up with Nickolas Rekeda, CMO of global native advertising platform MGID, who joined us from his home in Kyiv for a humbling discussion on the pressures of working when every day might be your last.
The best agencies aren’t just winning pitches. They’re building trust. They’re engaging clients long before a formal process begins, proving their value beyond the work.
Combining agility with strategic vision, placing an equal emphasis on long-term vision and short-term adaptability, and integrating the best external talent available – these are the keys to success for founder-led businesses.
As we strive to better people’s lives, it’s essential that our actions and policies consistently demonstrate a commitment to creating a more inclusive and equitable world.
Ultimately, AI has brought about a revolution in how advertising is created and delivered. It is both enabling faster ideation and creation, inspiring new directions, and even making it possible for advertisers to leverage new channels that reach audiences who had previously become unreachable.
Approaches to brand-safe media buying need to be employed strategically across an advertiser’s plan – not just as point solutions for specific campaigns.
Through humor, insight, and personal anecdotes, Whittaker offered a masterclass in how storytelling can cut through complexity, connect with people, and prepare brands for a future shaped by machines and data.
Hotels.com recently teased that something big was coming via TikTok this April — and that something, as it turns out, is a brand-new mascot named Bellboy.
While these experts may not have a crystal ball to see how the combined holding agency will ultimately play out, their collective opinion definitely skews towards the negative for the talent, clients and creative output.
The real benefit of AI isn’t about saving dollars—it’s about saving time, unlocking ideas, and empowering people to be more inventive, more human.
The growth potential of open web publishers will lie in the amount of work they can put in. It’s going to take adaptability, proactive engagement in data strategies, and a willingness to evolve.
Brands help their cause by combining a memorable ad with frequent logo exposure during the game, connecting the emotive feel of an ad with rational logo recall as well.
From privacy and data ethics to job disruption and creative dilution, AI in marketing is not without its complications. Here’s a closer look at the challenges marketers, businesses, and society at large must grapple with as this technology evolves.
Brands that integrate privacy by design today will future-proof their products and create stronger, more trusting relationships with the consumers they serve.
Education-led marketing is a smarter way to connect with buyers, build lasting relationships, and drive real results. Ultimately, brands that make this shift don’t have to fight for attention. They stand out because buyers seek them out.
How should innovators think differently in this fluid world?
As content creation abilities and consumer expectations continue to evolve, it’s becoming ever more essential for brands to be bolder and embrace a new approach.
In an era where algorithms anticipate our next move, waiting around for customers to ‘discover’ your brand is an invitation to be overlooked.
Without the right information, education and level of engagement, sustainability will always just be a buzzword that’s thrown around as a supposed point of difference for brands.
The great data reset is here. The only question is: Will advertisers fight it, or will they rethink their approach and establish privacy as the foundation for sustainable growth?
The future of marketing is here—and it’s accessible, practical, and built for businesses like yours.
For small and medium-sized businesses ready to grow smarter, retail media isn’t just an option—it’s an opportunity.
Is your video ad partner providing comprehensive campaign logs? Trade Desk and Google don’t do this, which amazes me. Why don’t buyers demand full transparency in real-time?
In an increasingly crowded streaming landscape, FAST offers advertisers a rare combination of scale, affordability, and precision.
Search offers a far less tactical, far more meaningful way to connect with consumers than it once did when the world seemed simple and Google’s algorithm was the main factor to navigate.
For the first time, advertisers and agencies can directly compare campaign performance on ReachTV to other publishers across screens, via Nielsen ONE Ads.
This case study explores how KPM has redefined media effectiveness for CPG advertisers and why it continues to be one of the most influential players in the retail media landscape.
Content isn’t a soft asset anymore. It’s the most capital-efficient way to build relationships, drive acquisition, and reduce long-term marketing costs—if it’s built the right way.
As the industry continues to navigate challenges like privacy regulations, identity shifts, and brand safety concerns, curation offers a path to greater ROI. Done right, it transforms ad buying from a fragmented process into a seamless, results-oriented strategy, ensuring that every dollar spent delivers maximum impact.
Branding has the power to bring communities together, fostering a shared vision for the future. For this to be meaningful in Indigenous communities, designers must lead with empathy, cultural humility, and a commitment to listening to the voices of Tribal Nations.
Artificial Intelligence is no longer the future of marketing—it’s the now. From boosting productivity and precision to enabling smarter, more human-centered experiences, AI is revolutionizing how brands operate.
What exactly is retail media? How do these networks function? And why are brands investing so heavily in them?
The future belongs to those who harness AI to work smarter, serve customers better, and drive real business transformation. We are leading this revolution, helping businesses turn AI potential into AI power, today.
In this new era, success in digital advertising will belong to those who understand the difference between interest and intent, and leverage AI-driven insights to build more meaningful, privacy-first connections with their audience.
We must stop treating historical measurement as the endgame. True marketing effectiveness comes from the ability to simulate future outcomes, forecast returns, and guide strategy dynamically.
From re-emerging fashion trends to analog experiences, Gen Z is on the hunt for intentional simplicity. Brands have an opportunity to show up with IRL experiences to meet their demand.
Lean in and partner well to add value to this incredible landscape. Because esports marks the new evolution of marketing for gaming. One your brand needs to be part of.
Only time will tell how prevalent and enduring these architectural and experiential shifts may be, but for now ‘quiet luxury’ — at least in some parts of the premium category — seems to be making quite the statement.
How familiar are you with StarKist’s iconic “Sorry Charlie” catchphrase? Or the hippest tuna mascot under the sea, Charlie the Tuna?
Discover how brands are redefining innovation by blending culture and technology to drive meaningful engagement.
Senior Reporter at The Media Leader, Jack Benjamin, led Spotify’s panel on AI and strategy. Benjamin began by asking the Head of Programmatic Supply EMEA at Google, Andreas Lux-Wellenhof, about the key trends in automation that are shaping the media landscape.
Ice Heggedal, marketing acquisition team lead at Usercentrics, began her presentation with the story of how she went from just being a performance marketeer, to becoming a privacy-led marketeer.
In this session, Tesco Media—joined by Nestlé and Open Mind—explores how brands, agencies, and retail media networks can integrate strategies and win in an era of fragmented consumer journeys.
At Advertising Week Europe 2025, most brand sessions centered on scale, spend, and safe bets. Burger King UK, on the other hand, showed up with postpartum hunger, hospital room selfies, and an unapologetically human campaign that sparked a national debate.
At Advertising Week Europe 2025, the question wasn’t whether influencer marketing works—it was whether it’s gotten too powerful. And if you were in the packed audience at this headline session, you know one thing for sure: no one held back.
While many sessions at Advertising Week Europe 2025 buzzed with the usual talk of performance metrics and AI-driven innovation, one quieter, more intimate discussion delivered something rarer: a blueprint for building brands that don’t just include disabled consumers—they center them.
Wednesday’s panel began with Google’s Managing Director of Technology, Media, and Telecommunications, Vanessa Kingori discussing the AI innovations driving the advancement in Google Search.
Listen in on a conversation with Currys, winners of this year’s Channel 4 ‘Diversity in Advertising Award’, to get an inside look at the process of creating an ad that’s accessible to all. Still in the production process, hear about how the brief came to life, the little things that are making a big difference, the challenges and the learnings we can all put into action.
Step into the arena and uncover the secrets behind the BBC’s successful bring-back of Gladiators.
Join us for an executive interview with James Morris, Global Chief Production Officer at Publicis Production
Join us for an engaging panel hosted by Connect Management, the UK’s largest influencer agency.
Staying relevant is no small feat—especially for globally recognized and beloved brands. How do legacy brands evolve while staying true to their roots? How do they engage new audiences without alienating loyal customers. How do storied brands like Nokia, Channel 4 and HSBC transform?
Join Soho House, CEO Andrew Carnie, as he sits down with broadcaster Edith Bowman, for an exclusive discussion on community, membership, and brand loyalty.
The first quarter of this century has been filled with rapid change touching everything from tech advances to popular professions
Take a behind-the-scenes look at KFC’s “Believe in Chicken” campaign with CMO Monica Silic and ECD at Mother London, Martin Rose.
Hear from Rosie Hanley, Brand Director at John Lewis and Pan-Partnership on how the beloved British retailer has adapted its brand to stay relevant and trusted by millions.
With hit shows such as The Rest Is History, The Rest Is Politics, and The Rest Is Football, Goalhanger has transformed storytelling
When everything is available, what’s truly valuable?
Genuine, culture-led collaborations have played a key role in Fable & Mane’s growth, driving both impact and brand evolution.
In a world dominated by streaming giants and limitless content choices, how does a Public Service Broadcaster like Channel 4 stand out and stay relevant?
Keeping people engaged with long-form content is harder than ever.
Television is experiencing its biggest revolution since the arrival of colour.
This insightful conversation will cover a range of critical topics
How do you take a brand proposition and turn it into an award-winning movement? British Airways and MG OMD invite you to step inside the creative and media partnership that brought “A British Original” to life.
The new luxury consumer is not just looking to buy – they’re looking to belong.
In conversation with Antony Llewellyn-Harris, Executive Creative Director at We Create Popular, The SpudBros break down how they transformed a family-run potato tram into one of the UK’s fastest-growing food brands through the power of social media.
In a world where most banks sound like they were written by robots for robots, Monzo is turning banking into a brand that feels.
Artificial Intelligence (AI) is rapidly transforming the advertising landscape, offering powerful new tools for targeting, personalisation, and content creation.
In this conversation, we’ll explore why it’s time to put brands back at the center, shifting from a transactional mindset to a long-term approach. And how brand lift measurement allows it in a way that’s holistic, customer-centric, and actionable.
In a crowded content landscape, brands need more than noise – they need stories that resonate. Business Insider is built on the power of trusted, people-first journalism. Through BI Studios, our creative engine, we help brands tap into that same editorial craft to create content that earns attention, builds trust, and drives real impact.
At Advertising Week Europe, December19’s Managing Director David Lucy hosts industry leaders for a frank discussion on digital advertising’s transparency challenge.
Creators have established trust with their audiences. This insightful panel hosted by InterTalent, will feature leading creators who will offer valuable insights on helping brands refine their messaging; share their perspectives on successful brand partnerships; and emphasise the importance of authenticity in marketing. They will also share firsthand experiences of creating content that deeply resonates with their followers and discuss how they’ve leveraged that connection in brand collaborations.
Javier Meza, President & Chief Marketing Officer Europe at The Coca-Cola Company will discuss how Coca-Cola is scaling personalisation at each stage of its marketing process, from segmentation to creation and execution of personalised experiences, to accelerate recruitment.
In an increasingly mindful world, consumers are gravitating toward brands that make a tangible impact and stand for genuine purpose.
easyJet, one of the largest airlines in the world and number one in Europe, recorded annual revenue of nearly 9.3 billion British pounds in 2024, a 14% increase compared to the previous year. Learn how a scientific approach to marketing investment helped to drive this strong business outcome.
Consumers today scroll past ads without a second thought.
Get ready for an insightful and entertaining conversation with Simon Leslie, the dynamic mind behind ReachTV, the largest in-airport TV network.
Sports marketing is more than just sponsorships and logos—it’s about passion, connection, and the power of partnership.
Join Andrea Gellert, VP of the Business Marketing Group at Meta and Ruth Mortimer, Global President of Advertising Week, in a fireside chat on the game-changing impact of creators on business and marketing. Discover the latest trends, cutting-edge strategies, and the powerful role creators play in shaping the future of marketing and advertising.
Samsung isn’t just watching the gaming revolution—it’s shaping it.
As the gaming landscape evolves, shifting player behaviors and preferences are challenging brands to innovate.
Music isn’t just an accessory to content – it’s a launchpad for discovery.
A compelling cast of leading luminaries on where we are; how we got here; and what is next from the rise of streaming, the creator ecosystem, evolving consumer and brand behaviors and how progressive technologies are redefining the landscape and our industry.
Discover how brands are redefining innovation by blending culture and technology to drive meaningful engagement.
Discover the power of inclusive marketing!
Gen Z has been unfairly written off, painted as lazy, hard to reach, and not worth the investment.
A comprehensive approach to modern storytelling, Gary focuses on exploiting underpriced attention channels to drive brand and sales growth.
Jilly Cooper’s Rivals has leapt from the page to the screen, bringing its delicious mix of sex, power, and 1980s English society drama to a new generation.
AI and automation are transforming B2B marketing, but in a world of machine-generated content, one question remains: how do brands stay truly authentic?
Ever wondered what it takes to get your story noticed by top industry journalists?
Creative remains the most critical component of effective advertising today.
Join us for a fireside chat with Rawdon Glover, Managing Director of Jaguar, as he shares a behind the scenes look at the reinvention of a great British brand.
The sell side is driving innovation that brings intelligence and decisioning closer to the ad impression, creating new efficiencies and unlocking greater value. This shift doesn’t diminish buy-side influence; it strengthens it. By leveraging AI-driven decisioning, enhanced transparency, and richer data, marketers gain more control over how and where they invest, ensuring a future-proof approach, all while delivering more revenue to working media.
New ways to Search. New ways to engage. Join Google to discover the new consumer behaviours that signal a new generation of marketing, and hear first-hand how Dell are leveraging AI-powered Search to reach their audience.
Join Burger King UK’s CMO Katie Evans they explore the bold and buzzworthy Bundles of Joy campaign.
Paradise lifts the lid on the secrets, surprises and slog to success in a Founders Face Off with Cano Water.
Join us for an insightful session on the top marketing trends that will shape the future.
From chart-topping hits to a triumphant comeback, Jessie J has captivated audiences worldwide with her powerhouse vocals and fearless artistry.
What if every creative choice was a data point waiting to be understood?
Celeste Barber’s hilarious and unapologetically real content has taken the internet and streamers by storm.
Hosted by WeTransfer Advertising, this session explores how brands can build lasting connections by rethinking media planning and measurement.
In a world flooded with content and declining engagement rates, what role does human creativity play in marketing?
Sports fandom is more than just passion for the game – it’s about identity, connection, and shared experiences.
David Billings, the VP of digital at Empathy Lab teamed up with the Sameer Amin, the VP of Data Driven Marketing & Media at Reckitt to present the transformation of AI in paid media.
Advertising Week Europe welcomed Vevo in a conversation regarding the relationship between content quality and engagement with advertisers.
With their first billion-dollar quarter, Pinterest has reached a new era. Their success is based on the performance product they launched over the last few years, which drives their users from inspiration to actually making a purchase.
Davina McCall and Paddy McGuinness are two of the UK’s most loved and best known TV personalities, having fronted between them many of the biggest shows in TV entertainment – from The Masked Singer, to Top Gear, Take Me Out, Long Lost Family, Million Pound Drop, Inside the Factory, and many others.
In this immersive session Steven Frayne (best known as Dynamo) will take you on a journey from his humble street magic beginnings to performing on the biggest stages around the world – sharing stories of wonder, culminating in performing some of his signature magic live on this stage for all of you, so come prepared!
As consumer behaviour continues to shift, exciting new opportunities and approaches are emerging in the world of TV advertising.
Everyone knows The Sun as one of the UK’s best known newsbrands, bringing news and entertainment to an audience of millions for over 60 years.
In one of the most electrifying moments in Marvel cinematic history, “On your left” signals the arrival of reinforcements, turning the tide of battle.
As advertisers, publishers, and creators vie for attention on YouTube, they must navigate a mix of user-generated and professionally produced content.
2024 was an exciting year for streaming services, with new players entering the market and new services launched, but we have only scratched the surface of the potential for audiences and advertisers.
The era of broad audience segments is over.
A compelling cast of leading luminaries on where we are; how we got here; and what is next from the rise of streaming, the creator ecosystem, evolving consumer and brand behaviors and how progressive technologies are redefining the landscape and our industry.
Although in-store is fast becoming an essential part of a full funnel marketing campaign. The full capabilities of the channel have yet to be unlocked.
Discover how AI is transforming business growth, innovation, and creativity.
AI has promised to transform advertising, but the AI hype has limits—it isn’t bold, creative or original.
Join James Cornish, SVP of International Sales at Vevo and IAB Chairman, Matt Scheckner for a dynamic discussion on the evolving role of music video streaming in today’s advertising ecosystem.
In 2025, leading brands are already moving beyond AI proof-of-concepts to full-scale AI transformation.
With a challenging macro-environment across the globe, what does it take to become and maintain your position as a global brand leader in today’s market?
Generative AI is transforming the way marketers and creatives work, providing new tools that open up endless possibilities.
Is everything you hear about retail media true?
Exploring how shifting TV viewership patterns are driving the need for new data-driven analytics and measurement to enhance omnichannel efficiency and maximise returns for both the buy and sell side of the industry.
Is everything you hear about retail media true?
In October 2024 Tommy’s, the UK’s leading pregnancy research charity and Mama’s and Papa’s, the Uk’s leading high street nursery brand launched a groundbreaking partnership.
Retail media is rapidly evolving, creating a fragmented and complex landscape for advertisers and retailers.
As media journeys evolve, so do brand-building opportunities. Retail media is emerging as a key player, proving its effectiveness in the wider marketing mix.
Retail Media is the industry’s hot issue, yet close to 80% of purchases are made in-store.
With GDPR, behavioural targeting in programmatic advertising has become more challenging.
With third-party cookies on the verge of extinction and AI-driven search upending audience engagement, the rules of digital advertising are being rewritten in real time.
Commerce has always been at the core of PayPal’s mission, connecting brands and consumers for over 25 years.
The retail media landscape is evolving rapidly, and TripleLift is at the forefront of this transformation.
With UK investment set to top £1 billion in 2025, retail media is quickly changing the face of performance marketing.
In this session, David and Matt will exclusively share the inspiration behind their new hit podcast —talking about coming back together again, their newfound love of podcasting, how comedy and entertainment has evolved, the approach they’ve taken creatively, and what excites them most as they look to the future.
Fans of the frozen food company Birds Eye may recall there was a time when the brand had another mascot that wasn’t the pioneering Captain Birds Eye. The mascot’s name was Clarence, and he was a polar bear that lived inside your freezer.
The future of music in the age of AI remains uncertain, but one thing is clear: the human element will always be essential.
In the age of AI and fragmented media, the challenge is not to replicate the “tipping point” of the past, but to forge new paths to influence, crafting compelling stories, building genuine relationships, and embracing the power of human creativity.
The reintegration of audience and context marks the beginning of a new era—one where advertisers, publishers, and consumers alike can benefit from campaigns that don’t just target but truly connect.
Fortifying talent and client relationships, specialized CRM tools place the thought of “I’d like to stay in touch,’ into decisive action – allowing contact information to be updated at the speed of a new hire.
When it comes to GenAI, companies need to be clear about their return on intent and return on investment.
In entertainment, however, everything is cyclical. The episodic drop is making a comeback and, at the risk of sounding too Millennial, I’ve given it a new name: FOMO TV.
Transforming digital advertising starts with those who can break free from this conventional thinking and lead the way.
Developing a unique and notable expertise, being ready to share it, and cultivating a community of followers are key steps to becoming a sought-after thought leader.
Before you can sell anything, you must establish trust, and credibility. That’s exactly what Aversano sought to do for The Cigna Group.
Consumers crave to connect face-to-face, not just within online communities. Sephora, Lululemon, Selleb and Tecovas are standout examples of brands tapping into this human impulse.
More than a strategy, AI search is a powerful tool that opens up new upper-funnel opportunities for brands.
The industry is at a critical juncture where privacy-first solutions, better measurement, and programmatic advancements must move from theory to widespread implementation.
The products we use, support, and integrate into our lives will shape the AI landscape. Staying engaged, experimenting, and actively implementing AI isn’t just an opportunity—it’s the only way to ensure we’re not left behind.
As the poet John Donne says, ‘no man is an island unto himself’, so put the phone away and jump in, the water is warm and teeming with sardines.
Knowing that product discovery is only the first of many on- and offline touchpoints before purchase gives marketers the opportunity to meet consumers where they are, provide the right information at the right time, and ultimately drive higher conversions.
As human beings get older, their tastes tend to evolve and mature. Such cannot be said for brand mascots, especially those in the breakfast space.
What’s they key to a successful influencer campaign? Keep things simple, stay flexible and always have a backup plan. Nail those, and your brand could be next in line for a viral moment.
As the industry navigates CTV’s rapid growth, it is crucial to establish standardized taxonomies for content signals to reduce fragmentation, facilitate scalable targeting, and enable actionable reporting.
The media industry is constantly evolving, with new technologies, platforms, and regulations reshaping how advertisers and publishers operate. As these changes unfold, the importance of well-executed research grounded in industry expertise will only grow.
As algorithms and automation sometimes leave advertisers with questions, forward-thinking agencies are welcoming the winds of change into their sails.
By prioritizing partners who meet these essential criteria, advertisers can protect their brands effectively and maintain trust in a complex digital landscape.
A privacy-centric world isn’t coming—it’s already here. And in this new, more complex reality, brands can’t rely on yesterday’s playbook.
It’s time to stop chasing fleeting attention and start building communities that thrive. The rewards? Loyalty, advocacy, and the kind of trust that turns customers into lifelong allies.
If you’re a small business owner yourself, the message is simple: Stay adaptable, keep innovating, and never stop connecting with your customers.
The Trade Desk’s acquisition of Sincera is a bold move, but it’s also a sign of the times.
Creating memorable campaigns requires strategic planning that begins with collaborative ideation and culminates in tangible brand experiences.
Instead of navigating to specific apps, websites and search results, people will simply pull up videos, articles or even audio when they want it.
Formula 1 has long been synonymous with prestige, precision and high-net worth audiences. But in an era where luxury is being redefined, how does the sport continue to attract a premium fanbase?
The challenges facing brands and retailers also represent great opportunities to level-up their game with strategies that will make 2025 their best year yet.
Brand mascot. Tastemaker. Style icon. And now, movie star! PLANTERS very own Mr. Peanut is making his film debut in Netflix’s original new film “The Electric State” on Friday March 14.
Mini dramas produced in collaboration with actor and Minivela co-founder Carlos Ponce, viral influencer Haydita Veloz, and West Coast production partner Chicano Hollywood
The tools of the past served a purpose, but advertising is quickly growing out of them. New channels deserve new tools and mature channels need updated approaches.
Agencies that address legacy system bottlenecks, embrace collaborative strategies, and leverage cutting-edge technologies will thrive in the future of marketing. It’s time to build a resilient, agile, and data-powered agency.
Orbi made its debut on the Sphere’s LED screen in 2023 and has since been a daily fixture on its exterior making funny faces to capture each day’s feelings and emotions.
After spending years trying to recover, a new chapter has arrived for destinations and organizations of all sizes — one of growth.
Marketers who embrace this shift by reframing purchases as smart investments, offering small luxuries that still feel attainable, and aligning with deeper consumer values will win.
From closing the pay gap, to increasing female leadership and tacking performative allyship, here’s what industry voices believe must shift – and how we can make it happen.
Brands that fail to see that aren’t just outdated – they’re actively choosing to lose. The money, the influence, the future of spending power is right in front of us.
In an increasingly unpredictable world, the amount of questionable and dangerous content within the walled gardens will only increase.
What could, and should, brands and agencies be doing to go beyond symbolic gestures and truly invest in advancing women’s empowerment? We spoke with three senior leaders across adland to get their thoughts.
Gen AI has brought great benefits to MMA, but unless brands, publishers, agencies and vendors take action to use it more sustainably, AI usage could turn the climate emergency into catastrophe.
Better technology and new ways of approaching travel by industry leaders are driving changes that will lead to even greater spending by older adults.
Recognizable songs can be powerful, but the key lies in cultural and emotional relevance, not just name recognition.
Relevance is the new methodology, and more effective advertising is the outcome. The partnership of the two is a revolution for premium media owners.
From our own experience and through exploration with our agency and brand partners, here’s our recommended approach to navigate these murky waters.
Advertising Week Q&A – Ben Cicchetti, SVP Marketing & Communications, InfoSum
Those who act swiftly to integrate this technology will find themselves well-positioned to capitalise on the benefits and put in place a strong foundation for sustainable growth.
Chaos holds the spark that transforms ordinary thinking into groundshaking “aha” moments. But, as we race deeper into an era defined by Generative AI, relentless automation, and frictionless efficiency, it’s all too tempting to think we should eliminate every rough edge.
For the companies who are truly invested in the future, this is a defining moment. In a world where staying neutral is the new normal, conviction has become the ultimate currency.
To compete in the EV race and maintain global relevance, each company will need employees to believe in the direction and potential of their business. Culture and clarity are essential to uniting and galvanizing a workforce, but for companies of this size, they won’t just materialize.
By identifying the core memories that their customers want to ignite, and by bringing them into the modern age with a fresh and relevant take, brands can evoke the positive emotions that come flooding back when reminiscing about simpler and fondly remembered times from our childhood.
PopIcon had been closely following the story of the iconic bird’s demise which turned out to be, as we suspected, just a marketing stunt.
With UK box office revenue totalling £979 million in 2024 and strong prospects for 2025 across both cinema and VOD streaming, the industry presents a wealth of opportunities for brands.
Embrace imperfection, craft better stories, and watch audiences book the ride. Travelers aren’t looking for perfect vacations. They’re looking for unforgettable ones.
Modern-day SSPs are significantly enhancing the performance of DSPs, elevating their effectiveness in the advertising ecosystem. The collaboration between SSPs and DSPs is proving to be a game changer in maximizing the impact of digital marketing strategies.
Precision in advertising lays the foundation for lasting business success by enhancing customer engagement and sharpening financial planning.
Bedtime just isn’t the same without the Serta Counting Sheep. America’s favorite flock of sheep celebrates their milestone 25th birthday in 2025.
The question isn’t whether brands should invest in gaming, it’s whether they can afford not to.
It’s time we all stepped up to create more pathways and authentic advertising. How will your brand drop the needle on diversity in 2025?
Energy CMOs who embrace AI today will redefine customer relationships, optimize marketing efficiency, and build trust in an increasingly complex landscape. The ones who lead this shift won’t just see better marketing results — they’ll help shape the future of the energy industry itself.
Customer success is your most valuable player. But it’s not just about playing the game; it’s about being prepared to change it, lead it, and redefine what success means repeatedly.
The passage of true love is anything but simple, but all brands should be chasing it.
The intersection of advertising and market research offers a roadmap for both industries to combat fraud and improve data quality.
The genie of AI isn’t going back into its bottle any time soon, and is already providing huge value across analysis, optimization, and even prediction.
One of the most powerful ways to build trust is to design with empathy. AI systems should be designed to reflect empathy and understanding of consumer needs.
Creative brand leaders should strive to find those sharp, unexpected, and strategic collaborations that can elevate a brand in meaningful ways and build long-term brand affinity, so the brand remains relevant and admired as generations pass and tastes evolve.
There are so many opportunities for brands to support Gen Z in their dating lives and focus on fostering real connections. Gen Z will love them for it. And dating apps? They could take a cue from REI’s #OptOutside and help users to #DateOutside.
Despite the 15 years I spent agency-side, it was the three years client-side that taught me what it really means to “do marketing.” Here are nine lessons I wish agencies prioritised to become truly client-centric.
All too often, brands and their agencies rely on established channels without going the extra yard to see where else they can engage their audiences. By inserting their messaging into more intimate corridors of people’s everyday experiential lives, brands have the ability to connect to their audiences more seamlessly and meaningfully.
When it comes to identity resolution, remember: owning your data means owning your customer relationships—and your future.
In order to compete in an increasingly competitive landscape, brands must craft media campaigns with timely, targeted and tailored ad messages that align with the topics, communities, and emotions that truly matter, building relationships that last longer than a Valentine’s Day crush.
2025 is the year that we stoke the fires to keep the home fires burning, clamber out of our silos and get down to the business of delivering the most impactful, most creative and most effective comms for our clients.
Much has been written about the benefits of supply-side curation, but overviews of how to curate inventory – and how this represents a step change from historical approaches – have been generalized at best.
According to a poll by the Kaiser Family Foundation, about 12% of US adults have taken a glucagon-like peptide 1 (GLP-1) medication as of May 2024—and those numbers are only expected to grow.
Forecasted weather data empowers businesses to anticipate rather than react. By understanding how customers respond to expected weather, companies can optimize inventory decisions, align campaigns with consumer expectations, and prepare logistics for potential disruptions.
People hate being screamed at by a sea of beige messages that aren’t interesting enough to merit a response. We’re sick of tricks. Sick of AI generated falsities, sick of AR, VR and whatever Meta black hole Zuck’s cooking up next.
There’s been a lot of chatter in the marketing world recently about the positive correlation between brands that take the time to truly understand their customers’ needs, desires and aspirations and business success.
The technology exists today to answer all these questions and transform your media buying. Blockchain verification, precise targeting, and outcome-based buying aren’t futuristic concepts – they’re driving real results for brands right now.
Streaming is reshuffling sports rights, influencing viewing habits and changing brand strategies. Programmatic advertising will play a fundamental role for brands that want to tackle fragmentation in sports media and ensure their strategies are on target.
While Super Bowl ads have long been criticized for lacking diversity, this year we saw a shift – a powerful glimpse into what advertising looks like when inclusivity is truly embraced.
The future of advertising lies in meaningful engagement, and branded content is the key to unlocking it.
The question isn’t whether you can afford to invest in customer centricity—it’s whether you can afford not to.
Perhaps we were too hasty to make declarations that 2025 is the year of the brand mascot. Or were we?
Combining old-school approaches to data collection with cutting-edge statistical modelling gives the best of both worlds between detail and scale while creating a data market where people are active participants rather than unwitting — and, often, unwilling — data mules.
While there are clear challenges ahead for publishers, a recent study from The Rebooting found that 80% of publishers expressed some form of confidence in their business.
Who better to announce the return of McDonald’s menu fan favorite Shamrock Shake than two beloved McDonaldland icons? On February 4, Uncle O’Grimacey, Grimace’s Irish uncle, reunited for the first time in decades with his nephew.
For advertisers, the message is clear: If you’re looking for a partner who embodies authenticity, cultural influence, and brand loyalty, Erica Wheeler is the athlete to watch.
If you have any doubts that brand mascots are fading into obscurity, the commercials for Super Bowl LIX prove advertising’s hardest working characters are so back.
2025 will be the year of in-store retail media, but this opportunity won’t just fall into retailers’ laps. Now is the time to be laying the foundation for retail media’s next biggest opportunity.
How brands respond to the latest changes taking place on Meta’s platforms remains to be seen. But advertisers do have options, and this is a moment for them to rethink their approach to blocklists and banned words and take a fresh approach to their online advertising budgets and the role of news sites in their advertising mix.
Chrome has long been a linchpin in campaign creation, audience targeting, and performance analysis, offering seamless integration with Google’s vast ecosystem. Its sale could fragment this unified environment, forcing those in the advertising industry to rethink how they approach everything from data collection to media buying.
The application of contextual tech to evaluate the meaning of content across the open web is broadening. It remains, of course, a platform for watertight brand safety and targeting precision.
The future of advertising lies in embracing technology without losing the human element, finding creativity within constraints, and combining precision and empathy.
The path to successful implementation requires thoughtful planning and consistent optimisation, but the rewards are clear: organisations that embrace curation’s strategic potential will be better positioned to deliver privacy-compliant, highly targeted campaigns that drive measurable business results.
As we look to the future, the path forward is clear: focus on the customer, adapt with purpose, and create value that resonates in a rapidly changing world.
With any in-house advertising planning models, the platform approach to integrating and utilising data is critical. Key to success will be finding a platform with the coverage required to ensure accurate campaign planning and the cost points needed for the business case to stack up.
By addressing the people side of change, organizations can increase the likelihood of successful implementation and achieve their data management goals.
As 2024 draws to a close, it’s always instructive to pause and think about what the next year might hold. Here’s my take on what we can expect to see in 2025.
There is no time to waste to manage the potential risk of the “RFK factor”. The time to prepare for this C-Suite level risk is now.
The lessons of 2024 highlight the importance of agility, innovation, and a consumer-first approach. For those who can adapt, the rewards will be significant. For those who can’t, the streaming wars will leave little room for complacency.
When creative and media teams have a collaborative relationship built on testing innovations and measuring lifts in performance, they can create a positive flywheel that powers higher performance now and in the future.
Retail media is a fast-moving environment that requires advertisers to adapt as the market evolves if they are to achieve hoped-for outcomes.
While media networks – whether RMNs or in an adjacent sector – are part of the puzzle for brands to figure out, they need to develop a more holistic approach to how they drive conversions across all channels.
While some not so great applications of GenAI have emerged over the last twelve months, we shouldn’t let those detract from fundamentally changing how we aspire to reach audiences in the future.
By analyzing data-driven insights, marketers can quickly determine which content is making the biggest splash — and go on to create more of it for stronger acquisitions.
As always, we’re bullish about the future of advertising. Improvements in technology will bring greater efficiencies, and developments in content delivery will continue to offer both advertisers and consumers more choice.
When Instacart announced in November 2024 they’d be dropping their first Super Bowl ad in 2025, nobody anticipated the teaser would feature an all-star lineup of mascots.
In an era where content consumption is rapidly evolving, Group Black is making a bold move. The media company, dedicated to amplifying brands engaging with the New Majority, has announced a groundbreaking multi-film partnership with GenTV, setting the stage for a new era of entertainment distribution.
When done effectively, storytelling transforms a brand from a faceless entity into something relatable, emotional, and memorable.
Looking back at these forgotten cereals, it’s clear that the 1970s were a playground for experimental flavors, wacky mascots, and marketing gimmicks that truly went for it.
No one in the ad industry wants to see this happen and the collective movement towards carbon reduction will continue with or without government support.
True accountability goes beyond clicks and site traffic. It means aligning with business outcomes that drive long-term growth and brand equity.
The successes of today’s biggest brands illustrate how next-gen stats can inform smarter, more effective advertising strategies. The lesson is clear: brands that embrace these insights gain a competitive edge in today’s crowded media landscape.
Maximizing the quality of first-party signals through regular tagging audits is a way to enhance the effectiveness of performance campaigns, especially as we move away from third-party cookies. Embracing this practice and performing quarterly audits will help brands to stay ahead and truly connect with their audience.
Positioning yourself as a brand requires a balanced mix of purpose and pragmatism; of audience insight; and of professionalism, and authenticity.
Advertisers face an uncertain cookieless future in 2025, but they are galvanized more than ever to identify a better path forward.
Three of my favorite brand mascots — the Pillsbury Doughboy, Kool-Aid Man, and the McNugget Buddies from McDonald’s — all have something in common with one another. Objectively speaking, they’re all weirdos.
By grounding our creative processes in data while nurturing human insight, we create campaigns that are not only effective but also unforgettable.
Now is definitely the time to tap into AI technology to optimize marketing performance. And it makes sense to look beyond the leading platforms to find the AI-powered solutions that most effectively enable growing your business.
The path to successful multicultural marketing starts with a shift in mindset. It’s no longer enough to focus solely on representation or linguistic adaptation—audiences expect deeper engagement and personalization.
Mobile gaming’s potential for brand engagement will only increase as it evolves, reinforcing its status as an essential tool for forward-thinking marketers.
Ultimately, the real magic of marketing is found in the relationships we build and the narratives we craft, and there’s nothing more human than that.
Parenting isn’t done in isolation – as a parent, you rely on family, schools, and communities to help raise your children. AI is similar: businesses should rely on partnerships: consultancies, open-source communities, and collaborations to build robust AI systems that deliver lasting competitive advantage and grow with a company’s evolving needs.
The recent uproar surrounding Jaguar’s brand refresh has been astonishing. What began as a teaser of a new brand identity quickly spiralled into a feeding frenzy of criticism.
Hyper-personalisation should exist to enhance the user experience, but brands need to be wary of how close they are to crossing the line.
Companies that embrace privacy-forward data collaboration will gain a competitive edge, while consumers will be more inclined to share data with brands they trust.
The future of customer loyalty is about creating meaningful, personalised connections that anticipate and fulfil customer needs in real-time.
Going forward into 2025, advertisers won’t care whether a piece of content appears on YouTube, Netflix, Hulu or Prime, as long as they can access and take advantage of a video’s data.
By embracing a purist approach to curation, agencies can optimize their media spending, foster trust with their partners, and ultimately drive better client outcomes.
These are just some of the dynamic ways that RCS will level-up text message marketing. Start strategizing how you can leverage the benefits of RCS in your marketing program.
At its core, marketing is about making people feel something. It’s about more than attention—it’s about connection. And nothing connects quite like a good story.
Remember Cornelius, the Kellogg’s Corn Flakes mascot? Here in the United States, the character was created at Chicago ad agency Leo Burnett and made his debut on cereal boxes in 1957. “Corny,” as the character was nicknamed, was illustrated with a green body, red comb, yellow beak and a whole lot of personality.
As you plan for 2025 and beyond, ask yourself: could our marketing work harder? It’s time to try something different. After all, healthcare marketing doesn’t have to be mediocre; it’s only mediocre if we allow it to be.
2025 promises to be a pivotal year for the marketing industry. By addressing these challenges head-on and leveraging the tools at their disposal, marketers have a unique opportunity to shape the future of advertising in a way that drives real impact. The question is, will they rise to the occasion?
The open web is too important to lose. We can’t let it be killed off by walled gardens, but if we keep making it hard for publishers to make money then that’s exactly what will happen.
Youth sports are more than just competition. For kids, parents, and fans, they’re a cornerstone of life. For brands willing to join the journey, it’s a chance to create meaningful change while forging authentic connections that drive lifelong loyalty.
The next time you find yourself fixating on attention metrics, take a step back and ask yourself: “Is this ad worth seeing?” If the answer is no, then it’s time to rethink your strategy.
In 25 years’ worth of Interbrand’s Best Global Brands, a personality brand has never featured in the top 100 – until this year.
Forecasting the hottest gifts and trending recipes for the holiday season used to be straightforward: just check magazines or TV shows, where content was created months in advance.
Inevitably, 2025 will bring more developments in this space, but what can brands do to ensure their offerings place them ahead of competitors, and deliver ROI? And what emerging trends can we expect to see? Industry experts weigh in.
In this piece, Olaf van Gerwen gives us his picks on 10 UK Christmas ads that have stood out from the class of 2024.
New agency amplifies Horizon Media’s commitment to transformative, integrated marketing solutions that deliver impactful consumer engagement
By focusing on authentic human interactions at the core of their strategy, brands can foster meaningful connections and build loyal communities on TikTok. That’s how brands play the social media long game to win.
What do yetis, sunglasses, cinnamon rolls, and the song “Satisfaction” by Benny Benassi all have in common? Each has a starring role, or an extremely prominent cameo, in PopIcon’s ranking of 2024’s five best Christmas ads.
Netflix’s approach signals a shift in how brands should think about cultural engagement. It’s not about how loud you can shout or how much you can spend. It’s about understanding where genuine cultural conversations happen and becoming a natural part of them.
By Andy Rowe, Chief Marketing Sciences Officer at RAPP In the global marketing landscape, we…
If Jaguar wants to course-correct, it’ll need to do more than ride the wave of modern design. It’ll take serious work to listen to its customer base, rebuild trust, and reclaim the emotional resonance that made its brand roar in the first place.
The era of generic, one-size-fits-all content is over; to stay competitive, brands must leverage emotional storytelling powered by real-time data and AI.
A Q&A With Amanda Williams, Senior Director, Client Experience & Integrated Strategy, Parallel Path, Boulder, CO
Heading into 2025, as more advertising dollars are poured into the industry than ever, we’re seeing marketers move away from brand storytelling and toward a scaled, transactional approach.
The holiday shopping season has become somewhat of an endurance test with some seasonal offers starting even before the hallowe’en decorations have been dusted down.
By Charlie Fletcher, Freelance Writer There isn’t a successful company out there that will tell…
What’s better than one edible mascot? Three edible mascots, according to Pop-Tarts — and we’re in agreement! The Pop-Tarts Bowl is back on December 28, 2024. This time, it’s triple the Crazy Goodness with three new Edible Mascots Game Day-bound.
Adam Roodman, GM of Yahoo DSP, shares his perspective on what the year ahead will look like for digital advertising.
Shopping, browsing, learning and playing online doesn’t have to feel like you’re being taken advantage of by cookies. Instead, every experience should feel like it knows you and understands how best to serve you.
In the attention economy, the brands that can not only capture but sustain consumer engagement will be the ones that succeed. Now is the time to lean into the open internet, harness the power of video, and rethink how we define and measure success in this evolving landscape.
With new tools and platforms, collecting and leveraging zero-party data has never been easier—or more impactful. It’s time to embrace this new era of marketing, where your customers tell you exactly what they want, and you deliver with precision and authenticity.
Ultimately, as LLMs advance, intelligence itself is becoming a commodity. For businesses seeking competitive advantage, the key differentiator will be about using GenUI to shape that commodity to solve the right problem in the right way.
By measuring genuine engagement with key moments rather than surface-level metrics, brands can build advertising strategies that deliver real value across platform boundaries.
In this industry where technological advancements are booming and we’re constantly being introduced to new touchpoints, it can be hard to focus on the simple truths of building great ads.
How we determine what’s truly important will shape the future of how we interact with information — and each other.
In 2025, the ability to navigate uncertainty with confidence will separate the leaders from the laggards.
Beyond personal development, staying informed about algorithm updates can elevate your value within your team. You’ll be better equipped to offer proactive advice and position yourself as a go-to resource when SEO challenges arise.
These unreachable destinations ignite imagination. With the right stories and tech, they can become symbols of aspiration. The challenge is balancing adventure with responsibility, encouraging sustainable travel while protecting these extraordinary places.
If charities are to continue to garner the donations needed to further the causes they champion, a new approach to brand suitability is vital.
Whether in the fast-paced world of casinos or in the wide landscapes of open-world video games, AI influences how players interact with the games and the systems that run them
If we are willing to accept that AI, even in its most advanced applications, remains bound to some knowledge, without intentionality or understanding of causality, it is mandatory to ask: what are the limits of AI’s epistemic capabilities?
Performance marketers, relying on this shaky foundation, often over-credit mobile and desktop environments because their identity resolution seems “perfect,” while under-crediting CTV or larger screens, where device matching is weaker.
For now, Generative AI provides an easy solution to teams struggling with budgets and resources. It can do the legwork, be a fountain of ideas and knowledge, and offer scale to companies that could never afford to achieve it manually.
Asking these five questions and taking relevant actions will go a long way to ensuring you deliver effective marketing that drives business growth over the long term.
Advertisers who embrace differentiated curation tools will gain a strategic advantage in the programmatic marketplace, while publishers will be able to unlock the full value of their inventory, drive incremental revenue, and strengthen their direct relationships with buyers.
By building a memorable brand, B2B businesses can wean themselves off a relentless focus on ROI, and instead build successful relationships with customers and prospects in new, exciting and efficient ways, building long-term value.
Since becoming Disabled in her teens, Keely Cat-Wells has dedicated her life to advancing the rights and representation of Disabled people.
Let a fluent device unlock entertainment and creative effectiveness for your brand by pairing a lovable character with engaging narratives, humor, and cultural references. Once your star is born, you won’t look back.
The next chapter of CTV isn’t about isolated ad placements – it’s about delivering a holistic, seamless experience that meets viewers wherever they are.
Sonic branding isn’t just about creating a sound that works in an ad; it’s about building a sound that becomes synonymous with your brand. The potential is enormous — when done right.
Retail Media is hotter than ever as we enter the Fall. Ahead of that, we had the opportunity to sit down with Claude Spasevski, SVP of Data and Retail Media at Equativ, to discuss some of the many things that are on marketer’s minds this holiday season.
In the end, the brands that embrace this reality, that push past the status quo, will be the ones that redefine pharma advertising for good. The stakes have never been higher. The potential for breakthrough work is enormous.
The future of football is in the NFL’s hands, and by taking bold steps, the league can continue to lead the way for decades to come.
Whereas cult brands are smaller by nature and often aligned to an existing niche, culture brands can be scaled, effectively defining and creating their own niche as they grow.
To creative teams and brands aiming for better performance: next time you’re working on a multi-channel campaign, challenge yourself to view each asset through the unique lens of its respective platform.
A Conversation with Travel & Tourism Marketing Expert Steve Defontes, Founder/President, Big Idea Advertising, New York/Miami
Could you impressively parallel park in front of Mayhem, the iconic Allstate spokesperson? Even the most confident parallel parking pro would feel some pressure getting it right.
How sponsorship is shaping the future of casinos and gaming brands. Learn about the innovation in VR, the metaverse, and global partnerships driving brand growth.
Fans are the lifeblood of any sports organization and league. That much is obvious. But understanding what makes WNBA fans tick is how you build a thriving enterprise.
By adapting your marketing strategy, staying flexible, and focusing on what truly resonates with customers, small businesses can turn this holiday season into a successful one—even in a challenging economy.
With memorable takeaways that blend utility and appeal, brands move from a fleeting impression to a lasting presence, staying top-of-mind long after the trade show is over.
In the always-evolving domain of digital media, where the potential for mismatches between ad content and the environment that surrounds it has exploded, ensuring ad compliance and brand safety have never been more vital.
This year’s celebration airing on NBC and streaming on Peacock is slated to be the largest celebration yet with 22 giant balloons, 33 floats, seven balloonicles and many more festivities.
Available now, airport travelers will have the chance to enjoy Lights Out Sports TV’s thrilling original content, including interviews, behind-the-scenes coverage, and fan-driven insights, all designed to enhance the travel experience for sports lovers on the fly.
Enacting customer-centric privacy controls builds trust, further improving brand reputation. These policies can attract more customers.
While the 9:16 format may present some novel creative challenges, the potential for brands to improve performance and drive meaningful results is significant.
By Kim Lawton, Founder and CEO of Enthuse Launching a product is just the beginning…
The advertising sector fuels the UK economy. When a pound is spent on advertising it adds six to UK GDP, according to Deloitte. By boosting the influx of diverse talent we’re not just future-proofing our sector, we’re safeguarding the financial health of the country.
Adults 50+ want to live life to the fullest, and having a pet is an important part of the 50+ lifestyle. Pet owners over 50 spend significant time and money to ensure their pets are happy and well cared for, so that their pets can live their best life, too.
It will be good for media companies that win and maintain their sports rights and embrace the positives of streaming.
As advertisers gear up for the start of a new season of the NBA, NHL, they should explore all of their options to find the right fit for their audiences and their products. The types of fans are expanding as are the ways to reach them. Mapping out a smart targeting strategy is the best way to maximize spend.
Bridging the gap between marketing and security is possible and necessary in today’s digital landscape.
Aldi UK’s much-anticipated 2024 Christmas campaign officially premiered on November 4th to the delight of Aldi shoppers everywhere.
Nora El-Khouri Spencer is Founder and CEO of Hope Renovations, a nonprofit with a dual mission: to empower underemployed women and gender-expansive folks into careers in construction while helping older adults stay in their homes their whole lives.
As a mother, artist, and advocate for diversity, Zalika has dedicated her career to creating inclusive spaces where minority, women, LGBTQ+, and other underrepresented groups can showcase their work, connect with their communities, and access opportunities for growth.
Sofia Laurell is the Co-Founder and CEO of Tiny Organics, an early childhood nutrition company dedicated to cultivating a love for vegetables and healthy foods in children.
Shai Eisenman is the founder and CEO of Bubble Skincare. Bubble sets a new skincare standard while truly listening to what its customers want and need.
Kristin Sudeikis is an artistic director, choreographer, master teacher, dancer, producer, and the founder of FORWARD__Space — a highly involved member of the New York metropolitan, national, and international dance communities.
Alicia brings over 20 years of experience in building strong relationships with top media vendors and crafting successful solutions for her clients.
Did you catch Progressive’s Dr. Rick on the hit YouTube series “Hot Ones?” The wildly popular talk show series known for its hot questions and even hotter wings recently featured its first-ever brand spokesperson as a guest in an October mini episode.
As Head of Media Investment, John translates strategy into high impact, cost efficient media programs.
We believe that brands, platforms and agencies all play a part in shaping the future of social media—that brands can help steer social media towards a more positive, authentic future is the driving force behind our work.
The “Deepfakes, TikTok and Political Ads: Media Influence on the Upcoming Election” session, hosted by Advertising Week in partnership with Cint, dove into the powerful role media plays in shaping voter behavior ahead of critical elections.
As I wrap up my season 4 viewing and start to dream of season 5, my ask to Netflix is to give a little screen time to some of the unnamed number-crunching-data-loving associates at Agence Grateau. Data people are some of the best people.
Ultimately, brands beyond the travel sector can tap into the thriving market by aligning with key moments in the travel experience.
The robots are coming but whether they will be more like Rosie from the Jetsons or Arnold as the Terminator depends, in large part, on us humans coalescing and putting our considerable buying power and weight behind protecting and supporting our very human IP whether it be written articles, video, artistic content or brand assets.
By building unshakable pillars of stability, transparency, and humanity, we create a clear path to achieving a win-win-win for our industry and leaving behind a legacy we can all be proud of and excited about.
CTV isn’t going away. It’s ability to deliver high-quality campaigns with engaged audiences is unmatched. But it is in the data available on the platform where the real potential lies to differentiate itself from its Linear counterpart.
While some factors may shift from one quarter to the next, these trends are likely here to stay for the foreseeable future. The convergence of media, the evolving impact of privacy regulations, the complexities of signal deprecation, and the integration of AI are not just passing trends but defining features of this modern era in advertising.
For those looking to maximise opportunities during this retail Golden Quarter, it’s important to strategically enhance the business’s ability to engage in data collaboration. This will allow them to fully access customer insights available within privacy-focused clean rooms and across the full variety of channels and data environments. Securing long-term and effective outreach to high-value audiences in the run-up to Christmas and beyond.
In this interview, the Head of Retention at Medialab discusses the importance of customer retention, effective strategies, and the role of technology and data in driving long-term customer engagement.
Hear from James Rothwell, Managing Director, Brand Marketing for MileagePlus and Kinective Media on the mission to create the world’s first and largest traveler media network, standing up a business in 9 months, examples of successes so far, and now scaling through innovation and partnerships.
As content and commerce merge, we must act. Let’s create unforgettable experiences that captivate audiences and drive sales. Let’s dive into this thrilling new frontier. Here, innovation meets impact and every interaction sparks joy.
Instead of conceding that meaningful interactions in the marketplace are only the territory of smaller, niche brands, culture brands demonstrate that powerful brand stories can be leveraged at any size.
Using technology and creativity to design human-directed experiences that respond to intent in delightful ways. This is the roadmap for Intelligent Experiences in retail —and the realization of the hidden value of intent.
As we countdown to the 2026 World Cup, the evolving soccer culture in the U.S. presents thrilling opportunities for publishers and advertisers.
Savvy campaigns and brands understand that not every trend or social reference is for them. Effectively engaging with social culture isn’t about chasing the latest viral sensation; it’s about identifying conversations where your brand can contribute meaningfully and authentically.
As Oracle exits the advertising business, the industry is confronting a significant shift. Oracle’s suite of tools—built through a series of key acquisitions such as Crosswise, BlueKai, Datalogix, and Grapeshot—has been foundational for many marketers, data providers, and platforms. With Oracle’s departure, these stakeholders are now facing the challenge of finding reliable alternatives to maintain their data-driven strategies.
If your event ends with the audience focussed on a big screen, ditch the generic PowerPoint. Invest in on-brand, purpose-driven content that’s visually striking and make sure your speakers and production is well-prepared.
As we look towards 2025, the industry’s ability to create engaging, performance-driven ad experiences will be critical.
Advertising Week sat down with Michael Hanbury-Williams, Managing Director UK at Greenbids to discuss his…
The more we shift our focus, the more we will also embrace new technologies and innovations that push towards these deeper goals and metrics. Let’s hope that this positive change in the US becomes the driving force for the next era in advertising.
People want brands with personality because they are craving the real and the human. In the increasingly technological age, our humanness is the antidote and people feel that. Let your humanness shine through, maximally.
Leading AdTech vendors have also branched out into gaming, offering everything advertisers are used to from other digital advertising channels, from fraud prevention, viewability, and enhanced targeting to attention, attribution, and brand lift studies.
Having now been through this self-reflection process, we look forward to putting to action where the report showed opportunities for growth.
Yellow and Green are in a new BBDO New York campaign crossing over into the Snickers universe. Across the pond, Red is partnering with smart home security manufacturer Ring UK and Ireland to activate Halloween mode in your Ring doorbell.
With election season approaching and a polarized market, along with a very crowded and expensive ad space, advertising in mobile gaming has never made more sense.
We are all hoping to see even more interesting data visualizations for the 2028 Los Angeles Olympics. Until then we will put data visualizations to great work uncovering opportunities to improve and grow our own organizations.
Gymshark announced that it’s partnering with Steel Warriors – a brand and charity that transforms the lives of young people affected by knife crime, violence, and social exclusion.
Pop culture offers brands more than relevance; it provides an opportunity to create lasting, emotional connections with audiences. At a PMC-hosted Advertising Week New York 2024 panel, leaders from Maybelline, Dick Clark Productions and Billboard shared how iconic collaborations, immersive experiences, and cultural moments are shaping the future of brand engagement.
Ad resonance is more than just another marketing metric; it’s a vital driver of crucial…
Leadership teams feel it’s critical to spend time strengthening and growing talent. This is the base from which their organizations can thrive.
On the evening of Monday, October 7th, 2024, the 20th edition of Advertising Week New York kicked off with a grand celebration honoring outstanding women in the advertising industry.
Learn how to adjust your creative strategy with “intimacy” and “immediacy” levers through AI and data- driven insights that help drive sales and long term brand equity.
Learn about the latest AI tools for marketers and how brands are investing in AI to increase campaign effectiveness, reimagine resource constraints and garner real marketing results.
Learn how to navigate the constraints of quality, speed, and cost while staying ahead of technological advancements and evolving auction dynamics that help drive better results for your business.
As we move forward, it is vital to recognize the invaluable role that Black barbershops and salons play in the community.
By fostering greater collaboration between publishers and advertisers, the industry can move towards a more transparent, efficient, and privacy-focused future.
In this piece, we’ll speak to experts who explore how these tactics can transform holiday marketing and why they should be front and centre in any brand’s strategy as we approach the most wonderful time of the year.
Advertising Week Chairman and Great Minds podcast host Matt Scheckner sits down with a hand-picked group of leading luminaries for a supersize series of conversations with some of our favorites going back to 2004.
Hear from Shawne Merriman, former NFL star and high-profile sports media personality, on how he is leveraging his media influence and exclusive content across platforms to drive viewer engagement and advertiser support to his fast-growing media properties.
Join us for this lively panel discussion where we’ll dive into all the ways brands are getting it right on representing people with disabilities in media and opportunities for marketers to create more inclusive tomorrow in the content they put out into the world.
Join this panel to discover how to move the needle on the most urgent public health crisis facing our country.
Our panel of experts will discuss the elements of successful advocacy campaigning and why #TakeItDown created a new urgency around the issue, ultimately driving change.
Emmy and Peabody Awards winning film maker Steve Stern on the evolution of storytelling in the digital age and what’s next as OpenAI invests $10 billion in Hollywood.
Hear from executives who’ve helped some of the biggest names add ‘marketer’ to their IMDbs!
Join our panel of industry experts as they share perspectives on combining data-led OOH creativity and media to create meaningful connections with target audiences.
The last year has seen companies invest heavily into the experience economy, rooted in the fundamental understanding of consumers’ desire to connect with the brands they love in immersive ways.
During the session Stefanie will share techniques on how to communicate your ideas with conviction, how to back yourself and how to respond to critics.
Learn the in’s and out’s of what has made the Honda Stage program such a success, as well as best practices for engaging with Gen Z consumers, a core demographic for growth across sectors.
Join Kepler Group and client Hasbro for an engaging session where we’ll delve into Hasbro’s innovative strategies for revitalizing its iconic products and fostering new perceptions among consumers.
While brands often tap into the holiday spirit for creative campaigns, Groundhog Day is often overlooked. . . until now.
This session will offer insights into the strategies that build trust, especially during high-stakes moments like election cycles.
Explore how the evolution of programmatic, particularly through initiatives like DISH Connected, is empowering buyers to maximize their reach with more addressable and biddable inventory.
Featuring YouTube creator Jordan Matter (28M subs) and Lauren Benedict, CRO of creator platform Spotter, this session explores how brands can leverage long-form content to build stronger, authentic audience connections and drive greater impact.
What is always number one when it comes to television? Live sports! Join ReachTV’s Lynnwood Bibbens in conversation with Dave Coletti (iSpot), Rodney Williams (Diageo), and Jackie Chang (NFL) as they dig into how live sports is dominating TV and how to engage sports fans, measure viewership, and determine ROI to build value for brands together.
Join Swayable’s James Slezak and The Drum’s Kendra Barnett at Advertising Week as they reveal how top teams are deploying rapid pre-testing and building out new agile marketing operations.
Political ads are often the cornerstone of any campaign, from a local race to the highest office in the U.S.
Join Michael D. Ratner, CEO & Founder of OBB Media, for a discussion of how brands and talent can collaborate and create tailored digital content strategies to reach audiences where they are today and where they’re going tomorrow.
From adopting addressable to maximizing multiscreen and exploring programmatic, this panel will dive into what’s working, and what is not, to provide actionable insights for advertisers across the board, so everyone can win.
In this session, join Amy Leifer and Vikash Sharma of DIRECTV and Media Cartographer Evan Shapiro as they illustrate how marketers can benefit from leveraging the power of FAST.
In this session, you’ll learn how Argentine Advertising leverages the power of diverse voices and world-class creativity to deliver high-impact, culturally relevant campaigns at a fraction of the cost.
It’s good for your employees, it’s good for the bottom line, and it will ultimately result in better work for your clients, who must connect with a consumer base that is increasingly diverse, no matter what the political rhetoric would have you believe.
Haleon celebrated its second birthday in 2024, but its brands carry a legacy spanning over 170 years.
Understanding the unique needs and wants of Gen X Women when it comes to beauty, fashion and lifestyle purchases.
Dive into the research behind e.l.f.’s “So Many Dicks” campaign and learn how diversity in business can drive real results.
Join Advertising Week’s Katie Ingram, in conversation with Lisa Martinez Gilpin, Google’s Director of Global Privacy Partnerships & Go-To-Market, as they discuss the Privacy Sandbox Initiative and how Advertisers must prepare now in order to thrive in the next era of online privacy.
The power of pop culture: it’s not just entertainment; it’s a catalyst for change.
A conversation with three leaders in the Political space about the importance and growth of CTV in the 2024 election cycle.
Catch a glimpse into how voters in the U.S. are being influenced in this election year and how this differs across demographics.
Join our panel of advertising and communications luminaries for a discussion about reaching the pinnacle of your career and being inducted into the American Advertising Federation’s Advertising Hall of Fame and its impact on what comes next.
What do the Head of Digital Comms at The White House, the CMO of Autodesk, Meet Cutes, Hunter Prosper, and your favorite creators have in common?
How the entertainment industry’s relationship with social justice has evolved, what the climate is like today; and understanding the role it plays in making change.
This conversation will provide critical insights for navigating the evolving media landscape.
Strategic merging of branding and talent is driving the intersection of Hollywood and Madison Avenue for some of the world’s most recognizable companies.
The exponential growth and dominance of Latin music globally has been a cultural powerhouse and its just getting started.
As digital advertising budgets shift from traditional media, channels like CTV, digital audio, and gaming are attracting significant investment.
In today’s digital landscape, consumer passion for movies, TV, sports, and music is stronger than ever, but how they engage has evolved.
Advertising Week Chairman and Great Minds podcast host Matt Scheckner sits down with a hand-picked group of leading luminaries for a supersize series of conversations with some of our favorites going back to 2004.
We will look inside the AI via ‘jokes’ that will be delivered live on stage by an actor wearing an AI earpiece.
Akash and Nikita are co-founders of the Fable Fund, an initiative committed to wild tiger conservation with sustainable development.
Sphere is delivering game-changing brand moments to consumers in Las Vegas and around the world.
The discussion will center on Amtrak’s strategy to reposition train travel as a cutting-edge, tech-enabled experience.
‘Privacy’ used to be synonymous with degraded measurement + performance. Now it can be your competitive advantage.
In a marketing landscape that is becoming increasingly overwhelmed by digital noise, face-to-face interactions are standing out as a key to driving real connections and results.
Vevo is the destination for music videos: where culture unfolds, fandoms are formed, and 138M US viewers are captivated every month.
This panel discussion will delve into the importance of balancing performance-driven strategies with brand awareness initiatives.
Join United Airlines, Meta and Dash Hudson as they unveil how United Airlines transformed its social media presence by adopting a creator mindset.
In an age where Gen Z dominates online spaces and culture, creating brand marketing that resonates is both challenging and paramount.
In today’s digital world, creators are more than influencers—they’re community builders, storytellers, and drivers of business growth.
Scott Kramer, VP of Growth at AS Beauty, and Edward Benedito, VP of Growth Marketing at Upside, join AppLovin’s Meagan Martino to discuss how and why brands and apps alike are expanding their media horizons and exploring new channels such as in-app advertising.
As one of the world’s largest quick service restaurant brands, Subway is known for its innovative approach to fun and talent-driven campaigns while meeting consumers in everyday moments.
From Asia to Alaska, Gen Z loves to travel. With an emphasis on experiences over materialism and often lacking brand loyalty, Gen Z focuses on living life on its own terms.
