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Authentic Approaches To Improving Advertising Industry Inclusion

Cultural inclusion is gaining prominence in the advertising industry and in recent years it has taken great strides forward. Here, we talk to four agency heads across Australia and New Zealand, who have been bringing indigenous voices and cultural values further into the mainstream advertising and media environment.

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Why It’s Still Important To Take Part In Industry Events

Despite the pandemic, the benefits of attending conferences – albeit virtually or in person – have never really changed. Here, industry trade show regular, Josh Paterson of Grammatik Agency explores the benefits of the future of events and how a hybrid experience will be the way forward in the months ahead.

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The Creative Lens: A Special Kind of Agency

New Zealand-founded agency Special Group has recently taken out Campaign UK’s Global Creative & Independent Agency of the Year award. Founder, Tony Bradbourne, reveals some of the secrets of its internationally renowned creative.

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All You Need to Know About Advertising Week APAC 2021

Advertising Week APAC is planning a safe return with a hybrid event in 2021. This year, as ever, the safety and comfort of delegates, partners, speakers and staff will be a top priority. 

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We’re Back: Advertising Week APAC Returns for 2021

After a challenging 2020, the third iteration of Advertising Week APAC returns to Sydney in August. A lack of face to face events over the last year has left a large gap in the media and advertising landscape. It’s one we are most excited to fill.

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Why TV Ads Are Still King

Consumers are devoting their time to an ever-more diverse portfolio of devices and formats, so it can be tempting to assume that traditional formats must have lost some of their shine; mass digitization during the pandemic has only fueled these assumptions.

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The Future of Live Events

2020 marked a trying time for us all. As we inch closer to the pandemic’s end, can we look back and call out the inspiring moments associated with it too?

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Driving Client Growth in 2021

Here are 5 significant commerce media opportunities that you can try with your clients – all with multiple important benefits.

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