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Covid Ad Pitch: Keep Moving

Despite Covid — perhaps BECAUSE of Covid — robust ad campaigns pitch relocation and tourism. CTvisit (Connecticut) is spending nearly triple the typical amount on its fall regional campaign.

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Our Mis-Invested Youth

As markets threaten to close a window of opportunity on younger generations’ financial security, AML Head of Strategy Christian Barnes calls on investment firms to start showing EQ as well as IQ – before it’s too late.

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Looking Beyond Host-Read Ads to Make an Impact in Audio

As podcast listenership continues to skyrocket, marketers are allocating a greater portion of their media budgets to this increasingly popular medium. Today, advertisers are spending more on podcast advertising than ever before.

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Why It’s Time To Move From Brainstorming To Brainsteering

Stimulating and creating a space – both physically, emotionally and intellectually – where ideas can be formed, new thinking can be encouraged, and product development can be shared and inspired is often easier said than done.

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Sport is Finally Catching Up

Like most sectors, frankly, Sport has done an excellent job of papering over the cracks of this issue. Mental health has a stigma tied to weakness, which is absolutely the antithesis of what most sporting professionals want to portray.

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More Than Ever, We All Need The Olympics This Year

More than ever, as a national and even global community we need what the Olympic Movement provides – an antidote to the cultural tenor of the past two years; a push to exhibit “the best of us.”

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Are You Ready to Go Social with the Summer Games?

Euro 2020 was the tournament in which sports consumption went truly social. With public venues in many countries still subject to social distancing or lockdown restrictions, fans took to more accessible digital channels in greater numbers than ever before, and the Tokyo Olympics is sure to continue that trend.

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Playing Catch-Up: The Evolution Of Pharma Marketing

Pharmaceutical marketing – it’s a bit odd, isn’t it? Almost impossible to categorize in the traditional marketing sense. Is it B2B? Yes, in some markets, but not in most. Is it B2C? Yes!

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Gen-Z Rising

Highlighted by GenZ, youth are pushing brands to dispense with the BS, contribute to social progress, ease their considerable anxieties, and help them course-correct the imperiled planet they and their children will inherit. Expect more brands to wake up to their power and influence.

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Diversity and Trust: Your Marketing Medium Matters

The size and influence of Black and Hispanic audiences continues to grow – and along with it, the importance of these communities in the advertising ecosystem. Is your brand doing everything it can to reach them?

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Celebrating Pride the Authentic Way

With Pride Month coming to an end, we’ve seen many brands go all out to paint themselves as allies to the LGBTQ+ community.

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Tips for Success from Working Moms in the Digital Marketing Field

As a bi-racial, divorced, and working mom of three, I have faced more than my fair share of hurdles as a female working in tech. I have taken the lessons I have learned over the years to my current position at  NetBlaze, a digital marketing SaaS company for small businesses. 

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Looking to the East: The Future of e-commerce

2020 was a game-changer for e-commerce in Europe. Brands and retailers have surged towards digital channels and omnichannel marketing has become a true buzzword. Some of our clients have seen their e-commerce sales double after just a few weeks.

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