There is no better time for a change like this to come along at the DSP level. With many B2B companies trying to do more with less right now, anything that adds efficiency and potentially boosts performance is welcome.
Federal government shutdowns cast a long shadow of uncertainty over the advertising industry. These shutdowns are not merely inconveniences; they have severe financial repercussions.
Avoid ageist stereotypes and biases and meet 50+ consumers where they are with a holistic approach that taps into 50+ adults’ wide-ranging information needs, engaged lifestyles, and willingness to invest in themselves, and you’ll enhance your brand’s connections with this dominant demographic in business-building ways.
Who is ultimately responsible for mitigating the negative impact of the affiliate schemers?
Contextual targeting will not only help to create a better user experience in CTV, it will also help advertisers secure a better return on their investment.
The recent narrative of social media platforms has been dense, fast-moving, unpredictable, and often hyperbolic, perhaps leaving marketers feeling like they need a fortune teller, seer, or psychic to make good, future-proofed decisions around them.
Americans are craving content that is reflective of all diversities, and not just the historical majority. Accurate measurement that captures diverse audiences is paramount to engaging and reaching these audiences and will be critical for brands’ success.
Join us for a full-throttle workshop dedicated to building high-performance Reels. Learn how Reels ads…
Your creative is the key to unlocking performance in Reels – one of Meta’s fastest-growing…
If you see the same messages over and over again, you’ll get bored and eventually…
Predictive AI has been powering innovation in digital advertising over the past several years, and…
Alvin Bowles, VP, Global Business Group at Meta, alongside guest speakers Jay Pattisall of Forrester,…
As an advertiser, you don’t actually know what works and what doesn’t until you can…
We spoke to several leaders in adland about their methods for winning over festive shoppers and conquering the busiest time of the year.
Creativity is fueled by the human spirit, emotion and experience. While AI can bring scale and efficiency to our creative endeavors, real connections are based on the human that guides them.
By harnessing the power of creative design, storytelling and innovation, coupled with seamless functionality, businesses can deliver exceptional user experiences that drive conversions, foster brand loyalty, and ultimately lead to long-term success.
We caught up with Ryan Stewart, Head of Publisher Acquisition at MGID, to find out about his role, and his approach to facing these challenges head on.
Brilliant or BS? is an innovative tabletop game publishing company. Our mission is to bring families and friends together to establish meaningful connections in real life.
We created The Only Bean on a mission to inspire better living through delicious plant-based foods that energizes the mind and body and leaves a small footprint on the planet.
The right technology partnerships can help retailers achieve the scale, accountability, and—importantly—agility needed to compete in the fast-growing commerce media landscape.
When it comes to brands, we think of social engagement like being a party with two options to participate: as a host or a guest.
As audiences have grown more fragmented across channels, brands are looking for more efficient and effective ways to connect and engage with them.
According to the 2023 Higher Impact report from Amazon Ads, 81% of consumers are more likely to purchase from brands whose views align with their own.
As Google itself celebrates their quarter-century birthday, top executives from around the industry weigh in on Google’s milestone, their influence, and the future.
Meaningful attention offers the possibility of finally getting inside the head of the shopper. We can’t afford to ignore it.
Business travel is back, and it promises some spectacular opportunities for learning and networking.
Exclusive advertiser insights on the challenges, opportunities and future of Connected TV advertising as a performance channel.
If you’re looking to generate further virtual buzz outside your shop window, Amazon Ads solutions, such as Sponsored Products and Sponsored Brands, can help.
Retailers can’t ignore three critical trends as they elevate customer experiences and optimize their offerings to support surging customer demand heading into this year’s high-stakes holiday shopping season.
The big landscape theme for marketers today is the accelerating rate of change in all aspects of reaching customers. Media, customer touchpoints, distribution channels, and the appropriate and effective messaging about your brand are all in a constant state of flux.
Michael Tennant is an author, keynote speaker, freelance brand strategist, entrepreneur, and the creator of Actually Curious™ the empathy conversation game, Values Exercise™, and the Five Phases of Empathy™.
Marcelo holds the position of Chief Marketing Officer at Manscaped, a San Diego-based men’s beauty company, leading cross-functional teams in Marketing, Creative, Digital, Product Design, Packaging, Customer Insights, PR, and Production.
Exclusive advertiser insights on the challenges, opportunities and future of Connected TV advertising as a performance channel.
Advertisers know where their spend is going and who they’re reaching, publishers can grow their revenues, and users get to see only the most relevant ads. It’s a win-win-win.
It’s important for marketers to understand that a future devoid of identity is upon us.
Exclusive advertiser insights on the challenges, opportunities and future of Connected TV advertising as a performance channel.
If you’re looking for a way to get your brand in front of receptive audiences this holiday season, gaming should be a part of your strategy.
AI is here to stay. The small businesses who are currently using tools powered by AI overwhelmingly agree that it is making their businesses more successful.
Terence joined Stanley as President in 2020 after five years as Chief Marketing Officer for Crocs.
Deb Millard is a strategic and accomplished executive with +20 years of brand and retail leadership experience across multiple categories. Deb joined Amyris as Brand President, Stripes at the end of 2021.
Matt Gehring is the CMO at Dutch—the first 24/7 virtual vet service that connects pet owners across the US directly with licensed veterinarians for timely care and solutions.
There will be bumps in the road – misunderstandings, communication and briefs that need to be clearer, individuals that cause friction, and a lack of structure that brings progress to a standstill.
A more transparent relationship leads to trust and ensures influencers feel appreciated.
In the categories of fashion, lifestyle and gaming, the study found that Black creators generate 10.5x the media value of their non-Black creators. You can find the full study here.
This first Impact Report describes the progress we’ve made towards that mission across a range of stakeholders from the period of June 2022 to June 2023.
All players have a role in providing credible guidance and advice around carbon emissions associated with marketing and the clock is ticking, so it’s time for everyone to roll up their sleeves and get to work on projects that will make a difference.
What does the CMO of the future look like? Spoiler: busy with lots of weighty decisions.
Seeing young-adult audiences gravitate toward more personalized and colorful products ranging from the clothes they wear to the phone cases they carry, Logitech realized there was an opportunity to create products that connect with these consumers.
Alex Brown has scaled and/or exited from a variety of e-commerce businesses over the last 10 years.
Kimberly Lam is the Senior Director of Marketing at Sanzo – the first Asian-inspired sparkling water – where she’s been bridging cultures since 2022.
Andrew Katz is the chief marketing officer at Athletic Brewing Company, America’s leading producer of non-alcoholic craft beer.
In an AI world saturated with artificially generated content, relatable human experiences will be one of the few things able to cut through the noise.
Great marketing works. Having a fantastic product to market works more.
Sarah’s journey into entrepreneurship was inspired by her personal health experience.
It’s only by analysing the effects of each tactic in detail that they can reach the next level in the journey to true marketing success.
Here’s how marketing agencies can drive client growth and add value during tough times.
We spoke to four leaders in adland about how they utilise their commutes, both to and from work, to gear them up for the day ahead.
Attention metrics are well on their way to transforming the way the digital advertising industry not only delivers campaigns, but the way outcomes are measured and judged.
Despite the rise of competitors, YouTube remains the dominant platform for influencer marketing programs. Here’s why brands ought to look at YouTube as a key part of their influencer marketing strategy.
Commissioned with Opinium, the Amazon Ads Streaming TV Research Report investigates the challenges and opportunities for advertisers in the UK streaming TV space.
The people in charge at Twickenham need to take a look at the success story over at Lords.
While viewability is a measure of an opportunity for an ad to be seen, attention measures whether the consumer saw, liked or engaged with the ad.
We can build more successful partnerships by rehumanising the process of hiring an agency and refocusing on what each side needs from the other.
Whether you’re hoping to get your resume past an ATS or catch the eye of an outbound recruiter, it’s more important than ever to optimize the information you share about your skills and experience.
As the world of digital advertising enters the next era, personalization will continue to play a huge role in achieving great marketing results.
Success in the new media and advertising reality is going to require brands to break things—patterns, siloes and, overall, conventional thinking.
In collaboration with Amazon Ads, Milk-Bone developed a distinctive, delightful campaign in 2022 that leveraged the power of Alexa for interactive audio ads and brand experiences.
With so much saturation, consumers easily become blind to advertising and it’s harder for the brand’s message to have any meaningful impact.
It is no secret that traditionally, the Cannes Lions Festival of Creativity has exhibited a lack of diversity. So, in 2022, Group Black set out on a mission to change that. And 2023, they returned to the festival on a mission to bring even more inclusivity to the beach than ever before.
With an overhauled meaning of the language, what the data marketers are expecting to see will be vastly different. This is one of the major sticking points for those transitioning to GA4.
By leaning into comedy, into creativity, our industry has an opportunity to drive the direction of culture, something that advertising, at its best, has always done.
Hispanic Americans represent a real and growing population of consumers and developing marketing, advertising and messaging that speaks to their unique needs can improve your overall customer portfolio, and if done well, your bottom line.
The success of your digital campaign among 50-plus consumers will depend not only on efficient targeting and a compelling offer, but mobile-friendly design and a seamless transaction mechanism that makes buying a breeze.
With constant shifts and changes in social media, creators face challenges when they over-rely on a single platform for showcasing and monetizing their talents.
For brands, there is always an opportunity to explore partnerships with prominent influencers in the gaming space, providing they allow the creators to remain true to themselves and their audience.
A challenge brief is like an equation. It should be formula based and methodical at every step of the way. Internal and external perspectives must be considered to work through the challenge to find the solution.
Today’s media and advertising fragmentation make data, technology and services more essential than ever before, and by leveraging the industry’s collective data-driven expertise, alongside respect and commitment, agencies will usher in a new chapter of agency-brand partnerships.
To effectively close the innovation gap in ecommerce, we need to recognize that we can’t do it all alone.
Given the crucial role the banking industry plays in the lives of the nation, surely there needs to be different business models where banks profit with their customers.
The power of brand to influence consumer behaviour is well acknowledged, but how can advertisers help their clients tell compelling and evidence-based stories to encourage people and businesses to make more sustainable choices?
Now, more than ever, brands can get closer to what employees want; using personalised tech as their lever into talent retention and supercharged productivity for tomorrow’s world of work.
We used to walk into pitches against the global networks feeling self-conscious about our size and maturity. Now, it’s a status we’re proud of.
If you can blend relatively basic KPIs with a nuanced understanding of your approach to investment, you’ll have a great fundamental base for your marketing.
OOH has always been viewed as a bold, splashy channel that makes a big impression and that perception is now enhanced thanks to the inclusion of relevant, real-time data.
Exclusive advertiser insights on the challenges, opportunities and future of Connected TV advertising as a performance channel.
Marketing shouldn’t be mentioned in the same breath as the air travel industry when it comes to waste—it’s a “bad look,” to say the least.
Ultimately, AI-powered insights are about driving performance for brands, and there’s never been a better time to take advantage of these capabilities.
Women’s sports have steadily gained popularity with a significant increase in viewership across a variety of leagues and tournaments on a global scale.
With these best practices, advertisers can future-proof their businesses against shifting consumer habits and privacy policies to deliver the right messages to the right people at the right time.
An intimate understanding of these audiences and cultures will shape the next generation of great consumer products, and the sports betting industry, too, is poised to experience its own revolutionary change in the coming years driven by Gen Z’s discrete tastes.
YouTube was both the place to build brands online and to see exciting, original content. But somehow, along the way, that’s been forgotten.
Human beings collaborating to be creative and innovative with ideas on how to connect brands to people who choose to buy into them is one of the most important investments a brand should use to succeed and thrive.
By continuing to invest in new creative technologies, automation processes, and activation platforms, marketers will be able to turn the challenges of the first half of the year into opportunities for the second.
By leveraging the potential of OOH and implementing innovative strategies, brands can connect with audiences on a deeper level and inspire action that yields more impactful results.
As the industry is pushed relentlessly towards the edge of the third-party cookie tracking precipice, innovations in contextual are ensuring that marketers can meet and engage with their audiences in the new privacy-first world.
By Pete Jackson, Head of Planning at Trouble Maker You’ve just spent a king’s ransom…
Consider the importance of a well-structured approach, and take the time to evaluate which platforms align best with your target audience and brand strategy.
For brands that take the lead and lean into the seven principles of the new economy lies an excellent opportunity for new growth, while brands who remain stagnant or do not move at speed will be left behind.
By James Willoughby, Head of Retail at Sense The retail landscape is not what it was…
By automating laborious, time-consuming tasks, industry professionals will be freed to concentrate on what they do best.
Creativity has always been our strongest weapon, but was pushed to the periphery during the era of ‘cookie-based’ programmatic targeting.
The transformational nature of AI is crucial in predicting real-time changes in automotive consumer behavior
Melissa is the CEO and founder of Orijin Bees, a multicultural toy company that challenges identity norms and celebrates the diversity of Black and Brown children and their communities.
Ad-supported offerings present very promising opportunities for marketers who are concerned about data privacy and the effectiveness of their advertising practices into the future.
With a tenth of global GDP accounted for by the travel industry, and many major destinations claiming revenues have already outstripped pre-Covid levels since the pandemic began to fade, it’s clear the sector is taking off again after being grounded for several years.
In a consumer market as sophisticated and nuanced as Asia, such hollow gestures fall flat. Dollars and polish might form part of a premium experience; but they do not, in themselves, define the concept.
By analyzing the performance of different versions of the ad and making data-driven decisions, developers can optimize their campaigns for better results and higher conversion rates.
The evolution of targeting and measurement capabilities in TV advertising has provided marketers with an opportunity to execute campaigns with greater precision and measure their true performance.
Improving your financial decision-making boosts your confidence and helps you make strong choices that grow your business.
Publishers need to perhaps remember that modernising their technology is only one part of the equation and that they need to continue to invest in quality editorial as well.
By going beyond surface-level problems and digging deep into the behavioral roots, we can unlock insights that have the potential to reshape entire industries.
Advertising Week APAC 2023 began with the Future is Female Awards, presented by LinkedIn. The…
As a recovering UK economy continues grappling with high inflation, the advertising industry is showing strong resilience by maintaining small but steady growth, according to the latest AA/Warc report.
Integrated marketing remains one of the most reliable ways to ensure that you steward your marketing funds, bring in the most leads to your sales funnel, and drive up customer loyalty. Don’t wait to start seeing results.
This will be a fatal mistake for brands as they begin to engage consumers in the metaverse, which, as we’ve seen, takes brand immersion to a whole new level.
If budgets allow, these should be part of the strategy, but as long as you’re doing at least something to talk to your audience in a meaningful – and helpful – way, that’s a great step in the right direction.
The volumes of media data that marketers deal with will only continue increasing. This means maintaining a unified source of clean media data has to be an ongoing task.
It feels like our industry is losing its optimism and succumbing to a postmodern form of cynicism. We are allowing our distrust in tech and other companies that have misused it to drive our vision for how it could be used creatively.
As with any innovation, there will be bad actors, but it’s up to governments to work to ensure that the number of those is kept at a minimum.
When it’s handled effectively, content marketing shouldn’t just take money. It can make money for your organization, too.
As brands continue to adapt and innovate, we can expect more engaging and memorable activations that redefine the boundaries of consumer-brand relationships and help businesses thrive in an increasingly competitive marketplace.
Nostalgia is often dismissed as the preserve of older generations, harking back to a rose-tinted, long-gone view of the world. But, in reality, it is an intense human emotion that works across all ages – and music can unlock its power and energy in ways that little else can.
In confronting the realities of data loss from changing regulations and standard industry practices, publishers need to look beyond quick fixes and to think long-term.
Cannes Lions 2023 touched on many trends (from the rise of AI to bringing back…
Before we welcome you to Luna Park, there are some items we thought you should…
In light of the ongoing Women’s World Cup, we wanted to explore the ever-evolving landscape of fandom.
Invest time and resources in developing your brand, and it will pay off in the form of increased customer loyalty and long-term business growth.
The lines between commerce, social, streaming, and gaming platforms have blurred. Often our digital identities are fueling how and where we shop.
In a rapid-fire market where trends evolve by the second, beauty brands are continuously faced with the pressure to evolve alongside their environment. But how do companies know when it’s time for a brand reinvention?
Businesses are eager to reduce that impact while leveraging the benefits of technology. The question is, how? That’s where the concept of green IT comes into play.
After another apprehensive quarter for the advertising industry, IPA Bellwether findings show resilient growth, including modest net Q2 budget uplift of 6.4% and revised forecasts that ad spend will only fall by 0.6% this year.
Advertising week recently sat down with Tony to discuss with him his approach towards skateboarding, facing his fears on and off the board.
For marketers looking to capture the next frontier of creativity and effectiveness, it’s not about choosing to use AI or enter into the metaverse, it’s about dancing with these technologies and imagining new worlds where there’s no boundary on what’s possible.
Advertising week recently sat down with Bethenny about the balance of running a business and meeting political norms in today’s day and age.
As CTV advertising continues to grow in Europe, LG is working hard to meet advertisers’ demands for inventory and continue to expand their offering and accessibility to marketers.
The combination of different AI technologies will give marketers the opportunity to truly increase the effectiveness of their campaigns and drive consumer attention.
By using simpler language, we invite more people into a relationship with art with the sort of fervour that rivals the watercooler discussion of any drama series finale.
ATV has already upgraded linear TV advertising, but CTV is now forging the category’s future.
What with the recent release of Netflix’s latest sports series ‘Tour de France Unchained’, and the conclusion of the Tour 2023 this weekend, it might be time for brands to start considering whether they’re making the most of an excellent marketing opportunity.
Sidestep the outdated industry rhetoric and tune into to what’s going on around you, rather than looking no further than the news that is curated for you.
Better targeting, engaging and converting of back-to-school shoppers requires unparalleled activation data.
As Ukraine continues to face the ongoing war, Who Are You agency and Rocketmen agency,…
Don’t be afraid to buck the trends, open doors and embrace opportunities to elevate trailblazers.
CTV offers DTC brands an opportunity to extend the value of their audiences and gain an edge over their competitors, whether they exist as digital natives or more-traditional direct marketers.
According to a 2022 report, 87% of U.S. consumers believe the metaverse will play a significant role in the way they interact with brands and 69% of marketers stated they were looking to build more experiences in metaverse-like environments in 2023.
Web 2.5 can help by familiarizing consumers with the Web3 technology while also helping brands and marketers position themselves as leaders in the revolutionary space.
Despite the strong proof of enduring benefits around brand purpose, if committing to a purpose-driven transformation doesn’t feel right for your brand, it probably isn’t.
From police forces to politicians to TV presenters, trust in the establishment has sunk to an all-time low. Mike Foster, founder and strategic creative director at Straight Forward Design, asks how brands can step into the breach.
Marketers were once able to rely on third-party cookies and other identifiers but, as these fade away and privacy regulation grows, they need to consider ways to continue delivering relevant advertising while ensuring they keep customer data safe.
With the global digital audio advertising market expected to leap beyond $10 billion in spending this year, it’s clear that advertisers are waking up to the success that digital audio formats can deliver for their businesses.
Jessie Wirtshafter has been working as a Director, Creative Marketing at Dyla Brands for 6 years. Dyla Brands is part of the Food & Beverage industry, and located in New York, United States.
Today, brands and retailers need to consider their supply chains from a consumer mindset to ensure brand loyalty.
Let’s cover how agencies can implement automation to boost efficiency, decide what to automate via external partners and what to automate in-house, and identify next steps to reap the benefits of automation.
Photo: Igor Alecsander/Getty Images By Samuel Malave Jr, Creative Insights Manager, iStock and Getty Images…
Ensuring that brand messaging hits the perfect note with its audience is the key to successful marketing and brand loyalty.
We sat down with industry veteran Pierre Naggar, Director of Sales, UK at MINT to discuss the key challenges for brands in managing digital advertising workflows, why brands should focus on campaign metrics vs audience data, and why AI is not coming for your job.
The choice to use music or not use it, is crucial, but it’s a choice you must make, not one to just let happen
If your current restaurant loyalty program is missing the data to launch these kinds of personalized retention campaigns, not all is lost!
This year’s Cannes Lions Festival had it all – from parties and out-of-office ‘meetings’ to panels and discussions honing in on the trends, opportunities and challenges of the advertising industry.
When it comes to clearly defining advertising performance and effectiveness, the substance means the difference between wasting spend or positively impacting the business’s bottom line.
The possibilities here are endless and extend across verticals – particularly those who traditionally have been data-poor, like automotive manufacturers.
For businesses as both employers and as brand owners, the LGBTQI+ community and its allies are important demographics to consider and support through Pride, and Pride related marketing and promotions.
Gaming offers the high attention medium to meet billions of consumers and directly engage with them in ways other formats just can’t
In a technically complex digital advertising landscape facing significant economic headwinds, success relies on efficiency and ensuring that every dollar spent on advertising delivers real, tangible value.
The world has become dependent on a free and open internet, but the financial foundations are shifting.
Andria Vidler joined Tag, the global leader in marketing production, as EMEA CEO in January…
Veteran marketer and brand strategist Amani Duncan has spent nearly three decades honing her ability…
NBA Star Chris Paul sits down with HBCU students from across the country to discuss his upcoming book, Sixty-One: Life Lessons from Papa, On and Off the Court.
As the digital advertising landscape has evolved into its current form, it’s evolved into two distinct areas, both essential for marketers: the Big Tech walled gardens, and the open web.
It’s a bit late now to be considered an early adopter, but there’s still time to switch over to GA4 before Google forces everybody to.
Can we claim to understand a person if we overlook the content they consume, the information they engage with, the contexts they navigate?
I can recall a time when business culture and culture culture were not only separate, but uninterested in each other. Boundaries were present. But today, business culture is culture. And it’s about time we recognize it.
New work from Barkley provides teens free access to gyms, prioritizing physical and mental health
Game developers and marketers must explore innovative and effective strategies to stay ahead of the curve.
Here we’ve selected five that lay out some of the most important considerations for brands crafting their CTV strategies.
Mobile apps have grown in relevance and popularity as a safe and effective way to interact with customers.
There are three steps you need to follow if you want to succeed with your data strategy: pick your objectives, build the data foundation, and then activate data.
As well as Google’s own algorithm changes, there are also developments in third-party cookie regulations that marketers need to be aware of, and the developing capabilities of AI.
Disney. Lyft. Buzzfeed. Whole Foods. From big brands to small businesses, from layoffs to closures, the recession is affecting everyone.
This struggle between studios and writers may be an age-old challenge, but this strike shines a light on something that should make every advertiser take notice.
As the industry continues to grapple with obtaining usable attention metrics, neuroscience provides a path to better outcomes that are increasingly agile, affordable and accessible.
Broadly speaking, a customer effort score measures how easy or difficult it is for a customer to resolve a given issue with a company’s customer service team.
Zero-party data, information shared directly by consumers offer compelling opportunities to leverage existing digital infrastructure to collect customer data.
The real change doesn’t come when we discuss sustainability on a yacht. Real change happens with two additional steps.
Curation and adventure in film and television have been eviscerated by the algorithm. When Blockbuster was a thing, picking a film to watch was actually considered an outing.
It is clear that having clean customer data delivers a better understanding of customers, improves targeting and ensures a standout customer experience.
Wave II of Global DEI Census shows high recognition of industry efforts but no improvement…
As global leaders prepare to immerse themselves in the prestigious event, they are naturally curious about the trends and themes that will shape this year’s festival.
Here are three tips for marketers looking to reach this ‘holy grail’ audience.
The push for a more inclusive and diverse advertising industry is becoming a priority not just for marketers, but for consumers as well.
Mining the quantitative and qualitative data on Asian American consumers can result in the understanding needed to engage this coveted population segment in an authentic manner.
This report is just a small sample of Claritas’ vast data and insights that are available to help drive more effective marketing.
Coupling innovative technology such as image streaming with contextual targeting can achieve the relevant, brand-safe placements brands dream of.
I am about to throw another wrinkle in your plan, because I can tell you, without a doubt, that creator content outperforms brand content.
Three industry domains are utilizing metaverse technology to enhance consumer experiences
We spoke with leaders in adland to get their thoughts and predictions for this year’s festival, from emerging technologies like AI and AR to sustainability and purpose-driven campaigns.
By identifying problems and using the appropriate technology as a tool to solve them, there is the opportunity for brands to deliver innovative solutions that push the boundaries of what is possible.
While everyone likes easy money, there is a silver lining to the newfound focus on every dollar spent in advertising. With more measurement in place, we’re in a better position to keep track of our carbon footprint.
A sonic identity is the essence of your brand translated into sound. It’s the idea that sound or a set of auditory elements are essential to distinguishing your brand and building a preference for it because it has something interesting to say or add, and is worth paying attention to.
To bridge the gap and effectively engage different subgroups and communities, financial services firms must offer equitable opportunities and ensure that their workforce reflects the diversity of their customer base.
As a more flexible, feature-rich, and cost-effective solution, cloud calling is poised to carry enterprises into the next phase of hybrid work and empower tomorrow’s businesses to perform at their best.
TV is experiencing a rapid evolution, fuelled by European marketers’ ongoing interest and investment in advanced TV channels such as video-on-demand (VOD), connected TV (CTV), and linear addressable.
While most of us are now comfortable being back in the room, the halfway house of hybrid chemistry meetings and pitches seems here to stay.
For adtech companies, it’s a question of who can adjust soonest to be the pioneer who powers the shift from the open market to direct.
With AI, advertisers can spend much less time creating pictures and texts for the ad, personalize ad content, and target audiences based on their behavior, interests, and demographics, resulting in higher engagement and conversions.
You can’t stop progress in terms of technology. But if you’re selling a human experience, you can’t pretend that a robot is doing that.
As a data driven marketer – who is also human – with human teams on the job — you have to recognize the inconsistencies and flaws in human decision making and then think, “OK, how can I build AI & data into my decision making process”?
Advertising Week Asiaは、第1回AWAsia Future is Female Awardsの審査員を発表いたします。審査員は、多くの優秀な応募者の中から最終選考に進んだショートリストの中から、10名のファイナリストを選出します。受賞者は、6月6日に開催される「Future is Female Awards」の授賞式で発表される予定です。 今年のAdvertising Week Asia「Future is Female…
El Festival Iberoamericano de la Creatividad (FIAP) y Advertising Week LatAm (AWLATAM) anuncian una alianza estratégica para 2023 para crear el mayor encuentro de las industrias creativas de América Latina.
Advertising Week is thrilled to announce that we’re launching our Future is Female Awards at this year’s AWAPAC! We are searching for outstanding women leaders — the emerging stars of our industry — to apply for the Awards, which are presented in partnership with LinkedIn.
Anonymized data based on consumer opt-in intent is the future. Meanwhile, consumers continue to demand more personalization, and providing more relevant, personalized content catches better attention, ultimately driving ad performance.
Applying test and iterate methodologies, and empowering marketers to make adjustments with pace, will become the centerpiece of the work.
Pegged as the ultimate metric to understand the relationship between format, placement, creative and ad effectiveness, how does the attention economy work in practice?
Like any dependency, the industry’s reliance on tracking cookies can be replaced by habits that are both more sustainable and beneficial.
Brands that use data to create connections with consumers, and tell authentic stories, will be successful in the internet of the future.
With explosions visible on the horizon, I found myself and my family confined to our house in a village 15 miles north of Kyiv.
If we’re looking to move the needle forward on VR’s effectiveness, we need to start with clear objectives on what it can do to make a better experience for consumers…not just a flashier one.
While cookie based audiences are easy—simply select the audience you want to target in your DSP of choice—business data integration requires APIs and manipulating the bidder through different integration points.
Marketers looking to advance their careers should consider doing a zig zag. instead of just moving up, try moving to a new industry.
Now that they have much more choice and freedom in how and where they spend their time, brands have to allocate spend to meet new clients, customers and employees not just where they are but where they want to be.
Whether you’re launching or expanding a program, be sure to do the foundational work to get your brand ready for success in partner and affiliate sales.
As brands prioritize diversity and inclusion, they need to ensure intent and education converts to action.
With advertisers increasingly vying for consumer attention in a saturated market, finding a competitive advantage is essential for brands to stand out from the crowd.
For AAPI Heritage Month, we sat down with Lynnwood Bibbens, CEO of ReachTV, and Keshia Hannam, Editor in Chief of Eastern Standard Times, to discuss the important and impact of their partnership.
There’s only one way to grab hold of Gen Z: provide good experiences and then amplify those offerings within the language of social media.
By using MMM, marketers can gain a more accurate understanding of which channels are truly contributing to the bottom line.
By Danny Shepherd, Co-CEO of Intero Digital Influencer marketing has become a popular strategy for…
The premium brand market is highly competitive making it crucial for brands to stand out. The vast majority of premium brands have a more serious slant to their creative work.
Research commissioned by Advertising Week and conducted via Cint reveals a disconnect between leadership teams,…
Marketing teams have many of the same challenges wherever they work, but looking across the divide and communicating every now and then will ease difficulties each sector thinks they are facing alone.
Devising a marketing localization strategy that accounts for all the above facts and automates key processes can help you save time and money.
Measuring learning outcomes via tactics like influencer surveys, audience polls, and multivariate testing uncovers valuable qualitative insights for brands.
It’s becoming increasingly clear that for brands to truly understand their audience, going back-to-basics is the most innovative approach to take.
The 50+ audience has the spending power, freedom and flexibility to enjoy a wide range of travel experiences, and they’re making plans now.
Finding a sustainable, cost-effective way of reaching consumers, combined with closer relationships between advertisers and publishers, is where it all begins.
Before we open our doors at Picturehouse Central, there are some items we thought you…
Although the GDPR was introduced with the aim of protecting personal data, its effectiveness has been undermined by several key factors.
Let’s consider 10 ways that your business can create posted communications that deliver a compelling return on your marketing budget.
The benefits of working in a network for career development and movement can be built on for employees at all levels but it is particularly relevant for early-stage talent.
By implementing robust data privacy and security measures brands can make the most of this rapidly evolving AI landscape.
These privacy-by-design solutions will allow companies to build their audiences ethically and effectively.
Brands have the opportunity to be the catalyst for a more equitable, balanced and ultimately more sustainable marketplace.
Sellers of digital media must continue to demand a more efficient, transparent and sustainable supply chain that delivers on the true promise of programmatic.
Best practices for collecting, controlling and capitalizing on first-party data assets
Many companies with highly secure data processes are going to be resistant to major sudden changes.
With TikTok’s ad revenue set to increase, it’s clear that this platform will have staying power among brands and marketers.
Exclusive advertiser insights on the challenges, opportunities and future of Connected TV advertising as a performance channel.
With the technology to plan and execute in terms of a holistic omnichannel view of the market, marketers can really start to guide and clarify the new possibilities which are opening up.
While many people associate blockchain with cryptocurrencies and NFTs, its applications go far beyond digital currencies.
The biggest shift lies in changing the mindset and structure around professional ascension being focused on people management.
Newest iteration of the campaign features NHL phenoms Matty Beniers and Jack Hughes and shines a light on authentic fans pushing the envelope in their sports.
Whatever deals are struck, the sheer energy of women’s sports coverage means brands will be racing to land endorsements.
Recent research suggests that carbon emissions driven by advertising are still increasing, rising by 11% between 2019 and 2022.
How your data teams can serve as a catalyst to regaining momentum against the industry’s most vexing challenges of 2023.
Why not start building advocacy with the most engaged (and captive) audience you have: your employees!
The tools exist for brands and marketers to analyze and understand the impact of their advertising campaigns.
AI is often just a baseline to get you started. The real value still comes from sharing your story and connecting with your audience.
No matter where in the world, all consumers are very much the same. We are all wary of change. Happy enough with what we already have.
Audio offers a valuable combination of reach, relevance, and listener affinity — and it’s this combination that will drive sales and brand awareness going forward.
SSPs that embrace technology to deliver quality over quantity will forge a more efficient supply chain
Here, we look at how different brands can successfully maintain customer satisfaction, and how in some cases this has been refreshed to put a fresh spin on it.
While 5G technology had the potential to revolutionize telecommunications, it has not yet lived up to the promises made by marketers.
Campaigns are better when media and creative are planned together. With that being the case why does it happen so infrequently?
A Q&A with Tom Gray, Chief Strategy Officer, Imagination
With marketing budgets coming under greater scrutiny, advertisers must ensure that every dollar spent is driving measurable impact.
We will experience a historic renaissance for the TV industry, creating a boon for content producers and publishers and more and better content choices.
To get a sense of the challenges of rebranding, we hit the (virtual) streets to hear from leaders in adland about their thoughts and experiences.
Older Americans control 70 percent of disposable income. Reaching them is both an advertising imperative and career opportunity.
All stories have a beginning, middle and end. The trick is to rethink these terms as setup, confrontation (sometimes conflict), resolution…and that’s pretty much it.
We spoke with a number of leaders in the ad-tech industry to get their reactions to the IPA Bellwether Q1 Report – here’s what they had to say.
This year’s TV upfronts are shaping up to be a pivotal moment for the TV industry, and marketers should be paying close attention.
Direct mail is a marketing stalwart, and in 2023 it has a fresh identity as a channel that delivers personalized, valuable content throughout the customer journey.
While the SSP industry is facing critical challenges, there is still significant potential for innovation and growth.
When Mondelez were looking to relaunch Toblerone, they looked into what sets the iconic chocolate brand apart.
There’s a lot of strategy that goes into a brand getting it right — and that takes time.
A social-first strategy can provide an opportunity for a brand to cultivate a meaningful relationship with their most passionate customers.
Ensure your marketing strategy performs to the best of its ability by sparking creativity daily.
Budget cuts, changes in consumer behavior, and increased competition are only a few of the potential effects of recession on our industry.
In the midst of all the uncertainty brands and their partners are bracing for in the digital ad ecosystem, one sure thing is that navigating the space will only become more complex.
Skepticism as to the usefulness of the metaverse to consumers and marketers is not only warranted, it’s essential.
The real value of a video ad should be measured in how attuned it is to audience interests and preferences.
There are clear signs that the entertainment industry is finally embracing and representing the 50-plus demographic.
The campaign will run on TV, social, radio, print, and out of home in the 21 countries and jurisdictions in the Caribbean and beyond.
Advertising Week Europe recognizes the ongoing impact of the pandemic and current economic challenges on…
A whole new marketing genre has emerged, which has helped brands and businesses reach more people more accurately, and arguably less intrusively.
How data can be used to refine targeted campaigns, acquire new customers, and launch new services.
AI-generated images are customizable, cost-effective, and hyper-targeted, making them a must-have tool in your marketing arsenal.
In this article, we’ll explore the role of data analytics in the future of customer experience and the best practices.
AI has transformed our industry, enabling us to create more targeted campaigns, automate routine tasks, and gain deeper insights.
In funnel speak, marketing should start near the narrow end, with contextually relevant information served to consumers when they’re ready.
As the strategies and practices of influencer marketing grow stronger by the year, unlocking the scope of opportunity require experimentation.
Retail brands will need to embed digital-first strategies within their business to ensure they build lasting relationships with customers.
Exclusive advertiser insights on the challenges, opportunities and future of Connected TV advertising as a performance channel.
Thousands of companies rely on these technologies and disciplines because each of them brings something valuable to the table.
By focusing on the most financially empowered, marketers will be well equipped to drive next-generation vehicle sales.
The game offers opportunities for brands to increase awareness and secure sponsorships, but at the moment, the focus is on the enjoyment of playing.
By tasking an agency to manage the day to day on Amazon, brands can get a better understanding of the channel from experts.
Effective planning early on in the creative process will help marketers take full advantage of the channel’s opportunities to come to life in the real world with all the engaging capabilities of digital.
SPO solutions are becoming an increasingly vital tool for brands looking to reach audiences in a more efficient and thoughtful way.
Both Google and Apple will only be able to satisfy their obligations to their customers by adopting a zero-tolerance stance on fake reviews.
Until recently we’ve lived in a society where women were supposed to just stay home and raise kids. But this isn’t the case anymore.
What should other retailers focus on in order to avoid following Bed Bath & Beyond and the others on their downhill trajectory?
This data-based approach allows you to incorporate fast-growing new channels into your marketing mix without sacrificing long-term profit.
Event to come in 2024 after a successful launch in Africa earlier this year. New…
Desire is a superpower in a new era of care, with the ability to break healthcare brands out of their operational impasse.
The answer we have is a dream come true, because we’ve been there too: The data-backed power to stand out from a sea of brand sameness.
With digital becoming central to success for many businesses, CTOs are becoming an increasingly important hire.
With the disappearance of cookie-based advertising on the imminent horizon, brands should embrace personified advertising.
Some of the most enduring news visuals captured by Getty Images photographers and videographers have been heart-breaking events sparked by our climate crisis.
During times of uncertainty, there’s a critical balance to maintaining the stability of our brand voice while also adapting in a rapidly changing environment.
Humans are impatient creatures and anything that can speed up a process is bound to make for a more positive experience.
Continued investment in tech-based solutions have streamlined the process and enhanced their efficiencies.
If we look back at the evolution of streaming we can expect a frenetic flurry of activity and some major shake-ups in 2023.
Currently, to receive privacy-compliant campaign insights, most marketers are relying on Google and Apple to build a picture of attribution.
Times change, but the hallmarks of great advertising don’t, now matter how blindsided marketers become with performance marketing results.
I have found these tried and tested processes to be invaluable for finding simplicity and clarity amid complexity.
The winners from yesterday may not be winners tomorrow; success may depend on their ability to look at opportunities with fresh eyes.
We shouldn’t be dismissive of where AI will go. Time savings, manual labor – it’s great that AI will help us with these things.
As we move into 2023, the uncertainty and speed of change for businesses that started in 2022 shows no sign of letting up.
Your brand name: nothing will be used more often or for longer. It’s the cornerstone of your relationship with customers.
Q&A with Helenor Gilmour, Director of Insight & Strategy at Beano Studios
Markters doing due diligence upfront is essential to preventing wasted spend and having headaches down the road.
B2B marketing has the potential to be electrifying, and should no longer be paralyzed by a culture of conservatism.
According to data from Winmo, 31% of tech brands that reported layoffs in Q4 2022 and/or Q1 2023 have hired new CMOs and/or agency partners in Q1 2023.
The word “creative” needs to be redefined to reflect an expression of novel ideas which are designed to solving business problems.
Brands must understand and adapt to shifting consumer behaviour, and be ready to reshape and reset in short order.
16 of the best brand collaborations based on brand recognition, originality, press exposure and overall product.
To get through to Gen Zers, brands need to pay much closer attention to where they are placing their content.
Marketers need to take steps today to ensure that the solutions they are offering are high-quality and not reinforcing bias or inequity.
For the first time, quality content is prioritised over subscriber count. Virality is no longer for the titans.
Relationship rigor is taking the qualities that make your strongest relationships and using them to win new ones.
2023’s International Women’s Day theme – DigitALL: Innovation and technology for gender equality explores the impact of the digital gender gap
We all know measuring brand activity and aligning it with business objectives is critical to effective marketing.
In Bulk’s newest campaign, You vs You, the creative team wanted to spread the message that nobody is perfect.
2023’s International Women’s Day theme – DigitALL: Innovation and technology for gender equality explores the impact of the digital gender gap
March Madness and other tentpole sporting events are rightly seen as key opportunities for every marketer out there.
This roundtable report covers topics ranging from how best to use data to the increasing importance of personalized creative and beyond.
QuickFrame’s Guide to Video Production teaches the vocabulary needed to communicate and collaborate with videographers, content creators and production teams.
Media measurement as a field is experiencing massive disruption right now. From its outset, it never gave a holistic audience understanding.
AI holds the key to the future of privacy-first, advertising on the open web and will completely transform all aspects of marketing.
Gender inequality in the tech sector is evident, an issue that requires more investment, more support, and more action.
As the recession approaches, now is the time to challenge conventional wisdom and go all-in with your marketing initiatives.
Why does the UK Government choose to support UK advertising businesses at global events from Advertising Week to SXSW to Cannes Lions or Shanghai International Advertising Festival?
Now is the time to rethink audience targeting, ditch the green tax, embrace new cultures and lean into humour.
Advertisers and agencies’ rising confidence in Advanced TV channels is grounded in their ability to deliver against marketing priorities.
Get comfortable with “walled garden world” scenarios and prioritize investments in media, technology and data capabilities accordingly.
El miércoles 1 de marzo, Advertising Week LATAM convocó a las empresas más importantes de…
Maximizing creativity, with the power of data and purpose, is where brands can differentiate themselves from their competitors
Local news matters, and local TV is still the leading way (even when the path darkens) to reach a local audience.
In this report, we provide unique data, analytics and actionable industry insights that will help you effectively engage the fast-growing Hispanic population.
App marketers should be smarter with spending and reinforce the foundations of their strategies with an understanding of their user personas.
While machine learning capabilities have evolved to detect misinformation, some AI systems have also emerged to create and proliferate it.
Measuring the effectiveness of brand experiences is what clients have been asking agencies forever. GMR has the answers.
If there’s little relevance to context and people are left confused, your brand may still be remembered, just not for the right reasons.
Brand ambassadors aren’t simply extensions of your brand – they ARE your brand and should be as well trained as a full-time team member.
Showing up isn’t the same as being all in. We’re here to help you identify the need states of your audience and build brand experiences to match.
To rise to the challenge of a post-Covid era, retailers need to build a reciprocal framework around their assets.
Fans come from all walks of life — and many are eager to learn about your brand through the athletics they adore.
If we think of our memories as a string of lights, sensory immersion, intensity of engagement, and contextual relevance determine which bulbs burn brightest.
How clean is your data? It’s an important question, but one that doesn’t often get addressed — at least not at the frequency necessary.
Here are three innovations that could reshape next year’s Super Bowl ads
To appease the mind of the CFO and the brand marketer looking at their marketing investments, our research only solidifies our choices.
Until 24 February 2022, we were just a strategic communications agency. After that day, we became a real family with a unique history.
Culturally there is a lot of division right now, and not everyone is going to agree on anything – especially cultural issues.
Most brands aren’t of this other part of identity resolution, which relies on matching logic and an identity graph to connect data.
All these considerations—capability, technology, and culture, really need to be assessed by marketers before any partnership proceeds.
As agency professionals, we need to rebalance our relationships with brands and the current economic climate is the perfect catalyst.
Clients are no longer just looking for outcomes, they are looking for experts — and that expert can be you.
In more ways than one, the industry is reeling, yes CTV is to 2023 what mobile was to 2008 because entertainment is recession resistant.
The debate pitching global against local teams is unlikely to go unresolved, but ultimately it misses the point.
Online retail, with its vast first-party data, provides an ideal environment for brands looking to target customers in a relevant context.
Instead of clinging to overly rigid standards, today’s leaders should be digging in on the places where their organization falls short.
AWS is in a prime position to dominate the clean rooms market through sheer force of their existing cloud services market share.
Exclusive advertiser insights on the challenges, opportunities and future of Connected TV advertising as a performance channel.
Look beyond superficial data and dig into app usage, which can help paint a clear picture of where people are spending their time
A message from our partners at Inverroche To share in the brand’s pioneering spirit and…
By Justin Hayashi, CEO of New Engen Any way you look at it, 2022 was…
Women 50+ account for roughly half of cosmetics, skin care, hair care, and personal care product usage.
A creative losing their job to an AI may be easy to envision and worry about, it’s not the likely outcome of these tools.
Long term thinking is key for decades to come, when COVID-19, the recession and 2023 are all but distant memories.
Brands have shifted toward creating more live experiences around the big game that foster a deeper connection with consumers.
Transparent measurements are the key to giving brands the ability to dissect the exact carbon impact of their campaigns and partners.
It’s essential that the brand voice and guidelines include all stakeholders in the organization who have customer-facing responsibilities.
BMW, recently launched a Heated-Seats-as-a-Service subscription – because nothing says tech-savvy like selling anything-as-a-service.
The next time you think about your bottom line, don’t discount “goodvertising” as a part of the overall marketing plan.
Here are some best practices for creating high-performing, people-first content that delivers exceptional value to readers
Meeting consumers in the moment with personalised advertising will allow brands to take advantage of this big-ticket event and score big.
Accenture proclaims “The Modern CEO is a sustainable CEO.” That is of course true, but I believe it is much more.
Super Bowl TV audiences are predicted to once again rise; increasing on last year’s half-decade peak of 112m viewers
Decentralized niche communities are all about empowering brand loyalty, which encourages repeat purchases based on positive brand perception.
As a leader of an organization, the journey for balance starts with creating margin and releasing control to grow on an everyday basis.
By Stephanie Bunnell (Klimaszewski), SVP of Marketing at Aki Technologies, an Inmar Intelligence Company You…
Is your brand getting all it can out of its campaigns? How about maximizing real-world campaigns with online buzz.
As our industry fights through to the other side of the cookie era, one thing is clear: Replacing the cookie will not be easy.
Brands from virtually every segment have been hard hit by the economic downturn, which has led to layoffs, hiring freezes and budget cuts.
Advertising Week Partners with HartBeat for Global Expansion of Startup Business Accelerator Programme kicks off…
A Conversation with Michael Rivera, Executive Creative Director at Upshot Agency
For many, the idea of people watching others play games or an ‘Influencer’ being someone who spent all day inside playing games and talking into a microphone was alien. To shift advertising dollars or investment capital into this space was seen as a foreign and unproven concept.
The Mint Mobile team joins PopIcon, and Advertising Week, in answering every question we’ve ever had about the Mint Fox
Meta’s new ASC tool is worth exploring its evolving Advantage product suite to gauge how they might help enhance your campaigns, whether it be to more efficiently reach a specific group of people looking to get in on the next clothing trend or expand brand activity into new markets.
Pointing to surprisingly fair weather, the IPA Bellwether report has revealed better-than-expected results for Q4 and potential cause for temporary celebration, despite ongoing economic uncertainty.
We asked industry experts to share their thoughts on the latest findings.
Digital experiences cannot be replicated in print, and vice versa. Neither cancels out the other and both have a valid place in marketing.
Downturns are painful on many levels, but in some ways, they provide opportunities. There’s less competition in advertising as marketers hold back, which makes it easier for brands willing to market to stand out.
Human-centered approaches to content through relevant and person-specific experiences will drive the industry forward.
As we begin the new year, digital advertising is poised to renew the dynamism, accessibility and effectiveness that made the industry indispensable to so many businesses.
By applying the curiosity lens, marketers can understand what drives consumer behaviour, and use the insights to bring brand stories to life.
We spoke to leaders from the industry to get their predictions and advice for brand experiences in the year ahead.
The new M&M’S spokesperson, AKA the “Chief of Fun,” is actress and comedian Maya Rudolph.
And as the number of people who consume traditional media keeps declining, it’s giving small businesses greater opportunities to reach younger and more diverse audiences. Their next generation of customers.
With collaborative insights made possible through data collaboration and clean rooms, marketers will be well on their way to accelerating business transformation in 2023 and beyond.
Do you remember the last time you saw Mr. Peanut at the Super Bowl? The brand mascot’s last appearance at Super Bowl LIV in 2020 when the character sacrificed his life for pals Matt Walsh and Wesley Snipes.
That’s the best thing about rewriting the startup marketing playbook. You get to start from scratch—tabula rasa.
IP address intelligence data won’t stop criminal cyber activity, but it can provide an additional, valuable layer of protection for in-house teams or MSSPs
At year-end, we’ll look back to see how accurate our soothsaying was. We’ll measure our hits and misses and then, as always, make a new set of predictions for 2024.
PLANTERS is on the hunt for three Peanutters to chauffeur the iconic Mr. Peanut. And the Oscar Mayer Wienermobile is seeking 12 applicants to join the 36th Hotdogger class.
Representation matters in creativity on every level. We all know that. The truth is without true representation, the work suffers.
Now is not the time to hit the snooze button on your PR and communications efforts, but to invest time and effort into crystallizing your company’s story and fortifying its reputation in the marketplace.
By Alyssa Patzius, COO of Influence & Co., When it comes to PR and content…
In today’s fragmented media landscape, accurately measuring business outcomes across platforms remains a top challenge…
One thing that is for certain, CTV viewers’ adoption of CTV and its capabilities are…
With a relentless focus on great user experience – taking in the many nuances that this entails – a more discerning form of standardization lies in reach.
Retail data unlocks new potential for conversions and brand growth. Innovative brands are measuring real business outcomes across all audiences and channels.
Exclusive advertiser insights on the challenges, opportunities and future of Connected TV advertising as a performance channel.
To boost your brand in the first quarter of the year, consider partnering with content creators who are active and have an understanding of the wellness goals of your audience.
Advertising Week is thrilled to announce the first reveal of judges for the AWAfrica Future…
A focus on autonomy and collective ownership allows employees to belong to and own their role far more intrinsically than they could in an over-engineered hierarchy.
Would you start to love vegetables if Veggieman asked you to?
These 3 recommendations can help marketers, their teams and agency partners navigate what stands to be significant 2023 publisher changes while taking control of ROI.
What Media Companies Need To Know About Employee Engagement During A Time of Crisis and Redundancies
Empathetic and in-depth support should be a given from employers, especially against the backdrop of the pandemic and current cost-of-living crisis.
The more ticks that telling content received, the greater chance a brand has of first-page coverage.
Whether you’re new to advertising or have experience creating audio ads, one way to create a memorable experience for consumers is to add an interactive element to your audio ads.
Explore more ways Amazon Ads can help you reach and engage your audiences in the places they love to be.
As budgets tighten, and as consumer privacy continues to drive decision-making, we should expect to see more marketing budgets adopt a hybrid strategy that incorporates performance.
By Sharat Potharaju, Co-founder and CEO, Beaconstac Total marketing budgets amount to between between 6%…
Marketing will be about creating an end-to-end 360 ecosystem that includes truly shoppable ads, multiple channels and measuring each part of the purchase cycle so we can know exactly what drives sales conversions.
With the clear value search data can demonstrate, brands that place it front and centre will gain a clear view not only of a moment in time, but also – crucially – of predicted consumer behaviour in 2023 and beyond.
As we focus on 2023, we asked the Audigent executive team to predict the big trends and major events that will shape digital media and advertising over the next 12 months.
For advertisers already tapping into commercial radio or streaming audio, it makes perfect sense to add podcasts to the mix to strike that deeper connection with a message that is proven to be more memorable.
Getty Images collaborated with Citi to develop global Diversity, Equity & Inclusion Imagery Toolkits, setting a standard for authentic representation, celebrating identity, and improving our understanding of different cultures, including cultural nuances in Mexico.
The opportunity to grow a gift subscriber into a long-term customer is exactly the source of growth most retailers are seeking—the legendary conversion!
With industry changes unfolding that will impact how advertisers reach consumers, the strategic use of content can help brands continue to deliver ad experiences customers actively want to engage with.
According to Kelly Revestijn, Senior VP, Strategic Planning at Advantage Unified Commerce, the pandemic “created lost time for GenZ and Millennial consumers.
It’s not even 2023 and we already have a confirmed brand mascot for Super Bowl LVII! Make that several mascots — specifically spokescandies.
Brands can look to help people justify their instincts for self-preservation through emotional spending, and positioning themselves and their products as a way to fuel that self-gratification many will be craving throughout 2023 and beyond.
There’s little risk in experimenting with this corner of the emerging Web 3 world. And it’s a great way to be prepared for the tremendous change that lies ahead.
Nonprofits are a brand like any other. As such, it is important to have an authentic vision and voice and equally important partners that genuinely believe in what you’re doing.
As ever, an omnichannel approach will be the key to success for omnipresent brands and the marketers that can build a complete picture of consumers without cookies will take the cake.
The cinema advertising transformation is very much still underway. As they say in the ‘biz, the camera is still rolling.
In this AW360 interview, we speak with Stephen Magli, Founder and CEO of AI Digital to get his thoughts on the state of programmatic and what lies ahead for the industry in 2023.
