Desire is a superpower in a new era of care, with the ability to break healthcare brands out of their operational impasse.

The answer we have is a dream come true, because we’ve been there too: The data-backed power to stand out from a sea of brand sameness.

Humans are impatient creatures and anything that can speed up a process is bound to make for a more positive experience.

Continued investment in tech-based solutions have streamlined the process and enhanced their efficiencies.

Times change, but the hallmarks of great advertising don’t, now matter how blindsided marketers become with performance marketing results.

Your brand name: nothing will be used more often or for longer. It’s the cornerstone of your relationship with customers.

B2B marketing has the potential to be electrifying, and should no longer be paralyzed by a culture of conservatism.

According to data from Winmo, 31% of tech brands that reported layoffs in Q4 2022 and/or Q1 2023 have hired new CMOs and/or agency partners in Q1 2023.

The word “creative” needs to be redefined to reflect an expression of novel ideas which are designed to solving business problems.

Brands must understand and adapt to shifting consumer behaviour, and be ready to reshape and reset in short order.

We all know measuring brand activity and aligning it with business objectives is critical to effective marketing.

Measuring the effectiveness of brand experiences is what clients have been asking agencies forever. GMR has the answers.

If there’s little relevance to context and people are left confused, your brand may still be remembered, just not for the right reasons.

Brand ambassadors aren’t simply extensions of your brand – they ARE your brand and should be as well trained as a full-time team member.

Showing up isn’t the same as being all in. We’re here to help you identify the need states of your audience and build brand experiences to match.

Fans come from all walks of life — and many are eager to learn about your brand through the athletics they adore.

As agency professionals, we need to rebalance our relationships with brands and the current economic climate is the perfect catalyst.

Clients are no longer just looking for outcomes, they are looking for experts — and that expert can be you.

By Justin Hayashi, CEO of New Engen Any way you look at it, 2022 was one for the record books when it comes to the advertising ecosystem. For the first time since…

BMW, recently launched a Heated-Seats-as-a-Service subscription – because nothing says tech-savvy like selling anything-as-a-service.

Decentralized niche communities are all about empowering brand loyalty, which encourages repeat purchases based on positive brand perception.

Is your brand getting all it can out of its campaigns?  How about maximizing real-world campaigns with online buzz.

As we begin the new year, digital advertising is poised to renew the dynamism, accessibility and effectiveness that made the industry indispensable to so many businesses.

We spoke to leaders from the industry to get their predictions and advice for brand experiences in the year ahead.

These 3 recommendations can help marketers, their teams and agency partners navigate what stands to be significant 2023 publisher changes while taking control of ROI.

As budgets tighten, and as consumer privacy continues to drive decision-making, we should expect to see more marketing budgets adopt a hybrid strategy that incorporates performance.

Marketing will be about creating an end-to-end 360 ecosystem that includes truly shoppable ads, multiple channels and measuring each part of the purchase cycle so we can know exactly what drives sales conversions. 

As we focus on 2023, we asked the Audigent executive team to predict the big trends and major events that will shape digital media and advertising over the next 12 months.

For advertisers already tapping into commercial radio or streaming audio, it makes perfect sense to add podcasts to the mix to strike that deeper connection with a message that is proven to be more memorable.

Brands can look to help people justify their instincts for self-preservation through emotional spending, and positioning themselves and their products as a way to fuel that self-gratification many will be craving throughout 2023 and beyond.

Nonprofits are a brand like any other. As such, it is important to have an authentic vision and voice and equally important partners that genuinely believe in what you’re doing.

As ever, an omnichannel approach will be the key to success for omnipresent brands and the marketers that can build a complete picture of consumers without cookies will take the cake.

Alongside recognition that the next 12 months will likely bring more financial turmoil, there’s optimism about finding ways around challenges and harnessing emerging opportunities

Clinging to certainty is understandable, but not always the best route to survival in periods of turmoil.

Although times are uncertain, be certain you’re putting a proactive foot forward and making every customer connection count.

Shoppers expect brands to step up during the cost-of-living crisis. But many marketers are working with smaller budgets.

There are so many types of creator programs to choose from when considering what works for you, including unpaid user-generated content all the way up to working with celebrities.

By leading across strategy, product innovation, smart use of data and creative transformation CMOs must craft the brand stories that build this critical trust.

A good place to start is your marketing and sales alignment, turning your people into Smarketers. Taking a Smarketing approach combines the strengths of both teams.

Right now, using an average makes it easier for publishers as they figure out how to incorporate attention into their product design, but eventually, we might get to a requirement for every ad placement.

Instead of obsessing over the most recent “first” to hit the market, we should start solving for the new rules of media; surrounding and embracing communities to cultivate the next generation of audiences.

Establishing and working up and down the funnel, aspect by aspect, by definition matures your operation.

By Nirosha Methananda, VP of Marketing at Influ2 The conundrum of doing more with less has followed sales and marketing for decades, and economic downturns only exacerbate the need for operational efficiency.…

Mark Debenham, VP of Growth Marketing at Adverity , feels it’s time to lift the filter of funnel vision and move to an approach that’s about symbiotic success, with brands driving continuously great results by aligning with customers

Brands that show they understand the needs of their audience and a willingness to experiment will create the biggest impact.

Commitment means seeing things through to the finish line with the same energy you started with, and then keeping pace after.

In a progressively digital world, 46% of respondents reported that at least 20% to 30% of their holiday sales will come from online channels.

The global brand and marketing industry is in the throes of rapid transformation, one where creative is poised to be the last unfair advantage.

The best plan for brands intending to leverage BeReal during Golden Quarter and beyond is to stay abreast of the updates so they can fully understand how they may impact their strategy surrounding the app.

With signs suggesting that the economy may struggle over peak, brands need to be prepared for a number of different scenarios.

While category competitors continue to rely on promotions and D2C brands grapple with quality of care, Doug and his team are laser focused on continuing to elevate Pearle Vision to a completely different level – as a brand focused on care and connection…a trusted member of the community.

How does a little known brand navigating one of the greatest crises in American history emerge as a key player?   It takes care.

There is no one playbook that will work every time the economy shifts, so agencies need to prioritize nimbleness and adjust quickly to change.  

If you choose to go through the exercise of forming a creative philosophy, it pays to remember that the principles set must align with the agency itself.

So, to be a brave client doesn’t mean you have to be risky or loud as a brand, doing something silly or obtuse.

Flying cars may have been a sign of the times on “The Jetsons,” but in real life, electric vehicles (EVs) are ushering us into the future.

Brand communities are not a means to an end – sure, they are an invaluable asset to a company, but they’re not your superfans

Here’s how three advertising use cases will be supported by the technology being developed in the Privacy Sandbox.

Agencies that pivot accordingly and become trusted partners in these areas will be the ones that lead our industry into the privacy-first future.

As audiences become more fragmented and their channel choices more diversified, an always-on approach helps to reach them on the right devices at the right time.

As we look forward to 2023, Search remains the best way for brands to be found by relevant consumers.

This buyer enthusiasm means retailers have the chance to attract savvy shoppers early and distribute revenue opportunities across a longer period of time.

Agencies that take these four actions are well on their way to building winning audiences strategies on behalf of their B2B clients.

Tomorrow’s successful marketers will embrace a successful measurement foundation that’s built on first-party data, underpinned by a strong tagging strategy.

Capitalism is going to be with us around for a while, so let’s get better at it.

Holistic measurement — viewing all business drivers both internal and external — provides clear evidence of the importance of marketing spend on sales, alongside a well-articulated plan to leverage this data for increased performance.

Brands that think outside the norm stand out, and the tools with which to do so are already waiting for you, from innovative Web3 technology to bold talent partnerships and multi-generation appeal.

Nurture those connections — engage with them, listen to them and act when required, and you’ll convert those customers into your biggest cheerleaders, all while improving your business for the better in the process.

Increase spending, but smartly – by following these three recommendations.

Use these five data-backed creative strategies as a starting point for your next auto ad.

By investing in online video and connected TV, brands can take advantage of changing consumer behaviors and new, emerging content formats on platforms such as YouTube.

Aveda and Kraft Heinz have united around a common theme — meeting customers where they are.

Consumer behavior may remain in flux, but our digital transformation means that Mondelēz International brands can easily identify the customers who offer the greatest value, reward them with relevant campaigns, and improve performance and overall growth.

Retailers must be prepared to adapt their offering to deliver both short- and long-term solutions to their customers to ensure they remain loyal and chose to spend their money with them.

By adopting a flexible measurement strategy that focuses on long-term growth, brands can still make meaningful connection points with the consumer throughout their journey.

Over the last few years, we’ve gone through all our products and set up our site tags in a way that’s consistent, durable, and scales with our measurement needs.

To maintain growth, the work of brands is twofold: Convert existing demand while creating a pipeline for future demand.

Our CPA at the lowest stage of the funnel was 55% lower than that of the in-stream-only campaign.

As creators continue to blur the line between traditional and digital, sports fans like me and my college pals are shifting to watch even more, together, on CTV.

Amid a fast-changing media landscape — where viewers determine what, how, and when they want to watch content — brands have an opportunity to move quickly to reach people where they are.

Careful consideration of financial decisions has become the norm as financial consumers navigate banking, lending, and payment offerings in a world of constant disruption.

Creative is fundamental to campaign success. No matter what your goals are, a centralized suite of tools can be used to drive both efficiency and scale.

Advertisers have many options to connect with multicultural audiences — staying relevant during key moments, leveraging tools to inform targeting decisions, and, most of all, keeping these audiences top of mind when creating video content.

To ensure the best work, brands must also empower creators with trust, partnership, and practicality.

In this segment, Vista (formerly Vistaprint) CMO Ricky Engelberg and EVP and Chief Data Officer Sebastian Klapdor discuss planning and budgeting.

In the pandemic and post-pandemic era, successful businesses focus the efforts of diverse teams on the needs of their customers to travel the digital transformation road together.

Artur Martins Artur Martins, SVP global chief brand officer and chief experience officer at Kia, shares how an emphasis on first-party data is helping the auto brand become a more customer-centric company.…

The Google Ads privacy playbook has been recently updated to better represent how Google is committed to supporting businesses of all sizes. Namely, this version includes the latest best practices, Google Ads…

Just as employees are reevaluating their lives and evolving their approaches to education and career mobility, businesses need to reconsider their internal processes.

Partnerships, especially those that are more unusual, are clearly reliant on being appropriate for the context in which they are launched.

Creators are authentic and passionate about what they do, and brands who aim to capitalize on the strong relationships that creators have with their audiences need to afford them more freedom and autonomy to do what they do best. 

Producing striking and unforgettable campaigns, backed with the right technology and data, will guarantee engagement, brand recall, and ROI.

By leveraging thoughtful creative strategies and dynamic tools, we can reconcile advertisers’ needs for frequency and viewers’ needs for diversity to deliver an experience that’s considerably more ideal for both. 

At MGID, Michael oversees the company’s strategy to cement its status as a pioneer in native advertising. We had a chance to sit down with Michael and discuss brand safety, contextual advertising, and more.

Ultimately, to build a great brand, you need to know what you believe in and be willing to stand for it. That takes courage, but there will always be space for brands with a unique point of view.

Don’t seek efficiency in the typical places by lowering the quality of your marketing. Boost it by going local. Your stores, franchisees, and shoppers will thank you.

It’s imperative as an industry that we provide brands with a guarantee for brand safety. Supplying the right tools and intelligent technology solutions can enable the industry to grow in a way that is also safe for advertisers.

Retailers are experiencing a realisation post-pandemic. While stores were closed, those with loyalty programmes were able to keep in touch with customers.

As we brace for a recession, we as an industry must carefully consider our current models of measurement and targeting.

Hindsight is indeed a wonderful thing, so marketers must use it to look to the past to survive the future.

The automotive advertising world is being impacted and challenged, but it also can embrace new innovative routes to create market differentiation.

While entrepreneurship is exciting, it requires some industry research, substantive data and creativity to help you stand out from the crowd.

Whilst we are seeing a significant shift in travel, tourism and long-term moves, creating a clear and defined destination brand can hold significant power for a location.

Companies, employees, and the general public are still negotiating continuous challenges in the world of work, finances, and leisure, be it by navigating different prices, staff shortages, absences, or a change in services available.

Greater transparency comes with close collaboration with your technology provider. Part of that means using a shared language to communicate your brand suitability preferences and safety needs.

Here are some things I learned along the way for brands and businesses to consider when working with influencers.

We’re calling on other agencies across the industry to start their B Corp journey, and as such, I’d like to share six key pieces of practical advice for those who want to achieve the certification.

Netflix doesn’t need a big, bombastic ad service to dominate, and it has no interest in helping brands solve their existential media problems.