The word “creative” needs to be redefined to reflect an expression of novel ideas which are designed to solving business problems.
Brands must understand and adapt to shifting consumer behaviour, and be ready to reshape and reset in short order.
16 of the best brand collaborations based on brand recognition, originality, press exposure and overall product.
To get through to Gen Zers, brands need to pay much closer attention to where they are placing their content.
Marketers need to take steps today to ensure that the solutions they are offering are high-quality and not reinforcing bias or inequity.
For the first time, quality content is prioritised over subscriber count. Virality is no longer for the titans.
Relationship rigor is taking the qualities that make your strongest relationships and using them to win new ones.
2023’s International Women’s Day theme – DigitALL: Innovation and technology for gender equality explores the impact of the digital gender gap
We all know measuring brand activity and aligning it with business objectives is critical to effective marketing.
In Bulk’s newest campaign, You vs You, the creative team wanted to spread the message that nobody is perfect.
2023’s International Women’s Day theme – DigitALL: Innovation and technology for gender equality explores the impact of the digital gender gap
March Madness and other tentpole sporting events are rightly seen as key opportunities for every marketer out there.
This roundtable report covers topics ranging from how best to use data to the increasing importance of personalized creative and beyond.
QuickFrame’s Guide to Video Production teaches the vocabulary needed to communicate and collaborate with videographers, content creators and production teams.
Media measurement as a field is experiencing massive disruption right now. From its outset, it never gave a holistic audience understanding.
AI holds the key to the future of privacy-first, advertising on the open web and will completely transform all aspects of marketing.
Gender inequality in the tech sector is evident, an issue that requires more investment, more support, and more action.
As the recession approaches, now is the time to challenge conventional wisdom and go all-in with your marketing initiatives.
Why does the UK Government choose to support UK advertising businesses at global events from Advertising Week to SXSW to Cannes Lions or Shanghai International Advertising Festival?
Now is the time to rethink audience targeting, ditch the green tax, embrace new cultures and lean into humour.
Advertisers and agencies’ rising confidence in Advanced TV channels is grounded in their ability to deliver against marketing priorities.
Get comfortable with “walled garden world” scenarios and prioritize investments in media, technology and data capabilities accordingly.
El miércoles 1 de marzo, Advertising Week LATAM convocó a las empresas más importantes de…
Maximizing creativity, with the power of data and purpose, is where brands can differentiate themselves from their competitors
Local news matters, and local TV is still the leading way (even when the path darkens) to reach a local audience.
In this report, we provide unique data, analytics and actionable industry insights that will help you effectively engage the fast-growing Hispanic population.
App marketers should be smarter with spending and reinforce the foundations of their strategies with an understanding of their user personas.
While machine learning capabilities have evolved to detect misinformation, some AI systems have also emerged to create and proliferate it.
Measuring the effectiveness of brand experiences is what clients have been asking agencies forever. GMR has the answers.
If there’s little relevance to context and people are left confused, your brand may still be remembered, just not for the right reasons.
Brand ambassadors aren’t simply extensions of your brand – they ARE your brand and should be as well trained as a full-time team member.
Showing up isn’t the same as being all in. We’re here to help you identify the need states of your audience and build brand experiences to match.
To rise to the challenge of a post-Covid era, retailers need to build a reciprocal framework around their assets.
Fans come from all walks of life — and many are eager to learn about your brand through the athletics they adore.
If we think of our memories as a string of lights, sensory immersion, intensity of engagement, and contextual relevance determine which bulbs burn brightest.
How clean is your data? It’s an important question, but one that doesn’t often get addressed — at least not at the frequency necessary.
Here are three innovations that could reshape next year’s Super Bowl ads
To appease the mind of the CFO and the brand marketer looking at their marketing investments, our research only solidifies our choices.
Until 24 February 2022, we were just a strategic communications agency. After that day, we became a real family with a unique history.
Culturally there is a lot of division right now, and not everyone is going to agree on anything – especially cultural issues.
Most brands aren’t of this other part of identity resolution, which relies on matching logic and an identity graph to connect data.
All these considerations—capability, technology, and culture, really need to be assessed by marketers before any partnership proceeds.
As agency professionals, we need to rebalance our relationships with brands and the current economic climate is the perfect catalyst.
Clients are no longer just looking for outcomes, they are looking for experts — and that expert can be you.
In more ways than one, the industry is reeling, yes CTV is to 2023 what mobile was to 2008 because entertainment is recession resistant.
The debate pitching global against local teams is unlikely to go unresolved, but ultimately it misses the point.
Online retail, with its vast first-party data, provides an ideal environment for brands looking to target customers in a relevant context.
Instead of clinging to overly rigid standards, today’s leaders should be digging in on the places where their organization falls short.
AWS is in a prime position to dominate the clean rooms market through sheer force of their existing cloud services market share.
Exclusive advertiser insights on the challenges, opportunities and future of Connected TV advertising as a performance channel.
Look beyond superficial data and dig into app usage, which can help paint a clear picture of where people are spending their time
A message from our partners at Inverroche To share in the brand’s pioneering spirit and…
By Justin Hayashi, CEO of New Engen Any way you look at it, 2022 was…
Women 50+ account for roughly half of cosmetics, skin care, hair care, and personal care product usage.
A creative losing their job to an AI may be easy to envision and worry about, it’s not the likely outcome of these tools.
Long term thinking is key for decades to come, when COVID-19, the recession and 2023 are all but distant memories.
Brands have shifted toward creating more live experiences around the big game that foster a deeper connection with consumers.
Transparent measurements are the key to giving brands the ability to dissect the exact carbon impact of their campaigns and partners.
It’s essential that the brand voice and guidelines include all stakeholders in the organization who have customer-facing responsibilities.
BMW, recently launched a Heated-Seats-as-a-Service subscription – because nothing says tech-savvy like selling anything-as-a-service.
The next time you think about your bottom line, don’t discount “goodvertising” as a part of the overall marketing plan.
Here are some best practices for creating high-performing, people-first content that delivers exceptional value to readers
Meeting consumers in the moment with personalised advertising will allow brands to take advantage of this big-ticket event and score big.
Accenture proclaims “The Modern CEO is a sustainable CEO.” That is of course true, but I believe it is much more.
Super Bowl TV audiences are predicted to once again rise; increasing on last year’s half-decade peak of 112m viewers
Decentralized niche communities are all about empowering brand loyalty, which encourages repeat purchases based on positive brand perception.
As a leader of an organization, the journey for balance starts with creating margin and releasing control to grow on an everyday basis.
By Stephanie Bunnell (Klimaszewski), SVP of Marketing at Aki Technologies, an Inmar Intelligence Company You…
Is your brand getting all it can out of its campaigns? How about maximizing real-world campaigns with online buzz.
As our industry fights through to the other side of the cookie era, one thing is clear: Replacing the cookie will not be easy.
Brands from virtually every segment have been hard hit by the economic downturn, which has led to layoffs, hiring freezes and budget cuts.
Advertising Week Partners with HartBeat for Global Expansion of Startup Business Accelerator Programme kicks off…
A Conversation with Michael Rivera, Executive Creative Director at Upshot Agency
For many, the idea of people watching others play games or an ‘Influencer’ being someone who spent all day inside playing games and talking into a microphone was alien. To shift advertising dollars or investment capital into this space was seen as a foreign and unproven concept.
The Mint Mobile team joins PopIcon, and Advertising Week, in answering every question we’ve ever had about the Mint Fox
Meta’s new ASC tool is worth exploring its evolving Advantage product suite to gauge how they might help enhance your campaigns, whether it be to more efficiently reach a specific group of people looking to get in on the next clothing trend or expand brand activity into new markets.
Pointing to surprisingly fair weather, the IPA Bellwether report has revealed better-than-expected results for Q4 and potential cause for temporary celebration, despite ongoing economic uncertainty.
We asked industry experts to share their thoughts on the latest findings.
Digital experiences cannot be replicated in print, and vice versa. Neither cancels out the other and both have a valid place in marketing.
Downturns are painful on many levels, but in some ways, they provide opportunities. There’s less competition in advertising as marketers hold back, which makes it easier for brands willing to market to stand out.
Human-centered approaches to content through relevant and person-specific experiences will drive the industry forward.
As we begin the new year, digital advertising is poised to renew the dynamism, accessibility and effectiveness that made the industry indispensable to so many businesses.
By applying the curiosity lens, marketers can understand what drives consumer behaviour, and use the insights to bring brand stories to life.
We spoke to leaders from the industry to get their predictions and advice for brand experiences in the year ahead.
The new M&M’S spokesperson, AKA the “Chief of Fun,” is actress and comedian Maya Rudolph.
And as the number of people who consume traditional media keeps declining, it’s giving small businesses greater opportunities to reach younger and more diverse audiences. Their next generation of customers.
With collaborative insights made possible through data collaboration and clean rooms, marketers will be well on their way to accelerating business transformation in 2023 and beyond.
Do you remember the last time you saw Mr. Peanut at the Super Bowl? The brand mascot’s last appearance at Super Bowl LIV in 2020 when the character sacrificed his life for pals Matt Walsh and Wesley Snipes.
That’s the best thing about rewriting the startup marketing playbook. You get to start from scratch—tabula rasa.
IP address intelligence data won’t stop criminal cyber activity, but it can provide an additional, valuable layer of protection for in-house teams or MSSPs
At year-end, we’ll look back to see how accurate our soothsaying was. We’ll measure our hits and misses and then, as always, make a new set of predictions for 2024.
PLANTERS is on the hunt for three Peanutters to chauffeur the iconic Mr. Peanut. And the Oscar Mayer Wienermobile is seeking 12 applicants to join the 36th Hotdogger class.
Representation matters in creativity on every level. We all know that. The truth is without true representation, the work suffers.
Now is not the time to hit the snooze button on your PR and communications efforts, but to invest time and effort into crystallizing your company’s story and fortifying its reputation in the marketplace.
By Alyssa Patzius, COO of Influence & Co., When it comes to PR and content…
In today’s fragmented media landscape, accurately measuring business outcomes across platforms remains a top challenge…
One thing that is for certain, CTV viewers’ adoption of CTV and its capabilities are…
With a relentless focus on great user experience – taking in the many nuances that this entails – a more discerning form of standardization lies in reach.
Retail data unlocks new potential for conversions and brand growth. Innovative brands are measuring real business outcomes across all audiences and channels.
Exclusive advertiser insights on the challenges, opportunities and future of Connected TV advertising as a performance channel.
To boost your brand in the first quarter of the year, consider partnering with content creators who are active and have an understanding of the wellness goals of your audience.
Advertising Week is thrilled to announce the first reveal of judges for the AWAfrica Future…
A focus on autonomy and collective ownership allows employees to belong to and own their role far more intrinsically than they could in an over-engineered hierarchy.
Would you start to love vegetables if Veggieman asked you to?
These 3 recommendations can help marketers, their teams and agency partners navigate what stands to be significant 2023 publisher changes while taking control of ROI.
What Media Companies Need To Know About Employee Engagement During A Time of Crisis and Redundancies
Empathetic and in-depth support should be a given from employers, especially against the backdrop of the pandemic and current cost-of-living crisis.
The more ticks that telling content received, the greater chance a brand has of first-page coverage.
Whether you’re new to advertising or have experience creating audio ads, one way to create a memorable experience for consumers is to add an interactive element to your audio ads.
Explore more ways Amazon Ads can help you reach and engage your audiences in the places they love to be.
As budgets tighten, and as consumer privacy continues to drive decision-making, we should expect to see more marketing budgets adopt a hybrid strategy that incorporates performance.
By Sharat Potharaju, Co-founder and CEO, Beaconstac Total marketing budgets amount to between between 6%…
Marketing will be about creating an end-to-end 360 ecosystem that includes truly shoppable ads, multiple channels and measuring each part of the purchase cycle so we can know exactly what drives sales conversions.
With the clear value search data can demonstrate, brands that place it front and centre will gain a clear view not only of a moment in time, but also – crucially – of predicted consumer behaviour in 2023 and beyond.
As we focus on 2023, we asked the Audigent executive team to predict the big trends and major events that will shape digital media and advertising over the next 12 months.
For advertisers already tapping into commercial radio or streaming audio, it makes perfect sense to add podcasts to the mix to strike that deeper connection with a message that is proven to be more memorable.
Getty Images collaborated with Citi to develop global Diversity, Equity & Inclusion Imagery Toolkits, setting a standard for authentic representation, celebrating identity, and improving our understanding of different cultures, including cultural nuances in Mexico.
The opportunity to grow a gift subscriber into a long-term customer is exactly the source of growth most retailers are seeking—the legendary conversion!
With industry changes unfolding that will impact how advertisers reach consumers, the strategic use of content can help brands continue to deliver ad experiences customers actively want to engage with.
According to Kelly Revestijn, Senior VP, Strategic Planning at Advantage Unified Commerce, the pandemic “created lost time for GenZ and Millennial consumers.
It’s not even 2023 and we already have a confirmed brand mascot for Super Bowl LVII! Make that several mascots — specifically spokescandies.
Brands can look to help people justify their instincts for self-preservation through emotional spending, and positioning themselves and their products as a way to fuel that self-gratification many will be craving throughout 2023 and beyond.
There’s little risk in experimenting with this corner of the emerging Web 3 world. And it’s a great way to be prepared for the tremendous change that lies ahead.
Nonprofits are a brand like any other. As such, it is important to have an authentic vision and voice and equally important partners that genuinely believe in what you’re doing.
As ever, an omnichannel approach will be the key to success for omnipresent brands and the marketers that can build a complete picture of consumers without cookies will take the cake.
The cinema advertising transformation is very much still underway. As they say in the ‘biz, the camera is still rolling.
In this AW360 interview, we speak with Stephen Magli, Founder and CEO of AI Digital to get his thoughts on the state of programmatic and what lies ahead for the industry in 2023.
Alongside recognition that the next 12 months will likely bring more financial turmoil, there’s optimism about finding ways around challenges and harnessing emerging opportunities
Clinging to certainty is understandable, but not always the best route to survival in periods of turmoil.
A wealth of opportunities have opened up for the post-cookie era thanks to advances in AI technology.
Although times are uncertain, be certain you’re putting a proactive foot forward and making every customer connection count.
To continue to reach consumers, advertisers must work with publishers via a privacy-safe tech infrastructure to find, scale and activate their consented consumer data, including the opt-out consumers.
Only time will tell if Musk’s recent interventions have shaken the foundations of the social media marketplace or proven to be little more than a storm in a Tweet cup.
Shoppers expect brands to step up during the cost-of-living crisis. But many marketers are working with smaller budgets.
Cultural sensitivities are changing fast and brands need to keep up. That doesn’t mean you will always get it right, but you have to try.
There are so many types of creator programs to choose from when considering what works for you, including unpaid user-generated content all the way up to working with celebrities.
Understanding household composition, from occupant life-stage to individual habits and preferences, is the new battleground for data integration and interpretation.
Calling all brands! Do you have a New Year’s Resolution which looks like it’s open to making a mascot? Look no further than Newt the Gnu.
We hope this brings the case and its related issues to a wider audience. VayNoire is eager to take on any future projects which tackle the issues faced within society by the Black community.
The very act of binary gender targeting is hopelessly out of date. Will the ID solutions and CDPs ever offer a ‘they/them’ audience attribute alongside he and she?
By leading across strategy, product innovation, smart use of data and creative transformation CMOs must craft the brand stories that build this critical trust.
A good place to start is your marketing and sales alignment, turning your people into Smarketers. Taking a Smarketing approach combines the strengths of both teams.
Programmatic advertising offers small-to-medium retailers the opportunity to maximise advertising budgets, boost campaign performance, putting them on a level playing field with larger players.
Download the AWNewYork 2022 Trends Report, featuring the best quotes, high-level takeaways and overall highlights from this year’s event.
From in-store shopping to gifts laced with meaning, brands will need to pay attention to this generation as it gains spending power.
“The Story of Lidl Bear” follows the overnight success of the Lidl Bear. While the bear does not express any emotions in its furry face, this does not stop it from becoming a viral sensation.
Only by knowing the true worth of their product can brands make sure they deliver value to consumers, while avoiding the race to the bottom, writes Mike Foster, founder & strategic creative director at Straight Forward Design.
A recent study, using eye-tracking technology, shows that fully on-screen ad formats outperform typical mobile outstream formats by 2.5x and mobile display formats by 5x.
Right now, using an average makes it easier for publishers as they figure out how to incorporate attention into their product design, but eventually, we might get to a requirement for every ad placement.
Zero-party data is here, and it’s here to stay. Undoubtedly, consumer data privacy must take precedence and brands’ strategies are yet to be fully defined. But joining the “zero-party party” is now a vital part of customer engagement strategy success.
If marketers truly want to strive towards a more sustainable future, they need to ensure they’re not only providing traffic that is high in value, but are also implementing techniques that truly optimise the user journey.
Instead of obsessing over the most recent “first” to hit the market, we should start solving for the new rules of media; surrounding and embracing communities to cultivate the next generation of audiences.
Advertising Week Africa is thrilled to announce the launch of the Future is Female Awards…
We have a long-held tradition of using photos, letters, and videos to keep the memories of deceased loved ones alive. AI tech is just the evolution of that – making these precious moments interactive and more tangible.
With a careful strategy you can avoid own goals during the World Cup and ensure digital marketing during the holiday period is the gift that keeps on giving.
In summary, find the people who are passionate about making a difference and give them the opportunity to have a bigger impact. Work with the right partners, such as B-Corp, THG Eco and MyCarbon.
Data collaboration, when executed in a way that preserves privacy and enhances customer experiences at scale, will transform business. I can’t wait to see what 2023 has in store.
If marketing purse strings are being tightened in tandem with consumer spend, better data activation could be the path to success for retailers to achieve true marketing effectiveness this festive season.
Establishing and working up and down the funnel, aspect by aspect, by definition matures your operation.
Focusing on the most profitable and effective sales drivers is what is important.
By Nirosha Methananda, VP of Marketing at Influ2 The conundrum of doing more with less…
Tips, tricks and best practices on leveraging CTV to drive full-funnel performance.
Whichever way things go in the future, right now, brands have an opportunity to build out capabilities that can help their data perform better.
Using an API to reference data in-place reduces complexity, data duplication, and streamlines business process flow.
As brands prioritize diversity and inclusion, they need to ensure intent and education converts to action.
You’ve heard of Elf On a Shelf, but what do you know about the Ranch On a Branch?
At the end of the day, the key to evolution is and has always been agility. Those who are willing to remain flexible and adapt to new and better ways of working will always succeed.
As customers increasingly choose to transact and interact with brands online, building the trust of communities is vital.
Whether it’s a trade show or trade marketing briefing, a fashion show or a trends presentation, virtual events offer an incredible opportunity to step into the metaverse now.
During this period of political and economic uncertainty, the next few years may not be plain sailing for anyone running a company and trying to grow a brand.
TikTok Time Is Here, Happiness and Cheer. Fun for All That Children Call Their Favorite Time of Year
While “try-hard” content is costly, it’s also not always effective—so leave it behind. Lean into that holiday joy.
Mark Debenham, VP of Growth Marketing at Adverity , feels it’s time to lift the filter of funnel vision and move to an approach that’s about symbiotic success, with brands driving continuously great results by aligning with customers
There isn’t a brand in existence that doesn’t need to implement health and wellness into itsidentity from the inside out, starting with its own employees and internal culture, and sharing that self-love out to its customers.
Brands that show they understand the needs of their audience and a willingness to experiment will create the biggest impact.
Respectfully wander through the New Jersey Pine Barrens’ forests to find a surprising variety of scenery, habitats and species in this island of biodiversity, but you won’t encounter the Jersey Devil.
Visuals are as powerful as language, and they have the power to move the world forward. They impact the way we see ourselves—and the world around us.
Choosing the right demand partner is important to ensure your business is running smoothly, cash flow keeps coming, and you aren’t being taken advantage of through sneaky clauses or unfair terms.
By Maxwell Hills, Founder, Hills Law Group As a service-based business, one of the most…
Commitment means seeing things through to the finish line with the same energy you started with, and then keeping pace after.
In a progressively digital world, 46% of respondents reported that at least 20% to 30% of their holiday sales will come from online channels.
To explore the future impact of transformational changes in the creative realm, Google is partnering with Contagious, Benedict Evans, Bain & Company, and 25 industry trailblazers on the Open Creative Project
The global brand and marketing industry is in the throes of rapid transformation, one where creative is poised to be the last unfair advantage.
Brand suitability solutions are a powerful tool during Qatar 2022, allowing them to benefit from the huge audiences, while not being seen as endorsing controversial views.
In the final quarter of this challenging year, marketers can be reassured that the tools to withstand the additional pressure of delivering both efficiency and performance from media investments are readily available in programmatic media.
Meet regulatory standards, avoid costly penalties, keep your sensitive data well-protected, and know what to do if you suffer a cyberattack.
There is a fine line between fostering inclusivity to align with brand ethos and being opportunistic.
In today’s digital-first ecosystem, data is an abundant resource, requiring companies to isolate the data that matters most, converting information into actionable insights.
The future is uncertain for Twitter and many other social media platforms. However, as the internet continues to evolve new and exciting ways to communicate will emerge.
LiveRamp just completed a survey on cookies preparedness in LATAM in partnership with ComScore. An initial look at the results show that in the region, there is some confusion as to whether online marketers and publishers in the digital marketing space are in fact, using cookies.
New roles will support the rapid growth of the streaming television network’s distribution and new advertising offerings
The best plan for brands intending to leverage BeReal during Golden Quarter and beyond is to stay abreast of the updates so they can fully understand how they may impact their strategy surrounding the app.
With privacy-first data practices becoming standard in the industry, marketers are looking for other resources when it comes to gathering potent insights.
While the Premier League hasn’t changed too much in recent years, the way fans watch and engage with the competition has.
With signs suggesting that the economy may struggle over peak, brands need to be prepared for a number of different scenarios.
In the wake of the pandemic, brands must navigate complex and sensitive issues, from intensifying political polarization to calls for social justice and a looming economic recession. Meanwhile, whether it’s the deprecation of the cookie or the launch of new platforms, technological change is accelerating.
We may be more than 600 days out until the Paris 2024 Summer Olympics, but the games’ “Les Mascottes” have just been unveiled to the public.
The FIFA World Cup officially kicks off in Qatar on November 20 and La’eeb is ready to play! Wait, who’s La’eeb? He’s the official mascot of the FIFA World Cup Qatar 2022!
Today, adopting a deep learning solution is frictionless and flexible. There’s no need to retrain your team or reinvent your marketing pipeline.
Economic turbulence can be daunting, but companies shouldn’t lose sight of the bigger picture.
I’m confident in the future of our creative industry for a few reasons, but the big one is represented by the one thing that AI cannot replicate: nuance.
So, let’s stop where I started. Customers are hungry – starving in fact – for new kinds of experiences from the brands that they interact with, but instead of hearing “I want my MTV”, we should all hear “I want relevant content now, ASAP, immediately, please”.
The ultimate test is to challenge everyone to have accountability in the outputs they oversee. This will keep skills developing, engagement high and your team operating like a best-in-class marketing organization.
While category competitors continue to rely on promotions and D2C brands grapple with quality of care, Doug and his team are laser focused on continuing to elevate Pearle Vision to a completely different level – as a brand focused on care and connection…a trusted member of the community.
We never quite know what kind of jam Aldi UK’s Kevin the Carrot will end up in during the holidays. What we do know is Kevin has a fondness for global pop culture lexicon.
By remaining vigilant and demonstrating that brands understand their customers’ concerns, companies stand to build meaningful, loyal relationships.
Contextual targeting is the core of the future of advertising. Both Google Topics and programmatic DOOH can bring this next phase into reality, and will allow advertisers to step confidently into this brave new world.
Using a few simple generic attributes like time, location, and genre, it’s possible to deliver dynamic and personalized content that aligns with a listener’s interests and immediate circumstances.
Although cutting the marketing budget during a recession or near-recession might make sense from an administrative standpoint, it’s a detrimental move for the overall success of a business.
How does a little known brand navigating one of the greatest crises in American history emerge as a key player? It takes care.
How ‘Screen Zero’ is Driving the Future of How We Consume Content By Abhay Singhal,…
It’s easy to see how brands that embrace the new rules of the road will position themselves for success.
The rise of multi-screen content has forever changed the future of television—and now the experience gap between linear TV and streaming is closing too. And for intrepid brands ready to capitalize on it, the golden age of CTV advertising is finally here.
By deeply understanding our audiences first, we can meet users with the right message at the right time, empowering both us and our advertising partners to make a difference in their health and wellness journeys.
While the economy and consumer confidence continue to fluctuate, retailers can still win this upcoming holiday season.
Dealing with bias requires examining your assumptions and the assumptions of other professionals’ work for a brand or entity’s communication.
There is no one playbook that will work every time the economy shifts, so agencies need to prioritize nimbleness and adjust quickly to change.
We’re only a few weeks out from the 96th Macy’s Thanksgiving Day Parade and this year is full of characters!
Unfortunately, 2022 is throwing retailers another curveball. Rising inflation and accompanying monetary policies have ushered in profound economic uncertainty.
If you choose to go through the exercise of forming a creative philosophy, it pays to remember that the principles set must align with the agency itself.
Recent world events have shifted people’s priorities: from where they live to how they work and what they purchase. Here’s what this means for brands.
Tourism Australia has never had an animated ambassador until now. In a new global campaign, Tourism Australia is encouraging travelers to “come and say g’day” and join their unofficial national mascot Ruby the Roo in finding adventure across Australia.
So, to be a brave client doesn’t mean you have to be risky or loud as a brand, doing something silly or obtuse.
Advertising Week 2022 kicked off Monday with gripping insight into the future of digital marketing, hosted by Drew Stein, Founder and CEO of Audigent.
First-party publisher data in marketing campaigns will play a major role in building a more responsible web. So advertisers and publishers must combine forces to restore consumer trust within the digital marketing industry.
Because creepy is still creepy by any other name, the cookie is not coming back. But adtech companies, advertisers, and publishers do not need to cry over spilled milk.
The dedicated, undistracted and undiluted resource provided by an independent business transformation team can fix your problems, regardless of their nature.
Flying cars may have been a sign of the times on “The Jetsons,” but in real life, electric vehicles (EVs) are ushering us into the future.
Learn how Chase, Marriott, and Purdue University balance driving business outcomes today with building sustainable strategies for tomorrow.
Brand communities are not a means to an end – sure, they are an invaluable asset to a company, but they’re not your superfans
Highlights of the Google & YouTube presence at Advertising Week New York
Here’s how three advertising use cases will be supported by the technology being developed in the Privacy Sandbox.
Seeing NIL featured with the “NIL Academy” sessions was another important step in the evolution of the NCAA student athletes monetizing themselves.
Only two brand mascots, and two slogans, can be inducted into the Walk of Fame. Who won? We can’t wait to share the news with you!
Agencies that pivot accordingly and become trusted partners in these areas will be the ones that lead our industry into the privacy-first future.
Advertising Week caught up with Raconteur CEO Will Brookes to discuss how marketing shifts during recession, what to invest in should a recession happen, and the tone of voice brands should be using when times are tough.
Tune in to Advertising Week New York to find out about how Google and YouTube are helping to get your business ready to drive results today and build resilience for tomorrow.
The more products you sell to a home, the more loyal it is and the harder it is for that home to switch—in large part out of habit and convenience.
As audiences become more fragmented and their channel choices more diversified, an always-on approach helps to reach them on the right devices at the right time.
As we look forward to 2023, Search remains the best way for brands to be found by relevant consumers.
Navigating Uncertainty will focus on the importance of brand in this moment, and include a deep dive into the power of creatives and a discussion with State Farm.
Go on an adventure through the animal kingdom with Highdive and Jeep, from the wild pitch to the out-of-this-world campaign, packed with lessons on harnessing the power of stock footage and unlocking the creativity within captions.
As consumer behavior shifts, end-to-end measurement for brands is critical. This episode will showcase a new measurement solution which quantifies how Search tactics drive offline sales.
When seeking a partner to help navigate the post-cookie world, partners who have relied on cookies in the past are likely to deliver tactics that have been seen before. In contrast, partners who have never relied on cookies will likely provide much more dynamic solutions.
This buyer enthusiasm means retailers have the chance to attract savvy shoppers early and distribute revenue opportunities across a longer period of time.
Across skincare, beauty, and broader health & wellness, audiences want information they can trust. But all too often, they get a skewed version of reality from social media, or encounter misinformation in online resources.
In our report, we explore what people need for relief — and how we, as health and wellness marketers, can better reflect their experiences and provide actionable resources.
Audiences are more focused than ever on building their overall, long-term well-being. But many people experience a gap between intention and action, showing they need greater support in setting and reaching their goals.
Healthline Media and brand leaders will discuss this seismic shift, and how they’re identifying market gaps, changing their narrative, and making decisions that create more equitable well-being for all.
Healthline Media, the #1 digital health and wellness property, shares insights from its new Future of Wellness report that calls attention to four seismic shifts driving consumer demand for democratized wellness.
Join Faye McCray alongside influential brand advocates to explore the active role brands play in shaping the minds and well-being of our future leaders.
The industry is changing, from greater access to more diverse information to the rise of culturally competent dietitians.
How are brands evolving to meet consumer needs, and how can our industry take this whole-person, intersectional approach further to build trust, engagement and loyalty with audiences?
Today, consumers look for solutions that speak to their holistic wellness goals. As they strive to make progress on their journey of well-being, many people recognize that small lifestyle changes give them the best chance of success.
On Monday, October 17, 2022, Advertising Week and Warner Bros. Discovery revealed the winners of…
By Stephanie Gutnik, Global Head of DOOH, Yahoo Does it feel like you’re watching more…
Jokes aside, working at Wanderlab is a privilege. We get to produce award-winning work for clients, whilst having fun along the way.
Consumers have shifted towards TV streaming, and quality, in-demand content is following. Here’s how marketers can stand out in the streaming decade.
These capabilities will enable digital advertisers to continue providing a truly personalised experience for their users.
Marketers that connect with this demo with positive, realistic imagery have an opportunity to combat stereotypes – and gain a competitive edge.
Let’s see how much of La Bussi’s backstory I can uncover in figuring out if La Bussi is an onion, bus map, or meant to be another character, like a clown, entirely.
What marketers need to know about the future of commerce from Connected TV.
Agencies that take these four actions are well on their way to building winning audiences strategies on behalf of their B2B clients.
Learn how Carvana, Grainger, and Summersalt drive business growth by continuously meeting customers’ needs and delivering relevant experiences.
Yes, these legendary pails will be back until October 31, 2022. After this, will the Halloween pails return for 2023? Maybe.
Introducing a brand alongside performance will require a learning curve. We believe you should never see them as competitive disciplines but as complementary strategies.
In conclusion, just like the teams competing in Qatar, advertisers need to be on top of all of the tactics available.
Long-term marketing methods are time consuming. But when done right, they are very effective in driving growth to a business.
As we look ahead, it is important that we understand the significance of the shift that is happening and take the opportunity to influence it
Small businesses are capitalizing on social media advertising as 47% expect it to have the greatest impact on customer acquisition.
Tomorrow’s successful marketers will embrace a successful measurement foundation that’s built on first-party data, underpinned by a strong tagging strategy.
Can you feel the rumblings of excitement? The slow burn of anticipation? That’s the feeling around the world of soccer fans getting ready for the World Cup this November.
Whatever the future holds for TV streaming, one thing is clear: personalization and accountability is key.
The Advertising Week New York 2022 Future is Female shortlist has arrived! With a record-breaking…
Marketers are incorporating DOOH into their omnichannel digital media mix — this means they are leveraging the same audience data, ad buying platforms, and measurement partners that they rely on for their other media channels.
When fighting for attention has become harder than ever, data is our best ally to supercharge creative thinking.
With streaming TV at the heart of their entertainment experience, a robust streaming strategy should underpin any marketing plan that aims to connect with this audience.
Now is the time for advertisers and publishers to start figuring out the role of CTV in their plans and work together with trusted ad tech partners to help them ‘test and learn’ their way to success.
While consumers clearly care about sustainability practices by the brands in which they do business, there is a disconnect between brand actions and consumer understanding.
Capitalism is going to be with us around for a while, so let’s get better at it.
Advertising Week New York Reveals Exclusive Web3 and NFT Experiences Attendees at this month’s New…
This bigger-picture approach means feeding smart TV data into the wider sphere of rights holders and marketers, to shape a common value currency.
Each of today’s convergent entertainment players has its unique ability to leverage data on behalf of advertisers.
In a recent presentation of the 2022 Agency DEI report, an attendee literally referred to me as a unicorn. I love unicorns, but seriously?
Saying goodbye to bias in ad targeting isn’t just the right thing to do, it’s also a pretty lucrative business driver for any scaling brand.
There is enormous potential for NFTs to be used for greater, purpose-led initiatives when you look beyond the hype.
If managed correctly, drops offer a way of tapping into your existing customer base and driving repeat revenue by building a sense of excitement and exclusivity.
Holistic measurement — viewing all business drivers both internal and external — provides clear evidence of the importance of marketing spend on sales, alongside a well-articulated plan to leverage this data for increased performance.
Brands that think outside the norm stand out, and the tools with which to do so are already waiting for you, from innovative Web3 technology to bold talent partnerships and multi-generation appeal.
For health and wellness brands and marketers today, the importance of cultural competency in reaching audiences can’t be overstated.
As one of the first generations to make the switch from an offline to an online world, the same old tactics don’t apply.
Consumers 50+ are a must-win demographic that can represent significant bottom-line value to any real estate or home products or service marketer.
The advancement of AI provides tools at our disposal, not machines competing for our jobs: so AI is more of a companion than a rival.
Linear and traditional media have a chance to use channels such as TikTok and others to enrich a story and create interactivity by using the platform in more dynamic ways.
Using predictions-based marketing allows you to automatically engage your audience by requesting their input, which allows people to showcase their knowledge – a thing most enjoy.
Adding música to your digital marketing efforts to engage multicultural consumers can deliver wonderful results during Hispanic Heritage Month and all year long.
As the industry learns to adapt to the evolving privacy landscape, app developers need to find new ways to bridge the gap between fragmented and incomplete data.
Nurture those connections — engage with them, listen to them and act when required, and you’ll convert those customers into your biggest cheerleaders, all while improving your business for the better in the process.
Advertising which tells real, inclusive stories well will always have a solid chance of going that extra mile and winning a “diversity dividend” too.
As brands prioritize diversity and inclusion, they need to ensure intent and education converts to action.
Take these steps to start thinking and acting like a trusted leader
From prioritising privacy, value, and visibility, to the nature of the event itself, DMEXCO attendees weigh in on which trends and opportunities caught their attention.
All to say that now’s the time for more advertisers to step up to the plate and bring female-focused stories forward.
As both sides of the advertising ecosystem become progressively more aware of how closer collaboration can unlock these many benefits, innovative partnerships are cropping up throughout the ad tech space.
She’s here and she’s just gonna be herself! M&M’S, proudly part of Mars, is expanding its spokescandies to include Purple, the first new character in a decade.
Deep Learning algorithms analyse offers and how attractive they are from a user’s perspective. This approach makes it possible to implement a strategy where there is otherwise no clear pattern for a particular group of users.
Streaming platforms are now in warfare on multiple levels, advertising dollars and subscribers, which will continue to rumble on.
There’s no doubt there are challenges ahead for traditional publishers. But they will always have an ace up their sleeves.
A shift to direct sales, proprietary audiences, and contextual targeting will indeed be very challenging for one segment of the open web: low-quality long-tail sites.
Looking ahead to the next decade, I know there will be a time when reinvention is needed again. And amidst the changing tides, I’ll be anchored by these foundational learnings.
Increase spending, but smartly – by following these three recommendations.
Platforms need to adapt and change, allowing Gen Z to express itself freely without fear of being labeled or too rigidly placed within demographics.
Ultimately, if we focus on getting the basics right of delivering an amazing connected employee experience and continue to innovate we can solve for the future of talent, and impact our businesses in a positive way.
Using personalization data allows sales professionals to break through all the noise and make a real connection with people on the first try.
Gatsby and Blocky are two best friends with incredibly unique backstories. Anyone, whether you’re in the crypto space or not, can relate to them. Let’s learn more about each character!
Back to school shopping doesn’t need to be a stressful experience for consumers, as the capabilities of conversational ads streamline their purchase journey.
Focus on getting the most immediate bang for your buck now, and make sure you’re setting up a plan to extract even more value down the road—your 2023 self will thank you for it.
It’s time to laser focus on the voices who’re leading and igniting conversations that genuinely matter against brand and business goals – and set the right KPIs that support these.
Don’t miss out on growth opportunities by underestimating this powerful element in a marketing strategy.
Brands can see far beyond the creative horizons of the past, generating boundless worlds and stories. The only restriction will be the limits of our imagination.
Advertising Week New York has a new home in the historic Lower East Side of…
Businesses that free themselves from the reliance on outdated tracking methods and digital modeling will be able to build more valuable customer relationships and weather an unpredictable economy.
Brands that design more accessible solutions open their tent to serve more customers and serve them better.
Marketers that capture the loyalty of multicultural groups today will be well-positioned to grow with these audiences in the future.
The Gecko’s latest adventure, helmed by The Martin Agency and Cut+Run, reveals how unsolicited advice could potentially lead to the beloved Gecko transforming into the kind of lizard for whom life, uh, finds a way.
There is no denying that the last two years of the pandemic put health at…
Excerpted from The Innovator’s Handbook: A Short Guide to Unleashing Your Creative Mindset.
Finding partners who have their own inventory — be it a specific distribution network, platform, or person — will be key to advertising in the new age of mobile marketing.
We are excited to announce the release of Claritas Attribution 3.0, which brings significant improvements to the accuracy and breadth of reporting available from our suite of Optimization solutions.
The Claritas Identity Graph powers a full suite of solutions to help marketers maximize their efforts across the entire marketing spectrum.
Ultimately, we are only scratching the surface of the possibilities of live linear OTT in Asia Pacific.
Personal data is a hot commodity; it’s the fuel of marketing. By offering consumers a fair value exchange for their data, brands can topple the tech giants’ data monopoly.
Take a gander at the new global ad campaign for Emirates starring its latest brand ambassador. Choose to “Fly Better.”
Hingie still exists and this can only mean one thing. While previous Hinge campaigns have seen great success with millennial daters, the app is expanding to the next generation of Gen Zers.
Many consumers want brands for other reasons beyond just price-driven value, even as they juggle their budgets.
Google is here to help retailers turn curiosity into customers this holiday–whenever, wherever, and however they choose to shop.
Use these five data-backed creative strategies as a starting point for your next auto ad.
By investing in online video and connected TV, brands can take advantage of changing consumer behaviors and new, emerging content formats on platforms such as YouTube.
Aveda and Kraft Heinz have united around a common theme — meeting customers where they are.
Bold thinking can unlock endless possibilities in the B2B space.
Brad Moranchek, head of global media at Kimberly-Clark, joins Amy Margolies, head of business at YouTube BrandConnect, to share how the brand collaborates with YouTube Creators to tell authentic, compelling stories about its products.
Episode 3 will share the most important factors that drive purchases for B2B buyers – and how you can set your team up for success with “must-win” marketing activities.
Consumer behavior may remain in flux, but our digital transformation means that Mondelēz International brands can easily identify the customers who offer the greatest value, reward them with relevant campaigns, and improve performance and overall growth.
How Mondelēz International Took Global Initiatives Local by Making Customers the Heart of Everything
Hear from global and local leaders across Mondelēz International, and its brands Cadbury and Oreo
Retailers must be prepared to adapt their offering to deliver both short- and long-term solutions to their customers to ensure they remain loyal and chose to spend their money with them.
Our second episode will cover key buyer satisfaction drivers, pain points, and ways to maintain top-of-mind brand presence. Join us to learn more about how to meet evolving B2B buyer expectations.
By adopting a flexible measurement strategy that focuses on long-term growth, brands can still make meaningful connection points with the consumer throughout their journey.
Over the last few years, we’ve gone through all our products and set up our site tags in a way that’s consistent, durable, and scales with our measurement needs.
This Route to Ready video focuses on digital transformation in creating new customer experiences.
To maintain growth, the work of brands is twofold: Convert existing demand while creating a pipeline for future demand.
Jaylen Baca, a privacy global product lead at Google, explains how to think about the privacy landscape changing to first-party data, and why creating a fair value exchange with people can help you build relationships based on value and trust.
Episode 9 will focus on customer-centric trends fueling the future of automotive including earned loyalty, personalized experiences, and frictionless purchases.
Join us for new higher education and employment research conducted with Ipsos, as well as a fireside chat with Jessica Jensen, Chief Marketing Officer of Indeed
Our CPA at the lowest stage of the funnel was 55% lower than that of the in-stream-only campaign.
As creators continue to blur the line between traditional and digital, sports fans like me and my college pals are shifting to watch even more, together, on CTV.
To continue driving recovery and capturing demand in 2022, we’re launching a new Travel On Air series.
Sandeep Seth, CMO of COACH, shares how the brand embraced video experimentation to understand how to make effective YouTube ad creative.
Amid a fast-changing media landscape — where viewers determine what, how, and when they want to watch content — brands have an opportunity to move quickly to reach people where they are.
Learn how Rothy’s were able to use automation to increase impressions, conversions, and revenue.
Careful consideration of financial decisions has become the norm as financial consumers navigate banking, lending, and payment offerings in a world of constant disruption.
Creative is fundamental to campaign success. No matter what your goals are, a centralized suite of tools can be used to drive both efficiency and scale.
Advertisers have many options to connect with multicultural audiences — staying relevant during key moments, leveraging tools to inform targeting decisions, and, most of all, keeping these audiences top of mind when creating video content.
To ensure the best work, brands must also empower creators with trust, partnership, and practicality.
From feeling inspired from a cooking recipe or trying to figure out how to tire out your dog, these days inspiration can strike anytime, anywhere–presenting unique opportunities for retailers.
In this segment, Vista (formerly Vistaprint) CMO Ricky Engelberg and EVP and Chief Data Officer Sebastian Klapdor discuss planning and budgeting.
In the pandemic and post-pandemic era, successful businesses focus the efforts of diverse teams on the needs of their customers to travel the digital transformation road together.
Join Etsy’s VP of Analytics and Strategic Finance, Gerald van den Berg, and Tinuiti’s Chief Solutions Officer, Obele Brown-West, as they discuss their unique approach to planning and budgeting.
Artur Martins Artur Martins, SVP global chief brand officer and chief experience officer at Kia,…
Google is launching a quarterly Finance webinar series that will highlight how financial services marketers are fueling digital transformation.
The Google Ads privacy playbook has been recently updated to better represent how Google is…
Shannon Everley, Head of Acquisitions at Grammarly, shares how the brand uses a YouTube full-funnel strategy to get the most out of YouTube Ads.
Just as employees are reevaluating their lives and evolving their approaches to education and career mobility, businesses need to reconsider their internal processes.
Besides the client-side benefits inherent with constant API parity, your team—no matter what its size—can use its mental and physical bandwidth on business drivers, customer relations, and other high-value, high-satisfaction efforts.
Partnerships, especially those that are more unusual, are clearly reliant on being appropriate for the context in which they are launched.
Creators are authentic and passionate about what they do, and brands who aim to capitalize on the strong relationships that creators have with their audiences need to afford them more freedom and autonomy to do what they do best.
When you build a culture of understanding and acceptance, the prosperity will follow.
If you want your idea to thrive, it’s important to have an integrated process throughout the idea’s lifespan
Producing striking and unforgettable campaigns, backed with the right technology and data, will guarantee engagement, brand recall, and ROI.
By leveraging thoughtful creative strategies and dynamic tools, we can reconcile advertisers’ needs for frequency and viewers’ needs for diversity to deliver an experience that’s considerably more ideal for both.
As advertisers, it’s imperative to understand these shifts to better understand what’s coming next and to adapt our content and strategies appropriately.
Marketers need to change their way of thinking, shifting from a mindset of where is Gen Z to a mindset that reflects understanding the generation and the content they want to see.
NFTs and Web3 are investments that really allow that one-to-one brand-to-consumer connection to happen.
By understanding specific opinions, organisations can better understand where change needs to take place, and determine the direction for future commitments surrounding diversity, equality and inclusion initiative and action.
All this flexibility highlights the beauty of tapping influencers for your marketing: You’re not handcuffed by just one destination or one partner to attract a customer.
At MGID, Michael oversees the company’s strategy to cement its status as a pioneer in native advertising. We had a chance to sit down with Michael and discuss brand safety, contextual advertising, and more.
Duke’s Mayo, for the first time in its 105-year history, is personifying its brand with a mascot.
While many of the benefits of the metaverse will help improve education and training for future physicians, the opportunities stretch far beyond
Neumann is the recipient of 12 industry-associated awards including the 2019 OnCon Icon Top 50 Marketer Award as well as the 2015 AMA Atlanta Marketer of the Year Award for Integrated Marketing Campaign, Interactive Marketing & Social Media Campaign.
Restaurant apps coupled with customization, which hopefully your business can learn to curate and find a sweet spot for success, translate into increased customer engagement and ultimately, enhanced sales. What better way to weather the perfect storm?!
Ultimately, to build a great brand, you need to know what you believe in and be willing to stand for it. That takes courage, but there will always be space for brands with a unique point of view.
No matter how an economic recession may affect your business, automation offers an overall chance to do more with less—and its gains will continue to prove value when happier times come.
Bringing Poppin’ Fresh back to his primitive roots might be the nostalgia the world needs right now.
When it comes to upskilling there’s no time like the present.
Don’t seek efficiency in the typical places by lowering the quality of your marketing. Boost it by going local. Your stores, franchisees, and shoppers will thank you.
It’s imperative as an industry that we provide brands with a guarantee for brand safety. Supplying the right tools and intelligent technology solutions can enable the industry to grow in a way that is also safe for advertisers.
Retailers are experiencing a realisation post-pandemic. While stores were closed, those with loyalty programmes were able to keep in touch with customers.
Thanks to the greatly improved state of data analytics and measurement, if you embrace this holistic approach, you will benefit from an almost constant learning state.
If a campaign’s tactics and messaging aren’t adapting to voter reactions to real-time shifts in the macro environment around them, they very well might end up as the next case study in “how did we not see this coming?”
Yes, choosing a path can be daunting. Be bold, be fearless and take control now.
As we brace for a recession, we as an industry must carefully consider our current models of measurement and targeting.
The metaverse offers endless possibilities for brands. But in order to take full advantage, we must take heed learnings of the past and build a new environment that all are able to enjoy.
It’s August and Snap, Crackle, and Pop — and Kellogg’s Rice Krispies — are all officially ready for the Halloween season.
It’s gr-r-reat news in the gaming world! Tony the Tiger, the beloved brand mascot from Kellogg’s Frosted Flakes, is now the first-ever brand mascot to work with video live streaming service Twitch.
This session explores how to overcome the challenge of connecting with audiences across different geographies and provides actionable insights that you can implement in your visual strategy.
Hindsight is indeed a wonderful thing, so marketers must use it to look to the past to survive the future.
The best way to win a price war is to avoid engaging in one.
We are proud to present this year’s Advertising Week APAC 2022 Trends Report, provided with Clear Hayes.
Bolstering your SEO is a way to help safeguard your digital business during an economic slump.
Cookie deprecation is causing a good deal of anxiety in our ecosystem—even with the recently announced Google Chrome reprieve of its disappearing cookie until 2024.
In 2021, WHISKAS® worked with MediaCom and Amazon Ads to better connect with tech-savvy pet owners.
With digital savvy consumers and business decision-makers having high expectations from brands, and expecting a much richer, seamless and consistent experience in terms of content, the combination of a DAM and cloud-based delivery is a win-win for all.
Here are some of the top ways to optimize your content marketing ROI right away.
Sanjay Nazerali of dentsu X dives into how companies can connect with consumers in more meaningful ways through purpose, messaging, and action.
The automotive advertising world is being impacted and challenged, but it also can embrace new innovative routes to create market differentiation.
Whoever solves these challenges, and solves them in disparate group contexts — public, private, charter schools, co-op schools — will be a hero to parents and their investors.
Brands and marketers need to look at the new privacy ecosystem not as a threat, but instead as an opportunity.
There’s little doubt that video content marketing works, which is why so many brands use it. The key is to exercise thoughtfulness and patience when it comes to evaluating each video’s success.
While digital advertising is not brand new, its usefulness is valued because it is so trackable.
While entrepreneurship is exciting, it requires some industry research, substantive data and creativity to help you stand out from the crowd.
Whilst we are seeing a significant shift in travel, tourism and long-term moves, creating a clear and defined destination brand can hold significant power for a location.
Companies, employees, and the general public are still negotiating continuous challenges in the world of work, finances, and leisure, be it by navigating different prices, staff shortages, absences, or a change in services available.
What kind of company are you and what kind of company do you strive to be?
By ensuring these five areas are working together in harmony, marketers and advertisers can ensure that they are able to harness the power of attention within their campaigns.
Equity was what the Black Upfronts promised black-owned media companies. Instead, the landscape feels more barren than ever.
If you have ever used the social media scheduling software Hootsuite, you might recall the presence of a cheeky owl there to greet you. This is Owly, the Hootsuite brand mascot.
Greater transparency comes with close collaboration with your technology provider. Part of that means using a shared language to communicate your brand suitability preferences and safety needs.
Here are some things I learned along the way for brands and businesses to consider when working with influencers.
When a brand does decide to engage, having the right internal and external team is essential to figuring out what a brand’s values are, what causes are important to them, and how they speak about those causes when the time comes.
It’s time companies switch from the old way of doing things — asking for feedback — and start gathering feedback through their customers’ behavior.
We’re calling on other agencies across the industry to start their B Corp journey, and as such, I’d like to share six key pieces of practical advice for those who want to achieve the certification.
As we move to a world beyond cookies, as an industry we have the opportunity to build a better internet that is based on new levels of trust and understanding, but which preserves the value exchange of relevant advertising for amazing, free content.
The biggest legacy the Women’s EURO can leave England is a rise in grassroots football – where there are hugely important societal benefits at a local community level to be made.
Netflix doesn’t need a big, bombastic ad service to dominate, and it has no interest in helping brands solve their existential media problems.
While every marketer has a few tricks up their sleeves, MrBeast teaches us what it’s like to be a marketing magician, masterfully combining channels and functions to meet the needs of his growing audience.
Halloween cereal enthusiasts, get ready to scream your spooktacular hearts out! It is the start of August 2022 and General Mills’ Monster Cereals are back earlier than ever.
What’s more detrimental than a public break up of a relationship or deal, is witnessing a brand that bends in all directions to get the deal done, at the cost of losing sight of what it stands for.
As the Metaverse becomes a more popular place for consumers to gather, issues surrounding the behavior of some and how to enforce standards will become further pronounced, and as much in the mirror-world, tough to predict.
The creative world, alongside other disciplines, needs both specialists and generalists. But it’s time to correct the misconceptions.
For businesses assessing the programmatic industry, long-term thinking should become standardized, with companies proactively building privacy into their infrastructure and practices. Businesses that wait will fall behind.
Businesses – with the help of experts – can use technical tricks and proxies that help to make comparisons, develop scenarios, or use test & learn approaches.
With TikTok’s ad revenue set to increase from $3.88 billion in 2021 to $11.64 billion in 2022, it’s clear that this platform will have staying power among brands, marketers and consumers themselves.
Fueled by new-gen tech and a boom in digital retail, the back-to-school season will be more profitable than ever this year: but brands that thrive will need to do their homework.
A review of System1’s database for recently tested ads in this sector provides a veritable case study in utilizing fluent devices effectively–specifically characters and creative tropes–to drive distinctiveness in an otherwise crowded category.
People can’t fault a brand for wanting to turn a profit or increase its target reach, but they can — and will — choose to buy only from one they feel aligns with them and is worth supporting.
A Q&A with Chris Hogg, Global Head of Platform Sales at Lotame
Putting yourself in your customers’ shoes is critical to understanding their needs and how you can be of assistance without becoming an annoyance.
What happens when there’s a Toys”R”Us inside every Macy’s?
Marketers’ avenues for advertising are fast multiplying within Snapchat, making it paramount for brands to remember that delivery is only half the story.
Now is the time for action. Begin testing different solutions that do not rely on identified users and develop effective strategies that can deliver performance and scale.
Bringing attendees content they can’t look away from will not only give your attendance and engagement numbers a boost, but will turn up the fun in an otherwise mundane process.
Making Waves: How Coca-Cola Wows Customers Every Christmas by Leaning Into Creativity and Innovation
Coca-Cola has become synonymous with the magic of Christmas and every year they find new ways to delight and engage their audiences.
Jennifer Pelino, EVP Global Media, IRI, sits down with Amazon Ads to share how her company is using audience and brand insights to help build meaningful connections between brands and their customers.
ShowHeroes Group recently teamed up with market research agency COG, in a groundbreaking study that looked more closely at the behavioural impact of CTV as an emerging tech.
When advertisers securely share first-party data with the supply-side, retailers and publishers can segment their respective audiences for targeting on their sites.
It’s time to peer beyond the deprecation of cookies and find out what tech’s really going to look like in a few years – and what this means for the free press we know and love. Outbrain’s Masahiro (Max) Ueno, managing director JAPAC, takes a look into the crystal ball.
Richard Reeves, Managing Director, AOP discusses why it’s important to not only attract diverse talent, but also retain it, and why publishers can’t be ‘diversity-washing’.
Advertsing strategies built from consented first-party data and without the use of sensitive third-party data will go a long way toward building a more responsible web and restoring consumer trust.
To help ease the pressures on content teams, download this guide and learn how to scale your video content and become prepared to navigate today’s quick shifts.
To craft your brand in these new spaces, no need to obsess over control when balance does the trick.
There is no doubt that the club level of the women’s game is still playing catch up with variations in standards affecting credibility, but this is changing.
If advertisers can look beyond the chaos of the current moment to see the opportunity that it presents, they will find new spaces to innovate, grow, and thrive even in the challenging conditions that lie ahead.
Political campaigns must use context to meet voters where they are, and at the right moment, to be most effective. And that just might mean meeting a potential voter in the metaverse.
For traditional marketeers, TikTok can seem really unnerving. It’s an unexplored space and success means making your brand vulnerable.
The industry’s reliance on data to create relevant campaigns has led to an explosion of automated technologies to process and analyze the available data more efficiently.
Advertising Week spoke with Durand in depth about the future of streaming vs. linear, media buying strategies and measurement, and her company’s innovative approach to performance video and media buying.
Learn how these Twitch creators work with brands to create an authentic and engaging experience for their followers.
It turns out that what’s good for employees is also good for companies, and it’s time to recognize your employee experience as a high-impact investment in your brand.
That’s a huge amount of change and, in this context, figuring out what the future of advertising might look like and building the ability to remain relevant in it is a very pragmatic, even an existential exercise – not just a theoretical one.
Brand mascots are some of advertising’s hardest working employees, after all, and they deserve a little break. Let’s see what they’re up to in during summer 2022 as observed through their tweets on Twitter.
We wanted to explore the challenges facing brands today, and understand how smart marketers are overcoming them. So we got together some of the best and brightest minds in the business at Advertising Week Europe to talk through the big issues.
While the metaverse is the new bright, shiny object for marketers, consumers are still lagging in fully understanding what it is, or even how to find it — and rightfully so.
With four-day workweeks steadily becoming “a thing,” we wanted to know if it’s possible and, if so, how to pull it off gracefully.
Google decided long ago that brands would have to spend money to defend their most precious assets from their competitors: their brand names.
The challenge for marketers is to shift out of sharing and showboating ‘what if’ mode and find smart hacks to get real quickly, to determine what’s useful and what’s not for their brand and business – and get the most out of that process.
In the fragmented, fast-paced world of digital retail, super apps carry the promise of a Midas touch with the provision of simple, slick, one-stop lifestyle services.
A Conversation with Victor Lee, President of Advantage Unified Commerce
The idea of combining commerce-related initiatives across advertising, marketing and content is only a matter of time.
Claritas data clearly shows that the metaverse is not just for young gamers – enthusiasts include millions of older professionals, some with median household incomes as high as $232,777.
While we hope the uncertainty and craziness of COVID-19 are in the rearview mirror at this point, we can take the lessons we learned and how we evolved as we move ahead.
As people become more aware of the consequences of their purchasing behaviours, they’re looking to drastically reduce their carbon footprints and stick with brands that help them do it.
When launching into a new market, get on the ground, do your homework and educate yourself about that market.
The advertising business needs to optimize and develop customer support, which is the key to building a successful software business today.
The metaverse is still in such an early stage that there really isn’t a reliable playbook on how to succeed there as a brand.
Even if Glastonbury isn’t appropriate for you, wherever your brand is presented with an opportunity to engage in person with customers, these examples highlight how you can present yourself as helpful and credible to make a connection.
The future is full of possibilities, and with gaming firmly sitting at the center, I can’t wait to see what sorts of ideas, activations, and campaigns we will be able to experience.
Over half of consumers now feel online experiences are more important than in-person ones – so it’s more vital than ever to imbue a new generation of digital journeys with deep-rooted emotional connection.
The recovery report shows small businesses continue to adapt and prioritize a variety of strategies as market challenges remain constant.
The one way guaranteed to make Flo swoon for you? Endlessly repeat “bundle and save” to her. Or sing the bundle song that she’s thinking about. You know the one!
By Chris Jacks, Director of Growth Strategy, HireInfluence The right influencer can bring incredible ROI…
Beyond the hardware, the launch of the first iPhone was also a key milestone for the introduction of native mobile applications to the world.
Advertising Week today announced that it has been acquired by Emerald Holding, Inc., furthering our…
This year’s Advertising Week Europe focused on celebrating London as the Creative Capital while cultivating an environment for thought-provoking discussions, generating new ideas and collaborating with the best of the best.
High profile mergers aren’t a rare occurrence in the business world – just see Disney’s $4bn acquisition of Marvel in 2009 or Verizon’s $130bn takeover of Vodafone.
The foundations of tomorrow’s Web3/metaverse are being laid today, and brands are in the unique position to test-and-learn while also contributing to the evolution of its architecture.
With more activity than ever in the CTV marketplace, service providers and marketers alike must move quickly to ensure that they’re making the most out of AVOD’s golden moment.
The historical dominance of the walled gardens doesn’t have to be forever. Industry dynamics in 2022 are uncertain and in flux.
By 2024, Asian American buying power is projected to reach $1.6 trillion
