EGC Group to Release #BornUnited Campaign

The EGC Group has created a 360 pro bono campaign to launch The United Way of Long Island’s new “Community Baby Shower” initiative, intended to help families who are bringing new babies into the world while facing financial hardships that may include poverty or unemployment.

Austin Williams Ad Agency Wins Top Honors at 2020 Healthcare Advertising Awards

 Austin Williams, a Hauppauge, NY-based marketing, advertising, digital and public relations agency won multiple awards, including a Best of Show recognition, for its innovative and creative work for ProHEALTH Dental, based in Lake Success, NY, at the 37th Annual Healthcare Advertising Awards.

Channel Bakers Opens UK Branch Office

Channel Bakers, a global marketing agency, has opened a full-service branch office in the United Kingdom announced agency founder and CEO Joshua Kreitzer.

Rubicon Project and Telaria Complete Merger Following Stockholder Approvals

Rubicon Project (NYSE:RUBI), the global exchange for advertising, and Telaria (NYSE: TLRA), the complete software platform that optimizes yield for leading video publishers, today announced the closing of their previously announced merger, creating the world’s largest independent sell-side advertising platform, poised to capture growth in CTV.

Signals Analytics Announces a COVID-19 Playbook

Provided at no cost to researchers, the COVID-19 Playbook, built on top of the Signals Analytics platform, helps surface critical market intelligence and trends with off-the-shelf taxonomies and visualization tools.

FTC Acts to Stop Deceptive Ad Sales to Small Businesses

Two Oregon-based media production companies and their owner have agreed to settle Federal Trade Commission charges that they deceptively pitched “exclusive” advertising placements to small businesses and misled them about when the ads would be printed and distributed.

B2B Companies Face Purpose Paradox

B2B companies overwhelmingly believe it is essential to bring a sense of purpose to their organizations, but they lack the critical knowledge and capabilities necessary to activate successful purpose-oriented initiatives.

Operators of Comparison Shopping Website Agree to Settle FTC Charges Alleging Deceptive Rankings of Financial Products and Fake Reviews

The operators of a website that compares student loans and other financial products have agreed to settle Federal Trade Commission allegations that they misled consumers to believe their website provided objective product information, when in fact they offered higher rankings and ratings to companies that paid for placement.

ZAZ10TS Brings Art and Nature to Times Square

ZAZ Corner will feature different artists and motifs on a monthly basis. ZAZ10TS kicks off the program in February with new media digital work based on a stylistic “nature” theme curated by Lightbox.

MediaScience Launches New Division HARK Connect

HARK Connect, a division of MediaScience, advances qualitative research to take advantage of digital technology harnessing control over information and enhancing the total experience for clients, moderators and facilities.

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