With the holiday season fast approaching, travelers are making choices we haven’t seen before. But that’s no cause for despair.
The Almond Board of California has partnered with us since 2000 to increase demand, consumption, and positive perceptions of almonds globally. Our tenure began with an innovative nutrition-based marketing platform and has evolved ever since.
Accelerator Program Will Take Place During #AWNewYork Flagship Event on October 20th
The owners of successful brand characters know when to change things subtly and also know when a change can mean big publicity.
If we are to be prepared for this brand-new ad ecosystem, we still need to address the challenges of data disparity and privacy-compliance that are causing so much concern.
Check out some of the featured speakers who will be on the Tech Lab stage, eager to dive into their predictions and share their learnings.
Check out some of the featured speakers who will be on the Tech Lab stage, eager to dive into their predictions and share their learnings.
By Michelle Scruggs, Performance Media Lead at Google North America The holidays are a critical…
At the upcoming AWNewYork in-person event, the health and safety of our attendees, partners and…
With its exploding population, growing spending power and youthful bent, the U.S. Hispanic population segment represents a lucrative opportunity for savvy marketers.
Check out some of the featured speakers who will be on the Tech Lab stage, eager to dive into their predictions and share their learnings.
NYC Mayor Bill de Blasio has proclaimed the week starting October 11 as New York Digital Signage Week. While it’s true that out of home was impacted more than other ad mediums over the past 18 months, the sector has rallied back steadily.
Google and Boston Consulting Group conducted a series of surveys to understand changes in consumer shopping behavior ahead of the holiday shopping season. Suchi Sastri breaks down what the findings mean for retailers.
Advertising Week New York, happening October 18-21, is searching for outstanding female leaders to apply for…
The pandemic has reinforced what brands and retailers should continue to focus on: enabling people to shop when they want, how they want, and where they want, all the while providing a pleasant and frictionless experience.
In the last year, the pandemic has forced businesses to rethink everything. Companies have scrambled to figure out how — and even whether — to move forward.
QuickFrame to become Official Video-As-A-Service (VAAS) Partner Starting at #AWNewYork Flagship Event on October 18-21,…
Your health and safety remain our top priority, and we are working closely with health officials to ensure we have the strongest operating protocols, with the goal of providing a safe and enjoyable experience for all.
It’s difficult for today’s marketers to measure what’s actually causing customers to engage and/or buy. Fortunately, one tool can help marketers accurately calculate conversions across channels. It’s called an identity graph.
Like most sectors, frankly, Sport has done an excellent job of papering over the cracks of this issue. Mental health has a stigma tied to weakness, which is absolutely the antithesis of what most sporting professionals want to portray.
Even with news Google will phase out cookies mid-2023, the question remains; are you prepared for the great data crisis to come? How can you educate yourself on what to expect?
In this chat, David Denny from OpenX will discuss some of the changes we’ve seen in recent years, what’s important to brands and agencies in programmatic today, and what’s coming next in programmatic.
Digital advertising is more complex and fragmented than ever, and brands are turning to their agencies to help them understand how they can still deliver business outcomes in this environment.
This report brings those key trends to life, examining why they are so important, and discussing the potential impact they will have on our industry, our clients, and our target audiences.
#AWNewYork Flagship Event Blends Live & Virtual Formats on October 18-21, 2021 NEW YORK, NEW…
In this report, you will discover the six main themes that emerged from this summit, explaining how marketers should approach the fast-growing mobile space.
You would never think about doing your job without ensuring you’re fully prepared for what’s in front of you. And yet, time and again, many people continue to wing it when it comes to one of the few areas that can immediately derail projects, reputations, even careers.
EE and M&C Saatchi TALK bring 5G immersive gaming zones with super fast charging to gamers on the go
Everything You Need To Know About Customer Engagement in 2021, all in one report. Download The Participation Economy presented by Braze.
Watch the Yard and Advertising Week are partnering again this fall to bring YARDCON to AWNewYork (October 18-21).
Partnership will kick off at Advertising Week’s marquee New York event this October with the launch of a new Creator Track.
Advertising Week New York, happening October 18-21, is searching for outstanding female leaders to apply for our annual Future Is Female Awards.
While the increased difficulty in tracking consumers across the internet will pose challenges, these changes will also open new opportunities and ways to create a better user experience.
Here we distill the key insights from OpenX’s roundtable discussion at Advertising Week 2020 and put the spotlight on a broad panel of experts across the media and marketing landscape.
This report focuses on the dramatic changes we are experience in the TV and advertising-supported video on-demand (AVOD) landscape in 2020.
In this report, you will discover the six main themes that emerged from this summit, explaining how marketers should approach the fast-growing mobile space.
New research reveals consumer dissatisfaction and the key areas of digital transformation banks need to bank on to deliver on customer needs.
This campaign was truly an exercise in craft, as each detail from casting, choreography, lighting, set design and composition was critical to the successful recreation of these iconic images that are so deeply embedded into our subconscious minds.
Independent media agency The Kite Factory has picked up the media planning and buying contract for global video gaming publisher, Wargaming after a competitive pitch.
Featuring the views of regular users of military training areas and soldiers, the hard-hitting film is part of Respect the Range, a public safety campaign to protect the public and soldiers, and limit disruption to military training.
Advertising Week Europe, happening next week (10-13 May) has been searching for outstanding female leaders – the emerging stars of our industry – to be awarded at our annual Future Is Female Awards.
We’re pleased to announce that our shortlist of 25 incredible women is here!
A fleet of custom promotional trucks allows dealers and end-users nationwide to demo the world’s largest line of 18V lithium-ion cordless power tools first hand.
Apolo Ohno, America’s most decorated winter Olympian, chats with world champion Olympic wrestler J’den Cox and 23-time Paralympic medalist swimmer Jessica Long about how mental health and social injustice are paramount to elite athletes.
Advertising Week has joined forces with award-winning marketer Raja Rajamannar, currently president of the World Federation of Advertisers and Mastercard’s chief marketing and communications officer, to launch a new education experience.
AdTechCares, co-founded in 2020 by Amobee and 50 partners from across the advertising ecosystem, has partnered with the Veterans Coalition for Vaccination (VCV)—formed earlier this year with six leading veterans organizations—and Venables Bell + Partners to launch a nationwide public service announcement (PSA) campaign to encourage full vaccination and help put an end to the Covid-19 crisis.
The ALLIANCE:Los Angeles, along with agency partner Zambezi, recently wrapped up a new campaign celebrating Black Excellence at Work during Black History Month.
Traeger Grills has just launched the new chapter of its “Welcome to the Traegerhood” campaign, which highlights Traeger’s belief in the power of uniting friends and family over a great meal, and celebrating its strong and rapidly growing community.
Returning for its ninth edition 10 – 13 May, AWEurope will be an immersive digital experience like no other. We’re excited to officially announce our stages and tracks.
The Inclusion Group, formed in April 2020 by the Advertising Association, ISBA and the IPA and chaired by Kathryn Jacob, CEO, Pearl & Dean, is launching All In, a campaign to help build back a better, inclusive industry for all.
Whether you are in branding, advertising, technology or a podcast fanatic, there is a lot to learn about the evolving audio marketing landscape.
Learn from experts in the field as they discuss the highlights ranging from understanding developments about the plant itself to companies that plan to revolutionize the consumer goods industry and everything in between.
March 11, 2021
AWLATAM will once again bring together leaders from around the world to discuss and face the challenges our industry is experiencing today.
Hear from industry leading experts on understanding how to appeal to fans, universal sports marketing topics such as how teams are utilizing social media, trends in bringing American football overseas and creating specialized content to increase fan engagement.
From brand authenticity to matters of mental health, explore the best of AW2020 through this curated playlist of 8 amazing sessions.
If you feel the gaming bubble bursting, you’re not alone. This learning path will teach you all you need to know about the gaming world and the value of attracting the audience it demands.
Mastercard Chief Marketing and Communications Officer Raja Rajamannar will address the changes happening throughout the industry and shine a light on how marketers can connect to their communities and consumers.
January 11th, 2021
Exploring the major trends, challenges and moments that matter.
January 26th, 2021
Perform productively, be well in body and mind, and create a renewed sense of wellbeing and purpose for 2021.
Companies across industries might be prone to disruption in the coming year, but the wheels will keep turning.
These are challenging times for producers in the FMCG arena. Although Covid has had a detrimental effect on some industries, it has also been very positive for others.
If there was ever an event that can benefit from using an all-digital format to make significant leaps forward, it’s CES. And there is no doubt that the best practices from CES 2021 will shape what the event will look like for years to come.
Let’s take a look at what we mean when we talk about the connection between elections and research technology (ResTech).
The words design and creativity are widely misunderstood. If you were to ask people what they first think of when hearing them, they might say painting or drawing.
The era of the standalone data management platform (DMP)—along with tech point solutions in general—is rapidly coming to an end. For a lot of brands that are hugely invested in their current tech stacks, this represents an unpleasant reality.
First and foremost, good memes often take a novel approach to media and typically break corporate creative norms. What’s produced by the average corporate design team is likely too polished and too reliant on thoroughly researched formulas to capture the right mood.
The most powerful takeaway was that the coronavirus is causing consumers to face a duality of competing thoughts.
The ability to quickly adapt has become a survival skill for digital advertising businesses, which have entered the most condensed innovation cycle ever.
While analytical tools to understand and fine-tune creative performance are becoming more readily available, many brands are slow to adopt them, often casting them aside as simply more tools, more tech, and yet another platform to learn.
Facebook and Advertising Week will be partnering in 2021 with a series of events. We invite you to join top industry experts and a diverse crowd of your peers as we explore What Matters in the year ahead.
Advertising Week is pleased to announce the launch of AW All Access, our all-new exclusive membership program, featuring digital access to a wealth of unparalleled industry content for only $249 annually.
While almost every corner of digital advertising has experienced change this year, CTV has certainly seen a notable uptick in investment, driven by consumer trends: 80 percent of U.S. households now stream video to a connected device.
Pre-pandemic, the events business was booming for publishers, with some seeing double-digit growth in sponsorships and attendance in recent years. The biggest problem for some was an overcrowded calendar. Now, the events space is reeling.
While it would be a big stretch to suggest that brands can fix society’s problems, who’s better suited than marketers to offer messages of reassurance—or even joy. To shift the conversation to what’s next and how we’ll get there, we’ll need brand leadership, rooted in something besides platitudes.
Our recent research revealed that 84% of consumers surveyed in the US and UK think their behaviours and habits have already changed for the foreseeable in the light of COVID-19, and these changes go beyond online shopping habits.
They are sick of it (it = all the things) but are making things happen. They are trying to figure out how to help themselves and the world all at the same time. They are frustrated but fierce, tired but tireless, fearful but powerful.
Panic about advertising technology has been in oversupply. Amid another COVID resurgence, there’s absolutely no sense of what the future holds for ad tech.
Blockchain technology has already created an online economy. What other applications can this revolutionary new innovation have in the world of gaming? Let’s look at exciting new developments in the future of the industry.
What if we told you that one of the most malicious online practices is utilizing the exact same “Gig-Economy” to grow and spread?
Power Up your mind, Power Up your body, Power Up the workplace, and prepare to reset and start the new year the right way.
According to financeonline.com, the number of social media users is expected to increase to more than 4 billion by 2021. As social media continues to play a role in many companies’ digital marketing campaigns, here are seven crucial KPIs to look-out for in 2021.
For the third and final installment in our research series on consumer anxiety, we asked Americans about their holiday plans: How will they celebrate their traditions? Will they gather?
After a multi-billion-dollar avalanche of political attack ads — so off-putting that some voters turned off their TVs — a glimpse of humor appears in the Georgia runoff election.
As Americans firm and flip (and again firm) up their holiday plans, both in terms of activities at home and potential travel over holiday vacations, they’re doing so based on their personal perceptions of the virus and the threat it poses to their families and communities right now.
Helen Rose, head of insight and analytics at independent media agency the7stars, explores the role of empathy in driving gender awareness – for next-level brand campaigning.
Gaming technology is making waves in the advertising industry as a powerful production solution. Techniques previously reserved for video games promise to positively change the production playing field for brands, agencies and creative studios alike.
We are now at a point where technology is outpacing humanity.
2020 saw everything change, with the global health crisis largely eliminating live events and upending proven marketing techniques. With brands eager to reunite with customers, experiential marketing pivoted to help forge these important relationships now and into the future.
The gaming audience is larger, more diverse, and more nuanced than many realize. Gamers are multifaceted and oftentimes misunderstood.
The shift from physical to digital events is an unavoidable necessity in the current climate. Even pre-COVID there was a significant movement towards hybrid events, but the pandemic put a rocket up the entire industry when it comes to virtual.
Phil Schraeder, CEO at global technology and media company GumGum, explains why now is the time for the AI industry to examine its conscience and tackle bias from the inside-out.
Tracey Shirtcliff, founder and CEO of The Virtu Group, maker of the adtech tool Scopes, the scope of work and budget management tool that helps brands and agencies budget better-using data, is someone who can accurately be described as a serial entrepreneur.
Here’s one of my cardinal rules for media planning: the opportunity of a lifetime is only there during the lifetime of the opportunity. When it comes to maximizing the reach and efficiency of a media plan, those opportunities fly by at light speed.
Amid rising global privacy restrictions, accessing the data needed to understand consumer behaviour and serve content that breaks through has become increasingly tough; especially with third-party cookies facing stricter limitations.
Votes are expensive things to earn. It was neither Trump nor Biden who shone the clearest light on how to effectively market an election – it was New York Representative Alexandria Ocasio-Cortez, a.k.a. AOC.
The brand needed a suite of both product photography and lifestyle photography to be used across its website, social channels and PR campaigns. With no pre-existing assets, the Wonderhatch team had a clean slate to work from.
Samba TV’s CEO and Co-Founder discusses the many measurable findings facing television and streaming advertisers in a very uncommon year for the industry.
As part of your social media marketing efforts, you should be aware of the possibilities of mistakes that can damage your brand’s image. Taking steps towards prevention is always the best solution to protecting your brand in social media.
Today’s advertising triopoly is known — Facebook, Google, and most recently, Amazon. But a fourth player has remained inextricably linked to Facebook’s successes and position — Apple.
Plans include original content, education, plus live and virtual events
COVID-19 panic slashed US$22 trillion off company valuations worldwide in Q1 2020 (from US$116.6 to US$94.8 trillion between January and April).
Funds support continued innovation and expansion for Audio Out-of-Home™ Solution
Performance marketing agency reveals new name in support of expanded capabilities with expertise in media, creative and commerce.
JansenHarris, an award-winning brand consultancy (winner of nine Transform Awards MEA in 2020), has launched its London office, lead by Claire Stuart (ex venturethree, Saffron) and Dustin Lawrence (ex Landor, Brandpie).
The CACTUS Mental Health Survey Report contains an analysis of a survey designed by Cactus Communications and analysed by Shift Learning, aiming to better understand the area of researcher mental health.
The UK Advertising Export Group (UKAEG), a UK advertising industry marketing partnership with UK Government, launched a new campaign to profile the country’s leading advertising and marketing service companies at Advertising Week 2020.
We had an incredible time announcing our nine Future Is Female Award winners at AW2020 last week!
Editage, the flagship brand of Cactus Communications (CACTUS), a technology company accelerating scientific advancement, and Mary Ann Liebert, Inc., publishers, a leading international, independent publisher of cutting-edge peer-reviewed journals, have announced a strategic editorial services partnership.
New £1.5 million digital schools’ platform follows success of ‘This Girl Can’
Airspeeder, the world’s first electric flying car racing series is delighted to announce a landmark technical and strategic partnership with Acronis, the global leader in cyber protection.
TAKUMI’s new creative arm ushers in the next generation of influencer marketing to craft the future of branded content.
The 6th edition of the global event, from Sep 21 to Sep 25, will honour the Importance of peer review in research dissemination.
Indi, the popular new app that helps individuals earn money through sharing with their social connections, has launched a new program that brings a broad set of benefits to college students.
On Friday 14th August 2020 a selection of the best short films available on the streaming platform, discover.film, will be screened at a virtual film festival in VR Chat: a popular VR platform.
Editage announced a partnership with Partners in Digital Health (PDH) to offer language editing and translation support for researchers submitting to PDH’s journals Telehealth and Medicine Today and Blockchain in Healthcare Today.
Indi, an innovator in digital engagement and ecommerce solutions, announces the launch of a new app designed to empower individuals to make money from their social connections in a fun and easy way.
National large-format printing franchise SpeedPro, headquartered in Denver Tech Center, is partnering with Breckenridge-Wynkoop Restaurant Group to launch new “smart signage” tech
New Service Helps RightsLink Publishers Empower Researchers and Strengthen Author Programs Without Adding Staff.
Featuring Allan Thygesen (President , Americas, Google) Jim Farley (President & CEO, Ford Motor Company)…
Mary Hines, Chief Marketing Officer, U.S. Consumer Bank at Citi, will share her perspective on…
Lauren Weinberg, Square’s Head of Global Marketing, will share how a digital-first approach continues to…
The past year has significantly accelerated the shift to digital and cemented new consumer behaviors.…
Since COVID, the automotive industry has completely transformed. Trends that were once emerging, like buying…
Ford’s vision, to accelerate change by focusing on the data created outside the four doors…
As digital acceleration continues, auto shoppers are shifting what they buy, how they buy, and…
Hear directly from Chandreyi Davis, VP of Global Brand for Expedia Group, who will share…
Here’s a quick look into Google’s newest travel products and how we’re helping partners drive…
Hear from Julia Vander Ploeg, the SVP, Global Head of Digital & Technology at Hyatt…
The future of travel will be flexible, intentional and “up for grabs.” How can travel…
Hear from Sajal Kohli, Senior Partner and Head of Retail & CPG practices at McKinsey…
Hear from William White, SVP and CMO of Walmart U.S., about how the world’s leading…
As B2B buying evolves to become more digitally-driven and more decision-making becomes more democratized across…
Hear from Fara Howard, the Chief Marketing Officer of GoDaddy, on how GoDaddy is accelerating…
The past year has significantly accelerated the shift to ecommerce and created new consumer behaviors.…
Kudos has announced a partnership with Impact Science, a Cactus Communications brand that offers solutions for science dissemination and engagement with peers, public, and policymakers for wider research outreach.
The shift to digital cemented new buyer behaviors, particularly as the workforce became remote and…
Amid all of the past year’s challenges, brands showed up for consumers like never before, creating a blueprint for marketing that is even more customer focused.
Global advertising and marketing agency Channel Bakers has named Tyler Speer as Director of Business Development and Sales Operations for Great Britain, EU, the Middle East and Africa, announced Joshua Kreitzer, Founder and CEO.
Grace Blue Partnership, the global executive search business, has launched TRANSITION, a free to use online platform providing a place for displaced talent to find inspiration, join its network, and access opportunities.
Manchester-based Inc & Co Group has acquired digital innovation agency Skylab whose clients include some of the biggest names in the sport.
Free Trials of the Portland-Based Startup’s GMB Software Helps Businesses Make Important Content Updates and Strengthen Google Maps Presence During COVID-19 Crisis.
The EGC Group has created a 360 pro bono campaign to launch The United Way of Long Island’s new “Community Baby Shower” initiative, intended to help families who are bringing new babies into the world while facing financial hardships that may include poverty or unemployment.
Austin Williams, a Hauppauge, NY-based marketing, advertising, digital and public relations agency won multiple awards, including a Best of Show recognition, for its innovative and creative work for ProHEALTH Dental, based in Lake Success, NY, at the 37th Annual Healthcare Advertising Awards.
New Government testing initiative opens the way to fast growth for UK drone industry
Channel Bakers, a global marketing agency, has opened a full-service branch office in the United Kingdom announced agency founder and CEO Joshua Kreitzer.
Rubicon Project (NYSE:RUBI), the global exchange for advertising, and Telaria (NYSE: TLRA), the complete software platform that optimizes yield for leading video publishers, today announced the closing of their previously announced merger, creating the world’s largest independent sell-side advertising platform, poised to capture growth in CTV.
Provided at no cost to researchers, the COVID-19 Playbook, built on top of the Signals Analytics platform, helps surface critical market intelligence and trends with off-the-shelf taxonomies and visualization tools.
Opinium, is today launching a US office, in New York, and located on Madison Avenue to support new and existing clients.
At the annual B2BMX marketing and sales conference, Folloze today announced its recognition by Forrester Research as an emerging account-based marketing (ABM) vendor.
Regan Communications Group, the largest privately-held public relations firm in New England, announces today the launch of Regan Digital Studio, a new division of the Boston-based public relations, marketing & advertising firm which is already up and running.
TBWA\Worldwide Leverages Modern Content Services Platform as Foundation for “Cloud-First” Directive
Top Intimate Brands Significantly Outperformed Fortune 500 and S&P Indices for Both Revenue and Profit
Global advertising and marketing agency Channel Bakers has named Jason Rubenstein as Director of U.S. Business Development, as announced by Joshua Kreitzer, Founder and CEO.
Bastion Elevate, a full-service public relations and social media agency, announced today the promotion of Dave Feistel to vice president.
Digital Commerce 360’s brand-new 2020 Ecommerce Platforms Report breaks down the top ecommerce platform vendors, the details of each vendor—including pricing, customer highlights and platform details—and case studies on several retailers that have recently made changes to their ecommerce platform providers.
In Honor of the Romantic Holiday, Leading Adult Platform Will Host Popup Shop Selling Specially Branded Gifts in New York City and Allow People to Send Personalized Messages to Loved Ones from Pornstars.
Two Oregon-based media production companies and their owner have agreed to settle Federal Trade Commission charges that they deceptively pitched “exclusive” advertising placements to small businesses and misled them about when the ads would be printed and distributed.
B2B companies overwhelmingly believe it is essential to bring a sense of purpose to their organizations, but they lack the critical knowledge and capabilities necessary to activate successful purpose-oriented initiatives.
Global advertising and marketing agency Channel Bakers has expanded its headquarters to 14,552 square feet to accommodate the growth of its account service, marketing, and creative services teams in the East Hills office park in Anaheim Hills, announced Joshua Kreitzer, founder, and CEO.
The operators of a website that compares student loans and other financial products have agreed to settle Federal Trade Commission allegations that they misled consumers to believe their website provided objective product information, when in fact they offered higher rankings and ratings to companies that paid for placement.
ZAZ Corner will feature different artists and motifs on a monthly basis. ZAZ10TS kicks off the program in February with new media digital work based on a stylistic “nature” theme curated by Lightbox.
HARK Connect, a division of MediaScience, advances qualitative research to take advantage of digital technology harnessing control over information and enhancing the total experience for clients, moderators and facilities.
Federal Trade Commission staff sent letters to 19 Voice over Internet Protocol (VoIP) service providers warning them that “assisting and facilitating” illegal telemarketing or robocalling is against the law.
The discussion centers on Amtrak’s strategy to reposition train travel as a cutting-edge, tech-enabled experience.…
From Asia to Alaska, Gen Z loves to travel. With an emphasis on experiences over materialism and often lacking brand loyalty, Gen Z focuses on living life on its own terms.
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