First and foremost, good memes often take a novel approach to media and typically break corporate creative norms. What’s produced by the average corporate design team is likely too polished and too reliant on thoroughly researched formulas to capture the right mood.
The most powerful takeaway was that the coronavirus is causing consumers to face a duality of competing thoughts.
The ability to quickly adapt has become a survival skill for digital advertising businesses, which have entered the most condensed innovation cycle ever.
While analytical tools to understand and fine-tune creative performance are becoming more readily available, many brands are slow to adopt them, often casting them aside as simply more tools, more tech, and yet another platform to learn.
Facebook and Advertising Week will be partnering in 2021 with a series of events. We invite you to join top industry experts and a diverse crowd of your peers as we explore What Matters in the year ahead.
Advertising Week is pleased to announce the launch of AW All Access, our all-new exclusive membership program, featuring digital access to a wealth of unparalleled industry content for only $249 annually.
While almost every corner of digital advertising has experienced change this year, CTV has certainly seen a notable uptick in investment, driven by consumer trends: 80 percent of U.S. households now stream video to a connected device.
Pre-pandemic, the events business was booming for publishers, with some seeing double-digit growth in sponsorships and attendance in recent years. The biggest problem for some was an overcrowded calendar. Now, the events space is reeling.
While it would be a big stretch to suggest that brands can fix society’s problems, who’s better suited than marketers to offer messages of reassurance—or even joy. To shift the conversation to what’s next and how we’ll get there, we’ll need brand leadership, rooted in something besides platitudes.
Our recent research revealed that 84% of consumers surveyed in the US and UK think their behaviours and habits have already changed for the foreseeable in the light of COVID-19, and these changes go beyond online shopping habits.
They are sick of it (it = all the things) but are making things happen. They are trying to figure out how to help themselves and the world all at the same time. They are frustrated but fierce, tired but tireless, fearful but powerful.
Panic about advertising technology has been in oversupply. Amid another COVID resurgence, there’s absolutely no sense of what the future holds for ad tech.
Blockchain technology has already created an online economy. What other applications can this revolutionary new innovation have in the world of gaming? Let’s look at exciting new developments in the future of the industry.
What if we told you that one of the most malicious online practices is utilizing the exact same “Gig-Economy” to grow and spread?
Power Up your mind, Power Up your body, Power Up the workplace, and prepare to reset and start the new year the right way.
According to financeonline.com, the number of social media users is expected to increase to more than 4 billion by 2021. As social media continues to play a role in many companies’ digital marketing campaigns, here are seven crucial KPIs to look-out for in 2021.
For the third and final installment in our research series on consumer anxiety, we asked Americans about their holiday plans: How will they celebrate their traditions? Will they gather?
After a multi-billion-dollar avalanche of political attack ads — so off-putting that some voters turned off their TVs — a glimpse of humor appears in the Georgia runoff election.
As Americans firm and flip (and again firm) up their holiday plans, both in terms of activities at home and potential travel over holiday vacations, they’re doing so based on their personal perceptions of the virus and the threat it poses to their families and communities right now.
Helen Rose, head of insight and analytics at independent media agency the7stars, explores the role of empathy in driving gender awareness – for next-level brand campaigning.
Gaming technology is making waves in the advertising industry as a powerful production solution. Techniques previously reserved for video games promise to positively change the production playing field for brands, agencies and creative studios alike.
We are now at a point where technology is outpacing humanity.
2020 saw everything change, with the global health crisis largely eliminating live events and upending proven marketing techniques. With brands eager to reunite with customers, experiential marketing pivoted to help forge these important relationships now and into the future.
The gaming audience is larger, more diverse, and more nuanced than many realize. Gamers are multifaceted and oftentimes misunderstood.
The shift from physical to digital events is an unavoidable necessity in the current climate. Even pre-COVID there was a significant movement towards hybrid events, but the pandemic put a rocket up the entire industry when it comes to virtual.
Phil Schraeder, CEO at global technology and media company GumGum, explains why now is the time for the AI industry to examine its conscience and tackle bias from the inside-out.
Tracey Shirtcliff, founder and CEO of The Virtu Group, maker of the adtech tool Scopes, the scope of work and budget management tool that helps brands and agencies budget better-using data, is someone who can accurately be described as a serial entrepreneur.
Here’s one of my cardinal rules for media planning: the opportunity of a lifetime is only there during the lifetime of the opportunity. When it comes to maximizing the reach and efficiency of a media plan, those opportunities fly by at light speed.
Amid rising global privacy restrictions, accessing the data needed to understand consumer behaviour and serve content that breaks through has become increasingly tough; especially with third-party cookies facing stricter limitations.
Votes are expensive things to earn. It was neither Trump nor Biden who shone the clearest light on how to effectively market an election – it was New York Representative Alexandria Ocasio-Cortez, a.k.a. AOC.
The brand needed a suite of both product photography and lifestyle photography to be used across its website, social channels and PR campaigns. With no pre-existing assets, the Wonderhatch team had a clean slate to work from.
Samba TV’s CEO and Co-Founder discusses the many measurable findings facing television and streaming advertisers in a very uncommon year for the industry.
As part of your social media marketing efforts, you should be aware of the possibilities of mistakes that can damage your brand’s image. Taking steps towards prevention is always the best solution to protecting your brand in social media.
Today’s advertising triopoly is known — Facebook, Google, and most recently, Amazon. But a fourth player has remained inextricably linked to Facebook’s successes and position — Apple.
Plans include original content, education, plus live and virtual events
COVID-19 panic slashed US$22 trillion off company valuations worldwide in Q1 2020 (from US$116.6 to US$94.8 trillion between January and April).
Funds support continued innovation and expansion for Audio Out-of-Home™ Solution
Performance marketing agency reveals new name in support of expanded capabilities with expertise in media, creative and commerce.
JansenHarris, an award-winning brand consultancy (winner of nine Transform Awards MEA in 2020), has launched its London office, lead by Claire Stuart (ex venturethree, Saffron) and Dustin Lawrence (ex Landor, Brandpie).
The CACTUS Mental Health Survey Report contains an analysis of a survey designed by Cactus Communications and analysed by Shift Learning, aiming to better understand the area of researcher mental health.
The UK Advertising Export Group (UKAEG), a UK advertising industry marketing partnership with UK Government, launched a new campaign to profile the country’s leading advertising and marketing service companies at Advertising Week 2020.
We had an incredible time announcing our nine Future Is Female Award winners at AW2020 last week!
Editage, the flagship brand of Cactus Communications (CACTUS), a technology company accelerating scientific advancement, and Mary Ann Liebert, Inc., publishers, a leading international, independent publisher of cutting-edge peer-reviewed journals, have announced a strategic editorial services partnership.
New £1.5 million digital schools’ platform follows success of ‘This Girl Can’
Airspeeder, the world’s first electric flying car racing series is delighted to announce a landmark technical and strategic partnership with Acronis, the global leader in cyber protection.
TAKUMI’s new creative arm ushers in the next generation of influencer marketing to craft the future of branded content.
The 6th edition of the global event, from Sep 21 to Sep 25, will honour the Importance of peer review in research dissemination.
Indi, the popular new app that helps individuals earn money through sharing with their social connections, has launched a new program that brings a broad set of benefits to college students.
On Friday 14th August 2020 a selection of the best short films available on the streaming platform, discover.film, will be screened at a virtual film festival in VR Chat: a popular VR platform.
Editage announced a partnership with Partners in Digital Health (PDH) to offer language editing and translation support for researchers submitting to PDH’s journals Telehealth and Medicine Today and Blockchain in Healthcare Today.
Indi, an innovator in digital engagement and ecommerce solutions, announces the launch of a new app designed to empower individuals to make money from their social connections in a fun and easy way.
National large-format printing franchise SpeedPro, headquartered in Denver Tech Center, is partnering with Breckenridge-Wynkoop Restaurant Group to launch new “smart signage” tech
New Service Helps RightsLink Publishers Empower Researchers and Strengthen Author Programs Without Adding Staff.
Featuring Allan Thygesen (President , Americas, Google) Jim Farley (President & CEO, Ford Motor Company)…
Mary Hines, Chief Marketing Officer, U.S. Consumer Bank at Citi, will share her perspective on…
Lauren Weinberg, Square’s Head of Global Marketing, will share how a digital-first approach continues to…
The past year has significantly accelerated the shift to digital and cemented new consumer behaviors.…
Since COVID, the automotive industry has completely transformed. Trends that were once emerging, like buying…
Ford’s vision, to accelerate change by focusing on the data created outside the four doors…
As digital acceleration continues, auto shoppers are shifting what they buy, how they buy, and…
Hear directly from Chandreyi Davis, VP of Global Brand for Expedia Group, who will share…
Here’s a quick look into Google’s newest travel products and how we’re helping partners drive…
Hear from Julia Vander Ploeg, the SVP, Global Head of Digital & Technology at Hyatt…
The future of travel will be flexible, intentional and “up for grabs.” How can travel…
Hear from Sajal Kohli, Senior Partner and Head of Retail & CPG practices at McKinsey…
Hear from William White, SVP and CMO of Walmart U.S., about how the world’s leading…
As B2B buying evolves to become more digitally-driven and more decision-making becomes more democratized across…
Hear from Fara Howard, the Chief Marketing Officer of GoDaddy, on how GoDaddy is accelerating…
The past year has significantly accelerated the shift to ecommerce and created new consumer behaviors.…
Kudos has announced a partnership with Impact Science, a Cactus Communications brand that offers solutions for science dissemination and engagement with peers, public, and policymakers for wider research outreach.
The shift to digital cemented new buyer behaviors, particularly as the workforce became remote and…
Amid all of the past year’s challenges, brands showed up for consumers like never before, creating a blueprint for marketing that is even more customer focused.
Global advertising and marketing agency Channel Bakers has named Tyler Speer as Director of Business Development and Sales Operations for Great Britain, EU, the Middle East and Africa, announced Joshua Kreitzer, Founder and CEO.
Grace Blue Partnership, the global executive search business, has launched TRANSITION, a free to use online platform providing a place for displaced talent to find inspiration, join its network, and access opportunities.
Manchester-based Inc & Co Group has acquired digital innovation agency Skylab whose clients include some of the biggest names in the sport.
Free Trials of the Portland-Based Startup’s GMB Software Helps Businesses Make Important Content Updates and Strengthen Google Maps Presence During COVID-19 Crisis.
The EGC Group has created a 360 pro bono campaign to launch The United Way of Long Island’s new “Community Baby Shower” initiative, intended to help families who are bringing new babies into the world while facing financial hardships that may include poverty or unemployment.
Austin Williams, a Hauppauge, NY-based marketing, advertising, digital and public relations agency won multiple awards, including a Best of Show recognition, for its innovative and creative work for ProHEALTH Dental, based in Lake Success, NY, at the 37th Annual Healthcare Advertising Awards.
New Government testing initiative opens the way to fast growth for UK drone industry
Channel Bakers, a global marketing agency, has opened a full-service branch office in the United Kingdom announced agency founder and CEO Joshua Kreitzer.
Rubicon Project (NYSE:RUBI), the global exchange for advertising, and Telaria (NYSE: TLRA), the complete software platform that optimizes yield for leading video publishers, today announced the closing of their previously announced merger, creating the world’s largest independent sell-side advertising platform, poised to capture growth in CTV.
Provided at no cost to researchers, the COVID-19 Playbook, built on top of the Signals Analytics platform, helps surface critical market intelligence and trends with off-the-shelf taxonomies and visualization tools.
Opinium, is today launching a US office, in New York, and located on Madison Avenue to support new and existing clients.
At the annual B2BMX marketing and sales conference, Folloze today announced its recognition by Forrester Research as an emerging account-based marketing (ABM) vendor.
Regan Communications Group, the largest privately-held public relations firm in New England, announces today the launch of Regan Digital Studio, a new division of the Boston-based public relations, marketing & advertising firm which is already up and running.
TBWA\Worldwide Leverages Modern Content Services Platform as Foundation for “Cloud-First” Directive
Top Intimate Brands Significantly Outperformed Fortune 500 and S&P Indices for Both Revenue and Profit
Global advertising and marketing agency Channel Bakers has named Jason Rubenstein as Director of U.S. Business Development, as announced by Joshua Kreitzer, Founder and CEO.
Bastion Elevate, a full-service public relations and social media agency, announced today the promotion of Dave Feistel to vice president.
Digital Commerce 360’s brand-new 2020 Ecommerce Platforms Report breaks down the top ecommerce platform vendors, the details of each vendor—including pricing, customer highlights and platform details—and case studies on several retailers that have recently made changes to their ecommerce platform providers.
In Honor of the Romantic Holiday, Leading Adult Platform Will Host Popup Shop Selling Specially Branded Gifts in New York City and Allow People to Send Personalized Messages to Loved Ones from Pornstars.
Two Oregon-based media production companies and their owner have agreed to settle Federal Trade Commission charges that they deceptively pitched “exclusive” advertising placements to small businesses and misled them about when the ads would be printed and distributed.
B2B companies overwhelmingly believe it is essential to bring a sense of purpose to their organizations, but they lack the critical knowledge and capabilities necessary to activate successful purpose-oriented initiatives.
Global advertising and marketing agency Channel Bakers has expanded its headquarters to 14,552 square feet to accommodate the growth of its account service, marketing, and creative services teams in the East Hills office park in Anaheim Hills, announced Joshua Kreitzer, founder, and CEO.
The operators of a website that compares student loans and other financial products have agreed to settle Federal Trade Commission allegations that they misled consumers to believe their website provided objective product information, when in fact they offered higher rankings and ratings to companies that paid for placement.
ZAZ Corner will feature different artists and motifs on a monthly basis. ZAZ10TS kicks off the program in February with new media digital work based on a stylistic “nature” theme curated by Lightbox.
HARK Connect, a division of MediaScience, advances qualitative research to take advantage of digital technology harnessing control over information and enhancing the total experience for clients, moderators and facilities.
Federal Trade Commission staff sent letters to 19 Voice over Internet Protocol (VoIP) service providers warning them that “assisting and facilitating” illegal telemarketing or robocalling is against the law.
The discussion centers on Amtrak’s strategy to reposition train travel as a cutting-edge, tech-enabled experience.…
From Asia to Alaska, Gen Z loves to travel. With an emphasis on experiences over materialism and often lacking brand loyalty, Gen Z focuses on living life on its own terms.
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