Frequent guest of the podcast, Claritas’ own CTO, Al Gadbut, joins us for the first in our newly shortened 20-minute episodes, Identity Resolution: The Multibillion Dollar Industry.
Programmatic DOOH is designed to communicate messages at scale – whether advertising public health messaging, popular products to suit weather conditions or traffic updates.
Now is the time for businesses to go the extra mile to show consumers that they are invested in creating reciprocal value, something that not many audiences are convinced of.
George Vann returns to Ingenuity to expand the business’ leading services across the North
To meet consumers expectations now, brands need to deliver one-to-one experiences across channels that meet customers where they are in their journey. A “Connected Marketing” approach gives brands the capability to do this.
Ultimately, replacing third-party cookies is about the industry working together to help brands connect with people in a responsible and privacy-compliant way.
Taking a dedicated, strategic approach to this key medium can help to develop better ads for candidates and deliver more relevant ads to viewers.
There’s one thing we know for sure about Super Bowl LVI. It’s going to be a Flamin’ Hot Super Bowl.
As the nation continues to diversify, brands must broaden their ideas of a target audience. They must move away from defining their consumers in traditional, broad segments like Gen Z or Gen X, and understand the diverse range of individual needs.
Whether you are a nonprofit, an individual, or a company looking for ways to give back, here are a few best practices as we collectively seek to give back and teach what we know.
Like the tectonic plates that shift beneath our feet, the digital advertising industry is in a state of flux. The landscape as we know it is changing dramatically, driven by a series of dynamic forces that create both opportunities and risks.
Gen Z could fuel growth, but they could also limit it. The actual problem, however, is not with Gen Z, it’s with the hard and fast definitions we use to label them.
BIMI aims to increase recipients’ confidence in the source of emails while enabling senders to reinforce visual branding in communication.
Europe’s largest scooter and motorcycle manufacturer and one of the world leaders in the industry, today shares the findings of a new report that explores the details behind Vespa’s strong brand value. The results of the analysis show that the Vespa brand value totaled 906m€.
The IP-based architecture of mobile makes the phone the natural “control point” for understanding audiences at scale and solving addressability, and the arrival of 5G only accelerates that reality.
70+ adults’ rapid digital adoption is one of the most profound technological changes this country has ever seen. We’re entering new territory in marketing and advertising, where, for the first time, brands can reach a game-changing demo online and in a big way.
As the industry waves goodbye to the cookie over the next two years, the conversations have to move beyond vilifying one data collection methodology while championing another and focus more holistically on actionability as well.
With mindsets shifting and consumers increasingly speaking the language of #nofilter, brands and their ambassadors might benefit from making some tweaks to their communication style.
Marketers can lay the foundation for a privacy-safe strategy by assessing their current data practices, minimizing data collection, privatizing information, and clearly communicating with customers.
At Advertising Week New York, during the panel “Unicorns of New York City,” Pat Kiernan, award-winning anchor at Spectrum News NY1 led a discussion with business leaders from two of the most innovative businesses, built right there in New York, to tell their stories.
Gamified experiences are most successful when you can tap into a core emotion that motivates intrinsic engagement.
Before you finish your list of New Year’s resolutions, add a couple about brand language. Write in a way that’s simple and inclusive – and rise to the challenges of 2022.
A new pedigree of challenger partnerships is joined by household stars including LeBron James leveraging their own individual sponsorship deals.
TaylorMade and Zambezi, with the help of three of the top ten players in the world: Collin Morikawa, Dustin Johnson, and Rory McIlroy, take viewers on a VFX-guided tour of the last 40 years of TaylorMade innovation.
Both advertisers and publishers are making efforts to harness first-party data and develop new solutions as well as leverage alternative user targeting methods to help restore trust among sceptical digital consumers. While this intent is commendable, the ecosystem has a long way to go to develop a credible solution for the loss of third-party cookies and MAIDs.
The entire industry, including publishers, must continue to take positive steps forward on this journey to privacy, compliance, and respect.
The right Identity Graph plays a critical role in ingesting that data and creating those linkages to determine what consumer behaviors the campaign influenced.
Everyone is fighting for visibility and as one of the most far-reaching and ubiquitous forms of media, advertising is essential for picking up the mantle of lasting change.
The overarching theme of the new endemic era for the year ahead is agility. As we anticipate what to expect in 2022 and beyond, it is clear that the ability to adapt to the ever-evolving demand of consumers will be the key to success.
Each media channel faces individual challenges, in addition to the re-appearance of out-of-home activities. But some principles can be applied across the board to retain or win back customers.
The time has come for publishers to hold themselves accountable and play their part in bringing transparency to the industry. It starts by understanding that ads.txt is a great tool that should be utilized to its fullest extent.
As stringent rules become the new normal, brand marketers should aspire to replicate the framework that regulated industries have perfected.
Ultimately, as AVOD’s value and affordability inspire European households to switch to ad-supported content, brands are presented with a golden opportunity to reach addressable audiences at scale.
Those who participate in a balanced collaborative ecosystem will be able to grow addressability across video and TV environments, create new and high-value first-party audiences, and overcome historic silos between linear, digital video, and CTV to measure and value holistically and at pace with modern viewing habits for the first time.
How usable is your website? That’s a question everyone should be asking of themselves and their web presence on a regular basis. Fortunately, the answer is easier to obtain than ever before, thanks to Google’s Core Web Vitals. Clickio’s CEO, Alexander Azarov explains.
The overarching SEO themes covered here are expected to continue to be important in 2022, and as marketers and SEO’s we will continue to adapt and evolve to provide the highest benefit possible from SEO.
TikTok is building out new creative solutions and ad formats for brands at a lightning pace, including live shopping. With a seamless link added to the video, this could help guide users to purchase products more easily.
5 recommendations as to how marketing and communication teams could adapt their approaches to connect and influence at a ‘mindset’ level, rather than pinning ads or strategies on a generation or an outdated demographic.
CMOs are analyzing an array of datasets to answer questions about their brand – and they want those answers today.
While it’s tempting to look at sales as the final story, customer engagement means playing the long game—investing in LTV, the lifetime purchasing value of a relationship.
The changes taking place in the digital marketing industry cannot be overstated – we are entering an entirely new era of advertising that will demand unique approaches from brands and marketers.
With around 3.9 billion global active users on social media, brands have to be on all platforms to make it big and reach half of the world’s population – what a gold mine to tap into!
Check out the latest eBook by Claritas, the industry’s leading provider of segmentation models for marketers.
Overall, the data supports how younger people are more willing to travel during this time, and as such hotel chains are making sure they reach them in the places they visit the most.
From a branding perspective companies will need to show accountability and prove they are acting on the changes they promised to make in 2021.
We get blindsided by digital, but usually identifying specific groups of people to target is a really powerful way to start testing performance. The key to delivering this is the humble postcode.
With mobile advertisers still grappling with the post-IDFA world, more iOS developments expected and Android changes on the (near) horizon, 2022 will be turbulent too.
Gen Z is going to be the generation of entrepreneurs, freelancers, and creatives. As a brand it is going to be imperative to keep your finger on this conversation, stay informed on the needs and wants of the younger generations, and lend your hand in facilitating the new iteration of education.
Going into 2022, nonprofit marketers have a unique opportunity to tear up their old playbooks and forge new territory for their organizations in terms of channel mixes, data sets and audience insights.
Brand aggregators and accelerators are not really competitors but different approaches to the same goal: sustained growth for brands. And with all the aggregation that has already occurred in the past few years, perhaps acceleration will be the mandate for 2022 and beyond.
Tech-driven experiences provide a cool brand immersion and a low barrier to entry for the use of AI. Impactful, tangible instances of tech used for good, while brands getting involved capture greater share of attention.
People don’t necessarily look at beauty products in the same way they used to, granting new opportunities for brands and doing away with pre-COVID challenges.
Will 2022 slow down and give everyone a chance to recalibrate? Most likely not. Here’s what we can expect.
If a meme highlights a negative brand perception, work to change that perception and turn awareness into advocacy through an integrated communications campaign.
DTC brands are leading the way, showing how to reach audiences with relevant ads, while using data-driven insights to prove performance.
Just as the cause of climate change is multifaceted, the ways in which we can design greener digital products is not a singular silver bullet solution either.
By getting in on the ground, advertisers can build strong relationships with publishers and other players while helping to build the foundation that many others will soon discover.
The takeaways are clear: the sooner solutions like LiveRamp’s Authenticated Traffic Solution are implemented, the more time there will be to test and iterate, providing consumers with the value experience they expect.
Campaigns in the omnichannel environment might be better thought of, not as branches on a tree, but as snowflakes: a vast range of unique moments with shared characteristics.
The continued growth of smartphone and smart speaker ownership solidifies digital audio as a growth opportunity advertisers would do well to take seriously.
Now more than ever, it’s imperative for brands to show that they legitimately support causes that are important to consumers, in ways that are not just “lip service.”
Ultimately, consistency and authenticity are what will set brands apart. All experiences should reflect the brand’s values and aesthetics. And interactions should feel the same regardless of the device a customer is using.
Video in DOOH can drive brand awareness and even performance that isn’t possible elsewhere, precisely by virtue of existing someplace meaningful in the physical world. Here are some factors to consider, however, for advertisers that want to get the most out of it.
By replacing third-party data with first-party counterparts, advertisers are presented with tools that are more potent than ever. From CTRs to conversions and even difficult metrics like retention and attention, contextual ads have seen advertising KPIs soar across the board.
Travel brands need to tap into consumers’ emotions and foster a sense of inspiration in order to help them answer the whys—and remember the wonders—of travel.
Today there is an increasing dependency on technology partners for you to understand and reach your own customers. Our approach at Microsoft is to give you full control over your data and allow you to leverage that data to best serve your customer’s needs.
The good work that brands did in focusing on empathetic, unifying messaging in 2020 and 2021 still has a place in 2022.
If you want to generate deeper positive consumer sentiment (and committed action) year-round, make a sustained investment to activate your brand strength around shared values with your consumers. You’ll see it delivers meaningful business value, while impacting the lives of your consumers and communities.
Advertising Week Europe, happening 16-19 May 2022 at Picturehouse Central, is searching for outstanding female…
With a solid content strategy in place, and ongoing optimization, you’ll be able to iterate strategic initiatives throughout the rest of your marketing touchpoints.
Once companies understand the new rules for digital deliveries, they’ll need to shift into higher gear with the tools and the technologies required to engage with more demanding customers.
By Todd Hedberg, The Lacek Group Every parent knows a contest or game can transform…
The emergence of Hispanics into the American mainstream is the biggest business growth opportunity of our time, and the effectiveness of engaging this group in-culture and in-language has never been more important.
The 50+ audience is in the best position to travel, and they’re making plans now for some long-awaited “trips of a lifetime” in 2022. Help them safely get back to doing what they love, and you’ll soon be destined for new levels of growth.
This report brings key trends from AWNewYork to life, examining why they are so important, and discussing the potential impact they will have on our industry, our clients, and our target audiences.
While some organizations have deep data on their individual customers, few have the breadth to compete effectively without collaboration. Leveraging your best data along with another company’s best data has become a competitive necessity, giving you a breadth and depth of insight you may lack.
In the week leading up to Thanksgiving and Black Friday, BrandTotal analyzed paid social media ad campaigns for 28 top retailers, including Walmart, Target, Costco, Macy’s, Best Buy, Home Depot, Nike, Nordstrom, and TJ Maxx — here are the findings.
This shopping season, marketers face a dynamic economic and social environment. Only by having an advertising strategy that is agile, responsive, and omnichannel can they be confident in their campaigns.
There is a tangible reason that your product is able to outperform competition or offer customers an advantage. That’s why its essence is quantifiable, and you should ground in that scientific fact.
Getting everything from the information on the page, to the CTA right will ensure the work you do up to the point of decision really does pay off.
Data is the most powerful weapon available to brands in the streaming wars. Combining strong measurement with curiosity and creativity will allow these brands to compete in this hyper competitive environment.
Although regulations for influencer marketing are still being defined, the industry would welcome more robust guidelines and is taking steps toward implementing this for the benefit of brands, audiences, and content creators.
Brands are mired in rules, but short of the tools required to automate and enforce privacy at scale.
Black Friday is a crucial day in the retail calendar, and this year, sales are…
By Gökçe Nur Oguz – CEO and Co-Founder of Playable Factory The mobile games industry…
Models built on anonymous, cohorted data give retailers the ability to target based on category or brand purchases while respecting individual’s privacy, assuming the seed file is excluded from the audience. High quality models can create addressable segments that predict purchases with better than 90% accuracy.
Regional buys, targeting streamers specifically, are quickly becoming the next logical step in a comprehensive media campaign.
The race for Black Friday spending may be more frenetic than ever this season, but businesses of all sizes have an opportunity to change direction. By identifying what matters most to them, brands lay the groundwork for lasting brand affinity and positive change.
As new solutions emerge to target audiences, both organizations and consumers must play a role in creating a more transparent and secure ecosystem.
Initiatives such as AdGreen’s carbon calculator are enabling the industry to work towards more sustainable practices and to help reach the goal of being zero net by 2030. But there won’t be change unless the entire industry leans in together.
What do businesses need to consider when it comes to formulating and executing purpose-driven initiatives, and how can they ensure they remain authentic? Here are a few key qualities and approaches shared by the organizations that are successfully doing so.
The data is quite clear that people want brands to align with their values more than ever before, and even companies that have failed to promote sustainability have bounced back when they have made it their main goal.
Stream with Tubi: A Demand For Purpose Organizations’ purpose-first initiatives should not just be a…
As you begin or continue your journey toward inclusive work, here are three tips to help you along the way.
Change The Channel with Us: Let’s Get Streaming Grab a snack and join us in binge-watching the…
2020 was the biggest holiday season ever for marketers and retailers—and 2021 is shaping up to be even more competitive. Give yourself a head start by getting your programmatic strategies in place now.
The endemic-era’s digital focus makes it easy for brand advertisements to get lost in the sea of commercials, sponsored posts, and constant notifications.
Being human and authentic in brand messaging – whether sharing a promotion, apologising for shipping delays, or delivering a tear-worthy Christmas advert – is paramount as ever.
For any brand looking to grow with Hispanics, the time is now, and soccer, often called “The Beautiful Game,” is a fantastic way to connect with this audience.
Dark marketing is a useful tool that allows brands to engage with consumers like never before, and will become substantially more important with the absence of third-party cookies.
Audio enables today’s most powerful influencers and beloved brands to deliver compelling content and build deep, meaningful connections with listeners.
A recent Nextdoor survey found that 73% say neighbors are their most important community. This enthusiasm for the neighborhood extends to nearly every aspect of their lives, from how they’re socializing to which businesses they’re supporting.
There’s only three weeks left to stream on-demand AWNewYork content. Get cozy and join us…
Brand loyalty is down. “Genuinfluencers” are in. YOLO is here to stay. Confused? Fear not – here’s how to re-engage with younger consumers, on their terms.
The pandemic took a disproportionate toll on women, but we’ve got the stats – and the solutions – to build fresh brand-led conversations that will work.
Patients are now digital-savvy consumers, forcing the medical sector to shift from B2B to B2C – bringing plenty of opportunities for growth in the process.
TV has converged with digital-like campaign measurement and full funnel outcome-based insights are available across nearly all varieties of TV campaigns.
Get cozy and join us in binge-watching the top streaming choices of the day, powered by…
What is your Metaverse strategy? Whether that question induces your eyes to roll or your eyebrows to raise, it’s sure to be one you’ll encounter from your customer, your boss, or your investors soon. That is, if you haven’t already.
As TV becomes more flexible across channels, as new cross-platform metrics take hold and as advertisers get more comfortable balancing budgets across linear and streaming, we’ll see an even greater majority of marketers manage TV holistically.
It’s never good to put all your eggs in one basket, and harnessing data is opening up fresh ways for brands to reach new people and drive traffic to their websites.
Advertising Week, the world’s largest annual gathering of marketing, media and technology leaders, held the…
To inspire and help you begin the Route to Ready, here are examples of how three successful brands got started on their own journeys.
After years of ads and interfaces that talk at users, the brands that best empower customers and maximize the benefits of interactive voice experiences will be those that learn to listen.
With people ready to celebrate this holiday season, marketers will need to take just such a data-driven approach to create messaging that resonates and is personally relevant to customers.
When it comes to marketing across multicultural audiences such as Black, LatinX, and Asian American Pacific Islanders, it’s imperative to target segments authentically, and that’s what is playing out across the industry today.
With increasing power and cultural cache, today’s biggest influencers are creative powerhouses at the frontlines of a rapidly evolving influence marketing industry.
Ok, so we’re not saving lives, but if I’m selling you a hamburger, you’ll know you’re being sold a hamburger. Terms and Conditions apply.
Amidst an era of incredible change, why has the brand-agency relationship largely stayed the same?
While consumers are out and about in droves and driving around at, or above, pre-pandemic levels, COVID has permanently shifted consumer behaviors, and thus, brands must shift how they are planning and allocating media.
Advertising Week New York announced our ten outstanding winners of our annual Future Is Female…
Our multi-part AWNewYork Twitter Chat series with Nielsen continues with part 3 – The Future of Measurement
To demonstrate the outsized impact of data-driven creativity to drive real change, Global Citizen partnered with Google to pose a challenge to world-class creative & performance media agencies.
The celebrations keep swimming upstream for StarKist’s Charlie the Tuna! Join us a new video premiering at #AWNewYork 2021 celebrating the iconic brand mascot.
12 steps executives can take to hold toxicity at bay and put good karma into the universe.
Join Tara Walpert Levy, Google’s VP of Agency and Brand Solutions, as we explore how marketers can be ready for today’s opportunities, and what’s coming next, in streaming and shopping.
Deborah Stafford-Watson, Head of Provocation & Strategy UK at Elmwood, explores the profound shift in messaging at the core of women’s health care products.
Our 4-part AWNewYork Twitter Chat series with Nielsen continues with part 2 – The Importance of Representation in Media.
If you’re marketing to women over 40, take the time to understand what that looks…
Join Kate Stanford, Google’s VP for Ads Marketing, to explore a real story of what it means to be ready. Tune in to hear directly from senior leadership at Mondelēz International on how they pivoted their teams that were traditionally built for mass marketing to deliver “empathy at scale.”
And the winners of the 2021 Madison Avenue Walk of Fame are… Liberty Mutual’s LiMu Emu & Doug and Microsoft’s Clippy!
Today marketers have nearly endless choices, but audience time and attention are tight. People are moving away from many traditional sources, and they’re tired of their screens.
We kick off our 4-part AWNewYork Twitter Chat series with Nielsen discussing The Elements of a Great Brand.
According to Pew Research Center, today in the US, seven-in-ten are using social media. Of that group, younger adults are the most loyal and heavy social media users, creating an unparalleled marketing opportunity.
By Steven Piluso, EVP, Managing Director, Strategy, OMD USA If you work in a media…
By Alison Pepper, Executive Vice President, Government Relations, 4A’s – American Association of Advertising Agencies…
Head of Shutterstock’s Rights and Clearance department, Corky Balch, discusses the legality of using famous faces for your next campaign.
TV ads transacted on broad age and gender targets from panel-based ratings as the common currency will soon be in the rearview mirror. The journey is well under way to evolve the measurement currency to meet the needs of marketers and publishers.
Join us as we explore how the LGBTQ+, Black and Latinx communities are represented by adland, as well as women and non-binary people all over the world.
Lapin will be heading up a team live interviewing the marketing industry’s top executives about future predictions, the latest trends and much more.
Check out some of the featured speakers who will be on the Tech Lab stage, eager to dive into their predictions and share their learnings.
Which colors work best on screen? How many people should you cast? The answers are…
Advertising Week New York is excited to announce our Future Is Female Award shortlist. These…
With the holiday season fast approaching, travelers are making choices we haven’t seen before. But that’s no cause for despair.
The Almond Board of California has partnered with us since 2000 to increase demand, consumption, and positive perceptions of almonds globally. Our tenure began with an innovative nutrition-based marketing platform and has evolved ever since.
Accelerator Program Will Take Place During #AWNewYork Flagship Event on October 20th
The owners of successful brand characters know when to change things subtly and also know when a change can mean big publicity.
If we are to be prepared for this brand-new ad ecosystem, we still need to address the challenges of data disparity and privacy-compliance that are causing so much concern.
Check out some of the featured speakers who will be on the Tech Lab stage, eager to dive into their predictions and share their learnings.
Check out some of the featured speakers who will be on the Tech Lab stage, eager to dive into their predictions and share their learnings.
By Michelle Scruggs, Performance Media Lead at Google North America The holidays are a critical…
At the upcoming AWNewYork in-person event, the health and safety of our attendees, partners and…
With its exploding population, growing spending power and youthful bent, the U.S. Hispanic population segment represents a lucrative opportunity for savvy marketers.
Check out some of the featured speakers who will be on the Tech Lab stage, eager to dive into their predictions and share their learnings.
NYC Mayor Bill de Blasio has proclaimed the week starting October 11 as New York Digital Signage Week. While it’s true that out of home was impacted more than other ad mediums over the past 18 months, the sector has rallied back steadily.
Google and Boston Consulting Group conducted a series of surveys to understand changes in consumer shopping behavior ahead of the holiday shopping season. Suchi Sastri breaks down what the findings mean for retailers.
Advertising Week New York, happening October 18-21, is searching for outstanding female leaders to apply for…
The pandemic has reinforced what brands and retailers should continue to focus on: enabling people to shop when they want, how they want, and where they want, all the while providing a pleasant and frictionless experience.
In the last year, the pandemic has forced businesses to rethink everything. Companies have scrambled to figure out how — and even whether — to move forward.
QuickFrame to become Official Video-As-A-Service (VAAS) Partner Starting at #AWNewYork Flagship Event on October 18-21,…
Your health and safety remain our top priority, and we are working closely with health officials to ensure we have the strongest operating protocols, with the goal of providing a safe and enjoyable experience for all.
It’s difficult for today’s marketers to measure what’s actually causing customers to engage and/or buy. Fortunately, one tool can help marketers accurately calculate conversions across channels. It’s called an identity graph.
Like most sectors, frankly, Sport has done an excellent job of papering over the cracks of this issue. Mental health has a stigma tied to weakness, which is absolutely the antithesis of what most sporting professionals want to portray.
Even with news Google will phase out cookies mid-2023, the question remains; are you prepared for the great data crisis to come? How can you educate yourself on what to expect?
In this chat, David Denny from OpenX will discuss some of the changes we’ve seen in recent years, what’s important to brands and agencies in programmatic today, and what’s coming next in programmatic.
Digital advertising is more complex and fragmented than ever, and brands are turning to their agencies to help them understand how they can still deliver business outcomes in this environment.
This report brings those key trends to life, examining why they are so important, and discussing the potential impact they will have on our industry, our clients, and our target audiences.
#AWNewYork Flagship Event Blends Live & Virtual Formats on October 18-21, 2021 NEW YORK, NEW…
In this report, you will discover the six main themes that emerged from this summit, explaining how marketers should approach the fast-growing mobile space.
You would never think about doing your job without ensuring you’re fully prepared for what’s in front of you. And yet, time and again, many people continue to wing it when it comes to one of the few areas that can immediately derail projects, reputations, even careers.
EE and M&C Saatchi TALK bring 5G immersive gaming zones with super fast charging to gamers on the go
Everything You Need To Know About Customer Engagement in 2021, all in one report. Download The Participation Economy presented by Braze.
Watch the Yard and Advertising Week are partnering again this fall to bring YARDCON to AWNewYork (October 18-21).
Partnership will kick off at Advertising Week’s marquee New York event this October with the launch of a new Creator Track.
Advertising Week New York, happening October 18-21, is searching for outstanding female leaders to apply for our annual Future Is Female Awards.
While the increased difficulty in tracking consumers across the internet will pose challenges, these changes will also open new opportunities and ways to create a better user experience.
Here we distill the key insights from OpenX’s roundtable discussion at Advertising Week 2020 and put the spotlight on a broad panel of experts across the media and marketing landscape.
This report focuses on the dramatic changes we are experience in the TV and advertising-supported video on-demand (AVOD) landscape in 2020.
In this report, you will discover the six main themes that emerged from this summit, explaining how marketers should approach the fast-growing mobile space.
New research reveals consumer dissatisfaction and the key areas of digital transformation banks need to bank on to deliver on customer needs.
This campaign was truly an exercise in craft, as each detail from casting, choreography, lighting, set design and composition was critical to the successful recreation of these iconic images that are so deeply embedded into our subconscious minds.
Independent media agency The Kite Factory has picked up the media planning and buying contract for global video gaming publisher, Wargaming after a competitive pitch.
Featuring the views of regular users of military training areas and soldiers, the hard-hitting film is part of Respect the Range, a public safety campaign to protect the public and soldiers, and limit disruption to military training.
Advertising Week Europe, happening next week (10-13 May) has been searching for outstanding female leaders – the emerging stars of our industry – to be awarded at our annual Future Is Female Awards.
We’re pleased to announce that our shortlist of 25 incredible women is here!
A fleet of custom promotional trucks allows dealers and end-users nationwide to demo the world’s largest line of 18V lithium-ion cordless power tools first hand.
Apolo Ohno, America’s most decorated winter Olympian, chats with world champion Olympic wrestler J’den Cox and 23-time Paralympic medalist swimmer Jessica Long about how mental health and social injustice are paramount to elite athletes.
Advertising Week has joined forces with award-winning marketer Raja Rajamannar, currently president of the World Federation of Advertisers and Mastercard’s chief marketing and communications officer, to launch a new education experience.
AdTechCares, co-founded in 2020 by Amobee and 50 partners from across the advertising ecosystem, has partnered with the Veterans Coalition for Vaccination (VCV)—formed earlier this year with six leading veterans organizations—and Venables Bell + Partners to launch a nationwide public service announcement (PSA) campaign to encourage full vaccination and help put an end to the Covid-19 crisis.
The ALLIANCE:Los Angeles, along with agency partner Zambezi, recently wrapped up a new campaign celebrating Black Excellence at Work during Black History Month.
Traeger Grills has just launched the new chapter of its “Welcome to the Traegerhood” campaign, which highlights Traeger’s belief in the power of uniting friends and family over a great meal, and celebrating its strong and rapidly growing community.
Returning for its ninth edition 10 – 13 May, AWEurope will be an immersive digital experience like no other. We’re excited to officially announce our stages and tracks.
The Inclusion Group, formed in April 2020 by the Advertising Association, ISBA and the IPA and chaired by Kathryn Jacob, CEO, Pearl & Dean, is launching All In, a campaign to help build back a better, inclusive industry for all.
Whether you are in branding, advertising, technology or a podcast fanatic, there is a lot to learn about the evolving audio marketing landscape.
Learn from experts in the field as they discuss the highlights ranging from understanding developments about the plant itself to companies that plan to revolutionize the consumer goods industry and everything in between.
March 11, 2021
AWLATAM will once again bring together leaders from around the world to discuss and face the challenges our industry is experiencing today.
Hear from industry leading experts on understanding how to appeal to fans, universal sports marketing topics such as how teams are utilizing social media, trends in bringing American football overseas and creating specialized content to increase fan engagement.
From brand authenticity to matters of mental health, explore the best of AW2020 through this curated playlist of 8 amazing sessions.
If you feel the gaming bubble bursting, you’re not alone. This learning path will teach you all you need to know about the gaming world and the value of attracting the audience it demands.
Mastercard Chief Marketing and Communications Officer Raja Rajamannar will address the changes happening throughout the industry and shine a light on how marketers can connect to their communities and consumers.
January 11th, 2021
Exploring the major trends, challenges and moments that matter.
January 26th, 2021
Perform productively, be well in body and mind, and create a renewed sense of wellbeing and purpose for 2021.
Companies across industries might be prone to disruption in the coming year, but the wheels will keep turning.
These are challenging times for producers in the FMCG arena. Although Covid has had a detrimental effect on some industries, it has also been very positive for others.
If there was ever an event that can benefit from using an all-digital format to make significant leaps forward, it’s CES. And there is no doubt that the best practices from CES 2021 will shape what the event will look like for years to come.
Let’s take a look at what we mean when we talk about the connection between elections and research technology (ResTech).
The words design and creativity are widely misunderstood. If you were to ask people what they first think of when hearing them, they might say painting or drawing.
The era of the standalone data management platform (DMP)—along with tech point solutions in general—is rapidly coming to an end. For a lot of brands that are hugely invested in their current tech stacks, this represents an unpleasant reality.
First and foremost, good memes often take a novel approach to media and typically break corporate creative norms. What’s produced by the average corporate design team is likely too polished and too reliant on thoroughly researched formulas to capture the right mood.
The most powerful takeaway was that the coronavirus is causing consumers to face a duality of competing thoughts.
The ability to quickly adapt has become a survival skill for digital advertising businesses, which have entered the most condensed innovation cycle ever.
While analytical tools to understand and fine-tune creative performance are becoming more readily available, many brands are slow to adopt them, often casting them aside as simply more tools, more tech, and yet another platform to learn.
Facebook and Advertising Week will be partnering in 2021 with a series of events. We invite you to join top industry experts and a diverse crowd of your peers as we explore What Matters in the year ahead.
Advertising Week is pleased to announce the launch of AW All Access, our all-new exclusive membership program, featuring digital access to a wealth of unparalleled industry content for only $249 annually.
While almost every corner of digital advertising has experienced change this year, CTV has certainly seen a notable uptick in investment, driven by consumer trends: 80 percent of U.S. households now stream video to a connected device.
Pre-pandemic, the events business was booming for publishers, with some seeing double-digit growth in sponsorships and attendance in recent years. The biggest problem for some was an overcrowded calendar. Now, the events space is reeling.
While it would be a big stretch to suggest that brands can fix society’s problems, who’s better suited than marketers to offer messages of reassurance—or even joy. To shift the conversation to what’s next and how we’ll get there, we’ll need brand leadership, rooted in something besides platitudes.
Our recent research revealed that 84% of consumers surveyed in the US and UK think their behaviours and habits have already changed for the foreseeable in the light of COVID-19, and these changes go beyond online shopping habits.
They are sick of it (it = all the things) but are making things happen. They are trying to figure out how to help themselves and the world all at the same time. They are frustrated but fierce, tired but tireless, fearful but powerful.
Panic about advertising technology has been in oversupply. Amid another COVID resurgence, there’s absolutely no sense of what the future holds for ad tech.
Blockchain technology has already created an online economy. What other applications can this revolutionary new innovation have in the world of gaming? Let’s look at exciting new developments in the future of the industry.
What if we told you that one of the most malicious online practices is utilizing the exact same “Gig-Economy” to grow and spread?
Power Up your mind, Power Up your body, Power Up the workplace, and prepare to reset and start the new year the right way.
According to financeonline.com, the number of social media users is expected to increase to more than 4 billion by 2021. As social media continues to play a role in many companies’ digital marketing campaigns, here are seven crucial KPIs to look-out for in 2021.
For the third and final installment in our research series on consumer anxiety, we asked Americans about their holiday plans: How will they celebrate their traditions? Will they gather?
After a multi-billion-dollar avalanche of political attack ads — so off-putting that some voters turned off their TVs — a glimpse of humor appears in the Georgia runoff election.
As Americans firm and flip (and again firm) up their holiday plans, both in terms of activities at home and potential travel over holiday vacations, they’re doing so based on their personal perceptions of the virus and the threat it poses to their families and communities right now.
Helen Rose, head of insight and analytics at independent media agency the7stars, explores the role of empathy in driving gender awareness – for next-level brand campaigning.
Gaming technology is making waves in the advertising industry as a powerful production solution. Techniques previously reserved for video games promise to positively change the production playing field for brands, agencies and creative studios alike.
We are now at a point where technology is outpacing humanity.
2020 saw everything change, with the global health crisis largely eliminating live events and upending proven marketing techniques. With brands eager to reunite with customers, experiential marketing pivoted to help forge these important relationships now and into the future.
The gaming audience is larger, more diverse, and more nuanced than many realize. Gamers are multifaceted and oftentimes misunderstood.
The shift from physical to digital events is an unavoidable necessity in the current climate. Even pre-COVID there was a significant movement towards hybrid events, but the pandemic put a rocket up the entire industry when it comes to virtual.
Phil Schraeder, CEO at global technology and media company GumGum, explains why now is the time for the AI industry to examine its conscience and tackle bias from the inside-out.
Tracey Shirtcliff, founder and CEO of The Virtu Group, maker of the adtech tool Scopes, the scope of work and budget management tool that helps brands and agencies budget better-using data, is someone who can accurately be described as a serial entrepreneur.
Here’s one of my cardinal rules for media planning: the opportunity of a lifetime is only there during the lifetime of the opportunity. When it comes to maximizing the reach and efficiency of a media plan, those opportunities fly by at light speed.
Amid rising global privacy restrictions, accessing the data needed to understand consumer behaviour and serve content that breaks through has become increasingly tough; especially with third-party cookies facing stricter limitations.
Votes are expensive things to earn. It was neither Trump nor Biden who shone the clearest light on how to effectively market an election – it was New York Representative Alexandria Ocasio-Cortez, a.k.a. AOC.
The brand needed a suite of both product photography and lifestyle photography to be used across its website, social channels and PR campaigns. With no pre-existing assets, the Wonderhatch team had a clean slate to work from.
Samba TV’s CEO and Co-Founder discusses the many measurable findings facing television and streaming advertisers in a very uncommon year for the industry.
As part of your social media marketing efforts, you should be aware of the possibilities of mistakes that can damage your brand’s image. Taking steps towards prevention is always the best solution to protecting your brand in social media.
Today’s advertising triopoly is known — Facebook, Google, and most recently, Amazon. But a fourth player has remained inextricably linked to Facebook’s successes and position — Apple.
Plans include original content, education, plus live and virtual events
COVID-19 panic slashed US$22 trillion off company valuations worldwide in Q1 2020 (from US$116.6 to US$94.8 trillion between January and April).
Funds support continued innovation and expansion for Audio Out-of-Home™ Solution
Performance marketing agency reveals new name in support of expanded capabilities with expertise in media, creative and commerce.
JansenHarris, an award-winning brand consultancy (winner of nine Transform Awards MEA in 2020), has launched its London office, lead by Claire Stuart (ex venturethree, Saffron) and Dustin Lawrence (ex Landor, Brandpie).
The CACTUS Mental Health Survey Report contains an analysis of a survey designed by Cactus Communications and analysed by Shift Learning, aiming to better understand the area of researcher mental health.
The UK Advertising Export Group (UKAEG), a UK advertising industry marketing partnership with UK Government, launched a new campaign to profile the country’s leading advertising and marketing service companies at Advertising Week 2020.
We had an incredible time announcing our nine Future Is Female Award winners at AW2020 last week!
Editage, the flagship brand of Cactus Communications (CACTUS), a technology company accelerating scientific advancement, and Mary Ann Liebert, Inc., publishers, a leading international, independent publisher of cutting-edge peer-reviewed journals, have announced a strategic editorial services partnership.
New £1.5 million digital schools’ platform follows success of ‘This Girl Can’
Airspeeder, the world’s first electric flying car racing series is delighted to announce a landmark technical and strategic partnership with Acronis, the global leader in cyber protection.
TAKUMI’s new creative arm ushers in the next generation of influencer marketing to craft the future of branded content.
The 6th edition of the global event, from Sep 21 to Sep 25, will honour the Importance of peer review in research dissemination.
Indi, the popular new app that helps individuals earn money through sharing with their social connections, has launched a new program that brings a broad set of benefits to college students.
On Friday 14th August 2020 a selection of the best short films available on the streaming platform, discover.film, will be screened at a virtual film festival in VR Chat: a popular VR platform.
Editage announced a partnership with Partners in Digital Health (PDH) to offer language editing and translation support for researchers submitting to PDH’s journals Telehealth and Medicine Today and Blockchain in Healthcare Today.
Indi, an innovator in digital engagement and ecommerce solutions, announces the launch of a new app designed to empower individuals to make money from their social connections in a fun and easy way.
National large-format printing franchise SpeedPro, headquartered in Denver Tech Center, is partnering with Breckenridge-Wynkoop Restaurant Group to launch new “smart signage” tech
New Service Helps RightsLink Publishers Empower Researchers and Strengthen Author Programs Without Adding Staff.
Featuring Allan Thygesen (President , Americas, Google) Jim Farley (President & CEO, Ford Motor Company)…
Mary Hines, Chief Marketing Officer, U.S. Consumer Bank at Citi, will share her perspective on…
Lauren Weinberg, Square’s Head of Global Marketing, will share how a digital-first approach continues to…
The past year has significantly accelerated the shift to digital and cemented new consumer behaviors.…
Since COVID, the automotive industry has completely transformed. Trends that were once emerging, like buying…
Ford’s vision, to accelerate change by focusing on the data created outside the four doors…
As digital acceleration continues, auto shoppers are shifting what they buy, how they buy, and…
Hear directly from Chandreyi Davis, VP of Global Brand for Expedia Group, who will share…
Here’s a quick look into Google’s newest travel products and how we’re helping partners drive…
Hear from Julia Vander Ploeg, the SVP, Global Head of Digital & Technology at Hyatt…
The future of travel will be flexible, intentional and “up for grabs.” How can travel…
Hear from Sajal Kohli, Senior Partner and Head of Retail & CPG practices at McKinsey…
Hear from William White, SVP and CMO of Walmart U.S., about how the world’s leading…
As B2B buying evolves to become more digitally-driven and more decision-making becomes more democratized across…
Hear from Fara Howard, the Chief Marketing Officer of GoDaddy, on how GoDaddy is accelerating…
The past year has significantly accelerated the shift to ecommerce and created new consumer behaviors.…
Kudos has announced a partnership with Impact Science, a Cactus Communications brand that offers solutions for science dissemination and engagement with peers, public, and policymakers for wider research outreach.
The shift to digital cemented new buyer behaviors, particularly as the workforce became remote and…
Amid all of the past year’s challenges, brands showed up for consumers like never before, creating a blueprint for marketing that is even more customer focused.
Global advertising and marketing agency Channel Bakers has named Tyler Speer as Director of Business Development and Sales Operations for Great Britain, EU, the Middle East and Africa, announced Joshua Kreitzer, Founder and CEO.
Grace Blue Partnership, the global executive search business, has launched TRANSITION, a free to use online platform providing a place for displaced talent to find inspiration, join its network, and access opportunities.
Manchester-based Inc & Co Group has acquired digital innovation agency Skylab whose clients include some of the biggest names in the sport.
Free Trials of the Portland-Based Startup’s GMB Software Helps Businesses Make Important Content Updates and Strengthen Google Maps Presence During COVID-19 Crisis.
The EGC Group has created a 360 pro bono campaign to launch The United Way of Long Island’s new “Community Baby Shower” initiative, intended to help families who are bringing new babies into the world while facing financial hardships that may include poverty or unemployment.
Austin Williams, a Hauppauge, NY-based marketing, advertising, digital and public relations agency won multiple awards, including a Best of Show recognition, for its innovative and creative work for ProHEALTH Dental, based in Lake Success, NY, at the 37th Annual Healthcare Advertising Awards.
New Government testing initiative opens the way to fast growth for UK drone industry
Channel Bakers, a global marketing agency, has opened a full-service branch office in the United Kingdom announced agency founder and CEO Joshua Kreitzer.
Rubicon Project (NYSE:RUBI), the global exchange for advertising, and Telaria (NYSE: TLRA), the complete software platform that optimizes yield for leading video publishers, today announced the closing of their previously announced merger, creating the world’s largest independent sell-side advertising platform, poised to capture growth in CTV.
Provided at no cost to researchers, the COVID-19 Playbook, built on top of the Signals Analytics platform, helps surface critical market intelligence and trends with off-the-shelf taxonomies and visualization tools.
Opinium, is today launching a US office, in New York, and located on Madison Avenue to support new and existing clients.
At the annual B2BMX marketing and sales conference, Folloze today announced its recognition by Forrester Research as an emerging account-based marketing (ABM) vendor.
Regan Communications Group, the largest privately-held public relations firm in New England, announces today the launch of Regan Digital Studio, a new division of the Boston-based public relations, marketing & advertising firm which is already up and running.
TBWA\Worldwide Leverages Modern Content Services Platform as Foundation for “Cloud-First” Directive
Top Intimate Brands Significantly Outperformed Fortune 500 and S&P Indices for Both Revenue and Profit
Global advertising and marketing agency Channel Bakers has named Jason Rubenstein as Director of U.S. Business Development, as announced by Joshua Kreitzer, Founder and CEO.
Bastion Elevate, a full-service public relations and social media agency, announced today the promotion of Dave Feistel to vice president.
Digital Commerce 360’s brand-new 2020 Ecommerce Platforms Report breaks down the top ecommerce platform vendors, the details of each vendor—including pricing, customer highlights and platform details—and case studies on several retailers that have recently made changes to their ecommerce platform providers.
In Honor of the Romantic Holiday, Leading Adult Platform Will Host Popup Shop Selling Specially Branded Gifts in New York City and Allow People to Send Personalized Messages to Loved Ones from Pornstars.
Two Oregon-based media production companies and their owner have agreed to settle Federal Trade Commission charges that they deceptively pitched “exclusive” advertising placements to small businesses and misled them about when the ads would be printed and distributed.
B2B companies overwhelmingly believe it is essential to bring a sense of purpose to their organizations, but they lack the critical knowledge and capabilities necessary to activate successful purpose-oriented initiatives.
Global advertising and marketing agency Channel Bakers has expanded its headquarters to 14,552 square feet to accommodate the growth of its account service, marketing, and creative services teams in the East Hills office park in Anaheim Hills, announced Joshua Kreitzer, founder, and CEO.
The operators of a website that compares student loans and other financial products have agreed to settle Federal Trade Commission allegations that they misled consumers to believe their website provided objective product information, when in fact they offered higher rankings and ratings to companies that paid for placement.
ZAZ Corner will feature different artists and motifs on a monthly basis. ZAZ10TS kicks off the program in February with new media digital work based on a stylistic “nature” theme curated by Lightbox.
HARK Connect, a division of MediaScience, advances qualitative research to take advantage of digital technology harnessing control over information and enhancing the total experience for clients, moderators and facilities.
Federal Trade Commission staff sent letters to 19 Voice over Internet Protocol (VoIP) service providers warning them that “assisting and facilitating” illegal telemarketing or robocalling is against the law.
The discussion centers on Amtrak’s strategy to reposition train travel as a cutting-edge, tech-enabled experience.…
From Asia to Alaska, Gen Z loves to travel. With an emphasis on experiences over materialism and often lacking brand loyalty, Gen Z focuses on living life on its own terms.
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